1、Annual objectives 年度目標Competitive advantage 競爭優勢Empowerment 授權Environment scanning 環境審視External opportunities 夕卜部機會External threats 外部威脅Internal strengths 內部優勢Internal weaknesses 內部威脅Intuition 直覺Long-range planning 長期規劃Long-term objectives 長期 目標Mission statements 使命陳述Policies 政策Retreats 靜修Strategic

2、management 戰略管理Strategic -management model 戰略模型Strategic -management process 戰略過程Strategic planning 戰略規劃Strategies 戰略Strategists戰略制定者Strategic evaluation 戰略評價Strategic formulation 戰略制定Strategic implementation 戰略實施Sustained competitive advantage 可持續競爭優勢Vision statement 遠景陳述Concerned for employees 關注員

3、工Concerned for public image 關注公眾形象Concerned for survival,growth,and profitability 關注生存，發展和盈利能力Creed statement 綱領Customers 顧客Markets 市場Mission statement components使命陳述的構成要素Philosophy 理念Product and services 產品和服務Reconciliatory 協調性Self-concept自我認知Stakeholders利益相關者Technology 技術Chief information officer,

4、 CIO 首席信息官Chief technology officer,CTO 首席技術官Competitive analysis 競爭分析Competitive intelligence,CI 競爭情報Competitive profile matrix,CPM 競爭態勢矩陣Director of Competitive analysis 競爭分析主管Environment scanning 競爭審視External audit 環境分析External factory evaluation （EPE） matrix 外部因素評價矩陣External forces 外部因素Industrial

5、/organization, I/O 產業組織Industry analysis 產業分析Information technology 信息技術Internet互聯網Lifecare facilities生活保障設施Linear regression 線性回歸Market commonality 市場共通性Porters five-forces model 波特五力模型Resources similarity 資源相似性Activity ratios 經營比率Benchmarking杠桿管理Breakeven point盈虧平衡點Capital budget 資本預算Communication

6、 交流Controlling 控制Core competence核心競爭力Cost/benefit analysis 成本/收益分析Cultural products 文化產品Customer analysis 客戶分析Data數據Distinctive competencies 獨特競爭力Distribution 分銷Dividend decision 分紅決策Empirical indicators 實證指標Financial ratios analysis 財務比率分析Fixed costs固定成本Financial decision 融資決策Functions of finance/a

7、ccounting 財務/會計職能Functions of management 管理職能Functions of marketing 營銷職能Growth ratios 增長率Human resource management 人力資源管理Information 信息Internal audit 內部分析Internal factory evaluation（IFE）matrix 內部因素評價矩陣Investment decision 投資決策Leverage ratios 杠桿比率Liquidity ratios 流動比率Management information system, （MI

8、S）管理信息系統Marketing research 市場研究Motivating 激勵Organization culture 組織文化Organizing 組織Personal management 員工管理Planing 計劃Pricing 定價Product and service planing 產品和服務計劃Production/operation function 生產/運營職能Profitability ratios 獲利比率Research and development 研究與開發Resource-based view ,RBV 資源理論Selling 銷售Staffing

9、 人事Synergy協同效應Test marketing 試銷Value chain analysis ,VCA 價值鏈分析Variable costs 可變成本Acquisition 收購Backward integration 后向一體化Balanced scorecard 平衡記分卡Bankruptcy 破產Business-processing outsourcing ,BPO 業務流程外包Combination strategy 戰略組合Cooperative arrangements 合作協議Cost leadership 成本領先De-integration分散型整合Differ

10、entiation 差異化Diversification strategies 多元化戰略Divestiture 剝離First mover advantages 先行優勢Focus聚焦Forward integration 后向一體化Franchising特許經營Friendly merger 友好兼并Generic strategics 基本戰略Horizontal integration 橫向一體化Hostile takeover 敵意收購Integration strategies 整合戰略Intensive strategies 加強型戰略Joint venture 合資Levera

11、ged buyout 杠桿收購Liquidation 清算Market development 市場開發Market penetration 市場滲透Merger兼并Product development 產品開發Related diversification 相關多元化Retrenchment 收縮Takeover 接管Turbulent , high-velocity markets動蕩的高速變化的市場Unrelated diversification 不相關多元化Vertical integration 垂直一體化White knight 白衣騎士Aggressive quadrant

12、進攻象限Attractiveness scores,AS 吸引力評分Board of directors 董事會Boston Consulting Group (BCG) matrix 波士頓矩陣Business portfolio 業務組合Cash cows金牛業務Champions冠軍下屬Competitive position， CP 競爭態勢Competitive quadrant 競爭象限Conservative quadrant 保守象限Culture 文化Decision stage 決策階段Defensive stage 防御象限Directional vector 方向向量D

13、ogs瘦狗業務Equifinality殊途同歸Financial position，FP 財務態勢Government 治理Grand strategy matrix 大戰略矩陣Halo error暈輪錯誤Industry position ， IP 產業態勢Input stage輸入階段Internal-external(IE) matrix 內部-外部矩陣Matching 匹配Matching stage 匹配階段Quantitative strategic planning matrix， QSPM 定量戰略規劃矩陣Question marks 問題業務Relative market s

14、hare position 相對市場份額地位SO strategies SO 戰略Stability position ， SP 穩定性態勢Stars明星業務Strategic position and action evaluation (SOACE) matrix 戰略地位與行動評價矩陣Strategy-formulation framework 戰略形成框架Strengths-weakness opportunities-treats matrix SWOT 矩陣ST strategies ST 戰略Sum total attractiveness scores, STAS 吸引力總評分合計Total attractiveness scores ,TAS 吸引力總評分WO strategies WO 戰略WT strategies WT 戰略Operational effectiveness 運營效益Strategic positioning 戰略定位Productive frontier 生存率邊界Competitive convergence 競爭趨同Zero-sum competitive 零和競爭Variety-base