Unit2EthicsandMoralConcepts新發展英語3Understandtheimportanceofethicsandmoralvaluesinourdailylife.0102030405Learnusefulwordsandexpressionsrelatedtovirtuesandmoralprinciples.Learntousethestructures:either…or…,…that…andthat…

Learntodevelopparagraphsbydefinition.Expressviewsonwhatconstitutesmoralactions.StudyFocusIntensiveReading01A.Discussthefollowingquestionswithyourpartners.Pre-readingPreparationWhatisyourinterpretationofintegrity?IsintegrityinshortsupplyinChinatoday?Iftheanswerisyes,thenwhatcausesthesituation?Doyouagreethatintegrityisthebasicfeatureofhighmorality?Ifyoudo,giveexamplestosupportyourview.0101010203B.Readthefollowingsentencescarefullyandworkoutthemeaningofeachunderlinedwordsandexpressions.Pre-readingPreparation1Hisansweronlydemonstratedacompletelackofunderstandingofthequestion.2IinstinctivelyraisedmyarmtoprotectmyheadwhenIfoundaballwasflyingtome.3Shehadafirmconvictionthatshewasalwaysright.4Thedecisionthatseverepunishmentshouldbecancelledwillinevitablyresultinmorecrimesandmorevictims.5Theofficer,whoimpressedalltheotherswithhisloyalty,waschargedwith"sellingout"totheenemy.6Petermustbecrazy.Thisistheonlythingthatwillaccountforhisstrangebehavior.01HowtoBeTruetoYourself怎樣做個表里如一的人Text

我的爺爺奶奶認為，你要么誠實，要么不誠實，非此即彼。在他們起居室的墻上掛著一幅簡單易懂的座右銘："生活好像一片剛剛落滿白雪的土地，我走到哪里，腳印就會出現在哪里。"對于這句箴言，他們無需多費唇舌——他們的一生就是對這句箴言的詮釋。HowtoBeTruetoYourself怎樣做個

表里如一的人Mygrandparentsbelievedyouwereeitherhonestoryouweren't.Therewasnoin-between.Theyhadasimplemottohangingontheirliving-roomwall:"Lifeislikeafieldofnewlyfallensnow;whereIchoosetowalkeverystepwillshow."Theydidn'thavetotalkaboutit---theydemonstratedthemottobythewaytheylived.1Text

他們本能的理解是：誠實意味著具備個人的倫理道德標準，不為自身利益而背棄原則，也不見風使舵。誠實是判斷你行為的內在標準。遺憾的是，如今誠實已不多見——甚至越來越稀罕。然而，它卻是社會各個領域真正的底線，而且是我們必須嚴格要求自己做到的。HowtoBeTruetoYourself怎樣做個

表里如一的人Theyunderstoodinstinctively

thatintegrity

meanshavingapersonalstandardofmoralityandethicsthatdoesnot"sellout"toexpediencyandthatisnotrelativetothesituationathand.Integrityisaninnerstandardforjudgingyourbehavior.Unfortunately,integrityisinshortsupplytodayandgettingscarcer.Butitistherealbottomlineineveryareaofsociety.Anditissomethingwemustdemandofourselves.2Text

檢驗這種價值標準，有效的方法是參看我所謂的誠實三要素，其中包括三條主要原則。HowtoBeTruetoYourself怎樣做個

表里如一的人ACBAgoodtestforthisvalueistolookatwhatIcalltheIntegrityTriad,whichconsistsofthreekeyprinciples:3Text

一、面對他人施壓，勇于堅持己見。有一個故事，講的是一位外科護士在一所著名醫院的醫療組第一天上班時發生的事。在一個腹部手術中，她負責清點術中所用的醫療器材。這位護士對外科醫生說："我們用了12塊紗布，而你只取出了11塊。我們必須找到最后那一塊。"HowtoBeTruetoYourself怎樣做個

表里如一的人Standfirmlyforyourconvictionsinthefaceofpersonalpressure.There'sastoryaboutasurgicalnurse'sfirstdayonthemedicalteamatawell-knownhospital.Shewasresponsibleforensuringthatallinstrumentsandmaterialswereaccountedforduringanabdominaloperation.Thenursesaidtothesurgeon,"You'veonlyremoved11sponges,andweused12.Weneedtofindthelastone."4Text"已經全部取出，"醫生的口氣不容置疑，"馬上縫合刀口。""您不能那么做，"這位新來的護士反駁道，"要為病人著想。"HowtoBeTruetoYourself怎樣做個

表里如一的人"Iremovedthemall,"thedoctordeclared."We'llclosenow.""Youcan'tdothat,sir,"objectedtherookienurse."Thinkofthepatient."56Text

醫生一邊微笑，一邊抬起腳，讓護士看到了第12塊紗布。"不管在這所醫院，還是在其他任何醫院，你都會干得非常出色。"他稱贊這位護士說。

知道自己做得對，就不要退縮。HowtoBeTruetoYourself怎樣做個

表里如一的人Smiling,thesurgeonliftedhisfootandshowedthenursethe12thsponge."You'lldojustfineinthisoranyotherhospital,"hetoldher.Whenyouknowyou'reright,youcan'tbackdown.78Text

二、認可確有能力之人。不要怕別人想出更好的點子或比你更聰明。

奧美國際廣告公司的創建人大衛·奧格爾維，給每位新任命的部門經理送了一套俄羅斯風格的套疊式玩具娃娃(里面共有五個依次變小的玩具娃娃)，以這樣的做法把這一觀點表達得一清二楚。HowtoBeTruetoYourself怎樣做個

表里如一的人Alwaysgiveotherscreditthatisrightfullytheirs.Don'tbeafraidofthosewhomighthaveabetterideaorwhomightevenbesmarterthanyouare.DavidOgilvy,founderofOgilvyMather,madethispointcleartohisnewlyappointedofficeheadsbysendingeachaRussiannestingdollwithfiveprogressivelysmallerfiguresinside.910Text

在最小的玩具娃娃里面有大衛的留言："如果我們個個都雇用比自己矮小的人，我們公司就會成為矮子公司。反之，如果我們個個都雇用比自己高大的人，奧美就會成為一家巨人公司。"而這正是該公司發展的結果——它終于成為世界上最大、最有聲望的廣告公司之一。HowtoBeTruetoYourself怎樣做個

表里如一的人Hismessagewascontainedinthesmallestdoll:"Ifeachofushirespeoplewhoaresmallerthanweare,weshallbecomeacompanyofdwarfs.Butifeachofushirespeoplewhoarebiggerthanweare,OgilvyMatherwillbecomeacompanyofgiants."Andthatispreciselywhatthecompanybecame---oneofthelargestandmostrespectedadvertisingorganizationsintheworld.11Text

三、保持誠信，展現真我。缺乏真正的內在價值觀念的人，為了使自己感覺良好，會依靠外在因素——容貌或地位。為保住這個門面，他們必然會不遺余力，卻很少會致力于自己內在價值標準和個人能力的培養。HowtoBeTruetoYourself怎樣做個

表里如一的人Behonestandopenaboutwhoyoureallyare.Peoplewholackgenuinecorevaluesrelyonexternalfactors---focusingontheirlooksorstatusinordertofeelgoodaboutthemselves.Inevitablytheywilldoeverythingtheycantopreservethisfacade,buttheywilldoverylittletodeveloptheirinnervalueandpersonalstrengths.12Text

因此，要勇于展現真我。不要設法掩蓋你生活中令人不快的方方面面，艱難時刻要頑強面對。換言之，要以現實的態度回應生活的挑戰。

自尊心和道德心是構成誠實正直品格的重要因素，是鞏固你與他人關系的基礎。HowtoBeTruetoYourself怎樣做個

表里如一的人Sobeyourself.Don'tengageinapersonalcover-upofareasthatareunpleasantinyourlife.Whenit'stough,doittough.Inotherwords,respondtolife'schallengesrealistically.Self-respectandaclearconsciencearepowerfulcomponentsofintegrityandarethebasisforenrichingyourrelationshipswithothers.1314Text

誠實與正直意味著你的言行皆出于正當，而不是僅為追求時髦或是為保持政治上的正確。堅持行為準則，不屈從于放縱的道德觀的誘惑，將能使你永遠立于不敗之地。這種生活將帶你邁入21世紀，而你無需從后視鏡里檢查你留下的痕跡。這就是我爺爺和奶奶留給我的教導。HowtoBeTruetoYourself怎樣做個

表里如一的人Integritymeansyoudowhatyoudobecauseit'srightandnotjustfashionableorpoliticallycorrect.Alifeofprinciple,ofnotsuccumbingtotheseductiveSirensofaneasymorality,willalwayswintheday.Itwilltakeyouforwardintothe21stcenturywithouthavingtocheckyourtracksinarearviewmirror.Mygrandparentstaughtmethat.15LanguagePointsoftheText1.Therewasnoin-between.(Para.1)此處in-between為名詞，意為anintermediatething"中間物；折中辦法"。a.Noin-betweens,nocompromises.

不允許有任何折中辦法，也不允許有任何妥協。b.Youshouldeitheragreeordisagree.Wedonotexpectanin-between.

你要么贊成，要么不贊成。我們不希望有折中態度。in-between也可作形容詞，意為situatedsomewherebetweentwoextremesorrecognizedcategories"中間性的；居中的"，如：anin-betweenstand中間立場。LanguagePointsoftheText2.Lifeislikeafieldofnewlyfallensnow;whereIchoosetowalkeverystepwillshow.(Para.1)1)該句中lifeislikeafieldofnewlyfallensnow(生活猶如剛剛落滿白雪的土地)，是明喻（simile）。在明喻里，本體和喻體同時出現，并由as，like等比喻詞連接。例如：a.Livingwithoutanaimislikesailingwithoutacompass.

生活沒有目標猶如航行沒有指南針。b.Hewaslikeacockwhothoughtthesunhadrisenforhimtocrow.

他這人就像一只驕傲的公雞，以為太陽是為了他的啼叫而升起。LanguagePointsoftheText2)whereIchoosetowalk為地點狀語從句，意為"我所走到的地方；我所到之處"。又如：a.Wherethere’sawill,there’saway.

有志者事竟成。b.Wherefoodishardtofind,fewbirdsremainthroughouttheyear.

在很難找到食物的地方就沒有什么鳥能常年棲息。LanguagePointsoftheText3.…thatintegritymeanshavingapersonalstandardofmoralityandethicsthatdoesnot"sellout"toexpediency…(Para.2)sellout(to):tobetrayone’sprinciples;tobedisloyalorunfaithfultoone’scauseorfriends"背棄自己的宗旨；背叛"a.She’ssoldoutandlefttheparty.

她背棄了信仰并脫離了該黨。b.TheUnionleaderswereaccusedofsellingouttotheemployers.

工會領導人被指賣身投靠雇主。LanguagePointsoftheText4.Unfortunately,integrityisinshortsupplytoday…(Para.2)inshortsupply:difficulttoobtainbecauseofshortage;scarce"供應不足，短缺"Potatoesareinshortsupplybecauseofabadharvest.由于收成不好，現在馬鈴薯供應不足。形容詞short此處意為"短缺的；未達到一定標準的"，例如：a."I’mshortofmoneythisweek;canyoulendmesome?""Sorry,I’mrathershortmyself.""我這個星期缺錢，你能借我一點嗎？""抱歉，我自己手頭也相當緊。"b.Weareshortofmen.我們人手不足。c.Thesupplyofthesegoodsisshortsothepricewillbehigh.

這些商品目前供應不足，因此價格會上漲。LanguagePointsoftheText5.Anditissomethingwemustdemandofourselves.(Para.2)demand:vt.toneedasanecessarypartofaprocessoractivity;torequire"要求；需要"，如：Workofthisnaturedemandsmanypersonalsacrifices.這種性質的工作要求個人做出許多犧牲。demand,ask,require,expect等動詞常與of連用，引出間接賓語，表示"來自……；從……"，如：a.Theydemandedtoohighapriceofme.他們向我要價太高。b.Hehasmostofthequalitiesdemandedofaleader.他具有作為領導者所應有的大多數品質。c.MayIaskafavorofyou?能不能請你幫個忙？d.Toomuchworkisrequiredofstudents.要求學生做的功課太多。e.Parentsusuallyexpectmuchoftheirchildren.父母通常都對子女寄予很大希望。LanguagePointsoftheText6.…whichconsistsofthreekeyprinciples.(Para.3)consistof:tobemadeupof;tobecomposedof"由……組成，構成"（注意，該短語不用于被動式）

a.TheteamconsistsoffourEuropeansandtwoAmericans.

這個小組由四個歐洲人和兩個美國人組成。b.It’sasimpledishtoprepare,consistingmainlyofriceandvegetables.

這道菜做起來很簡單，所用材料主要是大米和蔬菜。由consist構成的常用短語還有consistin"在于；意味著"：a.Thedifferencebetweensuccessandfailureconsistsinperseverance.

成功和失敗的區別在于有無毅力。b.Thebeautyofthedrawingconsistsintheharmonyofthecolors.這幅畫的美在于色彩的和諧。LanguagePointsoftheText7.Shewasresponsibleforensuringthatallinstrumentsandmaterialswereaccountedforduringanabdominaloperation.(Para.4)accountfor:togiveasatisfactoryexplanationfor"交代；解釋（原因等）"a.CanyouaccountforyourabsencelastFriday?

你能解釋你上周五缺席的原因嗎？b.Hehadtoaccounttohisbossforallhismovements.

他必須將自己的行為向老板一五一十地做出交代。c.Canyouaccountforhowthemoneygotintoyourbag?

這錢是怎么進了你口袋的，你能解釋嗎？LanguagePointsoftheText8.Smiling,thesurgeonliftedhisfootandshowedthenursethe12thsponge.(Para.7)現在分詞smiling在該句中作狀語，表示伴隨情況。現在分詞短語作狀語時，還可以表原因、結果、條件、讓步、方式等。例如：a.Seeingthatitwasraining,Georgeputonhisraincoat.（原因）b.Sitdown,Emma.Youwillonlymakeyourselfmoretired,keepingonyourfeet.（條件）c.Finallyweappealedtoafamousdoctorknowingitwasveryimpropertoaskhimtoworkonadog.（讓步）d.Thechildfelldown,strikinghisheadagainstthedoorandcuttingit.（結果）e.Hediedagloriousdeathfightingtheenemiesforus.（方式）LanguagePointsoftheText9.Whenyouknowyou’reright,youcan’tbackdown.(Para.8)backdown:toacceptdefeatortorelentinanargumentorclaim;toadmitthatonewaswrong"放棄論點或要求；承認失敗；讓步"a.Isawthatshewasright,soIhadtobackdown.

我認識到她是正確的，所以只好放棄原來的主張。b.Thespeaker’sforcefulwordspersuadedhisopponenttobackdown.

演講人的雄辯言辭說得他的對手退讓了。LanguagePointsoftheText10.Peoplewholackgenuinecorevaluesrelyonexternalfactors.(Para.12)relyon/upon:todependonortrust(sb.orsth.)"依賴；依靠"短語動詞relyon/upon

有如下多種搭配用法：a.Irelyonyouforgoodadvice.（后接賓語）b.I’mrelyingonthegaragetofixthecarbytomorrow.（后接賓語+動詞不定式）c.Don’trelyonfindingmeherewhenyougetback.（后接動名詞）d.Thedirectorsofthisprojectarerelyingonthesuppliersmakingtheirbestefforts.（后接賓語+動詞現在分詞）LanguagePointsoftheText11.Don’tengageinapersonalcover-upofareasthatareunpleasantinyourlife.(Para.13)engagein:totakepartin"參加；從事"a.Politiciansshouldnotengageinbusinessaffairsthatmightaffecttheirpoliticaljudgment.

搞政治的人不應該參與那些可能會影響其政治判斷力的商業事務。b.Inthosedaystheywerenotfreetoengageinpatrioticactivities.

那時他們沒有參加愛國活動的自由。比較engaged，和engagedon"忙于(做某事)"：a."CanyoucomeonMonday?""No,I’mengaged.""星期一你能來嗎？""不行，我有事。"b.Hehasbeenengagedforseveralyearsonamemoirofthelatepremier.

他最近幾年一直在撰寫那位已故總理的傳記。LanguagePointsoftheText12.Alifeofprinciple,ofnotsuccumbingtotheseductiveSirensofaneasymorality,willalwayswintheday.(Para.15)1)succumbto:tostopopposing;togiveinto"屈服，屈從"a.Theyheldoutforseveralhoursinthefaceofourpersuasiveoffers,buteventuallytheysuccumbed.

僵持數小時之后，他們終于被說服，接受了我們的建議。b.Weshouldneversuccumbtodifficulties.

我們絕不應向困難低頭。LanguagePointsoftheText2)theseductiveSirensofaneasymorality:"（來自）品行放蕩的人的誘惑"easymorality"放蕩不羈的品行"；Sirensofaneasymorality"（像塞壬那樣的）品行放蕩不羈的人"。3)wintheday（也作carrytheday）:tobesuccessfulorgainavictory"獲得成功；勝利"Despitestrongopposition,therulingpartywon/carriedtheday.執政黨盡管遭到強烈反對，還是獲勝了。LanguagePointsoftheText13.Itwilltakeyouforwardintothe21stcenturywithouthavingtocheckyourtracksinarearviewmirror.(Para.15)rearviewmirror:"汽車的后視鏡"。此處withouthavingtocheckyourtracksinarearviewmirror為比喻用法，意為"(你就)不必通過汽車后視鏡去察看車子行走留下的軌跡了"，其喻意為"你就不必回頭去看你過去的行為有無不當之處"。NewWords

motto/?m?t??/n.(-tos

or-toes)a

shortsentence

or

phrase

used

as

aguidingprincipleorruleofbehavior格言，座右銘demonstrate/?dem?nstre?t/vt.

toprove

ormake

clear(afact),esp.byreasoning

orproviding

evidence證明，論證instinctively/?n?st??kt?vli/adv.

donewithoutthinking,becauseofanaturaltendencyor

ability本能地，憑直覺integrity/?n?teɡr?ti/n.quality

of

being

honest

and

morally

upright誠實，

正直morality/m??r?l?ti/n.principles

of

good

behavior道德，道義，倫理NewWords

expediency/?k?spi?di?nsi/n.(also

expedience/k'spi:dions/)suitabilityorusefulnessforapurpose,thoughnotnecessarilyfair

or

moral適宜，有用，便利(但不

一定合理或正當)scarce/ske?s/adj.

noteasilyobtainedandmuchlessthanisneeded難

獲得的，不足的，稀有的triad/?tra??d/n.

agrouporsetofthreerelatedpeopleorthings三人或三物的組合conviction/k?n?v?k??n/n.(a)veryfirmlyheldandsincerebelief堅信，深信surgical/?s??d??k?l/adj.oforusedforsurgery外科的，(用作)外科手術的NewWords

abdominal/?b?d?m?n?l/adj.inorfortheabdomen腹部的surgeon/?s??d??n/n.

adoctorwhoperformssurgicaloperations外科醫生sponge/sp?nd?/n.

apieceofabsorbentmaterialusedinasurgery(外科用的)吸水物(如紗布)rookie/?r?ki/n.(AmEinformal)aninexperiencednewcomertoateam,anorganization,etc.[美，非正式]無經驗的新成員progressively/pr??ɡres?vli/adv.1.increasingly逐漸地；2.bystepsordegrees逐

步地NewWords

precisely/pr??sa?sli/adv.1.exactly精確地；2.just恰好fa?ade/f??sɑ?d/n.

anoutwardappearance,esp.adeceptiveone(尤指虛假的)外觀

，

表

面cover-up/?k?v?(r)?p/n.

(derogatory)anactofconcealingamistake,somethingillegal,etc.[貶]掩蓋，掩飾

component/k?m?p??n?nt/n.anyofthepartsofwhichsomethingismade(事物的)組成部分，零部件seductive/s??d?kt?v/adj.attractiveandlikelytopersuadeyoutodosomethingthatmaybeharmfulorwrong有吸引力的，有誘惑力的NewWords

succumb/s??k?m/vi.tostopopposing,togiveinto(greaterstrengthorforce,adesire,etc.)屈服，屈從rearviewmirror/?r??vju??m?r?(r)/n.amirrorinwhichadrivercanseetrafficbehindhim(汽車的)后視鏡Phrases&Expressions

sellout(to)tobetrayone'sprinciples背棄自己的宗旨

account

fortogiveasatisfactoryexplanationfor(對……)做出滿意

的解釋backdown1.togiveupaclaimtosomething放棄對某事物的要求；2.toyield退縮，打退堂鼓engageintotakepartinorbeoccupiedin(doingsomething)參加，從事succumbtotostopopposing,togiveinto(greaterstrengthorforce,adesire,etc.)屈服，屈從ProperNames

DavidOgilvy/?de?v?d???g?lvi/大衛·奧格爾維(人名)Ogilvy&Mather/???g?lvi?ndme?e?(r)/(美)奧美國際廣告公司Siren/?sa??r?n/(希臘神話)塞壬ReadingComprehensionDecidewhetherthefollowingstatementsaretrue(T)orfalse(F).Thengobacktothetextforacheckofyourunderstanding.Youshouldtellwhichline(s)ofwhichparagraphsupport(s)you.Finally,workinpairstocorrectthosefalsestatements.ReadingComprehensionFactSearching1Theauthor'sgrandparentsbelievedthattherecouldbeamiddlepositionbetweenhonestyanddishonesty.T/FLine(s)______Para______._____________________________________________________.2Theauthor'sgrandparentsdemonstratedtheirmottobytalkingalotaboutit.T/FLine(s)______Para______._____________________________________________________.1-21Hisgrandparentsbelievedyouwereeitherhonestoryouweren’t.Therewasnoin-between4-51TheydemonstratedtheirmottobythewaytheylivedReadingComprehensionFactSearching3Theauthormaintainsthatintegrityisinsufficientsupplytodayandgettingmoreandmoreplentiful.T/FLine(s)______Para______._____________________________________________________.4Thesurgeonpraisedthenursebecauseshestoodfirmlyforherownbeliefinthefaceofpressure.T/FLine(s)______Para______._____________________________________________________.5Obviously,courageandstraightforwardnessaretwoessentialcomponentsofintegrity.T/FLine(s)______Para______._____________________________________________________.6Byintegritywemeanweshouldactinaccordancewithwhatisfashionableandpoliticallycorrect.T/FLine(s)______Para______._____________________________________________________.4-52Integrityisinshortsupplytodayandgettingscarcer1-271-214Self-respectandaclearconscienceareimportantfoundationsofintegrity1-215Integritymeansyoudowhatyoudobecauseit’srightandnotjustfashionableorpoliticallycorrectChoosethebestoptiontofinishthefollowingexercises.ReadingComprehensionReadingAnalysis1Whatdoestheword"it"refertointhelastsentenceofParagraphTwo?A.Itrefersto"everyareaofsociety".B.Itrefersto"therealbottomlineineveryareaofsociety".C.Itrefersto"mygrandparents'motto"D.Itrefersto"integrity".2Whatcanyouinferfromthestoryaboutthenurse?A.Anewemployee'sperformanceonthefirstdayisverysignificant.B.Duringanabdominaloperation,anurseshouldbeworkingcautiously.C.Oneshouldstandfirmlyforhisconvictionsinthefaceofpersonalpressure.D.Anursehasanequalrighttoadoctorinthehospital.Choosethebestoptiontofinishthefollowingexercises.ReadingComprehensionReadingAnalysis3HowdidDavidOgilvymakehispointcleartothenewly-appointedheads?A.HesentthemeachaRussiannestingdollandlefthismessageinthesmallestdoll.B.Hetoldthemthestoryof"SnowWhiteandSevenDwarfs".C.Hepromisedthemabrightfuture.D.HegavethemcreditthatisrightfullytheirsChoosethebestoptiontofinishthefollowingexercises.ReadingComprehensionReadingAnalysis4Whatarethekeyprinciplesforintegrity?A.Standingfirmlyforyourconvictionsinthefaceofpersonalpressure.B.Alwaysgivingotherscreditthatisrightfullytheirs.C.Beinghonestandopenaboutwhoyoureallyare.D.Alloftheabove.5Accordingtotheauthor,______istherealbottomlineineveryareaofsociety.A.integrity B.conscience C.convictions D.self-respect1.Answerthefollowingquestionsbasedonthetextyouhaveread.ReadingComprehensionInformationRecallandSummaryWhatdidtheauthor'sgrandparentscomparelifeto?Intheirmotto,theycomparedlifetoafieldofnewlyfallensnow:everystepwillshowwhereonechoosestowalk.

1.Answerthefollowingquestionsbasedonthetextyouhaveread.ReadingComprehensionInformationRecallandSummary(2)Whatisthemeaningofintegrityaccordingtotheauthor'sgrandparents?

Integritymeanshavingapersonalstandardofmoralityandethicsthatdoesnotsellouttoexpediencyandthatisnotrelativetothesituationathand.

1.Answerthefollowingquestionsbasedonthetextyouhaveread.ReadingComprehensionInformationRecallandSummary(3)WhowasDavidOgilvy?

DavidOgilvywasthefounderofOgilvy&Mather,anadvertisingcompany.Hiscompanyhasbecomeoneofthelargestandmostrespectedadvertisingorganizationsintheworld.(StudentscanrefertoCulturalBackgroundandRelatedInformation.)1.Answerthefollowingquestionsbasedonthetextyouhaveread.ReadingComprehensionInformationRecallandSummary(4)Whatdoestheexpression"externalfactors"refertoinParagraph12?

"Externalfactors"herereferstotheirlooks(physicalappearance)orstatus(socialposition).1.Answerthefollowingquestionsbasedonthetextyouhaveread.ReadingComprehensionInformationRecallandSummary(5)Inordertofeelgoodaboutthemselves,whatwillthepeoplewholackgenuinecorevaluesdo?

Theymaypossiblyrelyontheirlooksorstatusinordertofeelgoodaboutthemselves.Inevitablytheywilldoeverythingtheycantomaintainthisfa?ade,buttheywilldoverylittletodeveloptheirinnervalueandpersonalworth.1.Answerthefollowingquestionsbasedonthetextyouhaveread.ReadingComprehensionInformationRecallandSummary(6)Shouldweyieldtotemptation?Whyorwhynot?

No,weshouldn’t.Alifeofprinciple,ofnotsuccumbingtotemptationwillalwayswintheday.ReadingComprehension__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________2.Writeabriefsummaryofthetext.Compareyoursummarywiththatofyourdeskmateandseewhichonecanbetterdescribethemainideaofthetext.

InformationRecallandSummaryReadingComprehension

InformationRecallandSummaryMoralintegrity,whichintheeyesoftheoldergenerationconstitutesaperson’scharacter,isneverthelessfadingawayfrommoreandmorepeople’smindstoday.However,itisjustthisinstinctivemoralvaluethatkeepsthesocietystableandmovingforwardsmoothly.Theauthor,whoconsidersintegrityasthebottomlineineveryareaofsociety,proposesthreeprinciplesfortestingandmaintainingmoralintegrity.First,standfirmlyforwhatyoubelievedespitethepressurefromothers.Secondly,acknowledgeandrespectothers’pointofviewthoughitmaysometimesdifferfromyours.Lastly,alwaysbehonestandpresentyourtrueselftoothers.Theseprinciplesofintegrityshallenableustoleadalifeontherighttrack.ReadingComprehensionCompletethefollowingtablebasedonthetext.Useyourownwordsifpossible.

InformationOrganizationnotjudgingourselveshisownbeliefcredithonestandopenrightwinthedaytakeyouforwardReadingComprehensionDiscussthefollowingtopicswithyourteammates.Youmayusethegiventopic-relatedwordsandexpressions.

TeamWorkUsefultopic-relatedwordsandexpressionsNounsforgiveness;generosity;honesty;compassion;courage;responsibility;loyalty;sincerity;justice;moderation;humility;conniver;counterfeit;corruptionandmoralcrisis;candidatesubstitution,etc.Verbscopyandpaste;download;trick;fake;pretendto;foul;mistrust;coverupfor;punish;evaluate,etc.Adjectivesshortsighted;over-practical;honest;profitable;distorted,etc.ReadingComprehension

TeamWork1TheauthormentionsthathisIntegrityTriadisagoodtestformoralvalues.Doyoubelievethatfollowingthosestepscouldmakeyoutruetoyourself?Ifyoubelieveso,citeinstancesorexamplesfromyourownexperiencetoillustratethisviewpoint.

Thisisopentodiscussion,thoughmostreaderswilladmitthattheauthor’swayisaneffectiveone.Tobetruetoyourselfmeanstobeloyaltotherealthoughtsdeepinyourheart.AndtheIntegrityTriadthattheauthorgivesisreallytheessenceoflife.ReadingComprehension

TeamWork2Theissueofacademichonestyandintegrityhascapturedmanypeople'sattention.WhatdoyouthinkarethecommonproblemsofethicsatuniversitiesandcollegesinChinatoday?Ascollegestudents,howshouldwecopewithsuchproblemsofethics?Thoughproblemsofacademichonestyandintegritymaynotbeacommonphenomenon,weshallneverdenytheirharmfuleffects.Itistruethatsomepeoplehavegainedalltypesofso-calledsuccessbysellingouttheirintegrityanddignity.Byresortingtosuchmeans,however,theyhavecompromisedtheacademicenvironmentandtheirownlearning.Firstofall,weshouldrefrainfromtheseunacceptableanddishonestbehavior.Thereisnolastingrewardinill-gottengain.Good-naturedvigilanceandawordofwarningmaybeallthatittakestokeepthingshonest.SkillsBuilding02WordFormsCompletethefollowingtableafterthemodel.Youmayuseadictionaryifnecessary.

progressprogressiveprecision/precisenesspreciselypoliticspoliticalpersonpersonallymoralmorallyfashionfashionablypowerpowerfullyVocabularyinContext

1.MatcheachofthewordsorphrasesinColumnAwithitsantonyminColumnB.A(1)honest(2)simple(3)inner(4)unfortunately(5)dwarf(6)external(7)powerful(8)fashionableB(1)fortunately(2)giant(3)outdated(4)dishonest(5)complex(6)weak,ineffective(7)outer(8)internalVocabularyinContext

2.Makesentenceswiththeexpressionsgivenafterthemodel.(1)accountforModel:

Ithinkyouwillhavetoaccountforeverypennyofthemoneythatweentrustedtoyou.________________________________________________________________________________(2)backdownModel:

Afterbeingshownconclusiveevidence,theothersidehadtobackdown.________________________________________________________________________________Wemustaccount(toouremployer)forthemoney