1、Module 4 Unit 1 Advertising ProjectNinghai high schoolOur wish Questions:What is an ad campaign ?2.Who are your target audience ?3.What do you want your ad campaign to say ?4.How do you reach your audience ? zX.x.K1.What is an ad campaign ?It is an organized programme of advertisements using various

2、 kinds ads to reach a particular audience . 2.Who are your target audience ? The people you want to reach . zX.x.K3.What do you want your ad campaign to say ? It is important to always try to appeal to the way the audience will react .You can get this information from your research .4. How do you re

3、ach your audience ? You must decide what approach you want to use . The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best .Useful expressions 1.build an ad campaign 2.an organized programme 3.have a clear goal 4.different

4、 kinds of media 5.do some research 6.appeal to sb. 7.be concerned with 8.get ones message across 9.have the chance to do sth. 10.behind the issue Complete the following sentences 1.I wonder_ (他們對我們建議的反應）2.Good works _ (無人不愛） appeals to everyone3.Lets go slowly_(便于他們趕上來）So that they can catch up with

5、 usget his troops across the riverhow they will react to our suggestions. The general had to _（使其部隊渡過河去）5. (當你接近那座城鎮時），the first buildingyou see is the church.6. This text_ (與太空飛行有關）As you approach the town is connected with space flightzX.x.KMultiple choice1. I like fruit and apples_.A. in particul

6、ar B. particularC. particularly D. A or C2. More and more people choose to shop in a supermarket as it offers a great _of goods.A. variety B. mixture C. extension D. combination(D)(A)3. Does _matter if he cant finish the job on time.A. this B. that C. he D. it4. He chanced _ the book when she came t

7、o borrow it.A. buying B. to buyC. bought D. to have bought5. Oil prices have risen by 32 percent since the start of the year,_ a record US $57.65 a barrel on April 4.A. have reached B. reachingC. to reach D. to be reaching(D)(D)(B)zX.x.K6. _ in a white uniform, he looks more like a cook than a docto

8、r.A. Dressed B. To dressC. Dressing D. Having dressed7. She has _ that nothing shall prevent her _ abroad to marry that French man.A. determined ; going B. decided ; to goC. determined ; to goD. decided ; go (A)(A)8. Can you all _? Ive got something to tell you.A. gather round B. gather togetherC. g

9、ather up D. A or B9. It took me about an hour to _ my intention _ her.A. get ; across B. put ; acrossC. get ; across to D. put ; across to(D)(C)10. The meeting was concerned _ reforms and everyone present was concerned _ their own interests(利益）. A. with ; for B. with ; with C. for ; about D. about ;

10、 with(B) Starting the project- Developing an ad campaign PlanningPreparingProducingPresentingPlanning Work in small groups , discuss anddecide what the subject of an ad campaign will be .Choose one of the topics listed below or come up with ones the group members would like to research . (Animal pro

11、tection ; Anti-smoking ; Anti-drugs etc.) Divide the work each group member will do. Collect the information needed. PreparingLook for information as many sources as you can find. Tips: 1.Who is the target audience for our campaign ? 2.What do we want our ad campaign ? 3.How will we reach our audien

12、ce ? Discuss the tasks and decide which group members will be responsible for each task . 1.Reseach the topic and the audience . 2.Design a logo for the campaign . 3.Choose the forms of media . 4.Write an ad campaign proposal . 5.Present the new ad campaign to the class .Producing1.Member responsibl

13、e for researching the topic and the target audience need to find information from various sources on the issue and interview the target audience . The group should discuss the information . 2.Proofread the draft to correct mistakes if there are any. 3.New ideas can be added. 4. Now the ad campaign p

14、roposal is finished.zX.x.KPresenting 1.Present the ad campaign to the whole class by taking turns to explain your group chose the topic you did ,what the campaign goal is , which form of media you will chose and talk about the logo and the slogan. 2.Answer any questions your classmates may have about your campaign .3.