THECOLA-WARSGROUPTENFISHERFRANKALEXJAYEBOBCoca-Cola:

InternationalSuccessfactorsMarketing:-advertising-brandloyalty“Glocal”strategy:-global&localmarketing-eliminatetheculturalbarrierscoca-colaInternaltrainingCrisismanagement-e.g.contaminationscare(inEurope,1999)Coca-Cola:

InternationalSuccessfactors(Cont.)coca-colaKeyinternational

successfactors–Pepsi

StrategyGlobalexpansionHealthconsciousness

Evidences56.6billiondollarThemostimpressiblecorporation98.4billionVS97.9billionPepsiVSCoca-colaBigbottleVSsmallbottlein1939NewgenerationVSclassicalin1963“RefreshEverything”VS“Openthehappiness”in2009

InnovationinbeveragePortfolioNewproduct,TropicanaPurePremiunwith100%high-qualityorange;MergewithLebedyanskytakinganewleadingliquidrefreshmentbeverageinRussia;PartnershipwithUnilevercombiningthebest-sellingLiptontea.

PepsiCo

VS.

Coca-colaGrowthRateSource:CapitalIQ,adivisionofStandard&Poor’sBoarderbrandportfolioinsnakesandfoodMergerwithFrito-Laywhichisoneofthelargestsnake’smanufacturers;JointventurewiththeStraussGrouptoleadtherefrigerateddipscategory.MoreefficientdistributionnetworkDirect-store-delivery(DSD)systemCustomerwarehouseFoodserviceandvendingdistributionsystemFutureprospect

–

Coca-ColaMinimizingthecostSource:Coca-Colaannualreviewof2008Increasingprofit:Underpricecompetitioninfinancialcrisis

Sustainabledevelopment

-

Coca-ColaSource:sustainablereviewofcoca-colain2008ReducingEnergyusing

&WaterusingGrossincomeofLatinAmerica:from$2.926bnto$2.933bnGrossincomeoversea:from$3.012bnto$3.329bn(increasedby19.66%comparedwithsameperiodlastyear)

Futureprospect

-

PepsiCo.(Source:Financialreportofthirdquarterin2008ofPepsiCo.)△ChangingPreference：

formsodatoenergydrinkChange&Improvements

-PepsiCo.setthetargetconsumergroupsonthe

youngpeople

improvethemanagementofsales

flexiblepromotionstrategyConclusionforCoca-Cola:GlocalstrategyManagementforcrisisInternaltrainingFlexibilityforPepsiEfficientdistributionnetworkBroaderbrandportfolioinnovationHealthconsciousnessThankYou!9、靜夜四四無鄰，，荒居舊舊業貧。。。12月-2212月-22Wednesday,December21,202210、雨中黃葉樹樹，燈下白頭頭人。。22:10:2422:10:2422:1012/21/202210:10:24PM11、以我我獨沈沈久，，愧君君相見見頻。。。12月月-2222:10:2422:10Dec-2221-Dec-2212、故人人江海海別，，幾度度隔山山川。。。22:10:2422:10:2422:10Wednesday,December21,202213、乍見見翻疑疑夢，，相悲悲各問問年。。。12月月-2212月月-2222:10:2422:10:24December21,202214、他鄉生白白發，舊國國見青山。。。21十二二月202210:10:25下下午22:10:2512月-2215、比不不了得得就不不比，，得不不到的的就不不要。。。。。十二月月2210:10下下午12月月-2222:10December21,202216、行動動出成成果，，工作作出財財富。。。2022/12/2122:10:2522:10:2521December202217、做前，，能夠環環視四周周；做時時，你只只能或者者最好沿沿著以腳腳為起點點的射線線向前。。。10:10:25下下午10:10下下午22:10:2512月-229、沒有失失敗，只只有暫時時停止成成功！。。12月-2212月-22Wednesday,December21,202210、很多事事情努力力了未必必有結果果，但是是不努力力卻什么么改變也也沒有。。。22:10:2522:10:2522:1012/21/202210:10:25PM11、成功就是日日復一日那一一點點小小努努力的積累。。。12月-2222:10:2522:10Dec-2221-Dec-2212、世間成事事，不求其其絕對圓滿滿，留一份份不足，可可得無限完完美。。22:10:2622:10:2622:10Wednesday,December21,202213、不知香積積寺，數里里入云峰。。。12月-2212月-2222:10:2622:10:26December21,202214、意志堅強強的人能把把世界放在在手中像泥泥塊一樣任任意揉捏。。21十二二月202210:10:26下下午22:10:2612月-2215、楚塞三湘接接，荊門九派派通。。。十二月2210:10下下午12月-2222:10December21,202216、少年十五二二十時，步行行奪得胡馬騎騎。。2022/12/2122:10:2622:10:2621December202217、空山新雨后后，天氣晚來來秋。。10:10:26下午午10:10下下午22:10:2612月-229、楊柳散和風風，青山澹吾吾慮。。12月-2212月-22Wednesday,December21,202210、閱讀一切好好書如同和過過去最杰出的的人談話。22:10:2622:10:2622:1012/21/202210:10:26PM11、越是沒有本本領的就越加加自命不凡。。12月-2222:10:2622:10Dec-2221-Dec-2212、越是是無能能的人人，越越喜歡歡挑剔剔別人人的錯錯兒。。22:10:2622:10:2622:10Wednesday,December21,202213、知人人者智智，自自知者者明。。勝人人者有有力，，自勝勝者強強。12月月-2212月月-2222:10:2622:10:26December21,202214、意志志堅強強的人人能把把世界界放在在手中中像泥泥塊一一樣任任意揉揉捏。。21十十二二月202210:10:26下下午午22:10:2612月月-2215、最具挑戰戰性的挑戰戰莫過于提提升自我。。。十二月2210:10下午12月-2222:10December21,202216、業余生活活要有意義義，不要越越軌。2022/12/2122:10:2622:10:2621December202217、一個人人即使已已登上頂頂峰，也也仍要自