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July

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leads

the

hair

trend

ofO

gravity.Fashionable

Inspiration:

KOLs

interpret

light

force

looksvia ,

shooting,

show

and

other

interactiondelivering

the

idea

of

‘light

force,

fun

my

style’,

inspiringall

the

fashionistas.Emotional

Leverage:

VS

encourages

you

to

inject

lightforce

into

yourlife

asa

stimulant,

which

canmake

younever

to

be

weighted

down

by

the

mundane

butalways

rise

above.Overall

RundownTimeActivity14:00-18:00Exclusive

media

interview

and

shooting(including

make-up)19:30-20:30Reception

and

interactionXander

&

VS

Limited

Scarf

delivered

as

a

party

labelLight

Force

Photo

shootingLight

force

4D

experience

LABO

Gravity

Product

Display

Area

and

Fun

the

styling

on-site20:30-20:35Opening

show

(Black

Lux,

TBD)20:35-20:40e

speech

+

Viral kickoff20:40-20:55Hair

Fashion

ShowKOL

light

force

statement introduce

KOLs

before

they

walk

out.Finale

by

P&G,

VSA,

Designer

Xander

Zhou,

KOLs,

andmodels.20:55-21:05Group

interview

&

models

PR

shooting21:05-21:15After

Party

Sign-in(VS

consumers

getting

the

entrance

ticket

in

social

media

)21:20-23:00AfterPartyDenise

Ho’s

performanceDJ

music+

dancers

warm-up23:00PartyEndProgram

HighlightO

GravityProduct

Display

AreaWith

the

help

of

VS

hairdressersandproducts,

fun

your

style

withlight

hair.VS

Light

Force

Photo

ShootingVS

stimulate

you

with

LightForceby

strong

air

blowerLight

Force

limited

Scarf

byXanderZhou

Exclusively

for

VSFashionParty

is

delivered

atreception

as

the

party

labeland

proof

to

entrance.VS

LIGHT

FORCE

4DExperience

LabVS

inject

you

with

LIGHTFORCE,

capture

your

0GRAVITY

MOMENTBlack

LuxAttract

your

attention

with

lightand

inject

you

with

creation.Online

link： /v

show/id

XNzE0OTM5NzA0.htmlYouku

password:

vsjasoProgram

HighlightProgram

HighlightMC

shows

how

to

fun

with

VS

viral on-siteon

big

screen

and

small

screens

light

up

in

a

sudden

around

forattendees’interaction.popular

for

his

funny

s.and

550,000

followers

in

Weishi.Performed

in

recent

hot

movie

《同桌的你》

/mikesuihtt

/u/4064578htt

/us/63295399/66125932.shtmlMCmendationProgram

HighlightSpecial

Show

off

VS

lightforce.

Twins

model

with

same

face

but

different

styling.

The one

model

walks

on

the

stage

and

touches

the

static

balland

make

the

hair

all

standing

up.

The

light

turns

down

withthe

Ogravity

styling

house

luminous.Everyone

can

seethe

hairdresser

of

VSA

is

styling

for

the

secondmodel

with

VS

products.

After

the

model

walks

out

the

styling

house

with

a

stand

up

hair..

ItAt

the

same

time

he

will

change

into

a

totally

differentpresents

that

with

light

force

everyone

can

do

just

what

theywant.

Light

force

isshowed

by

thetransformation

of

gender,

hair,styling

and

age.

A

mixed

photo

of

two

different

styling

willbeshowed

at of

the

show.Fresh

out

of

0

GRAVITY

STYLE

LABVSA

co-create

with

XanderProgram

HighlightSequenceDurationWho10.5min+1minStatement+

Denise

look

A2

0.5min+1minStatement+

Vivian

look

A3

0.5min Twin

A4

1minTwin

B(OGravity

Lab)5

0.5min Twin

C6

1minTwin

D(OGravity

Lab)Sequence

Duration

Who7

0.5min TwinE8

1minTwinF(OGravity

Lab)9

1min Jin

Dachuan10

1min Vivian

look

BShort

sing

sing+Denise

look

B3mins3minsFinale

Twin

A’s

hair

stand

up

with

external

force:Twin

A

modelwalks

on

the

stage

and

touches

thestatic

ball

and

make

the

hair

all

standing

up

orhairsucked

up

by

strong

blower.

VS

injectslight

force

into

Twin

B’s

hairThe

light

for

twinA

turns

down

with

the

Ogravity

styling

house

luminous.

Everyone

cansee

the

hairdresser

of

VSA

is

styling

for

twin

Bwith

VSproducts.

Twin

B

walks

with

light

force

look.Twin

B

walks

out

the

styling

house

with

a

standup

hair

with

thedifferent

total

look.

It

presentsthatwith

light

force

everyone

can

do

just

whatthey

want.Walk

for

the

hair

fashion

show

with

the

look

of

half

male

and

halffemale.Making

of

VS

look

creation

(product

mendation)Media

interview

&shootingand

last

walk

for

the

hair

fashion

show

to

interpretation

herlight

forcemendation)Making

of

VS

look

creation

(productAfter

party

performanceMediainterview

&shootingMedia

resources

leverage

(social

media,etc.)Program

HighlightWalk

for

the

hair

fashion

show

with

2

looks

to

interpretation

his

lightforceMaking

of

VS

look

creation

(product

mendation)Media

interview

&shootingMedia

resources

leverage

(social

media,etc.)Vivian

Dawson(錦榮)Actor

and

modelGetting

morefamous

for

hisleading

character

inmovie

小時(shí)代

3.Jin

Dachuan(金大川）Top

male

model

inChinaDenise

Ho(

)HK

actress

and

singer.Known

as

thecoming

out

actress.Guest

Listkies

andfashionDesigners

and

artists……Appendix

please

find

themend

media

and

guest

listVenue

SuggestionLocation:光華路9號(hào)世貿(mào)天階A座5樓Highlight:由著名藝人陳 與孟廣美投資占地約2000平方米，被稱為“

最豪華夜店”。可同時(shí)容納600人New

Destination

fornightlife

in

Beijing

withcelebrities’

influenceVenue

SuggestionExclusiveElevatorMain

HallThe

BarEntranceCorridorMain

StageRestroomSeen

By

Consumer

ResultsDeliverablesClip

“VS

Light

forceexclusive

fashionparty”DescriptionA to

revisit

the

VSlight

force

hair

fashion

show

andthe

whole

party.Event

photo

albumIncluding

PR

photos

of

KOLs

andmodelsNews

Release

*

1About

VS

Light

force

exclusive

fashionpartyLight

force

interpretation

by

KOLsHair

introduction

of

light

force

fashion

hairshowMedia

interview

and

shootingofDenise

Ho,

Vivian

DawsonMedia

interview

with

Denise

and

Vivian

about

their

lightforce

and

the

cooperationwith

VS.Hot

discussion

in

socialmedia It

will

be

discussed

and

shared

as

a

hot

event

of

the

town.AppendixAppendix-Media

ListNoCompanyCNENWeekly&Newspr15pax65BQ青年BQ66風(fēng)尚周報(bào)Trend67城市生活信報(bào)Shin

Weekly68晨報(bào)Morning

Post69京華Beijing

Times70晚報(bào)Beijing

eveningnews71新京報(bào)The

BeijingNews72中國(guó)日?qǐng)?bào)China

Daily73青年報(bào)Beijing

YouthDaily74晨報(bào)ShanghaiMorning

Post75壹周Shang

HaiWeekly76申江服務(wù)Shen

JiangNews77新潮生活Xinchao

LifeWeekly78商報(bào)ChengduBusiness

Times79華西都市報(bào)West

ChinaCityNewsNoCompanyCNENTV

& -site21pax80黑龍江美麗俏佳人Travel

TV

Pretty

Women81旅游第一時(shí)尚Travel

Channel

TopFashion82-7時(shí)尚裝苑Fashion

Circle83生活時(shí)尚頻道星尚Channel

Young84-文藝頻道文娛播報(bào)2Daliy

Entertainment

News85鳳凰大風(fēng)暴Phoenix

TVPhoenix

Entertainment

News86CCTV-3綜藝快報(bào)CCTV

3Entertainment

Express87CCTV-8影視同期聲CCTV

8Entertainment

Express88光線傳媒中國(guó)EnlightMediaEntertainment

Live89東方新SMG90東南樂(lè)翻天South

East

TV

DaliyEntertainment91遼寧歡樂(lè)集結(jié)號(hào)Liao

NinEnjoy

Entertainment92酷六網(wǎng)Ku693土豆網(wǎng)tudou94優(yōu)酷網(wǎng)youku95奇藝網(wǎng)Qiyi96PPTVPPTV97Vogue

TVVogue

TV98ElleTVElleTV99新浪Sina

TV100搜狐TVStyleTVStyleTVNoCompanyCNENDigital25pax101Sina102103新性搜狐女人女人志O106107雅虎Trends

時(shí)尚網(wǎng)精品網(wǎng)

網(wǎng)嘉人網(wǎng)悅己網(wǎng)55108109網(wǎng)網(wǎng)易109110騰訊網(wǎng)

瑞麗女性網(wǎng)Rayli111112112113中文網(wǎng)中國(guó)114閨蜜網(wǎng)kimiss115115Xinhua

Newsagency

PClady116太平洋女性網(wǎng)中文網(wǎng).cn117人民網(wǎng)118新華網(wǎng)118時(shí)裝網(wǎng)119昕薇網(wǎng)120海報(bào)時(shí)尚網(wǎng)Appendix-Media

ListNoCompanyCNENTrends

Group10Pax1時(shí)尚Cosmopolitan2時(shí)尚芭莎Bazaar3時(shí)尚健康Trends

Health4時(shí)尚新娘Cosmo

Bride5時(shí)尚先生6時(shí)尚健康（男）Men's

Health7芭莎男士Bazzar

Men8裝For

HimMagazine9芭莎藝術(shù)Bazzar

Art10時(shí)尚旅游Trend

TravelHearstGroup7pax11嘉人Marie

Claire12嘉人美妝Marie

ClaireBeauty13世界時(shí)裝之苑ELLE14健康之友Woman'sDay15心理Psychologies15伊周Femina16睿士ELLEMenNoCompanyCNENConde

NastGroup3pax17服飾與美容Vogue18悅己Self19智族GQRayli

Group4pax20瑞麗服飾美容Rayli-FSMR21瑞麗時(shí)尚先鋒Rayli-SHXF22瑞麗伊人風(fēng)尚Rayli-YRFS23風(fēng)尚LEONModern

Group3pax24周末畫報(bào)ModernWeekly25大都市Numero26優(yōu)家畫報(bào)U+FamilySGGroup5pax27優(yōu)品Trading

Up28OKOK!29精品購(gòu)物指南Life

Style30風(fēng)尚志Fashion

Weekly31世界TOPTRAVELNoCompanyCNENOther

Media31pax32昕薇Vivi33昕薇風(fēng)采美妝Voce34時(shí)裝L'officiel35時(shí)裝男士L'officielHomme36紅秀Grazia37費(fèi)加羅Figaro39青年視覺(jué)Vision40姐妹C