1、Chapter 7Innovative EC Systems:From E-Government and E-Learning to Consumer-to-Consumer E-CommerceCopyright 2010 Pearson Education, Inc. Publishing as Prentice HallLearning Objectives Describe various e-government initiatives.Understand e-government implementation issues.Describe e-learning, virtual

2、 universities, and e-training.Describe online publishing and e-books.Describe knowledge management and dissemination as an e-business.Describe C2C activities.7-1Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallE-Government: An Overviewe-governmentE-commerce model in which a governme

3、nt entity buys or provides goods, services, or information to businesses or individual citizense-democracy (cyberdemocracy, digital democracy)The use of EC and electronic communications technologies, such as the Internet, in enhancing democratic processes within a democratic country7-2Copyright 2010

4、 Pearson Education, Inc. Publishing as Prentice HallE-Government: An Overviewgovernment-to-citizens (G2C)E-government category that includes all the interactions between a government and its citizensElectronic VotingElectronic Benefits Transfer7-3Copyright 2010 Pearson Education, Inc. Publishing as

5、Prentice Hall7-4Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall7-5Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallE-Government: An Overviewgovernment-to-business (G2B)E-government category that includes interactions between governments and businesses (government

6、selling to businesses and providing them with services and businesses selling products and services to government)7-6Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallE-Government: An OverviewGOVERNMENT-TO-BUSINESSGovernment E-ProcurementGroup PurchasingForward E-Auctions7-7Copyright

7、 2010 Pearson Education, Inc. Publishing as Prentice HallE-Government: An Overviewgovernment-to-government (G2G)E-government category that includes activities within government units and those between governmentsgovernment-to-employees (G2E)E-government category that includes activities and services

8、 between government units and their employeesInternal Efficiency and Effectiveness (IEE)7-8Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallImplementing E-GovernmentTHE TRANSFORMATION TO E-GOVERNMENTStage 1: Information publishing/disseminationStage 2: “Official” two-way transaction

9、s with one department at a timeStage 3: Multipurpose portalsStage 4: Portal personalizationStage 5: Clustering of common servicesStage 6: Full integration and enterprise transformationStage 7:Transition to social computing7-9Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall7-10Copyr

10、ight 2010 Pearson Education, Inc. Publishing as Prentice HallImplementing E-GovernmentE-GOVERNMENT AND SOCIAL NETWORKINGGovernments are using Web 2.0 tools mainly for collaboration, dissemination of information, e-learning, online forums, and citizen engagementPoliticians are using social networking

11、 extensively7-11Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallImplementing E-GovernmentIMPLEMENTATION ISSUES OF E-GOVERNMENTTransformation speedG2B implementationSecurity and privacy issuesBusiness aspectsCitizen Adoption of E-Government7-12Copyright 2010 Pearson Education, Inc.

12、Publishing as Prentice HallImplementing E-Governmentmobile government (m-government)The wireless implementation of e-government mostly to citizens but also to business7-13Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallE-Learninge-learningThe online delivery of information for purp

13、oses of education, training, or knowledge management7-14Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall7-15Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallE-LearningBENEFITS AND DRAWBACKS OF E-LEARNINGBenefits of E-LearningTime reductionLarge volume and diversity

14、Cost reductionHigher content retentionFlexibilityUpdated and consistent materialFear-free environmentE-Learning Management7-16Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallE-LearningDrawbacks and Challenges of E-LearningNeed for instructor retrainingEquipment needs and support se

15、rvicesLack of face-to-face interaction and campus lifeAssessmentMaintenance and updatingProtection of intellectual propertyComputer literacyStudent retention7-17Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallE-LearningE-LEARNING FAILURES ATTRIBUTED TOBelieving that e-learning is a

16、lways a cheaper learning or training alternativeOverestimating what e-learning can accomplishOverlooking the shortcomings of self-studyFailing to look beyond the course paradigmsViewing content as a commodityIgnoring technology tools for e-learning or fixating too much on technology as a solutionAss

17、uming that learned knowledge will be appliedBelieving that because e-learning has been implemented, employees and students will use it7-18Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallE-Learningdistance learningFormal education that takes place off campus, usually, but not always

18、, through online resourcesvirtual universityAn online university from which students take classes from home or other offsite locations, usually via the Internet7-19Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallE-LearningONLINE CORPORATE TRAININGIMPLEMENTING E-LEARNING AND E-TRAIN

19、INGedutainmentThe combination of education and entertainment, often through gamesSOCIAL NETWORKS AND E-LEARNING7-20Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallE-LearningLEARNING IN VIRTUAL WORLDS AND SECOND LIFEReal-Life Education in Second Life7-21Copyright 2010 Pearson Educat

20、ion, Inc. Publishing as Prentice Hall7-22Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall7-23Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallOnline Publishing and E-Booksonline publishingThe electronic delivery of newspapers, magazines, books, news, music, videos,

21、 and other digitizable information over the Internet7-24Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallOnline Publishing and E-BooksCONTENT PROVIDERS, PUBLISHERS, AND DISTRIBUTORSContent Providers and Distribution MethodsThose who provide and distribute content onlinePublishing of

22、 Music, Videos, Games, and Entertainment7-25Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallOnline Publishing and E-BooksWebcastingA free Internet news service that broadcasts personalized news and information, including seminars, in categories selected by the userWebinarsSeminars

23、on the Web (Web-based seminars)podcastA media file that is distributed over the Internet using syndication feeds for playback on mobile devices and personal computers. As with the term radio, it can mean both the content and the method of syndication7-26Copyright 2010 Pearson Education, Inc. Publish

24、ing as Prentice HallOnline Publishing and E-Bookse-bookA book in digital form that can be read on a computer screen or on a special deviceE-books can be delivered and read via:Web accessWeb downloadA general-purpose readerA Web server7-27Copyright 2010 Pearson Education, Inc. Publishing as Prentice

25、HallOnline Publishing and E-BooksDevices for Reading E-booksKindle2 from AmazonSony Prs-200Advantages and Limitations of E-BooksE-book IssuesDigital LibrariesPRINT-ON-DEMAND7-28Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall7-29Copyright 2010 Pearson Education, Inc. Publishing as

26、Prentice HallKnowledge Management, Learning, and Electronic Commerceknowledge management (KM)The process of capturing or creating knowledge, storing it, updating it constantly, disseminating it, and using it whenever necessary7-30Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallKnow

27、ledge Management, Learning, and Electronic CommerceKM TYPES AND ACTIVITIESCreate knowledgeCapture knowledgeRefine knowledgeStore knowledgeManage knowledgeDisseminate knowledgeKnowledge Sharing7-31Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall7-32Copyright 2010 Pearson Education,

28、Inc. Publishing as Prentice HallKnowledge Management, Learning, and Electronic CommerceHOW IS KNOWLEDGE MANAGEMENT RELATED TO E-COMMERCE?Strategic planning in traditional organizations needs considerable amounts of knowledgeOrganizations can learn about their customers and generate useful knowledge

29、for planning and decision making7-33Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallKnowledge Management, Learning, and Electronic CommerceKM and Social NetworksKnowledge creationKnowledge sharingknowledge portalA single point of access software system intended to provide timely ac

30、cess to information and to support communities of knowledge workers7-34Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallKnowledge Management, Learning, and Electronic CommerceONLINE ADVICE AND CONSULTINGMedical adviceManagement consultingLegal adviceGurus and answers to questionsFin

31、ancial adviceSocial networksOther advisory services7-35Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallKnowledge Management, Learning, and Electronic CommerceEMPLOYEE KNOWLEDGE NETWORKS AND EXPERT LOCATION SYSTEMSFinding Experts Electronicallyexpert location systemsInteractive comp

32、uterized systems that help employees find and connect with colleagues who have expertise required for specific problemswhether they are across the country or across the roomin order to solve specific, critical business problems in secondsSeeking Expertise in Social Networks7-36Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall7-37Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallConsumer-to-ConsumerElectronic Commerceconsumer-to-consumer (C2C)E-commerce model in which consumers sell directly to o