FRANCHISECHINAFRANCHISECHINA中國(guó)特許加盟展始辦于1999年，是經(jīng)商務(wù)部批準(zhǔn)，由中國(guó)連鎖經(jīng)營(yíng)協(xié)會(huì)主辦的大型專業(yè)特許加盟展覽會(huì)。展會(huì)覆蓋餐飲、形成覆蓋PC端+M端+微信端的全網(wǎng)加盟平臺(tái)。通過海量信息展現(xiàn)+大數(shù)據(jù)分析+精準(zhǔn)推薦，技術(shù)賦能特許連鎖企業(yè)，打通00后60前60后9.23%22.05%39.84%8.84%3.42%5.79%34.24%21.01%21.40%5.14%21-50萬51-100萬101-200萬5.63%200萬以上趨勢(shì)一202320223.75%13.60%38.31%13.60%38.31%36.01%8.33% 2.37%46.97%35.53%60后70后80趨勢(shì)二202320224.92%4.92%5.29%24.32%19.88%28.80%13.61%6.19%7.20%21.25%36.36%10萬以下10-20萬21-50萬51-12023202220232022趨勢(shì)三15.00%17.85%22.84%21.18%115.00%17.85%22.84%21.18%116.19%20.33%20.76%19.15%31.33%25.00%8.60%3.00%31.33%25.00%8.60%3.00%趨勢(shì)四25%20%20222023202227.57%飲品甜品7.09%2.52%2023快餐專賣店特色小吃27.57%飲品甜品7.09%2.52%2023快餐專賣店特色小吃飲品甜品西式餐飲4.34%2022趨勢(shì)五40.28%30.81%27.38%24.05%6.97%202220232022作為副業(yè)，通過投資開店讓財(cái)富增值資產(chǎn)配置，布局不同產(chǎn)業(yè)有富余時(shí)間和資金，豐富生活，增加收入實(shí)現(xiàn)興趣夢(mèng)想，擁有一家屬于自己的店42.62%35.58%29.65%24.90%9.72%8.55%9.72%202220232022有過開店相關(guān)經(jīng)驗(yàn)有過開店相關(guān)經(jīng)驗(yàn)加盟過，但未成功有過一次成功加盟經(jīng)驗(yàn)202220238.96%7.61%6.97%6.31%5.03%4.15%3.50%3.48%2.74%4.90%4.48%4.33%4.79%6.57%9.38%5.70%3.38%0.96%3.18%5.48%5.38%3.31%7.20%7.26%企業(yè)應(yīng)用數(shù)字化管理系統(tǒng),輔助或直接運(yùn)營(yíng)外賣平臺(tái),輔助門店選址或提供店鋪企業(yè)應(yīng)用數(shù)字化管理系統(tǒng),輔助或直接運(yùn)營(yíng)外賣平臺(tái),輔助門店選址或提供店鋪, 在對(duì)總部所提供的支持中，加盟投資人的最大需求是能夠輔助門店選址或提供店鋪；而絕大多數(shù)人愿意接受總對(duì)總部所提供支持的需求推薦或派遣門店操作人員,對(duì)門店人員進(jìn)行營(yíng)銷類培訓(xùn),定期對(duì)門店人員進(jìn)行技能培推薦或派遣門店管理人才,202320229.59%8.90%33.24%24.00%21.24%21.91%30.48%24.71%區(qū)域加盟模式（一個(gè)地區(qū)內(nèi)自己開多家店）區(qū)域代理模式（一個(gè)地區(qū)內(nèi)可自己開多店，也可再授權(quán)他人開店）托管加盟模式（僅出資，總部統(tǒng)一運(yùn)營(yíng)）單店加盟模式（指定城市內(nèi)開一個(gè)店，自己運(yùn)營(yíng)自負(fù)盈虧）門店合伙人模式（出資一部分，總部管理門店并抽傭）2023202236.48%33.93%36.48%33.93%24.55%24.55%52.88%自己獨(dú)立經(jīng)營(yíng)僅投資，總部統(tǒng)一經(jīng)營(yíng)自己獨(dú)立經(jīng)營(yíng)僅投資，總部統(tǒng)一經(jīng)營(yíng)聘請(qǐng)專業(yè)人士代為經(jīng)營(yíng)社區(qū)和購(gòu)物中心是加盟投資人的首選；在機(jī)構(gòu)服務(wù)方面，加盟投資人更愿意為店鋪選址服務(wù)、律師及咨詢機(jī)構(gòu)26.20%31.31%26.20%25.14%29.72%25.14%25.72%20.28%9.23%5.13%6.62%5.13%4.28%2.34%律師、咨詢機(jī)構(gòu)展會(huì)\品牌門店等線下渠道抖音\小紅書\快手等社交平臺(tái)專業(yè)加盟網(wǎng)站\APP\小程序\公眾號(hào)等百度\搜狗\360等搜索引擎今日頭條\微信等廣告推送42.39%42.39%7.57%7.57%5.81%5.81%202238.46%38.46%20.17%20.17%7.69%7.69%4.9%4.9%202345.9%27%43.7%30.8%作為副業(yè)，通過投資開店讓財(cái)富增值26.4%25.8%26.8%28.2%資產(chǎn)配置，布局不同產(chǎn)業(yè)8.5%實(shí)現(xiàn)興趣夢(mèng)想，擁有一家屬于自己的店有富余時(shí)間和資金，豐富生活，增加收入45.9%27%43.7%30.8%作為副業(yè)，通過投資開店讓財(cái)富增值26.4%25.8%26.8%28.2%資產(chǎn)配置，布局不同產(chǎn)業(yè)8.5%實(shí)現(xiàn)興趣夢(mèng)想，擁有一家屬于自己的店有富余時(shí)間和資金，豐富生活，增加收入24.6%24.6%40.4%40.4%7.9%7.9%20.2%20.2%7.0%7.0%60后70后80后90%80%70%60%50%40%30%20%10%4.03%4.25%5.06%5.75%5.28%4.60%4.60%22.20%21.70%23.50%66.61%54.18%38.15%28.84%2.00%4.75%7.36%4.22%3.42%7.96%22.83%36.55%10萬以下10-20萬21-50萬51-100萬101-200萬200萬以上2022202320228.29%8.94%9.7%9.35%21.05%9.33%9.03%8.09%8.14%投資額8.16%行業(yè)前景行業(yè)前景行業(yè)前景總部提供的支持9.71%8.04%7.64%7.34%8.09%總部提供的支持2.63%發(fā)展階段8.16%投資額12.08%總部營(yíng)銷能力9.71%行業(yè)前景7.27%總部營(yíng)銷能力7.6%總部產(chǎn)品研發(fā)能力7.94%總部產(chǎn)品研發(fā)能力7.51%發(fā)展階段8.29%8.94%9.7%9.35%21.05%9.33%9.03%8.09%8.14%投資額8.16%行業(yè)前景行業(yè)前景行業(yè)前景總部提供的支持9.71%8.04%7.64%7.34%8.09%總部提供的支持2.63%發(fā)展階段8.16%投資額12.08%總部營(yíng)銷能力9.71%行業(yè)前景7.27%總部營(yíng)銷能力7.6%總部產(chǎn)品研發(fā)能力7.94%總部產(chǎn)品研發(fā)能力7.51%發(fā)展階段7.07%總部產(chǎn)品研發(fā)能力7.02%總部產(chǎn)品研發(fā)能力5.26%總部營(yíng)銷能力7.44%總部供應(yīng)鏈建設(shè)8.74%總部提供的支持7.37%總部營(yíng)銷能力8.16%總部營(yíng)銷能力7.01%總部營(yíng)銷能力6.36%盈利模式投資額發(fā)展階段發(fā)展階段7.07%42.37%41.06%40.03%41.06%37.63%32.20%31.05%32.20%23.10%22.14%23.10%8.09%8.47%7.30%6.72%5.79%5.30%5.05%8.09%8.47%7.30%6.72%5.79%5.30%5.05%4.25%3.39%4.25%60后70后80后90后00后展會(huì)\品牌門店等線下渠道在百度\搜狗\360等搜索平臺(tái)搜索展會(huì)\品牌門店等線下渠道在百度\搜狗\360等搜索平臺(tái)搜索看抖音\小紅書\快手等社交平臺(tái)看今日頭條\微信等資訊平臺(tái)廣告推送上專業(yè)加盟網(wǎng)站\APP\小程序\公眾號(hào)瀏覽8735.63%33.33%34.85%33.42%34.79%30.97%20.06%21.82%20.23%20.03%23.19%22.26%23.10%20.65%20.98%23.33%23.06%6.04%6.49%5.85%5.16%4.33%5.30%4.37%55%5.67%6.25%66%4.77%3.96%8735.63%33.33%34.85%33.42%34.79%30.97%20.06%21.82%20.23%20.03%23.19%22.26%23.10%20.65%20.98%23.33%23.06%6.04%6.49%5.85%5.16%4.33%5.30%4.37%55%5.67%6.25%66%4.77%3.96%40%25%20%202277%242425.66%2527.67222022.%60%%%9.20%9.30%%%76%%%%0%5%%6%%4%0%%21-50萬51-100萬200萬以上40%25%20%202321-50萬51-100萬200萬以上飲品甜品飲品甜品飲品甜品飲品甜品飲品甜品飲品甜品各線級(jí)城市加盟投資人加盟信息獲取方式0%20%40%60%80%今日頭條\微信等展會(huì)\品牌門店等線下渠道抖音\小紅書等社交平臺(tái)推送專業(yè)網(wǎng)站\APP\公眾號(hào)家人朋友推薦今日頭條\微信等資訊平臺(tái)廣告推送2023各量級(jí)投資額加盟人群的特征行為分析90%80%70%60%50%40%30%20%0%21-50萬51-10021-50萬51-100萬101-200萬沒有任何經(jīng)驗(yàn)已有多次成功加盟經(jīng)驗(yàn)有過一次成功加盟經(jīng)驗(yàn)加盟過，但未成功有過開店相關(guān)經(jīng)驗(yàn)90%80%70%60%50%40%30%20%10%0%10萬以下11-20萬21-50萬51-100萬101-200萬200萬以上實(shí)現(xiàn)興趣夢(mèng)想有富余時(shí)間資金,豐富生活作為副業(yè),財(cái)富增值資產(chǎn)配置，布局不同產(chǎn)業(yè)90%80%70%60%50%40%30%20%0%21-50萬51-100萬21-50萬51-100萬盈利模式總部提供支持投資額所處的發(fā)展階段總部的營(yíng)銷能力供應(yīng)鏈建設(shè)情況行業(yè)的發(fā)展前景總部的產(chǎn)品研發(fā)能力培訓(xùn)體系604020604020060402060402006040200 250200022320820119635030025020000200萬以上投資人所在省份TGI前10