1、Analysis Of Ticket Price Increases In Chinese Tourism中國旅游景區門票價格上漲分析中國旅游景區門票價格上漲分析：1234Present situation (現狀)Summary （總結）Case analysis （案例）Cause analysis （原因）Present situation1Present situation“Hundred times”（百元時代）Limited price increases in three years（三年限漲令）Rise in price after three years（三年必漲定律）“”？

2、什么是“百元時代”？截至去年底，中國186家5A級景區的門票平均價格已達112元，2012、2013、2014各年度5A級景區門票平均價格分別為109元、110元和112元。Tourism research center of Chinese academy of social sciences published Chinese 5 a grade scenic spot ticket price analysis and international comparison (2015) reportAt the end of last year, 186 5 a grade scenics

3、spot ticket prices have reached an average of 112 yuan, in 2012, 2013, 2014, the annual average price have reached to 109 yuan, 110 yuan and 112 yuan respectively.“”？什么是“三年限漲令”？2007年國家發改委下發通知開始，規定旅游景區門票價格的調整頻次不低于3年。In 2007 the national development and reform commission notice, tourism scenic spot ti

4、ckets to the adjustment of the frequency of price not less than three years.“”？什么是三年必漲定律？國家旅游局出臺關于景區門票價格“三年限漲令”，導致旅游景區門票在解禁年“三年必漲”怪圈。2008年是國內許多景區最近一次價格調整，至2013年第二個“解禁年”，據統計，國內5A級景區平均票價已邁入“百元時代”。每到“解禁年”，各旅游景區都在摩拳擦掌，迫不及待地準備漲價。Due to the national tourism administration about scenic spot ticket prices f

5、ixed in three years , hence tickets for scenic spots in ban three years will rise cycle.In 2008, many scenic spot adjust price recently, until the second year of release in 2013, statistics show that domestic 5 a grade scenic spot has moved to the one hundred yuan era . Every ban, all the scenic spo

6、ts cant wait for rising upprice.2011年-2014年部分景區門票漲幅景區景區原價（元原價（元）現價（元）現價（元）漲價百分比漲價百分比宜昌三峽大瀑布景區宜昌三峽大瀑布景區989813013032.65%32.65%廣東丹霞山景區廣東丹霞山景區16016020020020%20%麗江玉龍雪山景區麗江玉龍雪山景區10510513013019.23%19.23%四川峨眉山景區四川峨眉山景區15015018518523.34%23.34%江西婺源景區江西婺源景區18018021021014.29%14.29%揚州瘦西湖景區揚州瘦西湖景區12012015015025%2

7、5%蘇州園林拙政園蘇州園林拙政園7070909028.57%28.57%北海潿洲島火山國家北海潿洲島火山國家地質公園地質公園909011511527.78%27.78%（數據來源：中國旅游網）Cause analysis景區“成本壓力說”：近年來，每逢景區票價調漲，相關地方部門便往往以“成本壓力”為由，但是基礎設施和服務質量上卻總是跟不上漲價的勢頭?！芭时雀L漲價”：景區與景區之間競爭演變成一種攀比跟風式漲價風潮。In recent years, hen the price of ticket rising up, the relevant local authorities will ten

8、d to cost pressures , on the opposite，theinfrastructure and service quality are always cant keep up with prices.Bad comparing phenomenon between sceneCause analysis價格聽證會聽證制度不健全景區想漲價了，更多的是依靠地方發改委部門和物價部門的批復，什么聽證會，或者干脆不干，或者就把聽證會開成漲價會。Public price hearings is not perfectWhen scenic areas want to rise up

9、 price，They can just do it by themselves.Therefore，Is it indeed necessary to rising up the price of scene for increasing income？ Case analysis（反面案例）湘西鳳凰古城（正面案例）杭州西湖（The opposite case） Xiangxi phoenix ancient city（Positive case）Hangzhou west lakeANALYSIS案例分析起因結果現狀鳳凰古城CAUSEon April 10, 2014, the ancie

10、nt city of phoenix implement a vote, visitors enter the scenic area must pay 148 yuan .In the past, the former residence of Shen Congwen and other nine big attractions have to buy packages, now New Dealoftickets to 148 yuan from attractions charge to a scenic spot, triggered the touristscontroversy

11、about the bundling . To the adjustment of ticket price, the consumption patterns of the bundled ，there is a force of consumption。2014年4月10日起，湖南鳳凰古城實施一票制，游客進入景區須支付148元門票，有效期三天。以往，游客進入游覽沈從文故居等9大景點才要購買套票，如今“門票新政”讓148元從景點收費變身為景區收費，引發了游客們關于“捆綁銷售”的爭議。 對于鳳凰古城門票價格調整，這種“捆綁式”的消費方式也存在著強迫消費之嫌。The rising of tick

12、et prices of the ancient city of phoenix lead to fewer tourists, merchants complain that business is bad. the city starts charging after the news,the number of tourists sharply reduce , and related services of many rely on local tourist industry business is bad, affect the normal business income.鳳凰古

13、城門票漲價導致游客減少，商戶抱怨生意慘淡。古城鳳凰開始收費的消息公布以后，去往鳳凰的游客數量大幅減少，而當地許多依靠游客的相關服務行業生意慘淡經營，影響到商家的正常收入來源。SThe ancient city of phoenix will be suspended and set up checked posts centeral city, keep centeral city attractions. That is to say, the city will be suspended a vote,tourists in the ancient city dont have to bu

14、y tickets for 148 yuan bundled big, they just need to buy when they visit scenic spots tickets accordingly.鳳凰古城將暫停圍城設卡驗票方式，保留古城景點驗票方式。也就是說，鳳凰古城將暫停一票制，游客進古城游覽不必再購買148元的“捆綁式”大門票，只需在游覽景點時購買相應門票。ANALYSIS案例分析起因現狀杭州西湖起因西湖自2003年開始實行免費，數據顯示，景區每年因此直接減少門票收入2530萬元，但公園免費帶動了景區商業網點經營價值的提升。通過拍賣、出租或承包景區商業網點經營權等市場化手

15、段，不僅抵補了損失的門票收入，而且使景區管理部門增收逾億元，帶動了杭州旅游產業新增經濟效益上百億元。Since 2003 , according to data, the scenic spot reduce the ticket income of 25.3 million yuan a year, but the park free of the scenic area commercial outlets operation value. By sale, lease or contract market-oriented means such as commercial network

16、 management of scenic spots, not only cover the loss of ticket sales, and more than one hundred million yuanThese management led to increase more than billions of dollars to the hangzhou tourism industry.現狀自2003年不收門票以來（截止至2014年），門票少收入2億人民幣，杭州旅游收入在2003年以前，年度平均旅游收入是549億，但從不收門票以來，年平均收入為1191億人民幣，且每年遞增幅度

17、大，游客滿意度高達98.29%。Without tickets in 2003 (by 2014), It reduces 200 million yuan of income,before 2003,The annual average tourism revenue of hangzhou is 54.9 billionWithout tickets , the average annual income is119.1 billion yuan, with a large range and increasing every year, tourists satisfaction as

18、high as 98.29% 鳳凰古城2013年總收入（A1）2013年門票收入（B1）百分比 綜合滿意度66.68億1.7億2.55%79.36%2014年總收入（A2）2014年門票收入（B2）百分比80.98億1.8億2.22%評論來自大眾點評鳳凰古城杭州西湖自2003年不收門票以來（截止至2014年），門票少收入2億人民幣，杭州旅游收入在2003年以前，年度平均旅游收入是549億，但從不收門票以來，年平均收入為1191億人民幣，且每年遞增幅度大，游客滿意度高達98.29%Without tickets in 2003 (by 2014), It reduces 200 million

19、yuan of income,before 2003,The annual average tourism revenue of hangzhou is 54.9 billionWithout tickets , the average annual income is119.1 billion yuan, with a large range and increasing every year, tourists satisfaction as high as 98.29% summary“免費 + 周邊消費”的商業運作模式。“免費為主，收費為補 ”的經營模式，其中部分門票收入成為景區日常管

20、理經費的來源之一，直觀上降低了游客的旅游成本。但是游客逐年增加，逗留時間延長，使餐飲、旅館、零售、交通等服務行業都獲得了新的發展空間，為旅游地創造大量的就業崗位和經濟效益，促進城市的旅游整體經濟發展。The business model free + surrounding consumer and give priority , free charge to fill .Some ticket sales become the source of the daily management of funds of some scenic area,although it reduces the cost of tourists intuitively.the number of tourists increase year by year,due to prolonged staying, the catering, hotel, retail, transportation and other service industries have gained a new development spa