1、1 Match a word from A and B and completesentences110. Use each word from A twice.Aadvertising/ consumer / market / product/ salesBBehavior / budget / campaig n / forecast/ launch / lifecycle / profile / research / segme nt /targets1The Product lifecycle is the len gth of time people con ti nue to bu

2、y a particular product.2Market research showed very good potential for marketing the magazine to executives in theage range 2535.3A con sumer profile is simply a descripti on of a typical customer.4Our compa ny has established its bra nd n ame through a multi-milli on multi-media advertisingcampaig

3、n5The introduction of a product to the market is called the product launch .6Family and frie nds are a major factor in con sumer behavior . They really in flue nee what people buy, where and how.7A market segme nt is a group of customers of similar age and in come level.8I dont think cutting our adv

4、ertising budget by half is a good idea. Our campaigns are highly successful and always generate huge profits in the long term.9Our represe ntatives are un der a lot of pressure to meet their sales targets.10Im afraid I can only make a pessimistic sales forecast for February and March.Lan guage Revie

5、w: Questi ons2 Re-order the words to make questi ons.1much advertis ing do how on spe nd you ? How much do you spe nd on advertis ing?12does endorsement mean what ? What does endorsement mean?13strengths and are company s weaknesses what your ? What are your company s strengths and weaknesses?14 ran

6、ge did exte nd product their they whe n ? Whe n did they exte nd their product ran ge?15 is team leading sales who your ? Who is leading your sales team?3 Complete each questi on with an appropriate word.16_Did_your market share in crease last year?17_What_kind of products do footballers en dorse?18

7、_Are_ they doing any market research at themome nt?19_Which_of these two products is more successful?20_Have_you met our new man ager?21_How_ofte n do you lau nch a new product?22_Has_ Kaori pho ned rece ntly?Skills: Telepho ning4 Complete this excerpt from a teleph on e con versati on with the ques

8、ti ons from the box.1.Would you like them to do the market ing? 2.Could you give me a few details? 3.Didyou say 5%?4. Have you finishedyour report? 5.Why?6. Howabout our market share?7.Howare things?8. What do you think ofEureka!?A: Hi, Vladi. Raul here. (23)_7_B: Fine, tha nks. Quite busy, in fact.

9、A: (24)_ 4_B: Almost. But I can tell you the figures I have are look ing extremely good.A: Excelle nt. (25)_ 2_B: Sure. Overall sales are up 15%. Our new soft drinks are up 12%, and our mineral water is doing just as well.A: That sou nds good. (26)_ 6_B: Well, weve in creased it by 2.5%.A: Sorry, I

10、didn t catch that. (27)_ 3_B: No. 2.5%. But I think it might go up by five over the next quarter.A: That would be great. By the way, theres somethi ng else I wan ted to ask you.(28)_ 8_B: Oh, the new advertising agency. I think theyre really good.(29)_ 5_A: I was thinking about the new en ergy drink

11、 that were lau nching n ext mon th.B: Right. (30)_ 1_A: Exactly. I want somethi ng less traditi onal for this new product.B: In that case I think its a good idea to con tact them. Theyve got a very creative team, with lots of imag in ative ideas.Unit Test 6An swer all thirty questi ons. There is one

12、 mark per questi on.Vocabulary: Eating and drinking1 Complete senten ces 15 with an swers a, b or c.1Lets ask the waiter if they have a_ a_in Spanish for our guests.a) menu b) recipe c) check2The Palace Restaura nt is famous for its frie ndly and efficie nt_ c_.a) starter b) prices c) service3Its ge

13、tting late. Shall we ask for the_ b_ ?a) course b) bill c) card4If you want to go to the Astoria, remember to_a_ a table in adva nee.a) book b) check c) order5In many cou ntries, it is usual to leave a_c_if you are satisfied with the service.a) pound b) note c) tip2 Complete the words with the missi

14、ng vowels (a, e, i, o, u).6Its a rather exclusive restaura nt, so be prepared to spe nd a lot of mon ey!7The Peking Inn is in a very convenient locationjust five minutes from the office.8They say its got a cosy, welcoming atmosphere.9Il Vesuvio is great, and they charge very reas on able prices.10Th

15、e food they serve at Frere Jacques is absolutely delicious .Lan guage Review: Multi-word verbs3 Complete each con versati on excerpt with a multi-word verb from the box.look after / look around / look forward to / put off / set back / take out /take part in / take up / tur n dow n / tur n up11A: Im

16、sure our guests would love to look around the old town before they leave.B: Yes. Let s ask Ben to show them some of the sights.12C: So, why did you turn down their offer, then?D: Well, the schedule was absolutely horrible.13E: I look forward to see ing the new head office.F: Me too. They say its in

17、a superb location.14A: Do you think we should take up their offer?B: Yes, we ve got to accept. The con diti ons are really good.15C: Who will look after our guests from Venezuela?D: Karen, as usual. She loves tak ing care of visitors.16E: Franz didntake part in the discussion.F: No. I noticed that h

18、e didn t want to get involved.17A: I think February is too early for our trade fair.B: I agree. Why don t we put it off until May?18C: Our visitors have no thi ng to do this eve ning.D: I think we should take them out.19E: Well have problems because some people always arrive un expectedly.F: How man

19、y extra participants do you think might turn up , then?20A: That was an expensive party, wasn t it?B: It certainly was. It set us back $5,000!Skills: Socialisi ngMatch each phrase (2124) to the correct response (ad). Write your answers here:21 _c_ 22 _d_ 23 _a_ 24 _b_21Would you like me to show you

20、round?22Marco, have you met Max Reger?23Can I get you a drin k?24How are thin gs?a Yes, please. Ill have an ora nge juice.b Very good, thank you. Its really busy at the moment.c Oh yes, Ive n ever bee n here before.d No. Hello, Max. Nice to meet you.(Questio ns 2530)Put the lines of this conversatio

21、n in the correct order (27)._1_ Hi, Im Joaquim.25 _6_ Absolutely! Ill get in touch whe n we can confirm the dates of the eve nt, OK?26 _4_ Yes, it is. Its very lively. Well, maybe you could come to our next trade fair there. Its in May.27 _ 7_ Thanks, thats great! Ill look forward to that.28 _ 2_ He

22、llo, Joaquim. Pleased to meet you. Im Leila from the Cairo office.29 _ 5_ Mm, Id love to. And it would be great if we had a stand at the fair, don t you think?30 _ 3_ Oh, Cairo! Ive never been to Egypt, but I hear Cairo is a fascinating city.Unit Test 8An swer all thirty questi ons. There is one mar

23、k per questi on.Vocabulary: Ways to pla n1 Match a word or phrase from A and B and complete senten ces 110.Acollect / con sider / do / estimate /forecast / keep within / meet / rearrangeBcosts /information/ our budget / sales/ some research / the opti ons / the schedule / thedeadli ne1The project wa

24、s successful, except that we did nkeep with in our budget . We overspe nt by about 5%.2Our visitors are arrivi ng two hours later tha n pla nn ed, so letrearra nge the schedule immediately.3Our advertising campaign is producing good results, and we forecast sales of at least $150,000 in the next qua

25、rter.4Its difficult to estimate costs accurately whe n your suppliers in crease their prices without war ning.5First, lets consider the options that we have for the launch date: it could be late spring, or early autumn, or n ext year.6What we need to do is to do some research about the buying habits

26、 of the people who live in that area.7It will be impossible to meet the deadli ne of June 20 now that the project man ager is ill. Everyth ing will have to be put off until n ext mon th.8Jim wan ts to collect in formatio n into the factors that in flue nee con sumer behaviour.2 Match the two halves

27、of the senten ces. Write your an swers here:9 _b_ 10_d_ 11_a_ 12 _c_9Hes tryi ng to arrange10It was impossible to impleme nt11Jea n is going to write12The training schedule hasa the n ext quarterly sales report.b a meeting with BCAs sales manager.c to be prepared by April 5.d that pla n with such a

28、small budget.Lan guage Review: Future pla ns3 Re-order the words to make senten ces.13Brazil expand hoping in theyre to Theyre hoping to expand in Brazil.14not a bonus expect ing get good is she to She is not expect ing to get a good bon us.15attract foreig n we in vestme nt like more to would We wo

29、uld like to attract more foreig n in vestme nt.16a Ban galore in ope n pla nning subsidiary to were We re pla nning to ope n a subsidiary in Ban galore.17are going lau nch whe n model this to you ? Whe n are you going to lau nch this model?4 In each sentence, one word is missing. Re-write each sente

30、nce with the correct word in the right place.18We going to visit our suppliers next week. We are going to visit our suppliers next week.19I help you write the report if you like. I can help you write the report if you like .20We look forward seeing you soon. We look forward to seeing you soon.21 An

31、alysts say the economy will better n ext year. An alysts say the economy will get better n ext year.22They want relau nch their video camera. They want to relau nch their video camera.Skills: Meet ings5 Complete these phrases with a word from the me nt / could / in terrupt / like / mean / mome nt /

32、on / what23 _Could_I say somethi ng?24 Just a _moment_, please.25 So _what_youre saying is that weve overspent?26 How do you _mean_exactly?27 Sorry, could I just _comment_on that?28 Id _like_to finish, if I may.29 Sorry to _interrupt_ , but what are the opti ons?30 Hold_on_a min ute.Unit Test 9An sw

33、er all thirty questi ons. There is one mark per questi on.Vocabulary: Verbs and prepositi ons1 Complete each sentence with a verb from the box.believe / deal / delegate / in vest / resp ond1We in vest a lot in training courses for our employees. We know its money well spe nt.2Our new manager can dea

34、l with problems very effectively.3Don t try to do everything on your own. You should delegate tasks to your assistant more often.4Our previous manager didn t even try to respond to our concerns.5Whe n your employees feel that you believe in their abilities, they ofte n start to perform better.2 Comp

35、lete each sentence with a prepositi on from the box.for / on / to / with / to6We n eed to agree_on_ the date of the relau nch of our new series.7Tom apologised_ for_maki ng so many mistakes in his report.8A good man ager should liste n _to_ suggesti ons from staff.9It was my mistake, I kno w. I have

36、 already apologised_to_ the director.10I couldn t agree _with_the others that our suppliers were responsible.Lan guage Review: Reported speech3 Re-order the words to make reported stateme nts and questi ons.11do him I it to told I told him to do it.12were said they she wrong She said they were wrong

37、.13asked he members team the were who He asked who the team members were.14in voice man ager me not pay the the to told The man ager told me n ot to play the in voice.15asked finish meeti ng she the time what would She asked what time the meet ing would fini sh.4 Rewrite the senten ces beg inning in

38、 the way show n.16The team leader is from Canada.He said the team leader was from Can ada.17Listen to all suggestions from staff.She told me to listen to all suggestions from staff .18Why don t you talk to your manager more often?He asked me why I didnthlk to my manager more often19Doyou find it dif

39、ficult to delegate tasks?He asked me if (whether) I found it difficult to delegate tasks .20Dont forget to call Max.She told me not to forget to call Max.Skills: Socialisi ng5 Each phrase contains a mistake. Write the phrase correctly.21Ill be in the touch soon. I ll be in touch soon.22Thanks you fo

40、r show ing me rou nd the tow n. Thanks (Tha nk you) for show ing me round the tow n.23Im really enjo yed the meal last ni ght. I really enjo yed the meal last ni ght.24Bye! Have you a nice journey back! I really enjoyed the meal last night.6 Match phrases 2530 to resp on ses af. Write your an swers

41、here:25 _c_ 26_ e_ 27 _a_ 28 _d_29 _f_ 30 _b_25What do you usually do in the eve nin gs?26Would you like to come with us to the theatre toni ght?27Goodbye, Li. All the best.28Im glad you enjo yed the tour.29Can you tell me about any interesting places to visit?30Thanks very much for your hospitality

42、.a Bye, Lucas. And thanks again for everything.b You are very welcome. I hope you can come again soon. c I like to spend time with my children. Sometimes I watch TV.d I certainly did. It was wonderful. Thank you so much!e Its very kind of you, but another time perhaps. Im quite tired. f The old town

43、 is very pretty. And you must see LibertySquare.Unit Test 10Answer all thirty questions. There is one mark per question.Vocabulary: Word building1 Complete the second sentence in each pair with another form of the underlined word.1During a negotiation, her face never shows any emotion.She seems comp

44、letely unemotional.2The previous manager had lied to his staff and was no longer credible. He had lost all his credibility .3People criticised him because they found him weak.People criticised him for his weakness.4A good manager should always have a lot of patience.A good manager should never be im

45、patient.5They liked her because she was always so calm. What they liked about her was her calmness.2 Complete these sentences about personal qualities with the missing word. The first letter is given.6When someone tells you about their problems, try to show somesympathy , be kind and say something t

46、omake them feel better.7The people in our team always come up with new ideas, new solutions. Their creativity seems endless.8The participants didnt seem very enthusiastic about the new proposal. In fact, most of them didnt show any interestwhatsoever.9Our supervisor is very inconsistent . One day he

47、 tells you to do things this way, and the next day he says you should dothings another way.10Many people believe that informal meetings, where participants feel comfortable and relaxed, are often the most productiveones.Language Review: Conditionals3 Underline the correct form in italics.11If he lis

48、tens / listened to all sides first, he would find it easier to resolve conflicts.12He is / will be / would be more popular if he treated people with respect.13Would you get involved if you saw / would see two colleagues having an argument?14If she wins / will win / would win this contract, sheromll

49、obtedp.15Do you think he will / would resign if he doesnt get a pay increase?4 Complete these sentences using the words in brackets.For example: _ to the conference even if you invited him. (he / not / come)He wouldnt come to the conference even if you invited him.16Would you move to our Taiwan offi

50、ce if you could ? (you / can)17If you were in my position, how would you deal with this crisis? (you / deal)18They would nt do bus in ess with us if they did not find our terms favourable. (not / find)19If you look at our catalogue, you will see how much we have expa nded our product ran ge. (see)20

51、Youd be more popular if you were not so nervous all the time. (you / not / be) Skills: Negotiat ing5 Complete these phrases with a word from the box.deal / covers / way / points / see / view21I can see your point of_view_.22Lets go over the ma in_points_ aga in.23Right. I think that _covers_ everyth

52、 ing.24Fine. Weve got a_deal_ , then.25Lets_see_ what weve got sofar.26Lets look at this ano ther_ way_ .6 Match the two halves of the phrases.27A compromise could be c28I un dersta ndd29Why don t we b30You don t have to worry aa about tran sport costs.b come back to that later?c to pay half the sum

53、 in dollars.d what youre saying.Unit Test 11An swer all thirty questi ons. There is one mark per questi on.Vocabulary: Econo mic terms1 Complete these senten ces with the words from the box.bureaucracy / excha nge / in flati on / in terest / in vestme nt / labour / domestic / trade / un employme nt

54、/ incentives1The fall in in terest rate will probably lead to more bus in ess in vestme nt.2Because of the euro-yen exchange rate, Japanese exporters lost huge amounts of money that year.3The n umber of people clai ming ben efit rose to 945,000, and the un employme ntrate climbed to 5.5%.4Prices wen

55、t up aga in, and the cou ntrys in flati on rate rose to 5.4% last mon th.5Exports have in creased con siderably, so now our bala nee of trade is positive aga in.6Our country is now attracting production from companies looking for a highly skilledlabour force.7The chamber of commerce recommended givi

56、ng tax incentives to boost private sector investment.8The gross domestic product is the standard measure of the overall size of the economy.9Too many rules and regulations and too much government bureaucracy in general have a negative impact on trade.10The government is trying hard to revive the eco

57、nomy and attract foreigninvestment .Lan guage Review: Time clauses2 Match the sentence halves to make meanin gful senten ces.11Im in charge of Marketi ng e12As soon as we get the figures we n eed,c13We can t open a subsidiary in that countryb14While Im head of this department,a15Before you take up t

58、heir offer, da there will be massive investment in staff training.b until the security conditions have improved.c well complete the report.d you should ask for advice.e while our man ager is away at the trade fair.3 In each sentence, underline the two possible time words in italics.16Our local repre

59、se ntative will con tact you when / un til / as soon as you arrive.17Don t make a decisi on before / un til / while youve read the con tract.18Laura will supervise the work while / when / after Im away.19Before / When / As soon as you arrive tomorrow, Ill give you a copy of the report.20Well visit t

60、he production unit during / as soon as / when we have time.Skills: Numbers4 Write the un derl ined n umbers in these senten ces in words or as n umbers. For example:They moved to New Zeala nd in 1995.nin etee n nin ety-fiveUn employme nt in creased by five perce nt.5%21It costs ?80.eighty pou nds22T