1、外語資源世界我愛英語屋：提供各類外語同步字幕文本一淘寶店：英語資源坊：提供最新最全學校教材課本書本同步配套一淘寶店：我愛書店：提供最全的外語漢語圖書和文本等書一淘寶店：謝謝您的支持！歡迎您的再次光臨！體驗商務英語綜合教程第3冊錄音文本本套英語資料為外語資源世界(QQ:18469114/85652770)整理制作，愿能助您英語學習一臂之力UNIT1Globalisation1.1Couldyoutellmeabouttheadvantagesanddisadvantagesofglobalisation?Thegreatadvantageofglobalisationinmyviewisthat

2、itincreasescompetition.Companiesandfirmshavetobecarefulandhavetoordertheiraffairssothattheycompeteinaglobalmarket.ButIthinkthatisoutweighedbyalargenumberofdisadvantages.Thefirstoneisthatitdoeshurtthelocalgovernmentsabilitytodealwithissueslikewelfarebenefits,wagesandtaxes,mainlybecausethecorporationi

3、sabletosaytotheBritishGovernmentortheFrenchGovernmentortheAmericangovernment,Look,unlessyouloweryourtaxesonus,wellthemovingofftoSouthEastAsiaorLatinAmerica,andsoon.Andsoittakesoutofthehandsofgovernmenttheabilitytocontroltheirownwelfaresystems,andprovideadecentinfrastructurefortheirpeople.Nowthisisno

4、tsobadaslongasthereissomenegotiationbetweengovernmentsandcompanies.Butmoreandmoreinrecentyears,companieshavestartedtoruletheroost.Thecorporation.somecommentatorsaidtheotherday,Thecorporationisthemostimportantinstitutioninourlives,andIthinktheresalottruthinthat.Theycannowdictatetogovernments,andIwant

5、toseesomekindofgive-and-takebetweengovernmentsandcorporations.Nowthatsthefirstproblem.TheotherproblemthatIsee,ofcourse,isoneofunemploymentintheWesternworld.Ascompanieswanttoimprovetheirprofitability,theyregoingtobelookingforthelow-cost,low-wagecentres.SoweregoingtoseeaflightofcapitalfromtheWestwhich

6、isgoingtobesuddenanddramatic.IfthisistoosuddenandisnotmanagedproperlywecouldfindveryseveremploymentproblemsintheWesternworld.Sothatis,Ithink,thekindofissuewevegottodealwithasthisprocessofglobalisationgatherspace.1.2Asurveyhascomeupwithsomeinterestinginformationaboutthecostoflivinginourmajorcities.To

7、kyoisstillthemostexpensivecityintheworld.OsakaissecondandMoscowthird,onaparwithHongKong.ManyEuropeancitieshavegonedowntherankingsbecausetheirexchangerateshavebecomeweakeragainsttheUSdollar.Moscowsexchangeratehasalsobecomeweaker,butRussiahasamuchhigherinflationratethanmanyEuropeancountries.Sopricesin

8、MoscowareamongthehighestinEurope.ButthereisoneadvantageoflivinginMoscow.Theundergroundisexcellent-verycheapandmuchmorecomfortablethantheoneinLondon.NewYorkisthemostexpensiveUScity.ThisisbecausetheUSdollarisstrongerthanmanyothercurrencies.SomeEuropeancountriesthatusedtobefarmoreexpensivethanNewYourar

9、enowmuchcheaper.Londonisthe10thmostexpensivecityintheworld,accordingtothesurvey.Ayearago,Londonwas5%-10%cheaperthanmanyFrenchandGermancities.Thisisnolongerso.NowLondonis15%dearerthantheGermanandFrenchcitiesmentionedinthesurvey.However,Londonisagoodcitytolivein.BusinesspeoplesaidthatLondonwasthemoste

10、xcitingofallthemajorcitiesintheworld.Londonersalsoclaimthatitiscleanerthanitusedtobe,andsaferthanmanyotherEuropeancities.Ifyourehardup,dontgotoOslo-itsEuropesmostexpensivecity.Mealsatrestaurantscostafortuneanddrinksareverypricey.1.3Conversation1Yes?CouldIspeaktoMrSmith?Er.IdontknowermIthinkhesout.Do

11、youknowwhenhellbeback?Well,Imnotquitesure.Youcouldmaybetrytomorrow.OK.Bye.Conversation2Hello.IsthatJanet,Billssecretary?Yes,thatsright.ItsJohnBlank.Imjustphoningtogivehimaninvoicenumber.Yeah.Whatisit?Oh,letmesee,whereisit.Yeah,Ivegottohaveitheresomewhere.Look,phonemebackwhenyoufindit.Imratherbusyjus

12、tnow.Conversation3Hello.IdliketospeaktoBobGraham.Hesnothere.Couldyoutellmewhenhellbeback?Laterthisafternoon.Well,couldyoutakeamessageforme?Sorry,Idonthavetime.Illhavetoringoff,Imgoingtolunch.Conversation4Hello,itsSusanhere.ImjustphoningtocheckmyappointmentwithChristomorrow.Yeah?Couldyoulookitupforme

13、?Oh,Idontknow.wheresthediary?.Yes,gotit.Soitwasthe16th,wasit?No,the18th.No,Icantfindanything,Ididntwriteitdown.Conversation5HelloBilkLtd.Hello,thisisJackJohnson.Imphoningaboutthedelivery.Hasitarrivedyet?No,ithasnt.Wevebeenwaitingaweek.Itstillisnthereyet.Imreallysorryaboutthat.Well,wevebeenwaitingfor

14、toolong.Itsnotgoodenough.Yourewastingourtime.Oh,Imsureyourorderwillbe.UNIT2Brands2.1Whatisbrandingandwhydoweneedbrands?Abrandcanbeaname,atermorasymbol.Itisusedtodifferentiateaproductfromcompetitorsproducts.Thebrandsguaranteeacertainqualitylevel.Brandsshouldaddvaluetoproducts.Itsasynergyeffectwhereby

15、oneplusoneequalsthree.Butcustomersmustbelievetheygetextravalueformoney.2.2Therearedifferenttypesofbrands.Therearewhatwerefertoasthestandalonebrandsorindividualbrands,forexampleAriel,HaagenDaazice-cream,Directlineinsurance,orMarlborocigarettes.Theyrequireseparatemarketingsupport.Theresalsothecorporat

16、ebranding,orfamilybrandssuchasHeinzorVirgin,MarksandSpencer,Levis.2.3Weneednewbrandsbecause,well,customerswantnewbrands.Theywantchoice.Theywantaselectionofdifferentproducts.Theyliketorelyonthequalitylevelsguaranteedbythecompany.Theyliketotrustproducts.Itmakesshoppingsomucheasierforthem.Andalso,theyl

17、iketoidentifywithbrands.UNIT3Travel3.1Goodmorning,CPT.HowmayIhelpyou?ItsPhilippaKnighthere.Couldyouputmethroughtoextension281please?Certainly.Puttingyouthrough.Hello.MariaBonettispeaking.HelloMaria.ItsPhilippaKnightfromTheFashionGroupinNewYork.HiPhilippa,howarethings?Finethanks.ImcallingbecauseIllbe

18、inLondonnextweekandIdliketomakeanappointmenttoseeyou.Iwanttotellyouaboutournewcollection.Great.Whatdaywouldsuityou?Imfairlyfreenextweek,Ithink.HowaboutWednesday?Intheafternoon?Couldyoumakeitthen?Letmelooknow.Letmecheckmydiary.Ohyes,thatdbenoproblematall.Whatabout2oclock?IsthatOK?Perfect.Thankverymuc

19、h.Itllbegreattoseeyouagain.Wellhaveplentytotalkabout.Thatsforsure.Seeyounextweekthen.Right.Bye.Bye.3.2Goodmorning,CPT.HowmayIhelpyou?IdliketospeaktoMariaBonetti,extension281,please.Thankyou.Whoscallingplease?ItsPhilippaKnight,fromTheFashionGroup.Thankyou.Imputtingyouthrough.Hello,Imafraidshesengaged

20、atthemoment.WillyouholdorcanItakeamessage?Illleaveamessageplease.Thethingis,IshouldbemeetingMsBonettiat2pm,butsomethingscomeup.Myplanewasdelayed,andIvegottoreschedulemyappointments.Ifpossible,Idliketomeethertomorrow.Preferablyinthemorning.Couldshecallmebackhereatthehotelplease?Certainly.Whatsthenumb

21、erplease?Its02075853814.Illbeleavingthehotelsoon,soifshecantcallmebackwithin,say,withinthenextquarterofanhour,Illcallheragainthismorning.IsthatOK?Right.Ivegotthat.Illmakesureshegetsthemessage.Thanksforyourhelp.Goodbye.Goodbye.3.3Couldyouintroduceyourselfplease?Certainly.MynamesDavidCreithandImtheCus

22、tomerServiceTeachingManagerforBritishAirwaysinTerminal4atHeathrow.Whatproblemsdoyouhavetosolveforbusinesstravelers?Alotofproblems.Probablythemainoneisseatingrequests.Alotofbusinesstravelershavespecificseatingrequests.Somepeoplewantanaisle,somepeoplewantawindow,somepeoplewanttositnexttotheircolleague

23、.Itsnotalwayspossibletogiveeveryonetheexactseattheywantduetotheaircraftbeingfullybooked.Certainpassengersmaysaythisisgoingtodisrupttheirbusinesstrip,becausetheycantdiscussthingswithcolleagues-thatsortofthing.Oneoftheotherthingswegetisdowngrading.Sometimes,likeallairlines,duetocommercialpressurewehav

24、etooversellfights.OccasionallywemiscalculateandhavetodowngradepassengerstoalowerclassforexamplefromFirsttoBusinessClassorBusinesstoEconomy.Obviouslypassengersarenthappyaboutthisatall.Theoppositethingisanupgrade.Passengersmayrequestanupgradeforcountlessreasonsforanythingthathashappenedtotheminthepast

25、andtheyperceivethatBritishAirwayshasdonewrongly.OrjustbecausetheythinktheyreaveryimportantpersonorverycommerciallyimportantasregardsBritishAirways.Andsotheydemandanupgradeforthesmallestofreasons.Forexample,wehaveGoldCardholdersthatspartoftheBritishAirwaysfrequentflightsschemewholiketoseetheirstatusr

26、ecognisedandwillrequestanupgradealmosthabitually.Therearealsoproblemswithbaggage.Passengersbaggagemayhavebeenlostordamagedonpreviousflights,外語資源世界我愛英語屋：提供各類外語同步字幕文本一淘寶店：英語資源坊：提供最新最全學校教材課本書本同步配套一淘寶店：我愛書店：提供最全的外語漢語圖書和文本等書一淘寶店：謝謝您的支持！歡迎您的再次光臨！外語資源世界祝您英語學習順利生活稱心如意！千里之行，始于足下。有志者事竟成。anditmaymeanalotofrunn

27、ingaroundonmypart,andtryingtotracewhereabagmayhavegonemissingorhowitwasdamaged.Anditsquiteanexhaustingprocesstryingtofindoutthingsbecause,obviouslyHeathrowandBritishAirwaysisaverylargeorganisation.3.4Howdoyoudealwithpeoplewhocomplainbyphone?Theveryfirstthingyouvegottodoislistenverycarefully,becauset

28、heymayhaveaveryvalidcauseforcomplaining.Buttheimportantthingistolistencarefullyenoughtofindtheactualcauseofthecomplaint,andnotjustthesymptomsofthecomplaint.Forexample,apassengermayhavebeenonadelayedflight.Fromourpointofviewitsimportanttofindoutwhatactuallycausedthedelaybecauseitmayhavebeenfactorscom

29、pletelyoutoftheairlinescontrol.Andifitwassomethingtodowiththeairlinethenweobviouslyhavetotryandredressthat,sothatitdoesnthappenagainandofferanapologyifitsdue.UNIT4Advertising4.11Theresoneaboutacarwithlotsofchildrenandpeopledancing.Theyreallplayingaround.Ilikeitbecauseitscolourful,Ilikethemusicandits

30、chaotic.ButIcantrememberwhatcaritis.Oh,andIhatealltheadsforbanksandinsurancecompanies.Theyresoboring.2TheoneIlikedwasLeviStrauss,whenaverygoodlookingboydivesintoapool.Andeveryonethinkshelooksmarvelous.Andtheresagreattunetheyplay-Madabouttheboy.3IlikedtheRenaultClioadsomuchthatIwentoutandboughtthecar

31、.Myhusbandhadntpassedhisdrivingtestanditwastotallymydecision.Ithoughtitwasafunnyad.Itjustappealedtomysenseoffun,andactuallyitwasabitofajoketosaythatIdboughtsomethingasbigasacarpurelyonthebasisoftheadvert.4IrememberwatchingaDairyBoxchocolateadvertverylateatnightwithsomecollagefriends,andtherewasanall

32、-nightgarageroundthecorner.SuddenlyIjustfeltthatIhadtohavethosechocolatesandIwentoutandboughtthem.Itwasanimmediateresponsetoanadvert.外語資源世界祝您英語學習順利生活稱心如意！千里之行，始于足下。有志者事竟成。外語資源世界我愛英語屋：提供各類外語同步字幕文本一淘寶店：英語資源坊：提供最新最全學校教材課本書本同步配套一淘寶店：我愛書店：提供最全的外語漢語圖書和文本等書一淘寶店：謝謝您的支持！歡迎您的再次光臨！Normallyyoudontallowyourselft

33、obeinfluencedstronglybyadsbutsometimesitsfunjusttogoalongwithit.4.2Andrew,couldyoutellmewhathasbeenyourmostsuccessfuladvertisingcampaign?Er,IdidacampaignforamarmaladeproductcalledFrankCoopersmarmalade,inBritain.Itwasacampaignweorganizedwitharadiostation,ClassicFM,whichconcentratesonclassicalmusic.We

34、targetedthemorning,thebreakfastprogramme,andwehadaseriesofregularadverts,wehadasponsorshiptie-upandwehadacompetition.Andtheresponsewastremendous.Wehadahugeincreaseinsalesofourmarmalades,especiallyinthekeyretailerswhoweweretargeting,andsincethenwehadmanymorelistingsinretailoutlets.Sothecampaignwasext

35、remelypositive,butthekeythingthatmadeitsuccessfulwastheamountofmoneywespent-verylittlemoney-andintermsofsalesresults,asapercentageoftheamountofmoneywespent,itwasahugesuccess.Soitwasverycosteffective.Itwasverycosteffectiveandattheendoftheday,thatswhatwerelookingfor.Whydoyouthinkitwassosuccessful?Targ

36、eting.Wehadaverygoodmatchbetweenthetypesofpeoplewhoweknewboughtmarmaladeandthetypesofpeoplewhoweknewthroughresearchlistenedtothatradiostation.Andwefittedthemtogetherinawaythatmadesense.Inthemorning,atbreakfasttime,marmaladeisaproducteatenmainlybyolderpeople,sotheywerelisteningtothisradiostation.Ever

37、ythingfittedtogether-thatswhatmadeitasuccess.IsthereanotherpieceofTVadvertisingyoucanthinkof,whichwasverysuccessful?Well,er.IwasveryproudonceofanadvertIdidforKraftCreamCheeseSpread.Itwasverysimple.Wedemonstratedwhattheproductdid.Threeglassesofmilkwentintothischeesespread,wesaidwhymotherswouldneedit-

38、itwasforthekidstohelpthemgrowup,itwasagrowingupspread-andwecreatedanadvertthatwasfun.Andsothekidslikedwatchingit,andsoobviouslywhentheywereinthesupermarketwiththeirmothers,theydsay,Mum,mum,Ilikethatproduct,canwegetit?Andsothekidslikeit,themotherfeelsOKbecauseshesbeingreassuredthatitsgothealthandnutr

39、itionbenefits,andthesaleshavedoneverywell.Thatsthekeythingaboutadvertising.Ifitdoesntgeneratesales,thenitsnogood.4.3Andrew,alotofpeoplethinkadvertisingisawasteofmoney.Isthatyourview?No,notatall.Iwouldsaythat,wouldntI?Advertisingisoneofmanywaysinwhichmanufacturerspersuadecustomerstobuytheirproducts.Y

40、ouvegotpublicrelations,youvegotsponsorship,youvegotpricepromotions,youvegotallsortsofpromotionaltechniques.Itsoneelementofwhatwecallthemarketingmix.Intodaysworld,peoplearebombardedwithadvertising,withcallsontheirtime,withpickingupthekidsfromschool,takingthedogforawalk,payingthegasbill.Theyhaventgott

41、imetomakejudgmentsonwhichcanoftomatoesisthebestoneforme,orwhichbrandofcoffeegivesmethebestflavour.Andifyoucanbeconstantlytellingpeoplewhytheyshouldchooseyourbrand,ratherthananotherone,theyregoingtorememberthat.Sowhentheyreshopping,andtheyseeyourproductontheshelf,theyllrememberit.Itsfrontofmind,aswes

42、ay.Itmeansthatthepersonknows,ahcoffee,Ineedcoffee,whichbrandamIgoingfor,ahJacobs,yesIveseenthat,thatsgoodisntit-andtheyjustbuyit.Itsanautomaticresponse,theydontspendmorethantwoorthreesecondsmakingachoice,andunlessyourefrontofmindinthosetwoorthreeseconds,theyregoingchooseanotherbrand.4.4Presentation1

43、Goodmorningeveryone,onbehalfofmyselfandFocusAdvertising,Idliketowelcomeyou.MynamesSvenLarsen,ImCommercialDirector.Thismorning.Idliketooutlinethecampaignconceptwevedevelopedforyou.Ivedividedmypresentationintothreeparts.First,thebackgroundofthecampaign,nexttheresultsofourmarketstudy,thirdly,theconcept

44、itself.Ifyouhaveanyquestions,pleasedonthesitatetointerruptme.Presentation2Hi,ImDominiqueLagrange.Goodtoseeyouall.Asyouknow,ImCreativeDirectorofDMK.Imgoingtotellyouabouttheideaswevecomeupwithfortheadcampaign.Illgiveyouthebackgroundandtalkyouthroughtheresultsofthemarketstudyandtellyouallaboutourconcep

45、t.Ifyourenotclearaboutanything,goaheadandaskanyquestionsyouwant.UNIT5外語資源世界祝您英語學習順利生活稱心如意！千里之行，始于足下。有志者事竟成。外語資源世界我愛英語屋：提供各類外語同步字幕文本一淘寶店：英語資源坊：提供最新最全學校教材課本書本同步配套一淘寶店：我愛書店：提供最全的外語漢語圖書和文本等書一淘寶店：謝謝您的支持！歡迎您的再次光臨！外語資源世界祝您英語學習順利生活稱心如意！千里之行，始于足下。有志者事竟成。外語資源世界我愛英語屋：提供各類外語同步字幕文本一淘寶店：英語資源坊：提供最新最全學校教材課本書本同步配套一淘

46、寶店：我愛書店：提供最全的外語漢語圖書和文本等書一淘寶店：謝謝您的支持！歡迎您的再次光臨！Employment5.1Alan,howcanacandidateimpressaninterviewer?Well,David,Ifeelitsbasicallyalldowntogoodpreparation.Firstofall,findoutaboutthejob.YoucouldringupthePressOfficerortheMarketingDepartmentandgetthelatestpressreleases,orperhapsanannualrepot.Theannualrep

47、ort,forexample,willsaywherethecompanyoperatesandtheproductsitsells.Then,whenyougetthere,youperhapscouldcongratulatetheintervieweronarecentsuccessthecompanyshad.Inanutshell,findoutaboutthatcompany.Showthatyouvetakenaninterestinthecompanyandshowenthusiasmforthejobbecause,afterall,thatswhattheyrelookin

48、gforinthecandidate.Theywantsomebodynotonlywhosqualifiedforthejobbutwillwanttodothejob,andwillbeinterestedandenthusiasticaboutthejob.Secondly,youcouldgotothecompanymaybeafewdaysbeforetheinterview,talktothereceptionist,getacompanynewspaperyoucanalwayspickyouliteratureontheproductsmaybeyoullbeinvolvedi

49、n.Averygoodtip-findoutwhatthedresscodeis.Youneedtofitinandyouneedtomakeagoodimpression.Finally,yourCV.Makesureitseasytoread,itswellwritten,butitsconcise-dontramble.ImustsaythatIhavedoneallofthis,IvepreparedmyCV,anditwasreallygood.Ileftitbehind-Ididntgetthejob!5.2Alan,arethereanykeyquestionsthatyoure

50、gularlyusewheninterviewingcandidates?Yes,thereareanditsalmostaritualwithme.FollowingtheCVtellsyouaboutthepersonandtheirqualifications.Whatyoualsowanttoknowistheirpersonality.SokeyquestionsIaskwhatdotheylikemostandwhatdotheylikeleastabouttheirpresentjob?Theymightsaythattheyliketravellingandtheylikeme

51、etingnewpeople.Thesearestandardanswers.Ithinkmoreinterestinglyperhapsarewhatdonttheylikeaboutthecompany.Theymightnotlikeworkingweekendsattheircurrentcompany.Youmighthavethesameproblemswithyours,workingweekendsmightbesomethingessentialforthejob.Also,askthemwhattheirweaknessesare.Theyreusually,general

52、lyIwouldsay,quitehonestwhentheyregivingtheirweaknesses.Andaskthemwhattheirstrengthsare.Itgivesyouanin-depth,ifyoulike,feelingabouttheirpersonalityratherthanjustthestraightforwardqualificationsthattheyhaveontheirCV.Dotheyfitin?Thatswhatyourereallylookingfor.5.3Good,everyonesherenow.Therescoffeeifyouw

53、antit.Right,canwestartplease?Asyouallknow,RobertosbeenworkingasassistanttoCarlaNunezforsixmonthsnow.Hesjustfinishedhimprobationaryperiod.Howdoyoufeelaboutofferinghimafulltimecontract?Imnotsureweshoulddoitreally.Itsaysinthisreportthathesbeenlatetoworkafewtimesandhecanberather.Oh,Idontthinkthatstooimp

54、ortant.Couldyouletherfinishplease?Oh,sorry,Ididntmeantobuttin.AnotherthingaboutRobertoImnothappyabout.Heleavesexactlyontimeeveryday.Alsohedoesnthavelunchwithusveryoften,youknow,hegoesoffonhisown.Imnotsurethatsrelevant.Mmm,maybe.Ithinkweshouldmoveonnowifweregoingtofinishby11oclock.Wedohaveotherpromot

55、ionstoconsider.Butwhatabouthisactualwork?Inmyopinion,itsfine.Hesdonesomereallygoodthings.Well,Ithinkweshoulddiscussthisabitmore.Whatexactlydoyoumeanbygoodthings?Well,thanksverymuch,Maria.Youvemadeyourviewsveryclear.OK,letsgooverwhatweveagreed.Robertowillhaveafurtherprobationaryperiodofthreemonths.Af

56、terthat.5.4Howletmeaskyouaquestionweaskallourcandidates.Whyshouldwehireyou?Whyhireme?Simple.Igetalongwellwithpeople.Imusedtodealingwithpeoplefromallwalksoflife.Thatsvitalforthisjob.AndIvegotlotsofideasformakingSlimgymsmoreprofitable.Wanttohearthem?Notjustnow,ifyoudontmind.Wellcomebacktothatlater.Um,

57、aboutyourattendancerecord.Couldyoutellmewhyyouvehadquiteabitoftimeoff?Hmm,youvebeentalkingtomyboss,Isee.Letsgetthisclear.Ivetakenadayoffnowandthen,true,butitsalwaystogotosomefamilycelebrationamarriage,achristening,afamilyreunionsometimes.Uhhuh.Anyway,IvegotagreatassistantatworkshelooksafterthingsifI

58、maway.ItsnoproblematallifIhaveadayoffnowandthen.Right.Canwelookintothefuturenow?Iminterestedtoknowwhereyouseeyourselfinafewyears.InafewyearsIsupposeIseemyself.um,workingforyourorganisation,runningthewholebusiness.Ihopeyouachievethatobjective.5.5Right,aquestionnowaboutyourmanagerialskills.Yourecurren

59、tlywithasportinggoodsfirm.Doyouenjoyworkingonateamwithothermanagers?Ienjoyworkingwithcolleaguesalot,especiallywhendevelopingaproject,letssay,workingonanewproduct.Itsexciting,oftentiring,youreworkinglonghourssometimes,buteveryonesworkingtogether,tomakeasuccessofthings.Sowouldyousayyoureagoodteamplaye

60、r?Definitely.But,letmesaythis,Iliketobeonmyownfromtimetotime.Especiallyiftheressomeproblemtobeworkedout.IguesssomepeoplewoulddayIkeeptomyselftoomuch,butitsnottruereally.OK,letmefollowthatup.Um,Idliketoknowwhatyourcolleagueswouldsayaboutyou.Howwouldtheydescribeyou?Huh,thatsadifficultone.Mmm.Ithinkthe