7/28試卷代號：5578湖南廣播電視大學2014年1月開放教育期末考試商務(wù)英語閱讀試題2013年12月注意事項將你的準考證號、學生證號、姓名與分校（工作站）的名稱填寫在答題紙的規(guī)定欄內(nèi)?？荚嚱Y(jié)束后，把試卷和答題紙放在桌上。試卷和答題紙均不得帶出考場；仔細讀懂題目的說明，并按題目的要求答題。答案一定要寫在答題紙的指定位置上，寫在試卷上的答案無效；用藍、黑圓珠筆或鋼筆答題，使用鉛筆無效。I.MultipleChoicesDirections:ChoosethebestanswerforeachsentencefromthefourchoicesmarkedA,B,CandD,andmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.(10小題，每題2分，共20分)1.Somefast-foodanddrugcompaniesaremore________withmakingmoneythanofferingsafeandeffectiveproducts.A.tempted B.interested C.concerned D.requested2.Abalancesheetisastatementofthe______valueofabusinessataparticulardateofthefiscalyear.A.book B.record C.net D.income3.Ourbankoffersminimuminterest______forsellerfinancingandforloansofcash.A.levels B.rates C.bases D.percentage4.Companieswishingto______moremoneyfordevelopmentcansometimesissuenewshares.A.rise B.raise C.increase D.develop5.Todeveloptheirproduct______,companieshavevariouswaysofadvertisingtheirproducts.A.feeling B.fame C.name D.awareness6.Ifthequalityofyourproductsissatisfactory,wemayplace______orders.A.regular B.usual C.interval D.far7.Werequire100%value,irrevocableL/Cinourfavorswithpartialshipmentallowedclause______bydraftatsight.A.available B.payable C.negotiable D.effected8.Thepackagewasdamagedin______.A.transfer B.transact C.transcript D.transit9.Youwillbegladtoknowthatyourrequestforreimbursementfortravelexpenseis______.A.spread B.granted C.taken D.hold10.Pleaseinformuswhatspecial______youcanmakeforusregardingtheseproducts.A.request B.deal C.offer D.orderII.ClozeProcedureDirections：Readthefollowingpassage.FilleachgapwiththebestanswerfromthefourchoicesmarkedA,B,CandD,andmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.(10小題，每題2分，共20分)Whenacompanyhiresfromwithin,ithasthe11ofbeingfamiliarwiththeemployee.Having12theperson’sstrengthsandweaknesseswhileonthejob(andhavingobservedhimorherinactionovertheyears),employersareinabetterpositiontoknowiftheemployeewillbeagoodfitornot.Whenhiringfromoutsidethecompany,however,thereisalwaystheriskthatsomeonewhoappearsidealduringtheinterviewingprocesswill13Iftheemployeeislookingfora14thatisastepfromhisorhercurrentonebutstillinthesamedepartmentorgeneralarea,theswitchwillbearelativelypainlessone.Ifanemployeeislookingtomakeamoresignificantchange—changingthecourseoftheircareerpathby15acompletelydifferentdepartmentanddifferenttypeofjob,forexample—thenwhiletheremaybealearningcurvetodealwithduringthetransition,youillustrateyourcompany’s1Acompanythatdemonstratesapolicyofhiringfromwithinalsofostersgreateremployee17,whichcanhaveconcretebenefitsthroughoutthecompany.Employeesatalllevelsaremorelikelytochallengethemselveswhentheyknowthatthereis18forfuturejobadvancementwithinthefirm.Thismeansaloweremployee19rateandahigherjob-satisfactionrate,20arealwaysgoodforbusiness.11.A.disadvantage B.advantage C.advance D.achievement12.A.evaluated B.witnessed C.seen D.known13.A.result B.become C.discover D.prove14.A.job B.work C.position D.career15.A.switchingto B.switching C.swinginto D.swattingout16.A.potentialto B.commitmentto C.confidencefor D.aimto17.A.attachment B.respect C.loyalty D.satisfaction18.A.potential B.potent C.ability D.possible19.A.employment B.turnover C.unemployment D.promotion20.A.whichboth B.boththat C.bothofwhich D.bothofthatIII.True,FalseorNotMentionedDirections:Readthefollowingpassageandthestatementsthatfollow.ChoosethebestanswerforeachstatementfromthethreechoicesmarkedA,B,andC,andmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.(5小題，每題2分，共10分)LawrenceElectronics—User’HowtoObtainService(CanadianCustomersOnly)Webackyourinvestmentinqualityproductswithquick,expertserviceandgenuineLawrencereplacementparts.Ifyouneedserviceorrepairs,contacttheLawrenceFactoryCustomerServiceDepartmentatthetoll-freenumberlistedbelow.Atechnicianmaybeabletosolvetheproblemandsavetheinconvenienceoftryingyourunit.Youwillbeaskedforyourunit’sserialnumber.800-324-1356CanadaOnly.MondaythroughFriday8:00A.M.–8:00P.M.CentralTime.Whensendingaproductforrepairs,pleasedothefollowing:●Alwaysusetheoriginalshippingcontainerandfillermaterialtheproductwaspackedinwhenshippingyourproduct.●Alwaysinsuretheparcelagainstdamageorlossduringshipment.Lawrencedoesnotassumeresponsibilityforgoodslostofdamageintransit.●Forpropertesting,repairs,andservice,sendabriefnotewiththeproductdescribingtheproblem.Besuretoincludeyourname,returnshippingaddress,andadaytimetelephonenumber.HowtoObtainService(InternationalCustomersOnly—ExceptCanada)Ifyouneedserviceorrepairs,contactthedealerinthecountrywhereyoupurchasedyourunit.WARRANTYREPAIRWILLBEHONOREDONLYINTHECOUNTRYUNITWASPURCHASEDPleasefollowtheshippinginstructionsshownbelowonthispageifyouhavetomailyourunittothedealer.Forpropertesting,repairs,andservice,sendabriefnotewiththeproductdescribingtheproblem.Besuretoincludeyourname,returnshippingaddress,andadaytimetelephonenumber.AccessoryOrderingInformation—AllCountriesToorderaccessoriessuchaspowercablesortransducers,pleasecontact●Yourlocalmarinedealer.Mostqualitydealersthathandlemarineelectronicequipmentshouldbeabletoassistyouwiththeseitems.Consultyourlocaltelephonedirectoryforlistings.●Canadiancustomersonlycanwrite:Lawrence/EagleCanada,919MathesonBlvd.,21.Youshouldprovideyourunit’sserialnumberwhenyoucallLawrenceFactoryCustomerServiceDepartmentinneedofrepairs.A.True. B.False. C.Notmentioned.22.YoucancalltheCustomerServiceDepartmentinCanada24hoursaday,sevendaysaweek.A.True. B.False. C.Notmentioned.23.Abriefnoteincludingthecustomer’snameandreturnshippingaddressandadaytimetelephonenumbershouldbesenttoLawrenceforpropertesting,repairsandservice.A.True. B.False. C.Notmentioned.24.IfyouneedserviceorrepairsintheUS,youshouldcallthetoll-freenumber800-324-1356.A.True. B.False. C.Notmentioned.25.Lawrencewillpayfortheshipmentifyouhavetomailyourunittothedealer.A.True. B.False. C.Notmentioned.IV.ReadingChartsandTablesDirections：Lookatthetablesandchartsbelow.Foreachtableorcharts,therearefourstatementsdescribingit.ChoosethebeststatementfromthefourchoicesmarkedA,B,CandDtomatchit.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.(5小題，每題4分，共20分)26.ApproximateWeeklyTimeAllocationforProgramDeliveryA.Ittakesmostofthetimetoprovideinformationinprogramdelivery.B.Instructiontakesuphalfofthetimeinprogramdeliverybecauseitishardforpeopletofollowtheinstructions.C.Peoplespendequaltimeonmanagementandmarketinginprogramdelivery.D.Timespentoncollectiondevelopmentisforcollectinginformation.27.LargeTrucksRegisteredfrom1990to2002A.Therearenotrucksregisteredbeforetheyear1990.B.Thereisasteadyincreaseinregistrationoflargetrucksfromtheyear1990totheyear2002.C.Moretrucksregisteredmeanslargerconsumptionoftrucks.D.Theyear1997tothe1998seesthesharpestincreaseinregistrationoflargerconsumptionoftrucks.28.LowellAreaSchoolsHistoricalExpenses(10years)1995--2005A.Moremoneyisspentonsalariesintheyears1994-1995thanintheyears1999-2000.B.Thetotalschoolexpensesareincreasingfromtheyear1995totheyear2005.C.Theexpensepercentageonutilitiesishigherintheyears1999-2000thanintheyears1994-1995.D.Theexpandingoftotalexpensesmeanslargerenrolmentofstudents.29.ValueofCropsSold:2006(U.S.Total:$98Billion)A.Cottoncontributesthesameamounttovalueofcropssoldaswheat.B.Cornforgraincontributesmosttothevalueofcropssoldin2006intheU.S.C.Thereareninekindsofcropscontributingtothetotalvalueofcropssoldin2006intheU.S.D.ThepiechartindicatesagoodharvestintheU.S.intheyear2006.30.PlacesBusNo.Bus1Bus2Bus3Bus4Bus5Bus6BLACKPOOL(Departure)06:0006:4007:1007:5008:3008:45LATHAM06:2007:0007:3008:5009:05PRESTON06:3507:1007:4508:2009:0509:20LEYLAND06:4507:5508:3009:30CHORLEY06:5507:2508:0508:4009:2009:40WGAN07:1507:4509:5009:40MANCHESTER(Arrival)07:4508:1508:4009:3010:1010:25A.IttakestheshortesttimetorideonBus2togetfromBlackpooltoManchester.B.ThereisnostopforBus3atLatham.C.Bus1fromBlackpooltoManchestertakesonehourandforty-fiveminutes.D.Therearesevenstopsforeachbus.V.ReadingComprehensionDirections：Readthefollowingtwopassages.ChoosethebestanswerforeachstatementorquestionfromthefourchoicesmarkedA,B,CandD,andmarkthecorrespondingletterontheAnswerSheetwithasinglelinethrowthecenter.(10小題，每題3分，共30分)PassageOneWhenshippingtoaforeignmarket,cargoinsuranceisstronglyrecommended.Itisessentialifthetermsofsalerequiretheexportertoarrangeforinsurance,forexampleaCIFcontract(cost,insurance,freight).Inanyevent,thecostofcargoinsuranceisnominalinmostcases,amountingtolessthan1%ofthevalueoftheshipmentandthefreightbill.Withtheproperinsurancepolicy,exporterscanrecoverlossesiftheirshipmentsareaccidentallylost,stolen,damagedordelayed,althoughtheextentof'recoverywilldependonthetypeofinsurancepurchased.Withoutinsurance,anexportercouldhavenorecourse.Unfortunately,insurancedoesnotcoverthepossiblelossofacustomer,whomayshifttoanothersourceofsupplybecausethegoodsordereddonotarriveinausableconditionorarelateinarriving.Whenbuyinginsurance,theexportersshouldconsiderseveralthings,suchastheamountofcoverage(allrisksorlimited),timeofyear,routeanddestinationport(theNorthAtlanticduringthewintermonthscanbedangerous;someportscanhavehigherthanusualratesofpilferage),thelossanddamagerecordofcompetingcarriers,andcargostowageandpacking.Insuranceshouldbelookedataspartofthetotalrateandservicepackagethatthecarrier(orforwarder)offers,sodon'tlookatinsuranceinisolation.Eventhoughacarriermaynothaveanyrecordofmistake,thereisalwaysanelementofriskandexportersshouldprotectthemselvesagainstthisrisk.Moreover,insurancecoverageispartofacarrier’smarketingstrategy.Itismorethanlikelythatcost,coverageandthenumberoflossanddamageclaimswillvaryfromcarriertocarrier,sotheexportershouldaskseveralandcompare.Theexportershouldalsomakeitclearwhetherthecarrierisarail,motor,marineorinter-modalcarrier,whatitchargesforinsurance,whattheinsurancecovers,thedeductible(ifany)andhowclaimsarehandled.Thissuggeststhatthefirststepininsuranceselectionistoaskthecarrieraboutitslossanddamagerecord.Askotherexportersiftheyhaveanyrecordonaparticularcarrier.Beforeexporting,makesurethatthetermsofsalespecifywhoisresponsibleforarranginginsurance.Forexample,anexporterselling“CIF”willberesponsibleforarrangingandpayingforfreightinsurance.Insurancecanbearrangeddirectlywithacarrier,aninsurer,aninsurancebrokeroragentorthroughafreightforwarderorcustomsbroker.Whetheryoupurchasefromacarrierorathirdparty,makesurethattheinsurancepurchasedcoverstheentirejourney,thatisfromthetimeitleavesyourplantorwarehouseuntilitisintheimporter'swarehouse.Insomeinstances,acarrierwillprovidecoverageonlywhileitishandlingtheshipment.Itshouldbenotedthatthisdiscussionismeantforshipmentsofgeneralfreightandforlostordamagedcargo.Insuranceforproductssuchasdangerousgoodsandhazardouswastesarecoveredbyseparateinsurancemethods.31.Inmostcases,thecostofcargoinsuranceis________.A.veryhighB.verylowC.non-existentD.fluctuating32.Whatdoescargoinsurancecover?A.Exporter'sdangerousgoodsandhazardouswastes.B.Exporter'saccidentallylostanddelayedshipments.C.Importer'saccidentallylostanddelayedshipments.D.Importer'sdangerousgoodsandhazardouswastes.33.Accordingtothepassage,______isoneofthefactorstheexportershouldconsiderwhenbuyinginsurance.A.thecostofinsurance B.timefordeliveryC.thelossanddamagerecordofcompetingcarriers D.coverageoftheinsurancecompany34.Whichofthefollowingstatementsistrue?A.Insuranceisisolatedfromthecarrier'sservicepackage.B.Acarrierwithoutanyrecordofmistakescanguaranteetheexporterfromrisks.C.Whenselectinginsurance,theexportercanputtrustinaparticularcarrieriftheyhavekeptalong-termbusinessrelationship.D.Insurancecoverageispartofacarrier'smarketingstrategy.35.Whenarranginginsurance,whatshouldtheexporterdo?A.Makeclearwithwhomtheinsurancecanbearranged.B.Makesurethattheinsurancepurchasedcoversthejourneyfromtheshippingporttothedestination.C.Specifythetermsofsale.D.Confirmthetypeofinsurancepurchased.PassageTwoThereareessentiallyfivedifferentpaymenttechniquesthatimportersandexporterscanuseintheirinternationaltradetransactions.Thesepaymenttechniquesinclude:openaccount,collection,advisedletterofcredit,confirmedletterofcreditandcashinadvance.Thereferencedpaymenttechniquesprovidedifferentlevelsofsecuritytoimportersandexporters.Ingeneral,thegreatesttolowestlevelofpaymentsecurityforanimporterrunsasfollows:openaccount,collection,advisedletterofcredit,confirmedletterofcreditandcashinadvance.Forexporters,ontheotherhand,thegreatestlevelofpaymentsecurityisfoundincashinadvancefollowedbyconfirmedletterofcreditandadvisedletterofcredit,whereasthelowestlevelofpaymentsecurityisfoundinopenaccountfollowedbycollection.Thechoiceofonepaymenttechniqueoveranothershouldbebaseduponacase-by-caseevaluationofdiversefactorsincluding:thefinancialstrengthofthebuyer,thefinancialstrengthofthebuyer'sbank,theeconomicstabilityofthebuyer'scountryofresidence,thepoliticalstabilityofthebuyer'scountryofresidence,theseller'sreputationforperformance,marketconditionsandtheamountofthetradetransaction.Theobjectiveofconductingsuchanevaluationistoidentifytherisksinherentinanindividualtradetransactionandtoselectapaymentmethodthatisappropriate,giventhepresenceofsuchrisks.Thelevelof"paymentsecurityaffordedbyaparticularpaymenttechniquethatisselectedforaspecifictradetransactionshouldbematchingwiththelevelofriskinherentinsuchtransaction.Choosingapaymenttechniquethatprovidespaymentsecuritythatisnotmatchingwiththelevelofriskinaninternationaltradetransactiongenerallyaddsunnecessarycosttothetradetransaction.Rankingindividualinternationalpaymenttechniquesintermsoflowestcosttohighestcostyieldsthefollowingresult:openaccount/cashinadvance,collection,advisedletterofcredit,confirmedletterofcredit.Thefactthataparticularpaymenttechniqueisselectedforuseinaspecifictradetransactionononeoccasiondoesnoteliminatetheneedforfuturepaymenttechniqueevaluations.Rather,importersandexportersshouldroutinelyreevaluatethepaymenttechniquestheyhaveusedinspecifictradetransactions,givingconsiderationtocurrentfactsandcircumstances.Doingsoinsuresthatthepaymentmethodofchoiceisthepaymentmethodthatismostappropriateforthetransactionthatisunderconsideration.Banksdevelopstandardratescheduleswhichestablishstandardfeesforeachofthefivedifferentinternationalpaymenttechniquesdiscussedabove.Whiletherateschedulesdevelopedbybanksinonegeographicareaareoftensimilar,theyaregenerallynotidentical.Importersandexportersshouldtakenoteofthisdiscrepancyanduseittotheiradvantage.Additionally,importersandexportersshouldrealizethattheycanoftenachieveareductioninabankbynegotiatingwiththeirbankandbytakingadvantageofanypriceincentivesofferedbytheirbank.Bankstypicallyoffertheircustomerspriceincentiveswhenaspecificwayoftransactingbankingbusinessresultsinreducedoperationalcostsforthebanks.36.Whatisthelowestlevelofpaymentsecurityforexportersaccordingtothepassage?A.Collection.B.Advisedletterofcredit.C.Openaccount.D.Cashinadvance.37.ManyfactorsshouldbeevaluatedforthechoiceofonepaymenttechniqueoveranotherEXCEPT______.A.theseller'sreputationforperformanceB.thefinancialstrengthofthebuyeranditsbankC.theeconomicandpoliticalstabilityofthebuyer'scountryofresidenceD.thebusinessrelationshipbetweenthebuyerandtheseller38.Whatwillhappenifthepaymentsecurityofaselectedpaymenttechniquedoesnotmatchwiththelevelofriskinatradetransaction?A.Thetransactionwilltotallyfail.B.Therewillbeadditionalunnecessarycosttothetransaction.C.Theimportersandexporterswilluseapaymenttechniqueofhighersecurity.D.Theimportersandexporterswillturntoanotherbankinthesamearea.39.Aselectedpaymenttechniqueforaspecifictradetransaction______.A.canbereusedforfuturetransactionsB.shouldbereevaluatedforfuturetransactionsC.isappropriateforoneoccasiononlyD.shouldbechangedtoconformtothesituationsoffuturetransactions40.Howcanimportersandexportersachievefavorablefeesfrombanks?A.Byreducingthebanks'operationalcosts.B.Byselectingapaymenttechniqueoflowerrisks.C.Byreducingthevolumeofaspecificbusinesstransaction.D.Bytakingadvantageoflittledifferencesinrateschedulesdevelopedbydifferentbanks.試卷代號：5578湖南廣播電視大學2014年1月開放教育期末考試商務(wù)英語閱讀試題答題紙題號IIIIIIIVV總分得分得分評卷人I.MultipleChoices:(10小題，每題2分，共20分)..9.10.得分評卷人II.ClozeProcedure:(10小題，每題2分，共20分)0.得分評卷人III.True,FalseorNotMentioned:(5小題，每題2分，共10分)4.25.得分評卷人IV．ReadingChartsandTables:(5小題，每題4分，共20分)9.30.得分評卷人V．ReadingComprehension:(10小題，每題3分，共30分)PassageOne4.35.PassageTwo36. 0.試卷代號：5578湖南廣播電視大學2014年1月開放教育期末考試商務(wù)英語閱讀試題答案與評分標準題號IIIIIIIVV總分得分I.MultipleChoices:(10小題，每題2分，共20分)1.C2.A3.B4.B5.D6.A7.B8.D9.B10.CII.ClozeProcedure:(10小題，每題2分，共20分)11.B12.A13.D14.C15.A16.B17.C18.A19.B20.CIII.True,FalseorNotMentioned:(5小題，每題2分，共10分)21.A22.B23.A24.B25.CIV．ReadingChartsandTables:(5小題，每題4分，共20分)26.C27.D28.B29.B30.CV．ReadingComprehension:(10小題，每題3分，共30分)PassageOne31.B32.B33.C34.D35.APassageTwo36.C 37.D 38.B 39.B 40.D袁節(jié)膅薂羄肅蒃薁蚃芀荿薀螆肅芅蕿袈羋膁蚈羀肁蒀蚇蝕襖莆蚇螂肀莂蚆羅袂羋蚅蚄膈膄蚄螇羈蒂蚃衿膆莈螞羈罿芄螁蟻膄膀螁螃羇葿螀裊膃蒅蝿肈羆莁螈螇芁芇莄袀肄膃莄羂艿蒂莃螞肂莈蒂螄羋芄蒁袆肀膀蒀罿袃薈葿螈聿蒄葿袁羈莀蒈羃膇芆蕆蚃羀膂蒆螅膅蒁薅袇羈莇薄罿膄芃薃蠆羆艿薃袁節(jié)膅薂羄肅蒃薁蚃芀荿薀螆肅芅蕿袈羋膁蚈羀肁蒀蚇蝕襖莆蚇螂肀莂蚆羅袂羋蚅蚄膈膄蚄螇羈蒂蚃衿膆莈螞羈罿芄螁蟻膄膀螁螃羇葿螀裊膃蒅蝿肈羆莁螈螇芁芇莄袀肄膃莄羂艿蒂莃螞肂莈蒂螄羋芄蒁袆肀膀蒀罿袃薈葿螈聿蒄葿袁羈莀蒈羃膇芆蕆蚃羀膂蒆螅膅蒁薅袇羈莇襖羋蕆袇螀芇蕿蝕聿芆艿蒃肅芅蒁螈羈芄薃薁袆芃芃螆螂芃蒞蕿肁節(jié)蒈螅羇莁薀薈袃莀艿螃蝿荿莂薆膈莈薄袁肄莇蚆蚄羀莇莆袀袆羃蒈螞螂羂薁袈肀肁芀蟻羆肁莃袆袂肀薅蠆袈聿蚇蒂膇肈莇螇肅肇葿薀罿肆薂螆裊肅芁薈螁膅莃螄聿膄蒆薇羅膃蚈螂羈膂莈蚅袇膁蒀