BEC高級口語整個考試時間：16分鐘左右。第一項：詢問個人信息本項考試的時間：3分鐘左右。本項考試的形式：由考官逐個向考生提出問題，考生進行答復。本項考試內容：涉及個人信息的諸多方面，考官的提問更是千變萬化，但一定設計個人信息的某個方面。通常，為了核對考生資格，考官會問以下問題：What’syourname?/canyouspellyourfamilyname?/canyouspellyoursurname?/what’syournumber?答復范例：MynameisRay.That’sR-A-Y,Ray.本項考試的目的是：考官借助于對考生個人信息的提問，核對考生考試資格，并通過與考生之間的交流，考察考生的發音，語法和用詞。本項考試從難度上來說是口語三項考試之末，但由于其為考試第一項，所以考生在本項中留給考官們的印象至關重要。考生們必須認真對待。考生在本項考試中必須做到：1．克服考試開始時的緊張情緒。方法：提前進入考場，適應考場環境。了解考試模式，進行模擬訓練。2．聽清考官所問之問題。假設沒有聽懂，可以要求考官重復其問題。方法：使用Iamsorrybutcouldyourepeatyourquestion?/Ibegyourpardon,Madam(Sir)?等句型。3．全面地答復考官提出的問題，不能跑題。實用技巧：A.對于考官提出的特殊疑問句，首先使用單詞、詞組或句子給予明確的答復。然后闡述理由。B.對于考官提出的一般疑問句，首先答復yes或者no，然后闡述理由。C.對于考官提出的選擇疑問句，方法同A。4．不要與另一位考生交流，不要干擾另一位考生的答題。5．有時由于時間問題，考官有可能非常簡單地進行本項甚至打斷考生的答題，這考生的臨場表現沒有任何關系。出現上述情況，切忌緊張。PartOne(interviews)Inthefirstpartofthetesttheinterlocutoraddresseseachcandidateinturnandasksgeneralquestions.Candidateswillnotbeaddressedinstrictsequence.Thispartofthetestlastsaboutthreeminutesandduringthistime,candidatesarebeingtestedontheirabilitytotalkaboutthemselves,toprovidepersonalinformationontheirhome,interestsandjobs,andtoperformfunctionssuchasagreeinganddisagreeing,andexpressingpreference.GeneralProcedureExaminers’greetingandself-introductionCandidate’snamesandhometownsMarksheetsrequiredQuestionsforreferenceCanyoutellmeaboutyourself?Canyoutellmeaboutyourhometown?Canyoutellmeaboutyourfriends?Couldyoutellmeaboutthefacilitiesinyourhometown?CouldyoutellmeaboutyourreasonsforlearningEnglish?Couldyoutellmeaboutyourinterestsoutsidecollegeorwork?Couldyoutellmeaboutyourambitionsforthefuture?Couldyoutellmewhyyouchosethistypeofwork?/thesestudies?CouldyoutellmehowmuchyouuseEnglishatwork?/inyourstudies?Couldyoutellmewhatyoulikebestaboutyourwork?/studies?Couldyoutellmewhatyoulikeleastaboutyourwork/studies?CouldyoutellmehowimportantyouthinkEnglishisinbusinesslifeinChina?CouldyoutellmehowimportantyouthinkimportsandexportsaretoChina?CouldyoutellmewhateffectyouthinktechnologyishavingonbusinesslifeinChina?CouldyoutellmewhateffectyouthinkadvertisinghasonpeopleinChina?CouldyoutellmehowworkinglifeischanginginChina?CouldyoutellmehowimportantyouthinkthetouristindustryistoChina?Canyoutellmeaboutyourreasonsforchoosingyourprofessionorstudies?Canyoutellmewhatyouhopetoachieveprofessionallyinthenextfiveyears?Canyoutellmehowimportantaforeignlanguageistoyouinyourworkorstudies?Canyoutellmehowyourelaxfromyourworkorstudies?Canyoutellmewhatyouwouldliketochangeaboutyourworkorstudies?Canyoutellmewhetheryouwouldliketoworkorstudyinaforeigncountry?CanyoutellmewhichforeignlanguageyouthinkwillbemostimportantinthefutureforbusinessinChina?CanyoutellmewhatyouthinkisthebiggestchangeinworkinglifeinChina?CanyoutellmehowimportantyouthinkitisforpeoplewhoworkinbusinessinChinatobefamiliarwithinformationtechnology?CanyoutellmewhichprofessionsaremostusefulforChina?Canyoutellmehowpeople’sattitudestoworkarechanginginChina?CanyoutellmewhichyouthinkarethemostimportantnewcommercialactivitiesinChina?第二項：話題的討論本項考試的時間：6分鐘左右本項考試的形式：每個考生從給定的三個話題中任選一個進行一分鐘的闡述，在闡述之前有一分鐘進行準備，可以做筆記。另一考生認真聽取對方闡述〔可以作筆記〕，并在對方闡述完畢后，提問其一到兩個問題，對方給予答復。本項考試內容：本項考試中所給出的話題的范圍包括：廣告、求職、通信聯系、商業交流、經營者與顧客的關系、財政、會計、生產管理、生產平安、員工健康、員工管理、員工招聘、員工培訓、市場、銷售、貨物運輸、技術等等。本項考試的目的是：考官借助考生對自選觀點話題的解釋與闡述，考察考生的英語語言組織能力〔包括個人意見、觀點的提出、表達、解釋和結論〕。同時附帶考察考生的發音，語法和用詞。本項考試從難度上來說居于口語三項考試之中。考生在本項考試中必須做到：1．充分利用本項開始之前的一分鐘準備時間做好筆記。筆記格式范例：Openingsentence:______________________________Mainpoints*___________________*___________________*___________________Supportingideas*___________________*___________________*_________________Concludingsentence:______________________________________________2．本項考試的順序問題：考生一定要遵守以下的順序。首先提出觀點〔參見3〕。然后闡述理由，隨即給出具體論據。最后進行總結。3．開頭陳述觀點時所使用的句型：A.所選擇的觀點本身是特殊疑問句的格式。例如：howtofillakeyvacancy使用：to…,weshould…/weshould…inorderto…/wecansolvetheproblembydoing…等句型。例如：Tofillakeyvacancy,weshould…./Weshould…inordertofillakeyvacancy./Wecansolvetheproblemby….B.所選擇的觀點本身短語的格式。例如：theimportanceofhavingagoodCV使用：Ithink…is…/Inmyopinion,…is…/Frommypointofview,…is…等句型。例如：Frommypointofview,theimportanceofhavingagoodCVisthat…4．結尾總結時所用的句型：Therefore,…/Inaword,…/That’smyopinion./5．由于考生在本項考試中只有一分鐘的時間，因此建議考生只陳述一個觀點，給出兩個理由，兩個論據，一個總結。共計六句話，時間分配為每句十秒鐘。6．考生相互詢問以及答復中的考前須知：不要提問對方難度較大或模棱兩可的問題，以免產生不必要的對抗心理。導致后續考試中合作的不愉快。提問方可以針對某個細節向對方提問，使得對方可以自然的重復自己的觀點。答復方對提問方的問題僅做簡要答復，主要是重復自己的觀點。PartTwoInthisparteachcandidate’staskistochooseonetopicfromasetofthree,andtotalkaboutitforoneminute.Candidateshaveoneminuteinwhichtoprepareandshouldusethistimetomakebriefnotes.Theothercandidatelistenstothetalkandisinvitedtoaskoneortwoquestionsattheend.Candidatesmaymakenoteswhilelisteningtotheirpartner.Eachcandidateisgivenadifferentsetofthreetasksfromwhichtochoose.GeneralprocedureAchoiceofthreedifferenttopicsOneminutepreparationwhilemakingnotesA/Bstartswiththeotherlistening---oneminuteQuestionasked1.Customerrelation:theimportanceofofferingincentivestocustomersOfferingincentivestocustomerscanhelpyoutostrengthenyourcustomerbaseandenhancecustomerloyalty.Ifyouofferincentivessuchasvouchers,complementarytickets,miles,giftsinthepromotionorsales,youwillattractivemorecustomersandgetthembuyyourproductsorservices.Atthesametimetheimageofyourcompanywillbeimprovedandyourbrandsaremorelikelytobeknownbycustomers.2.Productpromotion:howtoensurethatproductsarepromotedeffectivelyatinternationaltradefairsYoushouldsendaprofessionalteamofexpertstoarrangethepromotionatthetradefair.Theymustbefamiliarwiththeproductsyouwanttopromoteatthefair.Meanwhiletheymustbegoodatdealingwithclientsespeciallyforeignclients.Youshoulduseadvancedtechnologytodisplayyourproductsatthefair.NecessaryequipmentssuchasDVD,overheadprojector,high-definitionscreencanhelpyoudemonstratethequality,functionandspecificationofyourproducts.Youshoulddesignyourshowroomandstandcarefullytoattractmorecustomers.Yourstandshouldbeputupatanobviousplacesothateverycustomercangetaneasyaccesstoyourproducts.3.HowtoreducelaborturnoverratesInordertoreducelaborturnoverrateswemusttakethefollowingeffectivemeasures:Setupaclearstaffappraisalprocesstomakesurethattheperformanceofeverystaffcanbeevaluatedopenlyandhonestlyandtheirpromotionisbasedontheircontributiontothecompany.Thusnoonewillcomplaintaboutunfairpromotionwhichonceforcedsomeofyourstafftoleavetheirjobs.Ifpermitsenhancethestaffbenefitsincludingtheirbasepayannualbonusandotherbenefits.Anincentivesystemshouldalsobenecessarytoencouragethestafftoworkwiththecompanylonger.Improvetheworkenvironmentofyourcompanyorfactory.Trytofosteraspiritofmutualhelpamongyourstaffandletthemunderstandthatthecompanyorfactoryisfarmorethanjustaworkplace.It’safamilywhereallmembersaresupportedandvalued.4.Careerdevelopment:theimportanceofbeingwillingtoacquirenewskillsthroughoutyourcareerWiththeunceasingdevelopmentofscienceandtechnologytheworkplaceisnowundertakingprofoundchanges.Thewayyoudoyourworkandtheequipmentyouuseinyourworkwilldefinitelychangeorupgradeinthefuture,whichmeansyouhavetolearnnewskillstodealwiththesechanges.Remember:youarenevertoooldtolearn.Newskillswillmakeyoukeepupwiththelatesttechnologyandhelpdevelopyourselfthroughoutyourworklife.5.Internationalsales:howtoresearchforeignmarketseffectivelyYoushouldnoticethedifferencebetweenforeignanddomesticmarketandsetyourtargetaccordingtospecificsituationofforeignmarket.Forexample:giventhedifferentstateoflivingstandardthepurchasingpowerofyourtargetmarketmaybehigherorlowerthanthedomesticmarket.Ifyouignorethedifferenceyouarelikelytomakemistakesinproducts’pricinginforeignmarket.Youshouldensurethatyourresearchteamisexcellentatcarryingoutresearchinaforeigncountry.Thatmeanseverymemberoftheteamshouldmaterthenativelanguageandbefamiliarwiththespecificcultureofthetargetmarket.6.Productionmanagement:howtoimplementaneffectivejust-in-timesystemWhatisaJITproductionsystem?JITisanapproachtoachievingexcellenceinamanufacturingcompanybasedonthecontinuingeliminationofwaste(wastebeingconsideredasthosethingsthatdonotaddvaluetotheproduct).Arepetitiveproductionsysteminwhichboththemovementofgoodsduringproduction,anddeliveriesfromsuppliers,arecarefullytimedsothatateachstepoftheprocess,thenext(usuallysmall)batcharrivesforprocessingjustasneeded.ThelogicbehindJIT:Nothingwillbeproduceduntilitisneeded.7.Travel:theimportanceofbeingabletospeakforeignlanguagesininternationalbusiness8.Marketing:howtoassesswhetherthereisamarketforanewproductYoushouldcarryoutaresearchonthecustomerdemandstoseeifthereisareadneedinthemarketforyournewproduct.Thefeedbackorresultwillhelpyoutodecidewhethertolaunchthenewproductonthemarket.Youshouldpayspecialattentiontoyourcompetitors.Detectwhethertheyaregoingtolaunchtheirnewproductontothemarket.iftheanswerifyesthatprobablymeansthereisademandinthemarketforsomenewproduct.Thenbequickandputonyourrivalproducttocoincidewiththem.9.Humanresources:howtousestaffappraisalschemesYoushouldseetoitthatthestaffappraisalschemesbeachanceformanagementandemployeestocometogetherandexchangeideas,setjointtargetsandimprovethewaydecisionsarereached.Theschemeshouldhaveaclearappealprocessandanynegativefeedbackshouldbeaccompaniedbyevidencesuchasdates,timesandoutcomes.Mostimportantlyratingsshouldreflectmeasurableelementofthejobrequirements.10.Advertising:theimportanceoftelevisionandcinemaadvertisementInfacttelevisionandcinemaadvertisingbothfunctionasakindofmediawhichtellsorevenguidespeopletobuyproductsorservices.WiththedevelopmentofthetelecommunicationtelevisionhasbecomethemostimportantcarrierofadvertisementandasaresultofthatTVadvertisinghasthelargestamountofaudienceallovertheworld.Theyhavepenetratedintopeople’sdailylifeandpersuadedthemtobuywhenevertheyturnonthem.Ontheotherhandthepopularityofthemoviemakeeveryaudiencebeundertheinfluenceofcinemaadvertisingatthebeginningandendofthemovie.11.Staffmanagement:howtoensureeffectivelinesofcommunicationbetweentheworkforceandmanagementAstheleaderofthecompanyyoushouldopenupachannelfortheworkforceandmanagementtocommunicatedirectly.Forexampleyoucanholdamonthlymeetingwithinthecompany,whichisattendedbyboththerepsfromworkforceandmanagement.Theyareallowedtotalkwitheachotheropenlyandfreelytoexchangeviewsandopinions.Theycanalsosetcommonobjectives.Youshouldachievethiseffectivenessbymakinguseofup-to-datetechnologies.Forexampleyoucansetupaforumontheintranetofyourcompanysothateverymembercanairandexchangetheirviewsontheforum.Inthiswayaeffectivelineofcommunicationwillbesetup.Youshouldsetupanincentivesystemtomakeyourstafftalkwiththeirlinemanagers.12.Finance:howtoensureaccuratecashflowforecastsyoushouldestablishamonitorsysteminthefirstplacetodetectanypossiblecashflowgapwhichwilloccurduringyourproductionandoperation.Thissystemcancalculatethebalancebetweenyourincomeandexpenditureonadailybase.Andshouldtherebeanysignofcashflowproblemsthesystemwillwarnyourstafftodosomethingaboutitbeforehand.Inordertoachievetheaccuracyyoumustsetupareportsystemwhichdemandseverymanagerreportthecurrentfinancialstatusofhisorherdepartments.Theinformationwillbecollectedeverydayforyoutotakeconsideration.13.Internationalsales:howtodecidewhichsalesincentivestoofferanewforeigncustomer(此題做為思考題，請大家考慮一下。我們下次課將要學到。)14.Recruitment:howtoensurethatthebestapplicantforajobisselected(howtoensurethatthebestcandidateforapostisselected)Duringtheselectionprocessweshouldpayattentiontothecandidates’qualityandattribute.Qualityreferstothecandidate’sabilitytoconducthisorherfuturework.Duringtheinterviewcandidateswillhavetobeaskedtodemonstratetheirabilitytosolveproblemsanddealwithemergencies.Inadditiontheotherimportantfactorshouldalsobeconsidered.Thatistheattributeofthecandidate.Ithassomethingtodowiththecandidate’scharacterandvalue.Thosewhosevalueisintheconflictofthecompany’sethicswillnotbeconsideredasbestcandidateeveniftheydemonstrateremarkableabilityintheirwork.15.HowtodecidewhethertofloatacompanyonthestockmarketA:weshouldcheckthepolicyconcerninglistingacompanyontothestockmarket.Differentstockexchangeshavedifferentpoliciesandrequirements.Weshouldcheckthesepoliciesorrequirementstoseethatifourcompanymeetsthedemandsoastobelistedonthestockmarket.ForexampleaccordingtothepolicyofmanySEs,thetotalcapitalofacompanyshouldmeetacertainlevelbeforeitcanbelisted.Besides,itsafter-taxprofitsshouldalsoreachacertainlevel.Socheckthesepoliciestoseeifourcompanyisqualifiedtobelistedontothestockmarket.Second,weshouldunderstandandarewillingtotaketheresponsibilitiesthatalistingcompanyhastobearsuchasdisclosuredirector’sdutyallkindsofexpensestaxandsoon.16.Training:theimportanceoftrainingstafftousenewtechnologyA:itisaveryimportantsteptotrainyourstaffinhowtousethenewtechnology.Firstofallmostofyourstaffwon’tbefamiliarwiththistechnologysinceitisnewandunlessyoutrainthemtheywillspendmuchmoretimeingettingusedtoit.Thereforeyourtrainingisworthyingettingyourstafftounderstandthenewtechnology.Secondlyyoustillwon’tenjoythehighefficiencybroughtupbythenewtechnologyifyoucan’tachievetheperfectcombinationofyourstaffandthenewtechnologywhichisonlypossiblethroughtraining.Thelastbutnottheleastyoucanimproveyourstaff’sabilitytoharnessthenewtechnologythroughyourtrainingprogramandmakethemmoreconfidentintheirwork,whichwilldefinitelyenhancetheefficiencyofyourcompany.17.TheimportanceofselectingappropriatemembersofstafftoattendexhibitionsA:youraimofexhibitingyourproductsatthetradefairistoshowyourcustomersthehighqualityofyourproductsthroughfinedemonstrationandcarefulexplanation,whichwillonlybeachievedbyselectingrightstafftoattendthetradefair.Thestaffyouselectshouldatleasthaveagoodunderstandingoftheproductsyoudisplay.Theymustknowthequalityfunctiondescriptionproductionpackingandotherimportantfieldsofyourproducts.Besidestheymusthavestrongabilityofpromotingandmarketing.Theseelaborately-selectedstaffcanansweranykindofquestionproducedbythecustomersaboutyourproductsandcansecurecontractswiththemskillfully,whichwillmakeyourdisplayacompletesuccess.18.Productionmanagement:howtoorganizeaneffectivestockcontrolsystemA:therearethreeimportantsteps:firststepupamonitoringsysteminthecompanytowatchcloselythelevelofinventorysothattheinventorycanbemaintainedatanappropriatelevel.Secondsetupareportingsystemtoinformthemanagerofanypossiblechangesinthelevelofinventory.Ifthelevelistoolowtrytoimproveitandreduceitsnegativeeffectontheproduction.Ifthelevelistoohightrytoreduceitandpayattentiontothelackofcapitalanddifficultiesitwillexertonthemanagement.Thirdmakeeveryoneinthecompanyclearabouttheimportanceofstockcontrolsothateverypartofthissystemisoperatingeffectivelyandaltogetherachieveahighproficiencyofthewhole.注釋：stockcontrolsystem存貨控制〔對各種物資庫存量的管理。目的在于使各種物料的庫存量保持在適當的水平，既不會因庫存過低而使生產收到影響，也不會因庫存過多而占壓資金并增加管理上的困難。〕19.Meeting:theimportanceofregularmeetingwithsuppliersA:firstimproveyourcooperationwithyoursupplier.Itisnotjustasimpledealyoumakewithyoursupplier.Thatistosayyoushoulddoyourbusinesswithyoursupplieronthebasisofequalitymutualrespectandmutualbenefit.Secondtrytoletyoursuppliersknowthatyouarewillingtoestablishthelong-termrelationshipwiththemsothattheyaremoreconfidentinthecurrentbusinesswithyourcompany.ThirditisyourPRdepartment’sjobtocommunicatewithyoursuppliersontheregularbasisandenhancethefriendlyrelationshipsbetweenyouandyoursuppliers.20.TheimportanceofteamworkfortheeffectivemanagementofprojectsA:tomanageprojectsinvolvesheavyworkloadandrequiresmuchofthecompany’senergyandhumanresource.Howeverbyusingteamworkwecanmakethiscomplicatedworkbecomesimpleandeasy.Firstwhenwesetupaproject-orientedteamworkallmembersoftheprojectsareunitedandworkinateamworkspirit.Thatmeanstheyworkmoresystemicallyandcoordinatemorewitheachother.Asleaderswewon’tworryaboutthetimewewillhavetowasteonthecoordinatingproceduresanymore.Secondbyusingteamworkwecancreateasoundandeffectivecommunicationwiththeprojectandmonitorthecommunicationbetweenmembersaswellasthecommunicationbetweenbossandsubordinates.Thirdinateameveryonetriestohelpothersintheirworkandalotofproblemscanbesolvedquicklyaftertheyoccur.Themanagerscanthussavetheenergyandtimefortrouble-shooting.21.TheimportanceofprovidingemployeeswithclearjobdescriptionsA:ifyougiveyouremployeesclearjobdescriptionstheywillhaveabetterunderstandingofwhattheirjobsareandwhattheirbossesexpectfromthem.Thentheycanworkaccordingtotheiraimswithoutanymisunderstandingoftheirjobswhichwilldefinitelyimprovetheefficiencyofyouremployees’work.Inadditionformanagersclearjobdescriptioncanenablethemtoknowtheirsubordinates’workbetterandtomonitorandcontroltheirworkeffectively.22.TheimportanceofunderstandingculturaldifferenceswhenworkinginaninternationalenvironmentA:(請根據課本第七課所劃之內容進行答復)23.HowtoensurethatcompanygrowthproceedsattheoptimumrateA:firstweshouldcontroltheexpansionofourcompanywhichifnotappropriatecancausetoomuchbubbleandgiveafalseimpressionofprosperity.Secondplanourcompany’sfuturecarefully.Thisincludesconsideringindetailthebudgetofourcompany;openingmoremarketsforthecompany’sproductsandgearingourcompanytowardsarightdirectioninwhichitsdevelopmentcanbesustainablesoundandrapid.Thirdmakesurethatwecangetalltheresourcesneededforourcompany’sdevelopmentincludingthematerialsweneedtoproduceourproductsthecapitalweneedtomakeinvestmentsandthehumanresourceweneedtokeepourstaffhighly-qualified.24.HowtomanageaheavyworkloadeffectivelyA:firstweshouldhaveatimetableillustratingallthedetailsabouttheworkofeverystaffwithinaday,amonthorevenayear.Wecandealwithmoreworkloadwhileshoulderingmoreresponsibilityifwecanarrangeourworkinadvance.Secondmakesurethatwecancommunicatewithourcolleagueseffectivelysothatwecanmakeuseoftheiradviceorideastohelpussolvetheproblemsorunexpectedthingsoccurringinourwork.Thirdasforourselvesweshouldkeepourselvesphysicallysoundtohandlethestressaheavyworkloadmightbringabout.25.TheimportancetoacompanyofhavingaHealthandSafetypolicyA:asakindoflegaldocumentHealthandSafetypolicycanhelpacompanytoreducethepossibleinjuriesoraccidentsthatmayhappenintheprocessofproductionorofficeworkasitexplainsindetailwhatthestaffshouldandshouldnotdoinordertokeepthemselvessafeintheirwork.IfthoseaccidentsorinjuriesdohappenthePolicymadebythecompanycanalsobeusedasreferenceincaseofcivilliability.BesidestheHealthandSafetypolicycanserveasarecordwhichwillbeveryusefulifaninspectorquestionsthecompany’sprecautionsonhealthandsafety.26.HowtoensurethatstaffatalllevelsreceiveappropriatefeedbackonindividualperformanceA:weshouldestablishacompletesetofevaluatingsystemwithinthewholecompanytomonitorindividualperformanceofeveryemployeeandtoreporttheirperformancetotheboardandthedepartmenttheybelongto.Theirperformanceisjudgedonthebasisoftheirpositionandresponsibilityandinaccordancewiththeirpersonalabilities.Ofcourseanyotherfactorsthatwillaffecttheirperformancedirectlyorindirectlywillalsobetakenintoconsideration.Besidesthefeedbackwillbesentdirectlytoouremployees’mailboximmediatelyaftertheirperformanceisevaluated.27.Howtomaintaincustomerinterestinacompany’sproductsA:usuallycustomersareinterestedintheproductswhichhavehighreputationorworld-widebrandnames.Thereforeacompanyshouldtrytokeepthefameoftheirproductsanddevelopitsproductsintoaglobalbrandinordertoattractitscustomers.Andofcoursecustomersareoftenconcernedaboutthequalityoftheproductstheyareintendedtobuy.Inthisregardacompanyshouldmaketheirproductsreliabletouse.Inadditionacompanyshouldupgradetheirproductsinadirectionthatwillleadtoamulti-functionalanduser-friendlykindofproducts.Trytoshowyourcustomersthatyourproductshavegreatpotentialssothattheywillkeeptheirinterestinyourproducts.28.TheimportanceofhavingacareerplaninordertoachievehighlevelsofsuccessatworkA:acareerplanisveryimportantforemployees.Ifyouplanyourcareerinadvanceyouwillhaveabetterideaofwhatyoushoulddoandwhatyouhavetoachieveatthedifferentstagesofyourcareer,whichwillmakeyoumorerealisticatwork.Theplanwillguideyouthroughoutyourcareerandmakeyoueasiertoclimbtheladderwithintheframeworkofyourcompany.Everytimeyoustartyourworkyouwillfindthereisacleargoalbeforeyouandeverytimeyouachieveyourgoalanothergoalhasalreadybeensetforyoutocontinue.Youwillneverfeellostinthecomplicatedenvironmentandcangainadvantageamongthetensecompetitionwithyourcolleagues.Graduallyyouwillfindyourselfmovingsteadilytowardsyoursuccessandfinallyreachthetopofyourcareer.Allofthesearenotyourdreamsandtheycanberealizedifyouhaveyourcareerplan.29.TheimportanceofproductdiversificationtothesuccessofabusinessA:intoday’sincreasingly-competitivemarketproductdiversificationiscrucialtothesuccessofabusiness.Today’smarketisbecomingmoreandmorediversifiedwhichmeansasinglerangeofproductsproducedbyacertaincompanycannotsurvivesincethecompetitionisextremelyhigh.Andevenifyousurviveyouwillfindyourearningsviaasingleproductwon’tcoverevenasmallfractionofyourcost.Thereforeabusinessshoulddiversifyitsproductrange.Adiversifiedproductrangewillmakeyouavoidthetensecompetitioninthespecificareaandgiveyoumoreopportunitiestoopenupmorepotentialmarketswhichwillreducetoalargeextenttherisksduetothehighcompetition.(還可從吸引顧客的角度來說)30.TheimportanceinbusinessofmaintainingpersonalcontactwithclientsA:someofyourclientsareyourimportantsuppliersandothersareyourdistributors.Thereforekeepingcontactwiththemmeansyoukeepagoodcommunicationwithyoursuppliersordistributorswhoseinformationiscrucialtoyourproductionandsales.Anyinformationyougainfromyourclientcanbeusedtotestthepopularityofyourproducts.Usuallyformalorofficialcontactwithyourclientswon’tgiveyoumuchmoreopportunitiestogettheinformationyouneed.Personalcontacthowevercanbedevelopedintoaveryusefulcontactsinceitcanproduceasoundenvironmentinwhichyoutalktoyourclientspersonally.Andyoucanevengetsomeinformationaboutyourrevivalthroughpersonalcontactwhichyoucanusetotaketheadvantageinthecompetition.Andofcourseyouwillknowbetterwhatyourclientsthinkofyourproductsandwhattheyexpectfromyousincemostofyourclientsarereluctanttotellyoubecauseofthestrictenvironmentofformalcontact.31.HowtobalancecompanygrowthwithproductioncapacityA:inordertobalancecompanygrowthwithproductioncapacitywemustkeepourproductioncapacityatanappropriatelevelsothatitcanpromotethegrowthofourcompany.Ifwepaytoomuchattentiontothedevelopmentofproductioncapacitywhileneglectingthepossibleharmsitcancausewewillhavetofacethestagnationinthegrowofourcompanyorthegrowthbubblewhichwilleventuallyburst.Ifweaccelerateourproductioncapacitywithoutanyconsiderationofthecurrentmarketdemandorcurrentsituationofthecompany’ssaleswewilldefinitelyincreaseourinventorywhichwillcausethebreakofthecashflow.32.HowtoachieveandmaintainhighmotivationamongaworkforceA:firstsetupanincentivemechanismwithinthecompanytoensurethateveryhighly-motivatedemployeeisawarded.Secondtrytoproduceahealthyandsoundenvironmentwithinthecompanytoensurethateveryemployeeknowtheimportanceandbenefitofkeepinghighmotivationinhisorherjob.Thirdhelpveryemployeetoplanhisorherfuturecareerwithinthecompanytomakethemsurethattheyarepaidcloseattentiontobythecompanyandtheywillhaveabetterfutureiftheystaywiththecompany.33.TheimportanceoftrainingstaffinhowtousenewtechnologywhenintroducingitintotheworkplaceA:itisaveryimportantsteptotrainyourstaffinhowtousethenewtechnology.Firstofallmostofyourstaffwon’tbefamiliarwiththistechnologysinceitisnewandunlessyoutrainthemtheywillspendmuchmoretimeingettin