1、Advertising Unit 9advertisemententertaining給人娛樂的informative提供有益信息的persuasive有說服力的costly昂貴的deceitful欺詐的instructive有教育意義的interestingattractivetiresome使人厭煩的unbelievable漱口水廣告,口氣不好是不能被寬恕的.基督教徒經常去向神父告解祈求上帝寬恕,神父都被熏得坐那么遠。佳能相機防抖技術,如同將運動中的被攝物體固定.Ask for more!渴望無限！Obey your thirst!服從你的渴望！Feel the new space!感受新

2、境界！Lets make things better!讓我們做的更好！這是來自福特（加拿大）的一款最新的創意廣告，廣告中所展出的福特車型是完全由一群舞蹈演員用自己的身體配合一些必要的汽車零件組合而成的。 冰住營養，鎖定健康冰凍食品廣告輕松享“瘦”，貓鉆鼠洞diet PEPSI減肥廣告Just do it. 只管去做。（耐克運動鞋）Obey your thirst 服從你的渴望。（雪碧） It is coming true.一切皆有可能Lets make things better.讓我們做得更好！Ask for more.渴望無限Good to the last drop.Feel the n

3、ew space .體會新領域The easier to remember ,the better.越簡短易記越好。廣告用語特點：Warming up1) Do you like reading or watching advertisements?Can you illustrate some types of advertising?Where can you find advertisements?Types of advertising TV/radionewspaper/magazine mail, billboard advertising(路牌廣告), bills and pos

4、ters(海報), Internet advertising, neon sign(霓虹燈招牌), show window(櫥窗) advertising, Sandwich board(掛在身上的廣告牌). The Advantages and Disadvantages of the Ads.AdvantagesDisadvantages increase sales and profits reduce the prices help people make the right decisionmake people aware of social problemsprovide inf

5、ormationannoyingmislead people or cheat them of moneytake up too much time and space on TV and in the newspapersgive false or incorrect information英語廣告語欣賞1.Start Ahead.( Rejoice) 成功之路，從頭開始。（飄柔） 2.Fresh-up with Seven-up. (Seven-up) 提神醒腦，喝七喜。（七喜）3.Focus on life. (Olympus) 瞄準生活。（奧林巴斯）4.We lead Others c

6、opy 我們領先，他人仿效。（理光復印機）5.The taste is great. 味道好極了。（雀巢咖啡）6.Take Toshiba, take the world. 擁有東芝，擁有世界。（東芝電子）1. advertise advertisement v.+ mentn. advertising v.+ ing n/ adj. advertiser v.+ er n.2. thirst: n. thirsty: mote: v. promotion: n. exhibit: v. exhibition: n.post: v. poster: n. fly: v. flye

7、r: n.1. way of promotion: 促銷手段；促銷方式2. commercial business: 商業貿易派生詞3. be used to: 被用來；習慣于 All my money will be used to buy a car.我所有的錢將被用來買車。Are you used to living here?你習慣在這里生活嗎？4. the public: 公眾；民眾The public are requested not to make noise in the hospital.民眾被要求不要在醫院里喧嘩。5. saying “Fashion Show.Satur

8、day”, 后置定語，修飾sign. 6. walk sb.: 帶領/陪某人走；walk+ 動物：趕著/牽著走She walked me to my car.她陪我走到我的車旁。I walk my dog every evening in the yard.每晚我在院子里遛狗。7. mean: 意味著；意思是What do you mean?你什么意思？Do you mean me?你指的是我嗎？8. bring to the attention of: “使引起的注意，使成為”The news brings the matter to the attention of old people.

9、這條新聞引起了老人的注意。9. by means of: 通過；憑借He got promotion by means of working hard.他通過努力工作獲得了升職。10. make commercials: 做廣告11. and so on: 等等；諸如此類She spends her day doing housework, watching TV, reading and so on.她做家務、看電視、讀書等度過一天。12. a great deal of: 大量；許多He spends a great deal of money on travels.他在旅游上花了大量的錢

10、。13. a common way of advertising: 常見的廣告方式14. where the customers notice them. 定語從句，修飾places, where 在從句中作地點狀語。Thats the town where he was born.Thats the town which/that he was born in.這就是他出生的那個小鎮。15. for example: 例如16. more or less: 差不多；幾乎；多多少少；It took more or less a whole day to paint thewall.刷墻用了幾乎

11、一天的時間。He is more or less involved in the matter.他或多或少和這件事情有關。17. play a role in: 起作用；擔任角色Mother plays an important role in our family.母親在我們家擔當重任。18. help sb to do sth: 幫助某人做某事Father helped me to make a decision.條件狀語從句父親幫助我做出決定。 19. They help to make us believe that if we buy their products, we will

12、be happier, healthier, more attractive, more popular, more successful, etc. 賓語從句， 20. in fact: 實際上In fact, I forgot what had happened.實際上，我忘記發生了什么。21. What they want is just to make us pay more money. 主語從句22. that we make sure what is real and what is false in the ads. 主語從句 賓語從句I dont know what to d

13、o next.我不知道接下來做什么。23. make sure: 確保；確定He made sure that the door was locked before leaving.他確保離開前把門鎖好。Exercises on Textbook on Page 81I. 選詞填空。This museum(博物館)will be open to the _next week.public2) Reading practice(練習)has a very good_ on our English study.effect3) The doors in this building will _ w

14、hite.be painted4) This pop star_ on television every Sunday.appears5) _ you are, you must do your best.Wherever6) She _ a white silk skirt for the party.selected7) We should pay more _ to the new words in the textbook.attention8) The new classroom building which _ by a young engineer(工程師) is the hig

15、hest building on the campus.was designedII. 翻譯短語。1. I am _ feeling a little nervous(緊張的) about my future.more or less2. It is agreed(同意) that women _ in economic development.(經濟發展)play an important role 3. We have learnt a lot from foreign countries(外國) _ foreign languages.by means of4. There is usu

16、ally _ snow in the mountain area (山區) of the Northeast.a great deal of 5.Is that so? _, I am not quite sure.(確定)In fact6. Before you leave, you have to _ that the lights are turned off.(關掉)make sureExercises on textbook Page 82II. Grammar Focus.1. The two actors performing on the stage arefrom Liaon

17、ing Province.正在舞臺上演出的兩位演員來自遼寧省。(performing 做定語）2. Who is the girl walking by the river?那個在河邊散步的女孩是誰？(walking 短語作定語)3.The children playing the violin will give a performance next week.拉小提琴的孩子們下周有演出。（ playing the violin做定語）4. The old lady talking to the children is afamous musician.和孩子們談話的老太太是一位著名的音樂家

18、。（ talking to the children做定語）5. I saw a group of policemen coming out of a green jeep and running to the building.我看見一群警察從綠色吉普車里下來，跑向大樓。(coming out of a green jeep and running to thebuilding. 做主語補足語)6. I heard her singing a beautiful song at theparty last night.昨晚的晚會上，我聽見她唱了一首動聽的歌。(singing a beautiful song做賓語補足語)7. I got frightened when I saw a man playingwith a snake in t