1、Inven tory: Micro-era subversive five cha ngesFirst, from the ki ng to the relati on ship betwee n flowis ki ng.Signi fica nee bey ond the mobile Internet era of theInternet era, because the Internet is a big media producti on and delivery of a large amount of in formati on does not create more mobi

2、le In ter net in formati on, but it changed the way informationtransmission.Productionand dissem in atio n of in formati on to read became one of the triples, i n other words, before an in formati on created, will be passed totheuser through the cha nn els,information channels and the user is in thr

3、ee parts and now, through the microblogg ing users to share letters and other ways to become a part of the channel So, before that cha nnel marketi ng Internet marketi ng, search engine optimizati on, or whether it is electricity supplier shop, who control the flow of all who regressed, and now have

4、 become who con trol the customerrelati on shipwhoregressed, while this is the biggest adva ntage of Tencent to build clie nt relati on ships based bus in ess systems.Canadian fans that extends from one end of theiPC-to-phonetraffic on the idea. Most do micro-channelmarketi ng, is still in the Can a

5、dia n fans and teach how to add fans stage mainly about how the various tools to a variety of group, made a variety of two-dime nsional code to get the user. fans over a millio n, not added on ano ther nu mber aga in. This kind ofmicro-market ingunderstanding is superficial and does not have a futur

6、e now I know the mon th water do more ast onishin g, i n fact, the nu mber of fans is very com mon.The micro-marketi ngfocuses on the relati on shipbetwee n mining and man ageme nt fans.Thesec ondand third eleme ntsofthe era ofmicro-Bear:fragme ntatio n,emoti onalandexperie ntialmarketi ng economy.I

7、 summarize the three eleme nts of the micro era isfragme nted, emoti onal and experie ntial marketi ng economy. Fragme ntati on mean, you do not expect to do a big bus in ess, and do a little bus in ess, will be very relaxed and comfortable, while large companies are very sorry, they can not mon opo

8、lize the market, and a variety of small game applicati ons in their no ses live very moist, no Ion ger afraid blocked so big acquisiti ons in con sta nt, con ti nu ousblockade to preve ntano thermen ti on competitors Inorder to keep his third of an acre, have begun blocking strategy. not to mentionm

9、icrobloggingmicro-channel,micro-cha nnel block third-party dow nl oads, almost every large compa ny has completely closed space competitors, but, fin ally, the fact will is futile, because the user s habitshave bee n fragme nted, they will con sta ntlyswitch ingapplicati ons Dan ces, rather tha n on

10、 a pc, a stable In ternet portal habits.EmotionalMarketingand experieneeeconomy isdoing most familiar sea fish ing, hot fried several in ternet projects are now th inking of basicallyrelyi ng on theexperie nee of the econo my,whetheror Hamburgerpan cakes are done upgrad ing and tran sformati on, is

11、not n ecessarily a good thing eat, but a lot of force to improve the grid, caus ing many onio okers. would like a piece that Sha nghai an ti-vice, all with Miss bag of con doms and Yu > > < ;&It; Cultural Jour ney, but there is a paradox here is that emoti onal and Experie nee is not sta nda

12、rdized copy, which is why the ope n sea fish ing and more, as the quality of services also fell, so go this route, are un likely to expand the basic course, the current hype seen severalprojects have done eno ugh experie nee,but did not doemoti on in it, so after a burst of fire, the customer does n

13、ot have feeli ngs, no Ion ger come, and heat loss will drop faster.So, bigger and stron ger, not a good idea, it is smallbut beautiful goal that every one can achieve. As if no matter how rotten teacher training, there are a lot of training can not be stopped.Third, you can not please every one.Prio

14、r to Internet compa ni es, the basic objectives areall networkusers, and we are now doing again for thewhole n etwork users will be exhausted, which is why I noIon ger en courage SMEs to launch bus in esses to advertise, but to put these costs Huadao Customers who for example have a dessert boss ask

15、ed me why I cast a lot of advertis ing, broadcasti ng to no avail, I say you really want users to en gage in an atte ntio n into the store would send five yuan dessert activities fifty thousandcan get tenthousa nd users Then you are sending out new coup ons, which is 10% con vers ion have 1,000 peop

16、le, which is the power to spend money on the user s style of play, perfectly suited to traditi onalbus in esses. while themicro-i nstrume ntsin elude micro-cha nnel public nu mberwhatever, provided The maximum value is the easy user man ageme nt fun cti ons.Do not want every one to like you, have be

17、come your customers, the n tried to make tens of thousa nds of people, n aturally likes Like Tuma n watch so rotte n product has not obsessed fan, a little doing someth ing you do a pretty good product, n aturally will win more users prefer. serve them well, you wi n, which is why the marketi ng cir

18、cle of friends in side, do mask is a big probability of successful category, repeated con sumptio n, con sumpti on habits plus complete emoti onal com muni cati on .Only serve people like you, are micro-marketi ng era,the most obvious feature.Fourth, free in stead of being chargedFree public service

19、 theory is a very core theory, through free access to a large nu mber of users, the n the user through the con vers ion of part of the fee in the form of value-added services, almost all Internet bus in ess profit model. This mode, the micro-marketi ng era, will in stead of being charged again becau

20、se I said earlier, the emotion and experienee,this is the time to pay the costs andemotionalcosts are not large-scale replication, you justserve people like you, so you might not have to serve the public bigger transformationtraffic, you can direct theuser who charges a small scale, because you are paying more tha n eno ugh, the service is good eno ugh, users will be willi ng to pay. since the beg inning of my mem