NewCambridgeBusinessEnglishBeginnerModuleCouCATALOGUE目錄IntroductiontoBusinessEnglishModuleContentOverviewModuleLearningPlanModuleLearningResourcesModuleLearningTipsModuleLearningCasesIntroductiontoBusinessEnglish01DefinitionBusinessEnglish,abbreviatedasBE,isaspecializedpurposeEnglish(ESP)primarilyusedforbusinessandcross-culturalcommunication.ImportanceWiththeaccelerationofglobalizationandtheincreaseofinternationaltrade,masteringBusinessEnglishiscrucialforcareerdevelopmentandinternationalcooperation.TheDefinitionandImportanceofBusinessEnglishLanguageskills01Learnersshouldmasterthebasicskillsrequiredforlistening,speaking,reading,andwritinginbusinesssituations.Crossculturalcommunication02Understandingbusinesshabitsandcommunicationmethodsindifferentculturalbackgroundstoadapttotheinternationalenvironment.Professionalknowledge03Understandprofessionalterminologyandbasicconceptsinthebusinessfield,suchasmarketing,financialmanagement,etc.TheLearningObjectivesofBusinessEnglishLearningMethodsforBusinessEnglishSystematicallylearnprofessionalvocabularyandterminologyinthebusinessfieldtoimprovecommunicationefficiency.ProfessionalvocabularyandterminologylearningSimulatingrealbusinessscenariosthroughrole-playing,caseanalysis,andothermethodstoimprovepracticalapplicationcapabilities.RealcontextsimulationCombininglanguageteachingandculturalintroductiontohelplearnersbetterunderstandandadapttodifferentculturalbackgrounds.LanguageandCultureIntegrationModuleContentOverview02ThecoursewareisdesignedforbeginnerswhowanttolearnbusinessEnglishItprovidesasolidfoundationinbusinessEnglishlanguageskills,includinglistening,speaking,reading,andwritingThecoursewarecoversarangeofbusinessscenarios,suchasmeetings,presentations,andemails,tohelplearnersapplytheirlanguageskillsinrealworldsettingsItalsoincludesvocabularyandgrammarexplanations,aswellasinteractiveexercisesandactivitiestoreinforcementlearningIntroductiontolearningcontentThefocusofthecoursewareisonpracticallanguageskills,ratherthantheoreticalknowledgeItemphasizescommunicationandinteractioninEnglishAnotherdifferenceislearningtounderstandandusebusinessspecificvocabularyThecoursewareincludesasectiondedicatedtobuildingabeginning'sbusinesscampaignOneofthemaindifferencesbeginningsfaceislakeofconfidenceinusingEnglishThecoursewareprovidesstrategiesandtipstohelplearnersovercomethischallengeLearningFocusandDifferencesLearnersareadvisedtopracticetheirEnglishregularlytoimprovetheirlanguageskillsTheyshouldtrytospeakEnglishasmuchaspossible,bothinandoutsideofclassItisrecommendedthatlearnersusethecoursewareactivity,completingexercisesandactivitiesastheygoalongThiswillhelpthemtoretaininformationbetterandimprovetheirlanguageskillsmorequicklyLearnersshouldalsotrytoconnectwhattheylearninthecoursewaretotheirownworkorbusinesssettingsThiswillhelpthemapplytheirlanguageskillsmoreeffectivelyinrealworldsituationsLearningsuggestionsandstrategiesModuleLearningPlan031-2hoursperweekThisistherecommendedtimecommitmentforstudentstocompleteeachweek'slearningtasksandactivities4-6weeksTheentirecourseisdesignedtobecompletedinapproximate4-6weeks,dependingonthestudent'slearningspeedandabilitytoallocatesufficienttimeforself-studyFlexiblescheduleStudentscanchoosetostudyattheirownpaceandschedule,allowingthemtofitthecourseintotheirdailyroutineLearningtimeplanningLearningprogressarrangementIntroductiontoBusinessEnglish:ThismoduleintroducesstudentstothebasicvocabularyandgrammarusedinBusinessEnglish,aswellasthecommunicationskillsrequiredinprofessionalsettingsBusinessCommunicationSkills:Studentswilllearnhowtoeffectivelycommunicateindifferentbusinessscenarios,includingemails,phonecalls,meetings,andpresentationsBusinessEtiquetteandCulture:Thissectioncoversthedosanddon'tofbusinessetiquette,aswellasanintroductiontodifferentculturalnormsandexpectationsininternationalbusinessdealsBusinessVocabularyandGrammar:StudentswillexpandtheirBusinessEnglishvocabularyandimprovetheirgrammarskillsthroughavarietyofexercisesandactivitiesQuizzesRegularquizzeswillbeprovidedthroughthecoursetoassessstudents'understandingofthematerialandtheirabilitytoapplylearnedknowledgetopracticalscenariosAssignmentsAssignmentswillrequirestudentstodemonstratetheirskillsinwritingandspeakingBusinessEnglishthroughprojectsorreportsrelatedtorealworldbusinesssituationsProgresstrackingThecoursewarewilltrackstudents'progressandprovidefeedbackonareaswherefurtherpracticeandimprovementareneededThisinformationcanbeusedbystudentstoidentifyweakareasandfocusonimprovingthemAssessmentoflearningeffectivenessModuleLearningResources04"NewCambridgeBusinessEnglishBeginnerModule":Thistextbookisthecoreresourceforthecourse,providingstudentswithacomprehensiveintroductiontoBusinessEnglishItcoversalltheessentialvocabulary,grammar,andcommunicationskillsrequiredforeffectivecommunicationinabusinesscontextTextbookTosupplementthetextbook,studentsmayrefertoarangeofreferencebooksthatfocusonspecificareasofBusinessEnglishThesemayincludebooksonbusinessetiquette,professionalwriting,andbusinessvocabularyReferencebooksTextbooksandreferencebooksThecoursewareincludesaseriesofonlinelessonsthataredesignedtoenhancethelearningexperienceTheselessonsmayincludeinteractiveexercises,videos,andpodcaststohelpstudentsimprovetheirBusinessEnglishskillsOnlinelessonsAnonlinedictionaryspecificallydesignedforBusinessEnglishlearnersItprovidesclearandconsensusdefinitionsofbusinessrelatedtermsandphrasesBusinessEnglishDictionaryOnlinelearningresourcesLanguageexchangeplatformStudentsaresurroundedtouselanguageexchangeplatformswheretheycanpracticetheirBusinessEnglishwithnativespeakersTheseplatformsallowstudentstoengageinreal-timeconversationsandimprovetheirfluencyBusinessEnglishpracticeappsThereareseveralappsavailablethatprovideBusinessEnglishpractice,includingquizzes,listeningexercises,andspeakingdrillsTheseappsareconservativeandcanbeusedanywhere,anytimeRecommendedlearningtoolsModuleLearningTips05ListeningskillsFocusontheMainIdea:WhenlisteningtoabusinessEnglishconversationorpresentation,trytoidentifythemainideaandfocusonunderstandingit.ThiswillhelpyougrasptheoverallcontextoftheconversationPracticewithAuthenticMaterials:UseauthenticbusinessEnglishlisteningmaterials,suchaspodcasts,videos,orreallifebusinessmeetings,toimproveyourcomprehensionThiswillexposeyoutonaturallanguageuseinabusinesscontextImproveYourUnderstanding:AfterlisteningtoapieceofbusinessEnglishaudio,trytoretellthemainpointsinyourownwordsThisexercisewillhelpyouinternalizetheinformationandimproveyourlisteningcomprehensionPayAttentiontoDetails:WhenlisteningtobusinessEnglishaudio,payattentiontospecificdetails,suchasnames,dates,andnumbersThiswillhelpyouunderstandthecontextbetterandimproveyourabilitytoretaininformationReadingskillReadBusinessrelatedMaterials:ToimproveyourreadingskillsinbusinessEnglish,readmaterialsrelatedtothebusinessworld,suchasnewspapers,magazines,andreportsThiswillfamiliarizeyouwiththelanguageandvocabularyusedintheindustryIdentifytheMainIdea:WhenreadingabusinessEnglishtext,trytoquicklyidentifythemainideaThiswillhelpyouunderstandtheoverallcontextandmakeiteasierforyoutounderstandthedetailsExpandYourVocabulary:BusinessEnglishhasaspecificvocabularythatyoushouldfamiliarizeyourselfwithMakeaconsensusefforttolearnnewwordsandphrasesrelatedtothebusinessworldPracticewithRealisticMaterials:UseauthenticbusinessEnglishreadingmaterials,suchascompanyreportsorindustryspecifictexts,toimproveyourunderstandingandfamiliarizeyourselfwiththelanguageusedinthefieldOralskillsSpeakMore:ThebestwaytoimproveyouroralskillsinbusinessEnglishistospeakmoreEngageinconversationswithnativespeakersorpracticespeakingwithotherlearnersThiswillhelpyouimproveyourfluencyandpromotionFocusonPromotion:PayattentiontoyourpromotionandtrytoimprovenativespeakersPracticespeakingclearlyanddevelopingwordscorrectlytoimproveyourintelligenceLearnBusinessslangandphrasalverbs:BusinessEnglishhasitsownsetofslangexpressionsandphrasalverbsthatyoushouldfamiliarizeyourselfwithUnderstandingtheseexpressionswillhelpyoucommunicatemorenaturallyinabusinesscontextPracticewithRoleplays:UseroleplaystosimulatereallifebusinessscenariosandpracticespeakingindifferentsituationsThiswillhelpyoudevelopyourabilitytorespondappropriatelyindifferentconversationsandincreaseyourconfidenceinspeakingbusinessEnglishModuleLearningCases06SummaryMasteringtheApplicationofBusinessEnglishinInternationalTradeDetaileddescriptionThiscasewillintroducetheroleofBusinessEnglishininternationaltransactions,includinghowtouseBusinessEnglishfornegotiation,contractsigning,andhandlingtradedisputes.LearningCase1:TheApplicationofBusinessEnglishinInternationalTradeVSDevelopingcross-culturalcommunicationskillsDetaileddescriptionBysimulatingrealinternationaltradescenarios,studentswilllearnhowtousebusinessEnglishforeffectivecommunicationincross-culturalcontexts,andunderstandthebusinesscultureandetiquetteofdifferentcountries.SummaryLearningCase1:TheApplicationofBusinessEnglishinInternationalTradeSummaryCultivatingpracticaloperationalskillsininternationaltradeDetaileddescriptionThiscasestudywillcovervariousaspectsofinternationaltradepractice,suchasmarketresearch,transactionnegotiation,contractfulfillment,etc.,tohelpstudentsmastertheapplicationskillsofbusinessEnglishinpracticaloperations.LearningCase1:TheApplicationofBusinessEnglishinInternationalTradeSummaryDetaileddescriptionSummaryDetaileddescriptionSummaryDetaileddescriptionMasteringtheApplicationofBusinessEnglishinMarketingThiscasewillintroducetheroleofBusinessEnglishinmarketing,includinghowtouseBusinessEnglishformarketresearch,productpromotion,brandbuilding,etc.CultivateinnovativethinkingandmarketingstrategyformulationabilityStudentswilllearnhowtouseBusinessEnglishtodevelopmarketingstrategiesandinnovativethinking,andunderstandhowtoimproveproductawarenessandsalesthrougheffectivemarketingmethods.DevelopingcommunicationskillsandteamworkspiritThroughgroupdiscussionsandrole-playing,studentswilllearnhowtoutilizetheircommunicationskillsandcollaborativespir