




下載本文檔
版權說明:本文檔由用戶提供并上傳,收益歸屬內容提供方,若內容存在侵權,請進行舉報或認領
文檔簡介
ConsumerBehavior智慧樹知到期末考試答案2024年ConsumerBehaviorWearmasksbelongstowhichhierarchyofneeds?
A:SecurityneedsB:SocialneedsC:PhysiologicalneedsD:Esteemneeds答案:SecurityneedsWhatdoestheSunk-costfallacy(沉沒成本謬論)meansfor?
A:HavingpaidforsomethingmakesuswillingtowasteitB:Havingpaidforsomethingmakesusunwillingtowasteit.C:PeoplepaymoreattentiononwhattheygotD:Peoplepaymoreattentiononwhattheyarelost答案:Havingpaidforsomethingmakesusunwillingtowasteit.awomanwearingperfumeandreceivingacomplimentbelongsto
A:BehaviorallearningB:NegativereinforcementC:PunishmentD:Positivereinforcement答案:PositivereinforcementWhichkindisnotbelongtomemory?
A:longtermmemoryB:sensorymemroyC:shorttermmemoryD:durablememory答案:durablememoryTheabilityofasensorysystemtodetectchangesordifferencesbetweentwostimulibelongto
A:AbsolutethresholdB:SubliminalperceptionC:Differentialthreshold答案:DifferentialthresholdThink-Feel-Dobelongsto
A:High-involvementhierarchyB:Low-involvementhierarchyC:ExperientialhierarchyD:Standardlearninghierarchy答案:StandardlearninghierarchyTheattitudehardtochangeonceformedby
A:ClassicalconditioningB:ObservationallearingC:CognitivelearingD:Instrumentalconditioning答案:CognitivelearingWhichpartreflecttherelativepriorityofanattributetotheconsumer
A:AttributesB:BeliefsC:AlternativesD:Importantweights答案:ImportantweightsUScarcompanysurveyfoundthattwo-thirdsofnewcarbuyershavebeenaroundafriend'srecommendationandsuggestioninthepurchaseprocess,thisbelongstothetypeof()informationsearch
A:InternalinformationsearchB:BothinternalinformationsearchandexternalinformationsearchC:
ExternalinformationsearchD:Experienceinformationsearch答案:??ExternalinformationsearchWhichconsumptiondescribesobjectsandeventthatareordinaryoreveryday
A:ProfaneconsumptionB:Sacredconsumption答案:ProfaneconsumptionApersonmustchoosebetweentwodesirablealternativesbelongsto
A:ApproachavoidanceconflictB:multipleconflictC:AvoidanceavoidanceconflictD:Approachapproachconflict答案:ApproachapproachconflictMotivationoccurswhenaneedisarousedthattheconsumerwishestosatisfy.Thisneedmaybeutilitarianoritmaybehedonic
A:錯誤B:正確答案:正確Authoritarianparentsarehostile,restrictive,andemotionallyuninvolved.
A:錯誤B:正確答案:正確Themotivationthatconsumeriswillingorabletoexpressiscalledrecessivemotivation.
A:錯誤B:正確答案:錯誤Rationalappealsemphasizethenegativeconsequencesthatcanoccurunlesstheconsumerchangesabehaviororanattitude.
A:對B:錯答案:對Third-partyresponsemeansthatconsumercanappealdirectlytotheretailerforredress.
A:錯誤B:正確答案:錯誤TheSimpleadditiverulesbelongstothenon-compensatorydecisionrules.
A:錯誤B:正確答案:錯誤Lossaversionmeansweemphasizeourlossesmorethanwegains.
A:正確B:錯誤答案:正確Thedepthinterviewformotivationalresearchislackofsufficientrigorandvalidity(可靠性)andsubjective
A:正確B:錯誤答案:正確Culturaldifferencesshowupallkindsofdailyactivities.
A:正確B:錯誤答案:正確Motivationalresearchismoreexpensivetoconductthanlarge-scale,quantitativesurveydatacollectiong.
A:錯B:對答案:錯Crowdingisequaltodensity.
A:正確B:錯誤答案:錯誤pre-purchasesearchmeansanexplicitsearchforinformation.
A:錯B:對答案:錯Thedesiretosatisfytheexpectationsthatothershaveofhimorherhasanimpactontheindividual’sbrandchoice,belongstoinformationalinfluence
A:正確B:錯誤答案:錯誤Compliancehelpsustogainrewardsoravoidpunishment
A:正確B:錯誤答案:正確Unplannedbuyingexperiencesasuddenurgewesimplycan'tresist.
A:正確B:錯誤答案:錯誤Timepressurebelongstoapurchaseenvironment
A:正確B:錯誤答案:錯誤Theso-calledimpulsebuying,referstothepurchasebasedonamomentofemotionofaproductcarried,containingmoreemotionalthanrationalornon-rationalbuyingingredients,includingunplannedpurchase.
A:正確B:錯誤答案:正確Groupcohesivenessmeansthedegreetowhichmembersofagroupareattractedtoeachotherandhowmucheachvalueshisorhermembershipinthisgroup
A:錯誤B:正確答案:正確Freeisabasiccharacteristicofcommunicationplatforms
A:正確B:錯誤答案:正確Astylebeginsasariskyoruinquestatementbyabiggroupofpeople.
A:錯誤B:正確答案:錯誤Whichonebelongstothepositiveeffectsofstimulusgeneralization
A:FamilybrandingB:ProductlineC:BecauseIlikeCoca-Cola,IchosetotrynewproductsofthisbrandD:Look-alike答案:Familybranding;Productline;BecauseIlikeCoca-Cola,IchosetotrynewproductsofthisbrandMarketingapplicationsofclassicalconditioninginclude
A:repetitionB:stimulusgeneralizationC:lookalikeD:conditionedproductassociation答案:conditionedproductassociation###repetition###stimulusgeneralizationChildrenmakeupthreedistinctmarkets:
A:CurrentmarketB:InfluencemarketC:PrimarymarketD:Futuremarket答案:Futuremarket###Influencemarket###PrimarymarketFamiliesmaketwobasictypesofdecisions:
A:implusiveconsumptionB:accommodativepurchasedecisionC:consensualpurchasedecisionD:unplannedconsumption答案:consensualpurchasedecision;accommodativepurchasedecisionTypesofMessageAppealsinclude
A:SexualappealsB:FearappealsC:EmotionalAppealsD:HumorousAppeals答案:EmotionalAppeals;Fearappeals;Sexualappeals;HumorousAppealsWhichwaysreferencegroupsinfluenceus?
A:InformationalB:ItilitarianC:FeedbackD:Value-expressive答案:Informational;Itilitarian;Value-expressiveMarketingmessagealwayshasthreebasiccomponents:
A:aninterpretantB:anobjectC:ansignD:animage答案:aninterpretant###anobject###ansignWhichonebelongtotheelementofthecommunicationsmodel
A:consumerB:marketerC:SourceD:message答案:SourceAconsumptionsituationincludes
A:aserviceB:asellerC:aproductD:abuyer答案:A,LimitationsofE-Commerceinclude
A:Can’ttouchitemsB:LackofsecurityC:ExpensivetoorderandthenreturnD:Exactcolorsmaynotreproduceoncomputermonitors答案:Lackofsecurity;Can’ttouch
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯系上傳者。文件的所有權益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網頁內容里面會有圖紙預覽,若沒有圖紙預覽就沒有圖紙。
- 4. 未經權益所有人同意不得將文件中的內容挪作商業或盈利用途。
- 5. 人人文庫網僅提供信息存儲空間,僅對用戶上傳內容的表現方式做保護處理,對用戶上傳分享的文檔內容本身不做任何修改或編輯,并不能對任何下載內容負責。
- 6. 下載文件中如有侵權或不適當內容,請與我們聯系,我們立即糾正。
- 7. 本站不保證下載資源的準確性、安全性和完整性, 同時也不承擔用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。
最新文檔
- 2025建筑工程勘察設計合同 標準版模板
- 自家房屋轉租合同
- 2025有關權益保障反擔保合同范本
- 電子設備購銷合同
- 個人購房合同范文
- 2025年度勞動合同范本模板
- 鏟車出售協議書模板
- 房產收取鑰匙協議書
- 2025年03月河北唐山市曹妃甸區公開選聘高層次專業技術人員15名筆試歷年典型考題(歷年真題考點)解題思路附帶答案詳解
- 2025年03月揚州市廣陵區事業單位工作人員35人筆試歷年典型考題(歷年真題考點)解題思路附帶答案詳解
- 工齡認定文件
- 《社會工作實務》初級課件
- 高低壓開關柜培訓資料課件
- 寄生蟲蟲卵專業知識講座課件
- tlc4000中文說明書在使用本產品前務必先仔細閱讀并按照相關要
- 輿論學教程PPT整本書課件完整版電子教案全套課件最全教學教程ppt(最新)
- 2022年水果種植基地項目可行性研究報告
- 管道單線圖繪制與管理軟件入門介紹-V
- 淺談小學音樂教學中的情境創設(學校競賽論文)
- 海馬CVT-VT2變速箱培訓
- 第三章延伸孔型設計
評論
0/150
提交評論