1、文獻出處：Kent T. Interactive art creativity in packaging design J. International Journal of Retail & Distribution Management, 2015, (9): 734-745.原文Interactive art creativity in packaging designKent TAbstractModern packaging design art has become a very important branch in visual communication arts, it c

2、ompletes the industrial to the evolution of the way of information science and technology. Large diversified development trend of modern design, a new way of thinking about the way people live intervention as well as the guiding thought and emotion and expression, the designers find some common rule

3、s in the application of graphic design were scattered, integration, and gradually to deconstruction, the existing design element symbols replaced, designers in the new era to cater to the trend of The Times, strive to find experience and experience in the use of packaging the mutual dynamic behavior

4、 combining site, to conquer the experience completely psychological desire of satisfy. Large diversified development trend of modern design, a new way of thinking about the way people live intervention as well as the guiding thought and emotion and expression, the designers find some common rules in

5、 the application of graphic design were scattered, integration, and gradually to deconstruction, the existing design element symbols replaced, designers in the new era to cater to the trend of The Times, strive to find experience and experience in the use of packaging the mutual dynamic behavior com

6、bining site, to conquer the experience completely psychological desire of satisfy.Keywords: experience; Packaging design; Interactive way1 IntroductionDue to the development of production capacity, material and machine efficiency, combined with the experience of evolution of consumer society gradual

7、ly cultivated by all kinds of factors are for the current packaging market has opened up a new market. Enlightenment period of packaging design is to protect consumers, food and clothing to oneself need to start. Under the economic and social developing, commodity packaging beautiful, practical and

8、suitable for experience of taste has become the most important marketing tool in the commodity economy. In the stage of industrial development, in order to machine manufacturing for the mainstream economy. Along with the development of productivity and science and technology, market economy and into

9、 the era of new media, interactive packaging is a new concept of packaging field in recent years, its main meaning is through the implementation of the means of packaging materials and packaging, packaging of goods and experience between establish a kind of behavior and thought more closely linked,

10、thus forming a kind of interactive relationship, thus established the new packaging design pattern.2 Packaging design and interactive art originality2.1 Packaging design and the main programThe history of mankind has connected with history of packaging design. Production technology, materials and me

11、dia of developing and changing consumption society has created a new suitable for experience of packaging market. Packaging design is a branch of visual communication subject, it combines the packing structure, graphics, color and text for the integration of design disciplines, but also including th

12、e packaging materials and containers, marketing and other disciplines. The premise of basic function of packaging is to protect the goods make it looks more beautiful, practical, more environmentally friendly materials, through the way such as printing and message of the product, so the design of th

13、e packing is good or not directly affects the purchasing power of the experience.Packaging from design to production, can be divided into the following procedures: for goods design research; Commodity packaging and production process of overall planning; Packaging design innovation point positioning

14、; The choice of packaging materials and design; Packaging design; The packaging structure design; Packaging visual communication design; Additional commodity packaging product design; The protection of the packaging technology design; Design the product specification. In the whole process designer s

15、hould strive to packaging design and experience culture special match, to finally realize the packing the psychological demands of semantic expression and experience.2.2 Packaging design of interactive art creativityInteractive concept is a trend in the development of new packaging design, is the ex

16、perience and the combination of information of the auxiliary materials, packaging structure. Whether it concerns design is containing the technology can give the service, and the quality of the experience and their interaction. Human life is the life of an interaction. Human out of the womb, human n

17、aturally with their facial features, body, imagination to interact with this strange world, thus forming belongs to the human emotions, knowledge, and to realize their own value. Until today, the concept of interaction, interactive art has already penetrated into every aspect of peoples life, has be

18、come our environment suitable for experience is the best way to contact.Make the products as packaging design and interactive experience, has the interactive art creative packaging design for people with experience to effectively to harvest their crop from the product itself interesting experience,

19、more important is also can reflect the value of experience is itself. Interactive art design research, there are two key elements: product, experience; Interactive art design concerned with behavior, psychological experience and enjoy it in the design process, implementation technique and so on. Int

20、eractive art of research experience, the core is the study of experience classification, requirements, experience is the psychological experience, on the basis of fully research experience. Analysis of the behavior of the experience, from experience, from experience in the process of the behavior of

21、 the direct design method and theory.3Three creative packaging factor analysis3.1 The packing structure analysis of the interactionPackaging structure design in order to protect the products, for the convenience of the conditions of experience to carry and reuse, and the arrangement of the good inte

22、rnal and external structures and the birth of a structural design. Therefore, good packaging structural design, can make the security of the product, make people more convenient to carry, transport experience, more is the product of reuse rate increased, the products and the experience is very impor

23、tant. In this process, both inside and outside packing structure design, auxiliary structure design of the two main forms: One is inside and outside packaging is the most intuitive experience who can feel the body of the product, also is the most can reflect the interactive part. Clever packaging st

24、ructural design can fully understand the psychological experience and the experience of using habit, through the use of innovative product packaging structure and experience product information feedback, to realize the interaction between packaging structure and experience. The other is a secondary

25、structure is in the service of internal and external packaging, is one of the types of packaging language development. It also have the experience to use packaging process more convenient, fun and comfortable. So packing the existence of the secondary structure will be more rich and the other a nove

26、l and interactive experience.3.2 Packaging graphics interactive analysisGraphics is a kind of visual language is different from the words, to be clear at a glance the advantage of spreading information of various kinds of products. Understood the word graphics, mostly includes a variety of photograp

27、hic images, plane figure, illustrations, and other forms of image is easy to understand. On the understanding of the fine arts, graphic more has many meanings, it bear the role of visual marketing, through the processing of beauty, let products have a deeper interpretation. In product packaging, cre

28、ative graphic design that is intuitive, marked the experience would see all kinds of information expressed by the graphics, thus better and interactive experience, make people feel interesting, vivid and impressive experience of experience.4 Packing creativity and experience interactive method4.1 Th

29、e packing structurePackaging independent legal refers to the packaging structure group structure conversion method in another form. Form of transformation can be reversed, mobile, repeatedly, expanding, reducing, distortion, extrusion, stretching, winding, such as technique, can also be done by diff

30、erent combinations. Morphological transformation can be various forms of transformation, such as: color conversion, shape dimension transformation, style, structure, material conversion, conversion, etc., can also be a function of conversion, technology, media and the transformation of the program.

31、Behind all in all, the structure performance of rich, containing the infinite possibility, that possibility is simple, regularity and can stimulate peoples sensibility, contains profound connotation.4.2 Packaging graphicsContents of bionic graphics performance for the product image, namely by packag

32、ing its image as well as related to the goods such as raw materials, consumer, use characteristics, characteristics, origin, etc. Bionic graphic form rich variety, have photography, commercial painting, creative graphics, such as painting, cartoon form, each form has its unique expression. Choose su

33、itable for the bionic graphical representation techniques, and is the application of bionic graphics the key to achieve good visual effect. Packaging graphic design is the most important is how to put the commodity characteristics of visualization, or handle the relationship between the visual graph

34、ic elements and commodities. Unique bionic graphic design, will stand out from many other packaging, attract the eyes of the experimental subjects, and reduce the distance of commodity and experience.Visual image in law refers to the creation of packaging design, graphically creative means to some e

35、xaggerated combination of product and graphics, or with the function of the product itself and the experience of using product environment creation. Through the combination of the idea, this breaking things and ratio of exaggeration can make experience person interesting association when using produ

36、ct, cause of the experience.5 ConclusionPackaging image art trends of visual design and interaction into the life of people, and strongly impact and influence the society and life. Todays market, more than 80% of the goods is to appear in front of our eyes after packaging design, so the packaging is

37、 closely related to our life. Along with the development of the market, in the role of the silent salesman participate in the process of marketing, the success or failure of commodity packaging design to some extent decide the success or failure of merchandise sales, as a result, todays packaging de

38、sign from the basic role oriented to the center of gravity offset to experience the spirit of the emotional and how to through the use of all kinds of materials and media to implement interactive ways and experience. Interactive concept packaging design using the experience of the psychological stra

39、tegy, according to the experience of the multidimensional nature of the psychological and differences in design, starting from the experience of physiology and psychology, through the change of packing structure, the change of graphics and layout method such as changes in the way the interaction int

40、o experience can feel the effect, have the experience to win the spiritual happiness and satisfaction.譯文包裝設計中的互動藝術創意Kent T摘要當代的包裝設計藝術已經成為視覺傳達藝術里非常重要的一個支流，它完成了工業化到信息化科技方式的演變。現代設計的大型多元化發展趨勢，對人們生存干預方式的新思路以及思想和情感的引導和表達，設計師們發現一些常用的規則在平面設計中的應用漸漸被打散、整合以及再解構，現有的設計元素符號被替代，設計師們在新的時代里努力迎合時代潮流，力求找到體驗者以及體驗者在使用包裝

41、這一行為相互動的結合點，從而來徹底征服體驗者的心理欲望的滿足。現代設計的大型多元化發展趨勢，對人們生存干預方式的新思路以及思想和情感的引導和表達，設計師們發現一些常用的規則在平面設計中的應用漸漸被打散、整合以及再解構，現有的設計元素符號被替代，設計師們在新的時代里努力迎合時代潮流，力求找到體驗者以及體驗者在使用包裝這一行為相互動的結合點，從而來徹底征服體驗者的心理欲望的滿足。關鍵詞：體驗者；包裝設計；互動方法1引言由于生產能力、材質和機器效率的發展，在加上漸漸演變的體驗消費型社會所培養出來的各式各樣的因素都為當前的包裝市場開辟了一個全新的市場。啟蒙的包裝設計時期是為了保護消費者對自己、食品以及

42、衣服需要開始的。在經濟和社會大力發展下，商品的包裝精美、實用以及適合體驗者的品味已然成為目前商品經濟中最重要的營銷工具。在工業大發展階段，以大機器制造業為主流經濟。隨著生產力和科學技術的發展，市場經濟以及進入新媒體時代，交互式包裝是近年來包裝領域出現的一個新概念，其主要含義是通過包裝材料和包裝手段的實施，包裝商品與體驗者之間建立起一種行為和思想更加緊密的聯系，從而形成一種互動的關系，從而建立了新的包裝設計模式。2包裝設計及互動藝術創意2.1 包裝設計及其主要程序 人類的發展史與包裝設計史有著千絲萬縷的聯系。生產技術、材料和媒介的大力發展和各種不斷變化的消費化社會共同創造了一個新的適合體驗者的包

43、裝市場。包裝設計是視覺傳達學科的一個分支，它綜合了包裝結構、圖形、色彩以及文字為一體的設計學科，而且還包括包裝材料、容器、營銷學等學科。包裝的基礎功能是保護商品的前提讓它的外表更加漂亮、實用、材料更加環保，通過印刷等途徑進而傳達產品的信息，所以包裝設計的好壞直接影響體驗者的購買力。包裝從設計到生產，可分為以下幾個程序：對商品設計的調研；商品包裝與生產工藝的總體策劃定位；包裝設計的創新點定位；包裝材料的選擇與設計；包裝造型設計；包裝結構設計；包裝視覺傳達設計；商品包裝附加產品設計；包裝的保護技術設計；設計產品使用說明書。在整個過程中設計師應力求將包裝設計與體驗者文化特制相吻合，以最終實現包裝的語

44、義表達和體驗者的心理訴求。 2.2包裝設計中的互動藝術創意互動理念是包裝設計新興發展的一個潮流，是體驗者、包裝結構以及輔助材料信息的結合。它所關心的設計是包含這些技術是否能否給予服務，以及和他們互動經驗的質量。人類的生活就是一個互動的生活。人類從娘胎出來，人類自然而然的用自己的五官、肢體、想象力與這個陌生的世界互動，從而形成屬于人類自己情感、知識以及實現自己的價值。直到今天，互動的理念、互動的藝術已經滲透到人們的生活的各個方面，已經成為我們接觸環境的適合體驗者最佳方式。正如包裝設計使產品與體驗者互動，具有互動藝術創意的包裝設計讓體驗者有效地對從產品自身收獲有趣的經驗，更重要的是還能體現體驗者自身的價值。互動藝術設計研究有兩個關鍵元素：產品、體驗者；互動藝術設計關心體驗者的行為、體驗心理、設計過程、實現技術等方面。互動藝術對體驗者的研究，核心是研究體驗者分類、體驗者需求、體驗者心理等內容，在充分研究體驗者的基礎上。分析體驗者的行為，從體驗者的行為，從體驗者行為的過程中得出指導設計的方法和理論。3包裝創意因素分析3.1包裝結構的互動分析包裝結構設計為了