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CONSUMERS&BRANDSDigital
video
game
shops:GamersGate
shoppers
inSwitzerlandConsumer
InsightsAugust
2023Consumer
Insights
GlobalsurveyIntroductionReport
overviewGlobalsurveymethodology(1)Design:OnlineSurvey,
splitquestionnaire
designThisreport
offers
thereader
acomprehensiveoverview
ofGamersGate
shoppers
inSwitzerland:
whothey
are;
what
theylike;
whatthey
think;
andhow
toreach
them.
Itprovides
insights
on
theirdemographics,
lifestyle,
opinions,andmarketingtouchpoints.Duration:
approx.
15
minutesLanguage:
official
language(s)
ofeach
country
withAmerican
Englishoffered
asanalternativeRegion:
56countriesAdditionally,thereport
allows
thereader
toNumberof
respondents:benchmark
GamersGate
shoppers
inSwitzerland(’’brandusers’’)
againstSwiss
digitalvideo
gamebuyersingeneral
(’’category
users’’),
and
theoverall
Swissonliner,
labelled
as’’all
respondents’’
inthe
charts.?
12,000+
forcountries
with
theextended
survey(including
Switzerland)?
2,000+
forthebasicsurveySample:
Internet
users,
aged18–64,quotasset
ongender
and
ageThereport
isupdatedquarterly
andisbased
on
datafrom
theConsumer
InsightsGlobal
survey,
anFieldwork:international
survey
thatcovers
more
than15,000brandsacross
56
countries.?
Continuousfrom
JanuarytoDecember?
Countries
thatreceive
theextended
survey
areupdatedfourtimesayear2Notes:(1):
Seethe
full
methodology
foradetailed
overviewofthe
study
designConsumer
Insights
Global
as
of
August
2023Sources:CHAPTER
01Management
summary?
Brand
usage?
Key
insightsGamersGate
ranks
outside
the
top
10
of
most
used
digital
video
game
shops
inSwitzerlandManagement
summary:
brandusageand
competitionTop10
most
used
digital
videogame
shopsinSwitzerlandAppleApp
Store
/AppleArcadePlayStationStore29%25%24%24%Google
PlayStoreEAPlay/OriginAmazon
Games
/prime
gamingBlizzard
/B22%22%EpicGames
Store
/EpicGames
LauncherSteam19%15%14%14%Microsoft
StoreNintendoeShop4Notes:"Where
have
youspent
money
online
ondigital
video
games
in
the
past12
months
(downloads,
in-app
purchases,
subscriptions)?";
Multi
Pick;
Base:
n=600,
digital
video
gamebuyersConsumer
Insights
Global
as
of
August
2023Sources:GamersGate
shoppers
in
SwitzerlandManagement
summary:
key
insightsDemographic
profileConsumerlifestyleConsumerattitudesMarketing
touchpointsGamersGate
ismore
popularamongBaby
Boomers
thanother
digitalvideogame
shops.Tradition
ismore
important
toGamersGate
shoppers
thanto
otherdigitalvideo
gamebuyers.Itstands
out
that49%
ofGamersGateshoppers
think
it’simportant
to
get
thebest
imageandsoundquality.GamersGate
shoppers
access
theinternet
viaagamingconsole
less
oftenthan
theaverage
digitalvideo
gamebuyer.GamersGate
hasmore
male
thanfemale
shoppers.GamersGate
shoppers
havesimilarinterests
asshoppers
ofother
digitalvideo
gameshops.26%
ofGamersGate
shoppers
are
in
thelatemajority
ofinnovation
adoptertypes.Onsocial
media,
GamersGate
shoppersinteract
with
companies
more
oftenthan
other
digitalvideogame
buyers.GamersGate
hasasmaller
shareofshoppers
with
ahigh
income
than
other
Board
or
card
gamesare
relativelyArelatively
highshare
ofGamersGateshoppers
think
thateducation
isanissuethatneedstobeaddressed.digitalvideo
gameshops.popularhobbiesamong
GamersGateshoppers.GamersGate
shoppers
rememberseeing
adsinonlinestores
lessoftenthan
other
digitalvideogame
buyers.GamersGate
shoppers
aremore
likelytoliveinmedium-sized
townsthandigitalvideo
gamebuyersingeneral.5Sources:Consumer
Insights
Global
as
of
August
2023CHAPTER
02Demographic
profile?
Generations?
Gender?
Education?
Income?
Household
classification?
Typeofcommunity?
LGBTQ+GamersGate
is
more
popular
among
Baby
Boomers
than
other
digital
videogame
shopsDemographic
profile:
generationsAgeof
consumersinSwitzerlandBrand
users18%31%35%16%Category
usersAllrespondents21%40%30%9%18%35%36%11%Generation
ZMillennialsGeneration
XBaby
Boomers7Notes:’’Howoldareyou?’’;
Single
Pick;"Wherehave
you
spent
money
online
ondigital
video
gamesin
the
past12
months
(downloads,
in-app
purchases,
subscriptions)?";
Multi
Pick;Base:n=80,
GamersGate
shoppers,
n=600,
digitalvideo
game
buyers,n=7804,
all
respondentsConsumer
Insights
Global
as
of
August
2023Sources:GamersGate
has
more
male
than
female
shoppersDemographic
profile:
genderGenderofconsumersinSwitzerlandBrand
users59%60%41%40%Category
usersAllrespondents50%50%MaleFemale8Notes:’’Whatis
yourgender?’’;
Single
Pick;"Where
have
youspent
money
online
ondigital
video
gamesin
the
past
12
months
(downloads,
in-app
purchases,
subscriptions)?";
Multi
Pick;Base:
n=80,
GamersGate
shoppers,
n=600,digital
video
game
buyers,n=7804,
all
respondentsConsumer
Insights
Global
as
of
August
2023Sources:A
relatively
high
share
of
GamersGate
shoppers
have
a
college
degreeDemographic
profile:
educationConsumer’s
level
of
educationinSwitzerland41%35%31%29%26%22%21%21%16%10%9%8%7%4%4%3%
3%3%
3%3%1%Noformaleducation
/primary
schoolLower
secondary
UppersecondaryTechnical
/vocationaleducationBachelor
degree
Master
degree
Doctoral
degreeeducation
(noteligible
foreducation(eligible
foror
equivalentor
equivalentor
equivalentuniversity
study)
university
study)Brand
usersCategory
usersAllrespondents9Notes:’’Whatis
the
highest
levelofeducation
youhave
completed?’’;
Single
Pick;"Where
have
youspent
money
online
ondigital
video
games
in
the
past12
months
(downloads,
in-app
purchases,
subscriptions)?";
Multi
Pick;
Base:n=80,
GamersGate
shoppers,
n=600,
digital
video
gamebuyers,
n=7804,
all
respondentsSources:Consumer
Insights
Global
as
of
August
2023GamersGate
has
a
smaller
share
of
shoppers
with
a
high
income
than
otherdigital
video
game
shopsDemographic
profile:
incomeShare
ofconsumersinSwitzerland
inthehigh,
middle,andlowthirdsof
monthlyhouseholdgrossincomeBrand
users30%35%35%34%33%Category
usersAllrespondents35%31%33%33%HighMiddleLow10
Notes:Sources:Recalculated
toonly
include
respondents
that
provide
income
information,
recodebased
on’’Monthly/annual
household
income
(local
currency)’’;Single
Pick;"Where
have
youspent
money
online
ondigital
video
games
inthe
past
12
months
(downloads,
in-app
purchases,
subscriptions)?";
Multi
Pick;Base:n=80,
GamersGate
shoppers,
n=600,
digital
video
gamebuyers,
n=7804,
all
respondentsConsumer
Insights
Global
as
of
August
2023Compared
to
other
digital
video
game
buyers,
GamersGate
shoppers
arerelatively
likely
to
live
in
a
single
parent
householdDemographic
profile:
household
classificationType
of
householdsin
whichconsumersinSwitzerland
live28%27%26%23%21%20%20%19%16%15%14%13%11%9%8%7%8%5%4%
5%Other3%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-Two
or
moregenerationalfamilyrelated
adults
household
typesBrand
usersCategory
usersAllrespondents11
Notes:Sources:Typology
based
on’’household
size’’,’’household
constellation’’
and
’’children
under
the
age
of14
in
household’’;
Single
Pick;"Where
have
youspent
money
online
ondigital
video
games
in
the
past12
months
(downloads,
in-app
purchases,
subscriptions)?";
Multi
Pick;
Base:
n=80,
GamersGate
shoppers,
n=600,
digital
video
gamebuyers,
n=7804,
all
respondentsConsumer
Insights
Global
as
of
August
2023GamersGate
shoppers
are
more
likely
to
live
in
medium-sized
towns
than
digitalvideo
game
buyers
in
generalDemographic
profile:
typeofcommunityCommunities
whereconsumersliveinSwitzerland44%33%31%28%28%25%25%24%24%20%16%4%Rural
communitySmall
townMedium-sized
townLarge
cityBrand
usersCategory
usersAllrespondents12
Notes:Sources:’’Inwhat
type
ofcommunity
do
youlive?’’;Single
Pick;
"Wherehave
youspent
money
online
ondigital
video
gamesin
the
past12
months
(downloads,
in-app
purchases,
subscriptions)?";
Multi
Pick;Base:n=80,
GamersGateshoppers,
n=600,
digital
video
gamebuyers,
n=7804,
all
respondentsConsumer
Insights
Global
as
of
August
202310%
of
GamersGate
shoppers
consider
themselves
part
of
the
LGBTQ+communityDemographic
profile:
LGBTQ+LGBTQ+
statusof
consumersinSwitzerlandBrand
users10%8%85%5%5%Category
usersAllrespondents87%6%86%8%YesNoWould
rathernot
say13
Notes:Sources:’’Do
youconsider
yourself
partofthe
LGBTQ+community?’’;
Single
Pick;"Where
have
youspent
money
online
ondigital
videogamesin
the
past
12
months
(downloads,
in-app
purchases,
subscriptions)?";
Multi
Pick;Base:n=80,
GamersGate
shoppers,
n=600,
digital
video
gamebuyers,
n=7804,
all
respondentsConsumer
Insights
Global
as
of
August
2023CHAPTER
03Consumer
lifestyle?
Lifevalues?
Main
interests?
Hobbies
&leisure
activities?
Sportsactivities?
SportsfollowedTradition
ismore
important
to
GamersGate
shoppers
than
to
other
digital
videogame
buyersConsumer
lifestyle:
lifevaluesMost
important
aspectsof
lifefor
consumersinSwitzerland48%43%41%40%39%37%36%35%34%28%34%34%33%33%31%29%26%29%29%29%26%24%27%24%27%26%19%16%14%13%TobesuccessfulAhappyrelationshipHavingagood
timeTraditionsAnhonest
andrespectable
lifeSafety
andsecuritySocial
justiceAdvancingmy
careerMaking
myown
decisionsLearningnew
thingsBrand
usersCategory
usersAllrespondents15
Notes:Sources:’’Outofthe
following
list,
which
are
the
3mostimportant
aspects
toyouin
life?
Pleasechoose
exactly
3.’’;Multi
Pick;"Wherehave
you
spent
money
online
ondigital
video
gamesin
the
past12
months
(downloads,
in-apppurchases,
subscriptions)?";
Multi
Pick;Base:
n=80,
GamersGate
shoppers,
n=600,
digital
video
game
buyers,n=7804,
all
respondentsConsumer
Insights
Global
as
of
August
2023GamersGate
shoppers
have
similar
interests
as
shoppers
of
other
digital
videogame
shopsConsumer
lifestyle:
main
interestsTop10
interestsofGamersGate
shoppersinSwitzerland46%41%40%40%38%36%35%35%31%31%26%25%23%24%28%28%27%23%23%27%26%26%24%
26%21%25%23%20%24%24%SportsTravelHealth
&fitnessFinance&economyFamily
&parentingFood
&diningMovies,TVshows&musicPolitics&societyandcurrentworld
eventsFashion&beautyCareer
&educationBrand
usersCategory
usersAllrespondents16
Notes:Sources:’’Whattopics
are
youpersonally
interested
in?’’;Multi
Pick;"Where
have
youspent
money
online
ondigital
video
games
in
the
past12
months
(downloads,
in-app
purchases,
subscriptions)?";
Multi
Pick;
Base:
n=80,GamersGate
shoppers,
n=600,
digital
video
gamebuyers,
n=7804,
all
respondentsConsumer
Insights
Global
as
of
August
2023Board
or
card
gamesare
relatively
popular
hobbies
among
GamersGateshoppersConsumer
lifestyle:
hobbies
&leisure
activitiesTop10
hobbiesandleisure
activities
ofGamersGate
shoppersinSwitzerland41%39%38%38%37%36%35%33%31%31%30%30%29%29%29%28%26%25%25%24%24%23%23%21%21%19%19%19%17%15%OutdooractivitiesTravelingTech
/computersBoard
games/cardgamesCooking/bakingSocializingCars/vehiclesReadingDoing
sportsandfitnessWritingBrand
usersCategory
usersAllrespondents17
Notes:Sources:’’Whatare
your
personalhobbies
and
activities?’’;Multi
Pick;"Where
have
youspent
money
online
ondigital
video
gamesin
the
past
12
months
(downloads,
in-app
purchases,
subscriptions)?";
Multi
Pick;Base:
n=80,GamersGate
shoppers,
n=600,
digital
video
gamebuyers,
n=7804,
all
respondentsConsumer
Insights
Global
as
of
August
2023GamersGate
shoppers
are
more
likely
to
play
badminton
than
other
digitalvideo
game
buyersConsumer
lifestyle:
sports
activitiesTop10
sports
activitiesofGamersGate
shoppersinSwitzerland18%18%16%12%13%13%13%13%13%11%11%10%10%10%10%9%8%7%7%7%6%6%6%5%5%4%3%3%3%1%BadmintonBasketballBaseball/SoftballCyclingDancingCricketGolfTableTennisFitness,aerobics,cardioRugbyBrand
usersCategory
usersAllrespondents18
Notes:Sources:’’Which
ofthese
sports
oractivities
do
youdo
at
leastoccasionally?’’;Multi
Pick;"Wherehave
you
spent
money
online
ondigital
video
gamesin
the
past12
months
(downloads,
in-app
purchases,
subscriptions)?";
Multi
Pick;Base:
n=30,
GamersGate
shoppers,
n=275,
digital
video
game
buyers,n=3860,
all
respondentsConsumer
Insights
Global
as
of
August
2023GamersGate
shoppers
are
more
likely
to
follow
baseball
than
other
digital
videogame
buyersConsumer
lifestyle:
sports
followedTop10
sports
followed
byGamersGate
shoppersinSwitzerland14%14%10%10%10%9%9%8%7%7%7%6%6%6%6%6%6%5%5%5%4%4%4%3%3%3%3%2%2%1%BaseballBasketballBoxingCyclingVolleyballAmericanfootballAthletics(track&
field)CricketField
hockeyGolfBrand
usersCategory
usersAllrespondents19
Notes:Sources:’’Inwhich
ofthese
sports
do
youfollow
competitions,
leagues
orteams?’’;Multi
Pick;"Where
have
youspent
money
online
on
digital
video
games
in
the
past12
months
(downloads,
in-app
purchases,
subscriptions)?";
MultiPick;Base:n=22,
GamersGate
shoppers,
n=208,
digital
video
gamebuyers,
n=2423,
all
respondentsConsumer
Insights
Global
as
of
August
2023CHAPTER
04Consumer
attitudes?
Attitudestowards
digital
media?
Innovation
adoption?
Challenges
facing
thecountry?
Politics20Itstands
out
that
49%
of
GamersGate
shoppers
think
it’s
important
to
getthebest
image
and
sound
qualityConsumer
attitudes:media
&digitalmediaAgreementwithstatements
towards
media&digital
mediainSwitzerland53%49%48%46%46%43%43%40%39%35%35%26%25%
25%25%Itisimportant
tometogetthebestimage
music/movies
onallmyandsoundqualityIwant
to
access
myDigitalservices
allowme
to
discover
newandexcitingcontentIprefer
toown
hardcopies
of
films,Iprefer
digitalcontentasitiseasier
tomanagedevices
(TV,books
or
musicsmartphone,
tablet,etc.)(e.g.,DVD,
CD,vinyl)Brand
usersCategory
usersAllrespondents21
Notes:Sources:’’Which
ofthese
statements
apply
toyou?’’;
Multi
Pick;"Where
have
youspent
money
online
ondigital
video
games
in
the
past
12
months
(downloads,
in-app
purchases,
subscriptions)?";
Multi
Pick;
Base:
n=80,
GamersGateshoppers,
n=600,
digital
video
gamebuyers,
n=1298,
all
respondentsConsumer
Insights
Global
as
of
August
202326%
of
GamersGate
shoppers
are
in
the
late
majority
of
innovation
adoptertypesConsumer
attitudes:innovation
adoptionInnovation
adopter
typesbasedonstatements
towards
innovation
byconsumersinSwitzerland43%41%40%26%26%22%20%20%18%16%14%12%1%1%0%InnovatorsEarly
adoptersBrand
usersEarly
majorityCategory
usersLatemajorityAllrespondentsLaggards22
Notes:Sources:Recode
based
on’’Which
ofthese
statements
regardingtechnology
apply
to
you?’’;
Multi
Pick;
"Wherehave
youspent
money
online
ondigital
video
gamesin
the
past
12
months
(downloads,
in-app
purchases,subscriptions)?";
Multi
Pick;Base:n=80,
GamersGate
shoppers,
n=600,
digital
video
gamebuyers,
n=7804,
all
respondentsConsumer
Insights
Global
as
of
August
2023A
relatively
high
share
of
GamersGate
shoppers
think
that
education
is
an
issuethat
needs
to
be
addressedConsumer
attitudes:challenges
facingthecountryThe
10
most
important
issuesfacing
Switzerland
accordingtoGamersGate
shoppers33%32%29%
31%28%30%28%22%24%26%26%24%24%24%23%22%19%19%21%21%21%19%19%19%13%13%13%11%9%9%EducationEconomicsituationEnvironmentHousingPovertyClimatechangeCivilrightsCrimeGovernmentdebtReligiousconflictsBrand
usersCategory
usersAllrespondents23
Notes:Sources:’’Whatdo
youpersonally
think
are
the
mostimportant
issues
in
yourcountry
ofresidence
that
need
to
be
addressed?’’;MultiPick;"Wherehave
you
spent
money
online
ondigital
video
gamesin
the
past12
months(downloads,
in-app
purchases,
subscriptions)?";
Multi
Pick;
Base:
n=80,
GamersGate
shoppers,
n=600,
digital
video
gamebuyers,
n=7804,
all
respondentsConsumer
Insights
Global
as
of
August
2023Compared
to
other
digital
video
game
buyers,
GamersGate
shoppers
tend
tohave
more
right
leaning
political
viewsConsumer
attitudes:politicsPolitical
attitudes
ofconsumersinSwitzerlandBrand
users20%28%53%0%Category
usersAllrespondents16%31%42%11%17%32%34%17%LeftCenterRightPrefer
nottoanswer24
Notes:Sources:Recode
based
on’’Manypeople
use
the
terms’left’
and
’right’when
they
want
to
describe
political
views.Where
would
youplace
yourself
ona
scale
fromleft
to
right?’’;
Single
Pick;"Where
have
youspent
money
online
ondigital
video
games
in
the
past12
months
(downloads,
in-app
purchases,
subscriptions)?";
Multi
Pick;
Base:
n=80,
GamersGate
shoppers,
n=600,
digital
video
gamebuyers,
n=7804,
all
respondentsConsumer
Insights
Global
as
of
August
2023CHAPTER
05Marketing
touchpoints?
Internet
usagebydevice?
Social
media
usage?
Media
usagebychannel?
Digitaladvertising
touchpoints?
Non-digital
advertising
touchpointsGamersGate
shoppers
access
the
internet
via
a
gaming
console
less
often
thanthe
average
digital
video
game
buyerMarketing
touchpoints:internet
usagebydeviceDevicesconsumersinSwitzerland
useregularlytoaccess
theinternet89%85%75%70%66%58%54%50%49%48%47%
47%45%43%41%41%39%34%28%27%27%25%25%25%25%22%17%SmartphoneLaptopSmart
TVTabletDesktop
PCSmartwatchGaming
console
Smart
speakers
Streaming
deviceBrand
usersCategory
usersAllrespondents26
Notes:Sources:’’Which
ofthese
devices
do
youregularlyuse
with
an
internet
connection?’’;
Multi
Pick;"Where
have
youspent
money
onlineondigital
video
gamesin
the
past
12
months
(downloads,
in-app
purchases,
subscriptions)?";
MultiPick;Base:n=80,
GamersGate
shoppers,
n=600,
digital
video
gamebuyers,
n=7804,
all
respondentsConsumer
Insights
Global
as
of
August
2023On
social
media,
GamersGate
shoppers
interact
with
companies
more
oftenthan
other
digital
video
game
buyersMarketing
touchpoints:social
media
usageSocial
mediaactivitiesinSwitzerland
bytype50%42%39%38%
41%36%41%37%40%36%34%36%36%36%35%30%27%30%30%30%
29%29%27%22%27%27%
26%25%20%16%9%6%6%3%1%0%FollowedpeopleLiked
postsbyotherusersPostedpictures/videosFollowedcompaniesCommented
Sentprivate
Posted
textsLikedcompanypostsSharedpostsbyother
usersSharedcompanypostsIhaveonly
Ihaven’t
usedused
social
social
mediamediaon
postsmessages/statusupdatespassivelyBrand
usersCategory
usersAllrespondents27
Notes:Sources:’’Which
ofthese
things
have
youdone
onsocial
media
in
the
past
4weeks?’’;
Multi
Pick;
"Wherehave
youspent
money
online
on
digital
video
gamesin
the
past
12
months
(downloads,
in-app
purchases,
subscriptions)?";Multi
Pick;Base:n=80,
GamersGate
shoppers,
n=600,
digital
video
gamebuyers,n=7804,
all
respondentsConsumer
Insights
Global
as
of
August
2023GamersGate
shoppers
tend
to
listen
to
podcasts
more
often
than
digital
videogame
buyersin
generalMarketing
touchpoints:media
usagebychannelType
of
mediaconsumersinSwitzerland
havebeen
usinginthepast4weeks70%70%66%64%62%56%56%55%51%
55%51%50%38%49%49%44%43%47%46%44%
42%
43%42%38%32%37%28%32%26%21%24%22%22%DigitalvideocontentTVPodcastsMovies
/cinemaRadioDailynewspapersMagazinesDigitalmusic
Onlinenewscontent
websitesWeeklynewspapersOnlinemagazinesBrand
usersCategory
usersAllrespondents28
Notes:Sources:’’Whatkind
ofmedia
have
youused
in
the
past
4weeks?’’;
Multi
Pick;
"Wherehave
youspent
money
online
ondigital
video
gamesin
the
past12
months
(downloads,
in-app
purchases,
subscriptions)?";
Multi
Pick;Base:n=71,GamersGate
shoppers,
n=490,
digital
video
gamebuyers,
n=5951,
all
respondentsConsumer
Insights
Global
as
of
August
2023GamersGate
shoppers
remember
seeing
ads
in
online
stores
less
often
thanother
digital
video
game
buyersMarketing
touchpoints:digitaladvertising
touchpointsTop10
placeswhereGamersGate
shoppersinSwitzerland
havecome
across
digital
advertisinginthepast4weeks42%40%40%39%37%35%35%34%33%33%31%31%30%29%
26%25%28%26%
23%22%25%24%22%20%21%21%20%21%19%13%Video
portals
Video
streamingservicesBlogs/forumsSearch
enginesWebsitesandappsof
brandsNewslettersVideo
gamesSocial
mediaOnlinestoresEditorialwebsitesandappsBrand
usersCategory
usersAllrespondents29
Notes:Sources:’’Wherehave
youcomeacrossdigital
advertisements
in
the
past4
weeks?’’;
Multi
Pick;"Where
have
youspent
money
online
on
digital
video
gamesin
the
past
12
months
(downloads,
in-app
purchases,
subscriptions)?";
MultiPick;
Base:
n=80,
GamersGate
shoppers,
n=600,
digital
video
game
buyers,n=7804,
all
respondentsConsumer
Insights
Global
as
of
August
2023GamersGate
shoppers
remember
ads
they
got
by
less
often
than
otherdigital
video
game
buyersMarketing
touchpoints:non-digital
advertising
touchpointsPlaces
whereconsumersinSwitzerland
havecome
across
non-digital
advertisinginthepast4weeks43%42%41%34%40%40%35%38%30%36%30%35%32%30%30%25%29%28%28%27%24%23%23%20%OnTVDirectly
inthestoreAtthemovies/cinemaOntheradioOnadvertisingspacesInprinteddailynewspapersBy
mailshot
/advertisingmailInprintedmagazinesandjournalson
the
goBrand
usersCategory
usersAllrespondents30
Notes:Sources:’’Wherehave
youcomeacrossnon-digital
advertisements
in
the
past4weeks?’’;
Multi
Pick;"Where
have
youspent
money
on
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