1、 考點(diǎn)分類練(七)主旨大意題文章大意類A(2021山東煙臺(tái)一模)The paper, published in May by the Journal of Marketing Research, analysed purchases made from a single large European retailer and found that free shipping did encourage customers to buy more. But it also increased purchases of items that historically have higher ret

2、urn rates, such as clothing or products from lesser-known brands. Thus, returns also increased as a result of the promotions, to the point where profits were erased. In one part of the paper, during the typically four-week periods when free shipping was offered, online order volumes rose 11%. But wh

3、en the cost of returns was compared with the sales proceeds(收入), the authors calculated that on balance the results for the promotion periods amounted to an average of 0.7% loss. In one analysis that ran for two months, the researchers found that the return rate for customers who bought low-risk pro

4、ductslike office supplies, or products from well-known brandsaveraged about 22%. In another analysis, the researchers attempted to better understand motivations of online shoppers by measuring their attitudes towards free shipping. They found two things were happening. First, consumers saw free ship

5、ping as compensation for taking a risk on a product. Second, feelings of gratitude for having shipping costs eliminated(消除) made them happy and thus more willing to make a risky purchase. Prof.Neslin advises companies to look at whether their own free-shipping promotions are profitable before they l

6、aunch such campaigns. Also, he advises companies to identify which products get returned more often than others and try to provide customers with more information about those products, so they can make more informed choices. 1.What erased the profits according to the first paragraph? A.The risky cus

7、tomers. B.The European retailer. C.The returned items. D.The lesser-known brands. 2.What can we learn from the passage? A.Consumers risked purchasing a product when free shipping came along with it. B.Free shipping encouraged customers to buy products from well-known brands. C.Online order volumes r

8、ose only when free shipping was offered as compensation. D.Purchases of office supplies also increased during the typically four-week periods. 3.What is the passage mainly about? A.Low-risk products. B.Return rates. C.Increased purchases. D.Free shipping. B(2021湖北黃岡高三4月模擬)An advance in electronic pu

9、blishing could make the e-book you are reading seem as dated as a silent film. Publishers hope to explore the growing success of e-books by releasing versions with added soundtracks(電影原聲音樂) and musical accompaniments. The noise in the first multimedia booksreleased in Britaininclude the rain hitting

10、 a window in a Sherlock Holmes tale. When the plot of a book reaches the most exciting part, background scores will create tension. Supporters argue that sound effects are the next logical development for e-books and will add excitement for younger readers. Critics, however, will argue that the nois

11、e will ruin the simple pleasure of having the imagination stimulated by reading. Caroline Michel, chief executive of the literary agency, said the new generation of computer-literate readers was used to multiple sensory input. She said,“Young people have split computer screens where they may be watc

12、hing television and replying to an email at the same time. If thats what the market wants then we should respond to the market.”Booktracks sound effects work by estimating the users reading speed. Each time you “turn” a page, the software reassesses where you have reached in the text and times the s

13、ounds to switch on accordingly. If the soundtrack becomes out of sync(同步), a click on any word will reset it. Some authors fear that a soundtrack could destroy the peace and quiet of libraries and ruin the pleasure of reading. David Nicholls, author of Our Day, the best-seller now released as a film

14、, said, “This sounds like the opposite of reading. I have enough trouble reading an e-book because Im constantly distracted by emails.”Stuart MacBride , the crime writer whose novel Shatter the Bones was an e-book best-seller,sells 18% of his books as electronic downloads. He said,“If Im reading, I

15、will do the noise in my head. I dont need someone to tell me what teacups clinking sounds like. That would irritate me.”4.What do publishers expect an e-book soundtrack to do? A.Help to release an e-book as a film. B.Help readers improve reading speed. C.Add tension at a books exciting point. D.Get

16、readers familiar with the background. 5.Who is in favour of added soundtracks for e-books? A.Sherlock Holmes. B.Caroline Michel. C.David Nicholls. D.Stuart MacBride. 6.What do we know about Stuart MacBride? A.He was a person who was easy to get angry. B.He knew a great deal of tea. C.Eighty-two perc

17、ent of his books described crime. D.He imagined sounds related to the story when reading. 7.Whats the main idea of the passage? A.Opinions about e-books with soundtracks. B.Response to the need of the book market. C.Reasons for traditional e-books becoming outdated. D.Suggestions on encouraging read

18、ers imagination. C(2021湖南長(zhǎng)郡十五校高三聯(lián)考)For most people, graduation is an exciting day the celebration of years of hard work. My graduation day was not. I remember that weekend two years ago. Family and friends had flown in from across the country to attend the celebration. But just like everyone else in

19、 my class, I had watched the economy turn from bad to worse. What I thought would take a week dragged into two, and then four, and 100 job applications later, I found myself in the exact same spot as I was before. And the due date to begin paying back my student loan was drawing closer. You know tha

20、t feeling when you wake up in fear? That feeling became a constant in my life. Days felt like weeks, weeks like months. And the most frustrating part was no matter how much I tried, I just couldnt seem to make any progress. So what did I do to maintain my sanity(理智)? I decided to write. Something ab

21、out putting words on a page made everything seem a little clearera little brighter. Something about writing gave me hope. And if you want something badly enough, sometimes a little hope is all you need! So I put my thoughts into a childrens book. And then one day, without any sort of writing degree

22、or contacts in the writing worldjust a lot of hard work and perseveranceI was offered a publishing contract for my first book! After that, things slowly began to fall into place. I was offered a second book deal. Then, a few months later, I got an interview and was hired shortly. The moral of this s

23、tory is. dont give up. Even if things look bleak now, dont give up. If you work hard, things will always get better. Oftentimes all we need is the courage to overcome difficulties. 8.From paragraph 2, we can learn that the author probably . A.was having an exciting graduationB.was getting into finan

24、cial difficultiesC.missed the life in the universityD.had just applied for the student loan9.How did the author change the frustrating situation? A.By sending applications. B.By offering contracts. C.By keeping writing. D.By publishing books. 10.Which of the following can replace the underlined word

25、 “bleak” in the last paragraph? A.Unattractive. B.Hopeless. C.Thrilling. D.Promising. 11.What is the passage mainly about? A.Success belongs to the persevering. B.A contented mind is a permanent feast. C.A smooth sea never makes a skillful mariner. D.Misfortunes tell us what fortune is. 考點(diǎn)分類練(七)主旨大意

26、題文章大意類【語篇導(dǎo)讀】本文是一篇說明文。文章主要介紹了一項(xiàng)新的研究發(fā)現(xiàn), 在線零售商長(zhǎng)期以來一直通過免費(fèi)送貨的方式來鼓勵(lì)客戶購買更多產(chǎn)品, 但這種方式可能會(huì)減少公司的利潤(rùn)。1.C解析: 細(xì)節(jié)理解題。根據(jù)第一段的 “Thus, returns also increased as a result of the promotions, to the point where profits were erased.” 可知, 促銷的結(jié)果就是退貨也增加了, 直到(退貨過多)利潤(rùn)消失。故選C項(xiàng)。2.A解析: 推理判斷題。根據(jù)第四段的 “First, consumers saw free shippin

27、g as compensation for taking a risk on a product.” 可知, 消費(fèi)者將免費(fèi)送貨視為對(duì)冒險(xiǎn)購買產(chǎn)品的補(bǔ)償。由此可推斷, 當(dāng)產(chǎn)品可免費(fèi)送貨時(shí), 消費(fèi)者愿意冒險(xiǎn)購買產(chǎn)品。故選A項(xiàng)。3.D解析: 主旨大意題。根據(jù)第一段 “The paper . analysed purchases made from a single large European retailer and found that free shipping did encourage customers to buy more. But it also increased purchas

28、es of items that historically have higher return rates. Thus, returns also increased as a result of the promotions, to the point where profits were erased.” 中的這些信息以及下文的分析可知, 本文主要講述了免費(fèi)送貨確實(shí)刺激了消費(fèi)者購買更多的商品, 但這種方式可能會(huì)減少公司的利潤(rùn)。也就是說, 文章主要圍繞免費(fèi)送貨展開描述。故選D項(xiàng)。【語篇導(dǎo)讀】本文是一篇說明文。文章主要介紹了出版商希望通過發(fā)行帶有配樂和音樂伴奏的版本來探索電子書的日益成功,

29、以及人們對(duì)此的不同看法。4.C解析:細(xì)節(jié)理解題。根據(jù)第二段的 “When the plot of a book reaches the most exciting part, background scores will create tension.” 可知, 當(dāng)一本書的情節(jié)達(dá)到最激動(dòng)人心的部分時(shí), 背景音樂就會(huì)產(chǎn)生緊張感。由此推知, 出版商希望電子書的配樂能在書的激動(dòng)人心之處增加緊張感。故選C項(xiàng)。5.B解析:推理判斷題。根據(jù)第四段中Caroline Michel所說的 “Young people have split computer screens where they may be w

30、atching television and replying to an email at the same time. If thats what the market wants then we should respond to the market.” 可以推知, Caroline Michel贊成為電子書增加配樂。故選B項(xiàng)。6.D解析:推理判斷題。根據(jù)最后一段中Stuart MacBride所說的 “If Im reading, I will do the noise in my head. I dont need someone to tell me what teacups clinking sounds like. That would irritate me.” 可知, Stuart MacBride在閱讀時(shí)能想象與故事相關(guān)的聲音。故選D項(xiàng)。7.A解析:主旨大意題。通讀全文, 尤其根據(jù)第三段的 “Supporters argue that sou