創新高職英語基礎教程綜合教案課程名稱任課教師學院專業班級二〇二X年X月NO：01班級周次時間節次1情境名稱（章節、單元或項目名稱）Unit3Advertising教學任務（課題名稱）Warm-upUnittask課時分配2periods(90minutes)教學目的TolearnthelanguagestyleofadvertisementsTounderstandfouradvertisements教學目標知識目標能力目標素質目標（含課程思政目標）TolearnthelanguagestyleofadvertisementsToknowthereadingstrategiesforguessingwordmeaningfromcontextTodistinguishdifferentkindsofadvertisements.Toestablishasenseofbusinessintegrity重點難點教學重點：TolearnthelanguagestyleofadvertisementsToknowsomereadingstrategiesforguessingwordmeaningfromcontext教學難點：Todistinguishdifferentkindsofadvertisements.難點化解：Toshowmoredifferentkindsofadvertisementsandreadingroupswithdiscussion.教學環境MultimediaClassroom教學用具MultimediaEquipment參考資料教學模式FlippedClassroom教學手段MultimediaEquipment教學內容（描述）教學設計ContentAnalysisAdvertising

is

a

media

communication.

There

are

two

key

characteristics

of

advertisements,

that

is

to

inform

and

to

persuade.

Advertisement

helps

to

inform

about

an

individual

(such

as

political

figure)

or

organization

(business

or

government),

so

as

to

build

up

a

strong

relationship

with

its

network

of

publicStudentsAnalysisSkillsBaseAnalysisStudentshaveacertainlanguagefoundationinseniorhighschool,buttherearegreatdifferencesinEnglishlearninginclass.LearningcharacteristicsAnalysisMoststudentsareeasytoacceptsound,pictureandvideoresourcesandarewillingtoacceptnewtechnologies,butarelackingofawarenessofindependentlearningaswellaslearningstrategies.LearningAbilityAnalysisStudents'Englishlearningabilityshouldberelativelyweak.Teachersshouldhelpstudentsbuildupself-confidencestepbystepfromwords,phrasestosentences.3.TeachingStrategiesFlippedClassroomTeachingModeandCLT(Communicativelanguageteaching)areadopted.教學過程教學環節（時間分配）教師活動（任務）學生活動（任務）備注組織教學（2分鐘）Greetthestudents.Sayhitothestudents,andgiveaself-introductiontothestudents,checktheclassroomclean,checkstudentsnamecard.Getreadytohaveclass.導入（15分鐘）Abriefintroductionofthiscourse(Toshowthepicture)Whatproductsissoldandwhatsellingpointisstressedonineachadvertisement?Whatisthelanguagestyleforadvertisement?Group-discussionandgiveopinions任務實施(50分鐘）Task1Step1Theprimaryobjectiveofanyadvertisingstrategyistocommunicatetheidentityofanybrandtoitsexistingcustomers.Also,tobuildrelationshipswithnewcustomers.Studentsareaskedtoreadanddiscusscooperativelytounderstandthefouradvertisementsonpage44Teacherguidethestudentstoconcludethelanguagestyleofadvertisements.Sloganisoneofthemainelementsofadvertisinglanguagecombinedwithpictures.Tosumup,theadvertisinglanguagecomprisesthetextpartoftheadvertisementincombinationwiththevisual,pictorial,andacousticalportionsinanattempttopersuade,touch,andhaveemotionalimpactontheindividuals.Step2ToguidethestudentstowriteanappropriateEnglishjobadvertisement.Step3ToguidethestudentstodesignajobadvertisementforAQGcompany.MakeclearthefunctionofadvertisementsTohaveagroupdiscussionandgiveapresentation.Tohaveagroupdiscussionandgiveapresentation.TodesignajobadvertisementforAQGcompany.考核評價（8分鐘）組織小組互評、教師點評。小組互評總結歸納（10分鐘）thefunctionofadvertisementsthelanguagestyleofadvertisementsListencarefullyandtakenoteifpossible.作業布置（5分鐘）HomeworkTofindsomeadvantagesanddisadvantagesofadvertisement.板書設計教學反思教研室主任審閱意見簽名：年月日累計課時2課時NO：02班級周次時間節次2情境名稱（章節、單元或項目名稱）Unit3Advertising教學任務（課題名稱）AdvertisingGoodorBad?課時分配2periods(90minutes)教學目的TomastersomekeywordsandphrasesTounderstandsomedifficultsentencesTounderstandthetext教學目標知識目標能力目標素質目標（含課程思政目標）TomastersomekeywordsandphrasesTounderstandthetextTohaveabilityforcriticalthinking學習公正評價事物重點難點教學重點：Tomastersomekeywordsandphrases教學難點：Tounderstandtheadvantagesanddisadvantagesofadvertisement.Tohaveabilityforcriticalthinking.難點化解：Toreadthetextandthenholdasmalldebateabouttheadvantagesanddisadvantagesofadvertisement教學環境MultimediaClassroom教學用具MultimediaEquipment參考資料教學模式FlippedClassroom教學手段MultimediaEquipment教學內容（描述）教學設計ContentAnalysisAdvertisingatitscoreisprimarilyeconomicphenomenon,whichhasasignificantimpactonthemarketplayersandeconomicagents,affectingbothproducersandconsumers.Thefunctionsofadvertisingasaneconomicinstrumentaretopromotethemarketrelationsofsupplyanddemand,whichisproducedbyprovidingaconsumeraudienceinformationmodelsmadeonthemarketoffers.Butfocusingontheadvantagesofadvertisingatthesametime,wecannotignorethedisadvantagesofadvertising.2. StudentsAnalysisSkillsBaseAnalysisStudentshaveacertainlanguagefoundationinseniorhighschool,buttherearegreatdifferencesinEnglishlearninginclass.LearningcharacteristicsAnalysisMoststudentsareeasytoacceptsound,pictureandvideoresourcesandarewillingtoacceptnewtechnologies,butarelackingofawarenessofindependentlearningaswellaslearningstrategies.LearningAbilityAnalysisStudents'Englishlearningabilityshouldberelativelyweak.Teachersshouldhelpstudentsbuildupself-confidencestepbystepfromwords,phrasestosentences.3.TeachingStrategiesFlippedClassroomTeachingMode,CLT(communicationlanguageteaching)areadopted.教學過程教學環節（時間分配）教師活動（任務）學生活動（任務）備注組織教學（2分鐘）Greetthestudents.Checktheclassroomclean,checkstudents’namecard.Getreadytohaveclass.導入（10分鐘）Askthestudentstolistadvantagesanddisadvantagesofadvertisement.Groupdiscussandgivethepresentation.任務實施（60分鐘）Step1ListkeywordsandphrasesandgiveexamplesSuchas:appeal,conform,commercials,deliberately,violate,appealto,onone’stoes,onimpulseStep2ListsomedifficultsentencesandanalyzethemSuchas:Thismeansthattheadvertiseristotrytomakeyouthinkyouwantsomething-hissomethingwhetheryouneeditornot.這意味著廣告商試圖讓你認為你想要什么東西——他的東西——不管你是否需要它。Adsthatpromisetoincreaseyourattractionifyouuseacertainproductareverycommon.TheadvertiserstrytomakeyoubelievethatyouwillbemorefashionableandpopularIyouchew,drink,wearorusetheirproduct.如果你使用某種產品，承諾增加你吸引力的廣告是非常常見的。廣告商試圖讓你相信，只要你嚼、喝、穿或使用他們的產品，你就會更時尚、更受歡迎。Step3UnderstandthedresscodeinChina.Checkthestatementsaretrueorfalseafterunderstandingthetext.Step4Doexercisesaboutthekeywordsandphraseson55Listencarefullyandtakenoteifpossible.Groupdiscussandgivethemainideaofeachdifficultsentences.Listencarefullyandtakenotesifpossible.Doexerciseson55andthengivethepresentation考核評價（5分鐘）組織小組互評、教師點評。小組互評總結歸納（8分鐘）SummarizeadvantagesanddisadvantagesofadvertisementsRepeattheusefulexpressionsListentoitcarefullyandtakenotesifpossible.作業布置（5分鐘）HomeworkDotranslationexercises板書設計教學反思教研室主任審閱意見簽名：年月日累計課時2課時NO：03班級周次時間節次2情境名稱（章節、單元或項目名稱）Unit3Advertising教學任務（課題名稱）Grammar(Models)ListeningandspeakingWriting(Replytotheinvitationletter)Mini-PediaofChineseCulture(GoodFaith)課時分配2periods(90minutes)教學目的TomastertherulesofModelsTolearnsomelisteningstrategiesfordetailsaswellasmainideaTomasterthewritingrulesforreplyingtotheinvitationletterToknowthesayingaboutgoodfaithinChineseculture教學目標知識目標能力目標素質目標（含課程思政目標）TomastertherulesofModelsTomasterthewritingskillsforreplyingtotheinvitationletterTounderstandthesayingaboutgoodfaithinChinesecultureTohavesomepragmaticabilityTohavetheabilitytospreadChinesecultureinEnglish樹立規則意識樹立誠信意識樹立文化自信重點難點教學重點：TolearnsomelisteningstrategiesfordetailsaswellasmainideaTomasterthewritingskillsforreplyingtotheinvitationletter教學難點：TounderstandthesayingaboutgoodfaithinChineseculture難點化解：TohaveagroupdiscussionaboutgoodfaithinwesterncountryandinChina,thencomparethem教學環境MultimediaClassroom教學用具MultimediaEquipment參考資料教學模式FlippedClassroom教學手段MultimediaEquipment教學內容（描述）教學設計ContentAnalysis1)Receivinganinvitationisalwayspleasant.Afterall,itmeansthatsomeonehasrememberedusandwouldappreciateourpresenceonanimportantoccasion.Itisgratifyingtoparticipateinthejoyofyoungspousesorinthebirthofababy.Ormaybewehavebeeninvitedtoabusinessconference,whichmeansthatweareappreciatedfromaprofessionalpointofview.Sometimes,however,notknowinghowtorespondtoaninvitationcouldgetusintotrouble,especiallyifwehavetodoitinalanguagewhichisnotourown.Maybewedonotknowhowtodistinguishbetweenaninformaltoneandamoreformal,distantone.Orperhapswedonotknowthemostappropriateexpressionsofpolitenessrequiredfortheoccasion.So,itisessentialforustomastersomeproperexpressionstoreplyingtotheinvitationletter.2)Goodfaithisoneoftheprincipleethicalstandardsoneshouldobserveinordertoestablishoneselfinsociety.Faithisthefoundationofapersoninsociety.TherearemanyfamoussayingsaboutgoodfaithintraditionalChineseculture.2. StudentsAnalysisSkillsBaseAnalysisStudentshaveacertainlanguagefoundationinseniorhighschool,buttherearegreatdifferencesinEnglishlearninginclass.LearningcharacteristicsAnalysisMoststudentsareeasytoacceptsound,pictureandvideoresourcesandarewillingtoacceptnewtechnologies,butarelackingofawarenessofindependentlearningaswellaslearningstrategies.LearningAbilityAnalysisStudents'Englishlearningabilityshouldberelativelyweak.Teachersshouldhelpstudentsbuildupself-confidencestepbystepfromwords,phrasestosentences.3.TeachingStrategiesFlippedClassroomTeachingMode,task-basedteachingmethodsareadopted教學過程教學環節（時間分配）教師活動（任務）學生活動（任務）備注組織教學（2分鐘）Greetthestudents.Checktheclassroomclean,checkstudents’namecard.Getreadytohaveclass.復習與導入（10分鐘）1.Guidethestudentstogivethepresentationabouttranslationexercises.2.AskthestudentstooverviewtheusageofModalsGroupdiscuss