1、目錄 chapter 1 建立貿易關系 1. 請求建立貿易關系 request for establishing business relations 2. 冋復請求建立業務關系 reply to the request for establishing business relations 3. 索取產品資料 request for product literature 4. 冋復索取產品資料 reply to the request for product literature 5. 邀請會血 invitation to the business appointment 6. 接受會血邀請

2、 accepting the invitation to the business appointment 7. 謝絕會面邀請 declining the invitation to the business appointment & 要求更改會也| 時間及地點 request for changing the time & place of the meeting chapter 2 推銷 9. 向特定客八推銷 sales letter to specific customers 10. 向不特定客八推銷 sales circular to non-specific cus

3、tomers 11. 寄信給老客戶 sales letter to old customers 12. 寄信給新客戶 sales letter to new customers 13. 推銷新產品 sales letter for promotion of new products 14. 推銷勞務 sales letter for promotion of labor services chapter3 詢盤和訂貨 15. 一般詢盤 general inquiry 16. 冋復一般詢盤 reply to the general inquiry 17. 具體詢盤 specific inquir

4、y 18. 報虛盤 making a non-firm offer 19. 報實盤 making a firm offer 20. 買方還盤 making a counter offer 21. 賣方返還盤 making a counter-counter offer 22. 下訂單 placing an order 23. 接受訂單 accepting an order 24. 拒絕訂單 declining an order 25. 下續訂單 placing a repeat order 26. 推薦替代品 offering a substitute product 27. 接受替代品 ac

5、cepting a substitute product 2& 拒絕替代品 declining a substitute product 29. 漲價通知 notice for price increase 30. 回復漲價通知 reply to the price increase notice chapter4 付款 31. 詢問付款方式 asking about payment terms 32. 接受付款方式 accepting payment terms 33. 要求修改信用證 request for amendment to l7c 34. 信用證修改 amendment

6、to l/c 35. 付款通知 payment notice 36. 收到付款通知 receipt of payment notice 37. 催促付款(初次)urging payment (first notice) 38. 催促付款(最后通告)urging payment (lasl notice) 39. 索取發票 asking for invoice 40. 寄送發票 sending invoice chapter5 包裝和交貨 41. 包裝要求 packaging requirements 42. |口 i復包裝要求 reply to packaging requirements 4

7、3. 裝運時間 time of shipment 44. 冋復裝運通知 reply to time of shipment 45. 催促裝運 urging shipment 46. 回復催促裝運 reply to urging shipment 47. 出貨通知 shipment advice 4& 貨物抵達通知 goods arrival notice chapter 6 投訴和致歉 49. 投訴貨物耒寄達 complaint about goods arrival failure 50. 對貨物未寄達致歉 apology for goods arrival failure 51.

8、出貨延遲 late delivery 52. 對出貨延遲致歉 apology for late delivery 53. 投訴貨物質量 complaint about poor quality of goods 54. 對貨物質量不佳致歉 apology for poor quality of goods 55. 投訴貨物數量 complaint about wrong quantity of goods 56. 為數量錯誤致歉 apology for wrong quantity of goods 57. 投訴發貨出錯 complaint about receiving wrong good

9、s 58. 為發貨有誤致歉 apology for sending wrong goods 59. 抱怨包裝不良 complaint about poor packaging 60. 為包裝不良致歉 apology for poor packaging 61. 付款出錯 payment error 62. 為付款出錯致歉 apology for payment error 63. 對服務的不滿 service dissatisfaction 64. 對服務不滿致歉 apology for customer service dissatisfaction chapter 7 商務交往 65. 請

10、求籌備出差 request for preparing for a business trip 66. 冋復請求籌備岀差 reply to the request for preparing for a business trip確認預泄行程 confinning itinerary reservation 出差后的感謝 thanks for a business trip 活動通知 activity notice 集會通知 gathering notice 邀請擔任演講者 inviting speaker 冋復演講邀請 reply to the invitation for speaker

11、展銷會通知 trade fair notice 冋復邀請 reply to the trade fair invitation 請求幫忙做問卷調查 request for filling out questionnaire 請求轉載許j request for reproduction permission chapter 8 公司人事 人事查詢 personnel enquiry 找尋人才 looking for qualified personnel 晉升公告 promotion announcement 調動通知 transfer notice 褒獎員工 complimenting em

12、ployees chapter9 公司內部 會議通知 meeting notice 例彳亍報告 routi ne report 問題報告 problem report 提案 proposal 冋復提案 reply to proposal 說服對方 convincing the other side 給予指示 giving instructions 新產品說明 new product description chapter 10 社交信函 邀請與約見函 invitation and appointment letter 冋復邀請 reply to invitation 祝賀函 letter of

13、 congratulation 慰問函 letter of sympathy 感謝函 letter of thanks 道歉函 letter of apology 通知函 letter of advice 鼓勵甌 letter of encouragement 探病函 letter of consoling the sick itj 唁函 letter of condolence 100. p 口 i可候 seasons greeting chapter 1建立貿易關系 1. 請求建立貿易關系 request for establishing business relations we hav

14、e learned from（信息來源）that you are（公司性質）in（國名或地域名）.we are glad that you are interested in （產品名稱）.so, we are willing to establish business relations with you. attached please find （附件內容）. we are （公司性質） .we export （出口產品名稱） to（出口產品目的地） .if（對方條 件） ，we（期待事宜）. we look forward to receiving your inquiry at an

15、 early date. 2. 回復請求建立貿易關系 reply to the request for establishing business relations thanks for your email to enter into business relations with us in （經營范圍）.we have read your（郵件附件內容）. as you know, we are（重述木公司身份）.we have a large（需求量大的產品名稱）market here, so we are seeking new partners. if possible, wed

16、 like to be （我方角色）in （國名或地 域名）.should（對方提供的優惠）,we, 11（訂單種類）. we look forward to your favorable reply. 3. 索取資料 request for product literature we learn from （信息來源） that you arc （供貨商身份） .we （關注產品途徑） and became much interested in your （產品名稱）. we are （我方公司身 份）.as we are interested in doing business with

17、you, we would like you to send us（郵寄方式）the detailed information about（欲購產品名稱）to（郵寄地址）.the demand for （產品類型）in our market is really great your immediate attention is highly appreciated. 4. 回復索取產品資料 reply to the request for product literature we are so glad that you are interested in （產品名稱） .attached

18、are （附件內容） .as you requested in your email, we sent you our （索取資料）by （郵寄方式）,which will tell you everything about our （產品名稱）. although established in （公司成立時間）,we are developing very fast. we pay great attention to （特別關注之處） .we have introduced advanced production equipment from （國名或地域 名） .we now expor

19、t our products to （出口產品目的地） . （產品暢銷國國名或地名） is our largest market.（某一特定產品系列）is a bcstscllc 匚 we look forward to your trial orde 匚 5. 邀請會面 invitation to the business appointment i d like to invite you for a meeting with （我公司會 |何人職務和姓名）if you feel convenient. as（會議名稱）will be held in（會議地點）from（會議起始日）to（

20、會議結束日）,we think you （對方可能采取的行動） if you come, we would like to invite you for a meeting with （我公司會而人）nt（會而地點），on（雙方會而日）to discuss（雙方會而商討事宜）. （我公司會面人）wishes to have an opportunity for a meeting with you. we look forward to receiving a positive reply from you. 6. 接受邀請會面 accepting the invitation to the

21、business appointment i， m glad that you will arrange a meeting between （對方會而人職務和姓名） and me on the day before the opening of（會議名稱）to（會血事宜）. as a matter of fact, we had had the intention to meet （對方會血人職務） during （會議名稱） before we got your email. we cherish the opportunity （我方珍惜之事） ,and are pleased to h

22、ave a chance to（有機會之事）. we look forwaid to seeing you in dongguan. 7. 謝絕會面邀請 declining the invitation to the business appointment thank you for your email of （對方郵件發送 h）, inviting me to have a meeting with （對方 會面人職位）on（對方建議的會 ifi h） before the opening of（會議名稱）at（會血地點）. r m son-y to say that we are un

23、able to go to （會議名稱）,when we （拒絕會面原因）. that s why i can* t go and meet （對方會面人職位）. we hope that you will understand our situation. we wish to meet sometime in the near future to （會而目的）. & 要求更改會面時間及地點 request for changing the time & place of the meeting thank you for your email of （對方郵件發送日），in

24、viting me to have a meeting with （對方 會血人職位）on（乂、j 方建議的會血口） before the opening of（會議名稱）at（會血地點）. we d like to have the meeting on（我方提出的會面時間）at（我方提出的會面地點）it will be much more convenient to us if you agree to the date and place we have suggested your favorable reply would be highly appreciated. chapter

25、 2 推銷 9. 向特定客戶推銷 sales letter to specific customers i would like to tell you that we have got the （產品名稱）you inquired about （對方詢盤時 間）.attached arc （附件名稱）,which will give you all details for placing an order. （產品名稱）we, ve got are（產品優勢）.they are really（欲推銷產品引以為傲之處）. they are at least as good as, if not

26、 better than,（與同類產品一樣好），but prices are （價格情 況）. we expect your feedback before the end of this month 10. 向不特定客戶推銷 sales circular to non-specific customers we are willing to seek partners for （出 口產卅 i 類型）. we are （我公司注冊地點） ,specializing all kinds of （產品種類） .they are bestsellers both at home and abroa

27、d. we ve now made some researches on （新研制產品名稱），which we are able to provide regularly. if you are interested, please contact me at （電話聯系方式）.for more related information, you can （獲知信息、途徑）.maybe we will make arrangements for a meeting to discuss details concerning（商討事宜）. 11. 寄信給老客戶 sales letter to ol

28、d customers it s been （有業務往來持續時間）since we executed your last order. recently, we got in large quantities of （新產品名稱）.attached please find （附件名稱）. r d like to inform you that, we are （優惠措施）on certain items, including （對方感興趣產 品名稱） would you have a look at the attached catalogue? if you wish to order la

29、rge quantities, （聯系方式）me. we will try to work out terms and conditions to our mutual benefit. we look forward to our continued mutually-profitable business relationship. we expect （期待 事宜） . 12. 寄信給新客戶 sales letter to new customers we are glad to learn, from （信息來源）,that you are interested in （產品名稱）.w

30、e （經營 情況）.attached please find （附件名稱）. （欲知詳細信息）,please（查詢方式）. we look forward to your trial order and assure you of our prompt attention. 13. 推銷新產品 sales letter for promotion of new products we re pleased to inform you that, with years of research, weve introduced our new products （產品名稱）to market. m

31、uch to our delight, they enjoy great popularity. as we guess you might be interested, weve sent you （郵寄方式）（郵寄樣品種類及數量）for your trial use. a trial use will convince you of their extraordinary functioning. for more inform at io n, please （查看信息 途徑）. attached please find （附件名稱）.we hope you 11 take this o

32、pportunity to （為雙方利益起 見） if you consider placing an order, well grant you （優惠幅度） 14. 推銷勞務 sales letter for promotion of labor services we，re pleased to learn, from （信息來源）,that you are in need of （某種職業工作人員）.we advertised your job vacancies and attracted （申請人數）applicants, from whom we have chosen （人數）

33、for your consideration. attached are （附件名稱）. the candidates we have chosen are （身份）.they all have （工作經歷持續時間）experience, in a （工作單位） .we have interviewed them with satisfactory results and offered them （提供 事宜）as required. they arc looking forward to your phone interviews. contact us if （所盂幫助事宜）.we ho

34、pe to have more cooperation in the future chapter3詢盤和訂貨 15. 一般詢盤 general inquiry we are very much interested in importing （產品名稱）from you since you are （對方身份）. we would be grateful if you could let us have detailed information about （產品名稱）and send us samples of your complete product range as well. we

35、 have been（我方身份）for（公司歷史年限）and have（銷售渠道）.we are in great need of （產品名稱）in our production. our credit standing has been aaa rated since （起始 年）. if business teims are satisfactory, we 11 place regular orders with you. 16 回復一般詢盤 reply to the general inquiry we are glad to learn that you are interested

36、 in our （產品名稱） .attached please find （附件信 ,cj、） as you requested, we have sent you samples of our complete range （郵寄力式） we are one of the （公 口 性質） ,specializing in （經營范圍） .all our products are manufactured（產品優勢）.we（公司優勢）.we will allow a（折扣幅度）discount for your orders. for（欲知信息）,please（獲知信息途徑）. we loo

37、k forward to your trial orde 匚 17 具體詢盤 specific inquiry we are （公司性質）.we have obtained your name and address from （信息來源）and we are very interested in （產品名稱） wc, d like to have an （產品數量） quotation of the said products, （價格術語）.wc d like you to tell us about （其他欲知事項）.if （下訂單前提條件）,we will place an order

38、 with you. we would await your reply. 1& 報虛盤 making a non-firm offer we thank you for your inquiry （對方詢盤 h）, asking for （欲購產品數量）quotation of （欲購產品名稱）made in（產品原產地）.we are pleased to offer as follows:（報盤詳細內 容）. the above offer is subject to our final confirmation. if you think our offer meets you

39、r requirements, please let us know at an early date. we would be glad to offer any additional infonnation you need. 19.19. 報實盤 making a firm offer thank you for your inquiry of （對方詢盤日）,asking for an （欲購產品數量）quotation of our（欲購產品名稱）.we are pleased to offer as follows:（報盤詳細內容）. the above offer is firm

40、 until （報價有效期限） .if you think our offer is satisfactory, please let us know before （訂單有效期限）.you can be assured of our best service 20.20. 買方還盤 making a counter offer we thank you for your email of（對方郵件發送日期）,offering us（我方欲購產品名稱及數 量）made in（產品原產地）at（賣方報價）. we regret to inform you that we can, t accep

41、t your offer as （還盤原因）.for （繼續保持合 作的原因），we counter offer as follows, subject to your reply reaching us （令效期限）:（我 方還盤價）.we are satisfied with other terms in your offer. we look forward to your favorable reply. 21.21. 賣方返還盤 making a counter-counteroffer referring to your counter offer of （對方還盤郵件發送日期）,

42、asking for a cut down of the price from （我方報盤價）to （對方還盤價），we regret to tell you that 讓 is difficult for us to accept your counter offer. the price we set in our offer is carefully calculated. as a matter of fact, we have had considerable business with many customers at （價格描述） our （我方產品種類） sell well

43、in lheir markets. as you know, our products are far superior in quality to （同類產 品 名稱）provided by any other suppliers in the world. for long lasting trade relations between us, however, we decide to allow you （讓利種類） if your order（訂單價值）. if you think our proposal acceptable, please place an order on o

44、r before may 31st. 22.22. 下訂單 placing an order thank you for your timely reply of （對方郵件發送日期）to our inquiry about the （欲購產 品名稱） we are very satisfied with the trade terms you offer. the prices are acceptable therefore, we now email you our purchase order （訂單編號）in the attached file. we will open （信用證種

45、類） in your favor as soon as possible through （開戶行） ,for the total value of （總價值）as stated in this order. please inform us of the shipping date at least （提前 通知裝船天數）in advance after you receive our l7c. we look forwaid to your confirmation of the acceptance of our order. 23.23. 接受訂單 accepting an order

46、 we confiitn our acceptance to your order （訂單編號）you emailed us （對方郵件發送時間） for （訂購產品名稱）.we welcome you as one of our customers. we are pleased to send you in the attached file the sales confirmation （銷售確認書編號）for your e-signature please cosign it and return it to us for our file. and please open your

47、l/c （開 證吋間）.shipment will be made upon our receipt of your l/c. your cooperation is highly appreciated. we assure you of （我方承諾） and look forward to receiving（期盼對方繼續訂購）from you. 24.24. 拒絕訂單 declining an order we acknowledge receipt of your order （訂單編號）you emailed us （對方郵件發送吋間）for （訂購產品名稱）,but regret

48、to tell you that wc arc unable to take your order as （無法供貨原 因）. （無法供貨的原因）. we are indeed sorry for being unable to take your order. we sincerely hope that you will understand our situation and keep business relations with us in the future 25.25. 下續訂單 placing a repeat order we are pleased to inform y

49、ou that the （產品名稱）we ordered from you last time is very suitable for our market. last shipment of （產品名稱）sells well here as we believe there is still a great demand for （產品名稱）in our market, we are placing with you a repeat order （續訂單編 號）in the attached file for the same kinds and the same quantity of

50、 the said products at the same price and on the same trade terms as we did last time, provided （續訂單特別要求）.we hope you will（希望對方所做之事）. we expect you to confirm our repeat order as soon as possible 26.26. 推薦替代品 offering a substitute product we are pleased to learn from your email （對方發送郵件日期） that you in

51、tend to place with us an order for （欲訂產品名 稱）,but we regret to tell you that this model is already out of productio n. we，d like to recommend to you our new model （替代產品型號）,which is even more welcomed by （受誰歡迎）.this new model is much better than the previous one, but the price is（替代品價格低廉程度）lower with

52、（替代品賣點”） .attached please find our latest catalogue and export price list so that you can know more about our new model or you can visit our web site： （公司網站） to get more information you need we expect you to place a trial order with us. 27.27. 接受替代品 accepting a substitute product thank you very much

53、 for your recommendation. as this model is new to our market, we d like to place a trial order with you for （替代品名稱及數勒， if you allow us （優惠種類及優惠 額） .attached please find our purchase order （采購訂單編號）.we will open an （開立何種 信用證）in your favor for the total value as stated in this order as soon as we get y

54、our confirmation. it is for keeping our long temi trade relationship that we decide to place this trial order. we hope you will （希與對方所做之事）concerning this transaction. we look forward to your positive reply. 28.28. 拒絕替代品 declining a substitute product we have received your email recommending us the （

55、替代品名稱及數量）for lack of （原欲 購產品名稱）we requested, but we are very sorry to say that we can t accept （替代品名稱）. （拒絕替代品的原因）.（我方提出的解決辦法）.if you fail to deliver（原欲購產品名稱及 數量）on time, you have to pay us liquidated damages, that is, a （賠償額度）of the total value of the delayed goods, for （延誤期限）. we hope you will giv

56、e us a favorable reply as soon as possible 29.29. 漲價通知 notice for price increase we formally inform you that the price of （漲價產品名稱） has increased by （價格上漲幅度） mainly owing to （漲價原因）. （對漲價原因做具體解解）.we cant t but increase our export price by（價格上漲幅度）.in fact, many companies have increased their price to t

57、hat extent. however, for （提供原彳介的原 因），we offer you the original price for your（最近的一次訂單時間或訂單編號）orde 匚 from （漲價起始時間）,the price will go up by（價格上漲幅度）. we hope you will（希望對方所做 z 事）. 30.30. 回復漲價通知 reply to the price increase notice thank you for informing us the （漲價幅度）increase in the price of （漲價產品名稱）due

58、to （漲價原因）. to tell you the truth, we have predicted the increase in the price of （漲價產品名稱）,but we didn t expect the rise to be so high as （漲價巾山度）.we thank you for keeping the original price for our （最近的一次訂單）.would you reconsider our later orders at the price of （略低 于賣方漲價幅度的價格）？ reconsider the price o

59、f the products and we 11 （我方將做 z 事）. chapter 4 付款 31.31. 詢問付款方式 asking about p 町 ment terms we are in receipt of your bid yesterday for （對方遞盤主要內容）.however, you didn t mention specific payment terms. we d like to tell you that we only accept payment by （信用證種類）.generally speaking,（付 款方工弋）is considered

60、 to be a reliable and safe method of payment in international trade. it protects the rights and interests of both of us. it is our usual case accept （信用證不巾類）when we do business intemationally. we wonder whether you accept this kind of payment. thank you in advance for your prompt reply. 32.32. 接受付款方式 accepting payment terms