Carrefour:

AnOverview

SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)Tableof

Contents2|Source:M+MPlanetRetailOverviewBackgroundOperationsSalesByFormatCarrefourByCountrySalesBreakdownByRegion,2002SalesBreakdownByCountry,2002LatestMajorDevelopmentsCarrefourInContextLeadingGlobalRetailers’Spread,2002AnalysisByCountryProspectsAndStrategySWOTAnalysisSWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)Overview3|Source:M+MPlanetRetailMainaddress:CarrefourS.A.,BP419-16,75769ParisCédex16AvenueRaymondPoincaré,Paris75116,FranceTel:+33153701900Fax:+33153708616Website:Carrefouristheworld’ssecondlargestretailerintermsofsales.Trulyglobalplayerwithoperationsinover30countries.Majorformatsarehypermarkets,supermarketsanddiscountstores.Wellknownforenteringandadaptingtoemergingmarkets.Groupturnover(2002):EUR85.6billionTotalnumberofstores(includingfranchises):10,673SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)Background4|Source:M+MPlanetRetailCarrefourSAwasfirstlistedontheFrenchstockmarketin1970.FirstopeningstoresinFranceduringthe1960s,CarrefourwentontoopenthefirsthypermarketsinFranceandEurope.FirststartedexpandingintotherestofEuropeintheearly1970sand1970s.AtthesametimetheEDdiscountformatwasintroduced.TheCarrefourown-labelwasintroducedin1985.Thefirstnon-EuropeanstorewasopenedinBrazilin1975.Carrefour'sfirstAsianstoreopenedinTaiwanin1989.CarrefourannounceditsintentiontomergewithPromodèsattheendofAugust1999withthemergerapprovedinJanuary2000.TheCarrefournamewasretainedwiththemajorityofPromodèsstoresrebranded.ThemergerpushesCarrefourtosecondplaceinglobalretailing.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)Operations5|Source:M+MPlanetRetailCarrefouroperatesadiverseportfolioofformats,includinghypermarkets,supermarkets,discountstores,cash&carries,c-storesandanumberofneighbourhoodstoreformatsforindependentretailers.Pioneerofhypermarketformat.AllhypermarketstradeundertheCarrefourbannerworldwide.Withtheopportunitiesforhypermarketopeningsindevelopedmarketsslowing,Carrefour’sstrategyistousetheformattoestablishitselfinemergingmarketsaroundtheworld.Supermarketstradeunderavarietyoffascias,althoughChampionisthemostimportant.DiscountstoresareoperatedbyDia.DiaisnowseenasakeybrandforCarrefour’sfuturegrowth.GiventhesuccessoftheDiaformatwithitshighprofitabilitylevels,itisnotsurprisingthatCarrefourisplacingmoreemphasisonthediscountbannerinordertogrowinternationally–especiallyinSouthAmericaandAsia.Thestrategyistoestablishallthesemajorformats(hypermarkets,supermarketsanddiscountstores)inallcountries.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)SalesByFormat,20026|Source:M+MPlanetRetailSWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)

BelgiumFormats: Hypermarkets,supermarkets,c-storesNo.ofstores: 4842002retailsales: €5.3billionCzechRepublicFormats: HypermarketsNo.ofstores: 82002retailsales: €0.3billion

PortugalFormats: Hypermarkets,discountstoresNo.ofstores: 3462002retailsales: €0.9billionRomaniaFormats: HypermarketsNo.ofstores: 12002retailsales: €0.1billion

SlovakiaFormats: HypermarketsNo.ofstores: 42002retailsales: €0.1billionSpainFormat: Hypermarkets,supermarkets,discountstores,cash&carriesNo.ofstores: 2,8022002retailsales: €11.7billion

SwitzerlandFormats: HypermarketsNo.ofstores: 112002retailsales: €0.6billion

FranceFormats: Hypermarkets,supermarkets,discountstores,c-stores,cash&carries,independentretailers,forecourtstoresNo.ofstores: 4,5302002retailsales: €45.2billion

GreeceFormats: Hypermarkets,supermarkets,discountstoresNo.ofstores: 4142002retailsales: €1.4billionItalyFormats: Hypermarkets,supermarkets,c-stores, cash&carriesNo.ofstores: 9462002retailsales: €6.3billionPolandFormats: Hypermarkets,supermarketsNo.ofstores: 762002retailsales: €0.8billionCarrefourbyCountry:AsiaPacific7|Source:M+MPlanetRetailSWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)

ArgentinaFormats: Discountstores,hypermarkets,supermarketsNo.ofstores: 4512002retailsales: €1.5billion

BrazilFormats: Hypermarkets,supermarkets,c-storesNo.ofstores: 2672002retailsales: €3.7billion

ChileFormats: HypermarketsNo.ofstores: 42002retailsales: €0.1billionColombiaFormats: HypermarketsNo.ofstores: 82002retailsales: €0.2billion

DominicanRepublicFormats: HypermarketsNo.ofstores: 12002retailsales: €0.1billionMexicoFormats: HypermarketsNo.ofstores: 212002retailsales: €0.8billionCarrefourbyCountry:SouthAmerica8|Source:M+MPlanetRetailSWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)

ChinaFormats: Discountstores, hypermarketsNo.ofstores: 622002retailsales: €1.5billion

IndonesiaFormats: HypermarketsNo.ofstores: 92002retailsales: €0.2billionJapanFormats: HypermarketsNo.ofstores: 42002retailsales: €0.2billion

MalaysiaFormats: HypermarketsNo.ofstores: 62002retailsales: €0.3billion

SingaporeFormats: HypermarketsNo.ofstores: 12002retailsales: €0.1billionSouthKoreaFormats: HypermarketsNo.ofstores: 252002retailsales: €1.3billionTaiwanFormats: HypermarketsNo.ofstores: 282002retailsales: €1.4billionCarrefourbyCountry:AsiaPacific9|Source:M+MPlanetRetailSWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)

EgyptFormats: HypermarketsNo.ofstores: 12002retailsales: naOmanFormats: HypermarketsNo.ofstores: 12002retailsales: €0.1billion

QatarFormats: HypermarketsNo.ofstores: 12002retailsales: €0.1billion

TunisiaFormats: HypermarketsNo.ofstores: 12002retailsales: €0.04billionTurkeyFormats: Hypermarkets,supermarkets,discountstoresNo.ofstores: 1342002retailsales: €4.4billion

UAEFormats: HypermarketsNo.ofstores: 82002retailsales: €0.5billionCarrefourbyCountry:Africa&MiddleEast10|Source:M+MPlanetRetailSWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)Carrefour-SalesBreakdownByRegion,200211|Source:M+MPlanetRetailSWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)Carrefour-SalesBreakdownByCountry,200212|Source:M+MPlanetRetailSWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)LatestMajorDevelopments(1/2)13|Source:M+MPlanetRetailJanuary2003-Carrefourhasreportedaslipingrosssalesfor2002of1.6%toEUR76.78billion.Althoughcurrencyeffectsinemergingmarkets(devaluationsinBrazilandArgentinaandweakerAsiancurrencies)knockedsalesgrowthback,onaconstantcurrencybasissalesroseby4.5%.January2003–UnconfirmedreportssuggestCarrefouristoenterBulgaria.Thisfollowsonfromreportsthroughout2002thatthegroupisplanningentryintoRussiaandthePhilippines.December2002-OpeningofthefirstCarrefourhypermarketinEgyptbytheMajidAlFuttaimgroupwhichholdstheCarrefourfranchiseforcountriesintheMiddleEast.December2002–Carrefouracquiresthe20.3%stakenotalreadyownedinitsSpanishsubsidiary,CentrosComercialesCarrefour.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)LatestMajorDevelopments(2/2)August2002–CEODanielBernardstressesthatCarrefourisnowcomingtotheendofthethreeyearprocessofmergingwithPromodèsstating"Thesynergiesfromthatareinplace,buttherearestillmoretocome,particularlyinlogistics.That'safivetosixyearprocess."May2002-Carrefouracquires12outletsfromthefailedMetrosupermarketchaininArgentina.February2002–CarrefourconfirmsthatitdoesindeedplantoopendiscountstoresinChinaundertheDiabanneraspreviouslyrumoured.ThefirstopeningisscheduledforShanghaiin2003.AlthoughitistooearlytosayhowmanyDiastoresthecompanywillopeninChina,Carrefourbelievesthatthepotentialmarketisenormous.14|Source:M+MPlanetRetailSWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)CarrefourInContext15|Source:M+MPlanetRetailWal-Mart– EUR255.1billion.Carrefour– EUR87.2billion.Ahold– EUR75.4billion.Kroger– EUR58.9billion.Ito-Yokado– EUR57.7billion.MetroGroup– EUR56.1billion.Target– EUR46.9billion.Albertsons– EUR44.6billion.Kmart– EUR42.5billion.Tesco– EUR41.3billion.Leadingglobalgrocery/GMretailersintermsofsales,2002:SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)CarrefourInContext16|Source:M+MPlanetRetailCarrefour– 31countries.Ahold– 26countries.- MetroGroup– 26countries.4. Ito-Yokado– 13countries.- Tesco– 13countries.Wal-Mart– 11countries.Kroger– 1country.- Target– 1country.- Albertsons– 1country- Kmart– 1country.Leadingglobalgrocery/GMretailersintermsofcountriesofoperation,2002:SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)CarrefourInContext17|Source:M+MPlanetRetail

Ito-Yokado– 23,772stores(5,562,448m2).Carrefour– 10,673stores(12,071,981m2).Ahold– 9,276stores(9,766,550m2).Wal-Mart– 5,080stores(49,632,668m2).Kroger– 3,668stores(11,659,343m2).MetroGroup– 2,393stores(11,125,900m2).Albertsons– 2,285stores(9,099,890m2).Tesco– 2,276stores(4,284,561m2).Kmart– 1,620stores(12,524,500m2).Target– 1,476stores(15,758,730m2).Leadingglobalgrocery/GMretailersintermsofnumberofstores,2002:SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)LeadingGlobalRetailers’Spread,200218|Source:M+MPlanetRetailCountryArgentinaAustriaBelgiumBulgariaBrazilCanadaChileChinaColombiaCostaRicaCroatiaCzechRepDenmarkDominicanRepublicEcuadorEgyptElSalvadorEstoniaFranceGermanyCarrefour45148426746288114,530Wal-Mart11222012595Ahold2451427896209211216Tesco171Metro412381811041171,791…continuednextpageNumberofstoresbycountrySWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)LeadingGlobalRetailers’Spread,200219|Source:M+MPlanetRetailCountryGreeceGuatemalaHondurasHungaryIndonesiaItalyJapanLatviaLithuaniaLuxembourgMalaysiaMexicoMoroccoNetherlandsNicaraguaNorwayOmanParaguayPeruPhilippinesCarrefour414994646211Wal-Mart405595Ahold9827213338412,280201,1731239Tesco523MetrcontinuednextpageNumberofstoresbycountrySWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)LeadingGlobalRetailers’GlobalSpread,200220|Source:M+MPlanetRetailCountryPuertoRicoPolandPortugalQatarRepublicofIrelandRomaniaRussiaSingaporeSlovakiaSouthKoreaSpainSwedenSwitzerlandTaiwanThailandTunisiaTurkeyUAEUKUSAVietnamCarrefour763461114252,80211281711348Wal-Mart54122593,401Ahold179126942,127511,628Tesco777717203491,975Metro81101666361523292NumberofstoresbycountrySWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)Europe

SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Belgium

22|Source:M+MPlanetRetailCarrefour’sstatus: LeaderMaincompetitors(s): Delhaize,Colruyt,CoraStrengthsMarketleader.Operationsspanawidevarietyofformats/fascias.Hypermarketsperformingwellinnon-foodranges.OpportunitiesDiscountstoredevelopment.Moreforecourtstores.Greatersynergiesbetweendifferentsupermarketchains.WeaknessesUnprofitablesinceacquisition.ConversionofhypermarketstoCarrefourbannerhasalienatedsomeshoppers.Labourrelationshavebeenproblematic.ThreatsColruytsettoaddspacethroughLaurusdeal.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:CzechRepublic

23|Source:M+MPlanetRetailCarrefour’sstatus: Number8Maincompetitors(s): Ahold,Schwarz,ReweStrengthsCredibleeconomyranges.Adaptablehypermarketformat.Localbuyinginfrastructure.Impressivefoodandnon-foodoffer.OpportunitiesBegintocatchupindiscountstoreterms.Moresmallerformathypermarkets.Possiblewithdrawalsbyforeignplayerscouldprovideacquisitionopportunity.WeaknessesLaggingrivaloperatorsbyalargemargin.Perceivedastooupmarketbymanyshoppers.Haswatchedasotherplayershavestartedopeningdiscountunits.ThreatsFacedbystrongcompetitionfromimpressiveinternationalrivals.Couldriskbeingseenasleisure/touristdestinationratherthanashoppingvenue.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:France

24|Source:M+MPlanetRetailCarrefour’sstatus: LeaderMaincompetitors(s): Leclerc,ITM,AuchanStrengthsOverwhelmingleader.Immensebrandawarenessandtrust.Multi-formatpresenceinallareasofcountry.Extensiveprivatelabellines.OpportunitiesDevelopmentofclothingsupplychainandranges.Supermarketanddiscountstoreopenings.Growthofc-store/forecourtstorebusiness.WeaknessesLostsightofqualityinrecentprice-ledskirmisheswithrivals.LostmarketsharetoLeclerc.DisappointingE-commerce.Promodèsintegrationhasnotbeenseamless.ThreatsHeavypricecompetition–especiallyfromGermandiscounters.Notmuchscopeforacquisitions.Planninglawsarerestrictive.Rivalsjoiningforces.Wal-MartevaluatingentryintoFrance.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Greece

25|Source:M+MPlanetRetailCarrefour’sstatus: LeaderMaincompetitors(s): Delhaize,Sklavenitis,VeropoulosStrengthsNumberoneinthemarket.Jointventureandjointbrandingmeanthestoreshavea“local”appeal.Activeinhypers,supersanddiscountstores.Franchisedealsmeanlowcostandlowrisk.OpportunitiesDevelopmentofclothingsupplychainandranges.Stillpotentialformanymorestores.Fairlyrelaxedcompetitionlawscouldenablesizeableacquisitions.WeaknessesLowershareoflocallysourcedgoodsthaninothermarkets.Somecriticssuggestthatrebrandingofcertainoperationshasbeenrushedandconfusing.ThreatsSmallerrivalssuchasDelhaizeandAtlanticarefightinghardformarketshare.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Italy

26|Source:M+MPlanetRetailCarrefour’sstatus: Number3Maincompetitors(s): CoopItalia,Conad,AuchanStrengthsReasonablehypermarketandsupermarketpresence.Effectivelyditchedfrozenfoodchain.Own-brandsandnon-foodrangescomparewelltolargerdomesticrivals.OpportunitiesAcquisitions.CouldintroduceDiainthelongerterm.Convenienceformatisripeforexpansion.GrowthintounderdevelopedSouth.WeaknessesStoresappearquiteclinicalalongsidetheirItaliancounterparts.Over-concentrationinNorth-East.ThreatsConadandCopItaliaarestrongrivalswithimpressivemulti-formatoperations.AuchanispoisedforsustainedgrowthinItaly.Storeopeningsarebesetwithredtape.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Poland

27|Source:M+MPlanetRetailCarrefour’sstatus: Number5Maincompetitors(s): Auchan,JerónimoMartins,CasinoStrengthsDecentnetworkhypermarketsandsupermarkets.Hasbeenenjoyingencouragingcomparablesalesgrowth.OpportunitiesAmbitiousgrowthtargets.Discountstorescouldbelaunched.Shiftawayfromprice-ledtoquality-ledcompetition?Introductionofown-brands.WeaknessesLackofprivatelabeloffer.HasbeenslowtoconverttheGlobistoresinheritedfromGIB.SatbackasTescopickedupHit.ThreatsUpagainstsomeofEurope’sfinestgrocers.Viablehypermarketlocationsareincreasinglythinontheground.Growingcompetitioninnon-foodareasfromspecialistchains.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Portugal

28|Source:M+MPlanetRetailCarrefour’sstatus: Number3Maincompetitors(s): ModeloContinente,JerónimoMartins,AuchanStrengthsStrongdualpresencethroughhypersanddiscountstores.Discountstoreshavebeenperformingverywell.Ownbrandssellingwellinfoodandnon-food.OpportunitiesMainstreamsupermarketscouldbeunveiled.WeaknessesHypermarketopeningshavebeenslowerthanhoped.StrategyhasoccasionalappearedfuzzyinPortugal.ConflictwithModeloContinente.ThreatsOngoingargumentswithModeloContinenteappeartobeacounterproductivedistraction.Lidlwantstochallengeindiscounting.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Romania

29|Source:M+MPlanetRetailCarrefour’sstatus: Number3Maincompetitors(s): Rewe,Delhaize,CoraStrengthsFirstmoverstatusamongWestEuropeanhypermarketoperators.Hasusedalow-riskfranchisedroutetomarket.ComprehensivearrayofRomanianproduce.OpportunitiesCouldexpandintootherformats.Furtherlinkswithlocalsuppliers.WeaknessesHaslaggedotherplayersintermsofdiscountstoreopening.ThreatsIncreasingcompetitionforwhatstillamountstoasmallmarket.UnclearifRomanianconsumereconomywillsupportmanymorehypermarkets.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Slovakia

30|Source:M+MPlanetRetailCarrefour’sstatus: Number5Maincompetitors(s): Tesco,Rewe,PrimaZdrodjStrengthsTheCarrefourhypermarketformatisanimpressiveandpopularoneinSlovakia.Decentprivatelabeloffering.OpportunitiesOpeningofmorehypermarkets.Diversificationintodiscounting–lackofstrongcompetitioninthissub-sectorofthemarket.WeaknessesStalledonfourstoresforacoupleofyears.Tescoappearstobebuildinganunassailablelead.ThreatsOvertakenbymoreplayersasgrowthplansfalter.Carrefourstorescouldbeofinteresttoamoreaggressivepredator.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Spain

31|Source:M+MPlanetRetailCarrefour’sstatus: LeaderMaincompetitors(s): Eroski,Mercadona,ECIStrengthsDominantmarketleader.Credibleown-brandstrategyandperformance.Vastdiscountstorenetwork.OpportunitiesMorenewstoresacrossallbanners.Potentialforsmallregionalacquisitions.WeaknessesPoore-commerceperformance.TransformationfromContinentetoCarrefourlackedfinesseandsensitivitytowardsContinenteshoppers.ChampionlessimpressivethanCarrefourandDia.ElCorteInglésstillleadsthewayinfreshfoodmerchandising.ThreatsAldi,LidlandTengelmannarechasingdiscountmarketshare.Spanishfoodretailersarenotpushovers–thelikesofCaprabo,EroskiandMercadonaarefightingback.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Switzerland

32|Source:M+MPlanetRetailCarrefour’sstatus: Number5Maincompetitors(s): Migros,CoopSchweiz,BonappetitStrengthsOneofthecountry’sleadinghypermarketoperators.Foreignpioneerinonceprotectiveandlowcompetitionmarket.FormedstrongJVwithlocalpartner–instantexpertise.Muchwiderproductrangesthanrivals.OpportunitiesNewstores.Couldpickupsomesmalleroperators.Discountstorescouldbeanoption.WeaknessesOutbidforWaro.StoreconversionsangeredsomeJumboshoppers.Again,itsgrowthtargetsappearover-ambitious.ThreatsCrowdedmarketruledbytwopowerfulgiants.Switzerlandisafairlysmallmarket–scopeforhypermarketdevelopmentispatchyatbest.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)SouthAmerica

SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Argentina

34|Source:M+MPlanetRetailCarrefour’sstatus: LeaderMaincompetitors(s): Ahold,Coto,Cencosud

StrengthsMarketleader.Multi-formatapproach.Discountformulahasappealedintimesofcrisis.Hypermarketsperformingwellinnon-foodranges.OpportunitiesGeographicexpansion.Potentialacquisitions(Ekiinparticular).Increaseprivate-labelpenetration.WeaknessesOver-concentratedintheGreaterBuenosAiresregion.Weakown-brandsalesinNortesupermarkets.ThreatsEconomic/politicaluncertainty.Wal-Martlookingforfurthergrowth.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Brazil

35|Source:M+MPlanetRetailCarrefour’sstatus: Number2Maincompetitors(s): Casino,Sendas,ModeloContinenteStrengthsHypermarketleader.SuccessfullaunchofDia.Highparticipationofown-labelinturnover.Impressiveclothingsales.OpportunitiesMorediscountstoredevelopment.GrowthinSaoPaulo.WeaknessesMissedopportunitytoacquireSésupermarketchain.Limitedgeographicalspread.ThreatsConsolidationofleadershipbyCasino.Wal-Martgearingupforgrowthpush.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Chile

36|Source:M+MPlanetRetailCarrefour’sstatus: Number5Maincompetitors(s): D&S,Ahold,Cencosud

StrengthsImpressivehypermarketoperation.Strongplayerinnon-foods.Goodmixoflocalandinternationalproducts.OpportunitiesSupermarketopenings/acquisitions.Discountstoredebut?Moreown-labelranges.WeaknessesGrowthratehasbeenfairlylaborious.EntirelyreliantonSantiagoasitsmarket.ThreatsSeemstobelaggingmaincompetitorsingrowthterms.CommitmenttoChileanmarketandCarrefour’splansbothappearuncertain.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Colombia37|Source:M+MPlanetRetailCarrefour’sstatus: Number4Maincompetitors(s): Casino,CarrullaVivero,OlimpicaStrengthsVeryprice-competitivecomparedtorivals.Relativelylargestoreswithbroadnon-foodlines.Storeopeningsareprogressingwell.Highproportionoflocallysourcedproducts.OpportunitiesOrganicsupermarketanddiscountstoregrowth.TakeoverofCarullaVivero.ExpansionbeyondMedellinandBogota.WeaknessesDwarfedbycompatriotCasino.Own-brandsrelativelyunderdeveloped.Hasmissedoutonsignificanttakeovers.ThreatsSomeoneelsetakesover

CarullaVivero.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:DominicanRepublic

38|Source:M+MPlanetRetailCarrefour’sstatus: N/aMaincompetitors(s): N/aStrengthsLackofdecentcompetition.Excellentstorelocationinmodernshoppingcentre.OpportunitiesWeaknessesSlowingsalesperformance.ThreatsEconomicstagnation.Marketexit?SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Mexico

39|Source:M+MPlanetRetailCarrefour’sstatus: Number6Maincompetitors(s): Wal-Mart,Comerci,SorianaStrengthsHigherqualityofretailingcomparetorivals.Largeaveragestoresizeenableswiderranges.Goodmixoflocal/nationalbrands.OpportunitiesAcquisitionoflargerand/orsmallerplayers.DiscountstoreswouldbewellreceivedbyMexicanshoppers.WeaknessesStuckwithlimitedstorebaseforseveralyears.Perceivedasexpensive.MissedoutontakingoverAuchan’sstores.ThreatsAll-conqueringWal-Martistakingoverthemarket.SmallernicheplayerssuchasGiganteandH.E.Buttarecateringforthehigherendofthemarket.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)Asia-PacificSWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:China

41|Source:M+MPlanetRetailCarrefour’sstatus: Number5Maincompetitors(s): CRE,DairyFarm,ASWatson,ShanghaiLianhuaStrengthsOneofthefirstWesternentrants.Regardedasmostsuccessfulforeignoperators.Hasbeenadaptableinfaceofchanginggovernmentpolicies.Formatandproductmixhavebeenmodifiedwelltomeetlocaldemands.OpportunitiesSupermarketanddiscountstoredevelopment.Amassivepotentialmarket.Higherown-labelpenetration.WeaknessesHasappearedignorantoflocalplanninglaws.Stillaweakshowingfromown-brandedgoods.ThreatsDearthoflocalmanagers.LocalplayershaveconsolidatedtofendoffthelikesofCarrefour.Policychangesbycentral/localgovernments.Wal-MartandTescoetclookingtocompete.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Indonesia

42|Source:M+MPlanetRetailCarrefour’sstatus: Number3Maincompetitors(s): Delhaize,DairyFarm,AlfaRetailindoStrengthsLeadinghypermarketoperatorinthecountry.Isabletomixlocalproductswithsought-afterinternationalbrands.Isabletoappealtomoreaffluentlocalconsumers.OpportunitiesLongtermscopefordiscountchain.Thereareseveralpotentialtakeovertargetsinthesupermarketsector.WeaknessesLackofdefiniteexpansiontimetable.Over-reliantonexportedFrenchmanagement.ThreatsGeneralpoliticalinstability.Carrefourhasbeenspecificallytargetedbyviolentactivists.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Japan

43|Source:M+MPlanetRetailCarrefour’sstatus: Number11Maincompetitors(s): Aeon,Daiei,UnyStrengthsNon-foodranges.Innovativemerchandising.

OpportunitiesAcquisitions/partnerships.WeaknessesHasfailedtomeetopeningtargets.HasnoteffectivelytargetedJapaneseshoppers.Lackoflocalisedsourcing.ThreatsNewstoresitesarehardtocomeby.Wal-MartistakingcontrolofSeiyu.Difficultdeflationaryeconomy.Marketexit?SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Malaysia

44|Source:M+MPlanetRetailCarrefour’sstatus: Number4Maincompetitors(s): DairyFarm,Aeon,StoreCorporationStrengthsNon-foodranges.Innovativemerchandising.OpportunitiesBuyinguporleasingexistingproperties.Implementationofprivatelabelprogramme.WeaknessesSlowprogressinopeningunits.Own-brandsyettobeintroducedonanyrealscale.Lackoflocalisedsourcing.ThreatsRobustlocalandinternationalcompetitors.Increasinglyprotectionistgovernment.SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:Singapore

45|Source:M+MPlanetRetailCarrefour’sstatus: Number7Maincompetitors(s): NTUCFairprice,DairyFarm,DelhaizeStrengthsOperationsarenowprofitable.Attractivehypermarketwithtypicallyhighmerchandisingstandards.OpportunitiesOpeningofsmallerstores.Acquisitionsof/partnershipswithlocalbusinesses.WeaknessesComprehensivefailuretomeetinitialgrowthtargetsofsixyearsago.Hasremainedstalledonasinglestore.ThreatsShortageofsuitablelandanddevelopmentsites.Marketexit?SWOT-carrefour_xc9(2002年家樂福全球情況和SWOT分析)AnalysisByCountry:SouthKorea

46|Source:M+MPlanetRetailCarrefour’sstatus: Number3Maincompetitors(s): Nongshima,Shinsegae,LotteStrengthsSophisticatedhypermarketformatthatcompareswellwithindigenousstores.Hasachievedrapidexpansion.OpportunitiesContinuedstoreopening.Discount-focusedrivalssuggestthepossibilityofanupmarketsupermarketoperationinlargercities–launchofChampion?WeaknessesOccasionallegalbrinkmanship.Hasfailedtoexertadamagingimp