Lesson29HowtoPushaProduct

Thinkaboutit!?Whatisimportantforpushingaproduct?Ifyouhadyourownproducttosell,howwouldyoupushit?Howwouldyoupushyourproduct?Advertisement

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Whatdowedoadvertisements?Weusethemtopushproductsorideas.That’sagoodwaytopushthem.Therearesomeveryfamousadvertisementsthathelptheselltheproductverywell.Words&expressionsWords&expressionsWords&expressionsListentothedialogue.Afteralotofhardwork,youfinallyhaveyourproduct.Butthat’sonlyhalfthebattle.Nowyouhavetogetpeopletobuyit.Isyourproducteasytouse?Howcanyourproductimprovepeople’slives?WhyshouldpeoplebuyYOURproduct?Remember,youneedtomakeyourproductstandout.Sotellpeoplewhatisspecialaboutit.Howcanyoudothat?Hereareafewsuggestions.Createanad.First,studyyourcustomers’ages,interestsandotherinformation.Second，chooseatypeofad—TV,bus,magazine,newspaperorInternet.Third,decidewhatyouradwilltellpeopleaboutyourproduct.Findwaystocatchtheireye.Gototradeshowsandpresentyourproduct.Peoplecomingtotradeshowsalreadyhaveaninterestinsimilarproducts.Theycanexperienceyourproduct,enjoyitandevencometoloveit.Pushyourproductusingsamplesandgooddeals.Peoplegettoknowtheadvantagesofyourproductaftertheyexperienceusingit.Offeringsamplesanddealswillgetyoumorecustomers.Thesesuggestionscanmakeyourproductreallyshine.However,goodqualityisthemostimportantthing.Withagoodqualityproductandexcellentadvertising,youwillsurelysucceed.MayIhelpyou?Whatwouldyouliketobuy?LearningTipIfyou“push”aproduct,whatareyoudoing?Well,ifit’sapush-pin,youmaybereallypushingit.Butifyou’re“pushing”aproduct,youaretryingtosellit.Canyouguesswhoheis?Push-pin他就是發(fā)明圖釘的發(fā)明家。Hewastheinventorwhoinventedthepush-pin.Who’sEdwinMoore?EdwinMooreinvented

intheworld.push-pinthefirstWhat’sapush-pin?Apush-pinisa“

”thatyou“

”.pinpush埃德溫摩爾發(fā)明了世界上第一個圖釘。圖釘就是你用來“推”的“釘子”。There’sapush-pinholdingupthispieceofpaper.Wheredoweuseapush-pin?“Youpushitinto

or

.”Whydoweuseapush-pin?“Toholdup

.”wallsbulletinboardsposters,mapsandotherpapers你把它推進墻或者廣告板。為了固定住海報、地圖和其他文件。LanguagepointsRemember,youneedtomakeyourproductstandout.記住，要使你的產品引人注目。standout意思是“引人注目;顯眼”。例如：Theywereallpretty,butshestoodoutamongthem.她們都很漂亮，但她卻特別突出.Redflagsstandoutbrightly,setagainstthebluesky.紅旗在藍天的映襯下顯得分外艷。standout還可以表示“伸出:突出”。例如:Thepothastwohandlesstandingout.這個壺有兩個突出的柄。2.Findwaystocatchtheireye.

想辦法吸引大家的目光。catchone’seye意思是“引人注目;吸引某人注意；吸引……的目光”，同義詞組為：drawone’sattention(to)...例如：Canyoucatchthatgirl’seye?你能引起那位女孩的注意嗎？Thatpostcard,apresentfrommygrandfather,caughteveryone’seye.那張明信片，一件來自我祖父的禮物，吸引了每個人的注意。3.Peoplecomingtotradeshowsalreadyhaveaninterestinsimilarproducts.來貿易展覽的人們己經對類似的產品有了興趣。haveaninterestin意思是“對… 感興趣”。例如:Weallhaveaninterestinplayingchess.我們都對下棋感興趣。Thechildhasnointerestindrawing.這個孩子對繪畫沒興趣。4.Pushyourproductusingsamplesandgooddeals.

提供樣品和優(yōu)惠的條件來推廣你的產品。pushone’sproduct意思是“推廣某人的產品”。

例如：

It’sdifficulttopushtheirproductinthisarea.

在這個地區(qū)推廣他們的產品很難。

usingsamplesandgooddeals是現(xiàn)在分詞短語，

在句中作方式狀語，表示“以樣品和提供優(yōu)惠

條件的方式”。例如：

Wecanreachtheapplesonthetreeusingthisladder.我們可以用梯子來夠到樹上的蘋果。5.Offeringsamplesanddealswillgetyoumorecustomers.提供樣品和優(yōu)患條件會使你獲得更多的顧客。offer此處為動詞，意思是“提供”。例如：Heofferedmeaglassofwine.他端給我一杯酒。

offer還可以表示“愿意;試圖（做某事)”。例如:Theyofferedtohelpme.他們農示想意幫助我。Heofferedtolendmesomebooks.他表示要借給我?guī)啄緯?.Withagoodqualityproductandexcellentadvertising,youwillsurelysucceed.擁有優(yōu)質的產品和完美的廣告，你肯定會獲得成功。

succeed為不及物動詞，意思是“成功”，常用結構：succeed(in)doingsth.成功做成某事；succeedwithsth.在某方面獲得成功。例如：Aftersomanyyearsofhardwork,hesucceeded(in)beingafamousscientist.經過數年的努力，他終于成為一位著名的科學家。Hesucceedwiththatdifficultproblem.他成功地解答出那道難題。Readthelessonandwritetrue(T)orfalse(F)Let’sDoIt!1Makingyourproductisjusthalfthebattle.()2.Thereareonlythreewaystopushaproduct.()3.Customerslearntheadvantagesofaproductbyusingit.()4.Onlyexcellentadvertisingcanhelpyousucceed.()TFTFWritedownthetopicsentencesofparagraph3,4and5.2TopicSentence Paragraph3

Paragraph4Paragraph5 Createanad.Gototradeshowsandpresentyourproduct. Pushyourproductusingsamplesandgooddeals.Completethepassagewiththecorrectformsofthewordsorphrasesinthebox.3customersimilarofferexcellentstandoutcatchone’seyeIt’snoteasytomakeyourproductsucceed.Becausetherearealways________productsonthemarket,youhavetoputinmoreeffort.Youshouldchoose_________customers,thensimilarspecificcreateaperfectadto_______________.Whentheybuyyourproduct,______themgoodservice.Remember,_________advertisingwillalwaysmakeyourproduct__________.customersimilarofferexcellentstandoutcatchone’seyecatchtheireyeofferexcellentstandoutTimeforReflectionpushaproductstandoutcatchone’seyehaveaninterestin推銷產品出色，杰出吸引某人的目光在…方面有興趣ExerciseRewritethesentencesusing“Simonsaysthat...”1.WillDannyimprovehisinvention?SimonsaysthatDannywillimprovehisinvention.2.Willyourproductsucceed?_____________________________________Simonsaysthatyourproductwillsucceed.3.Doesheworkhardinschool?_______________________________________4.IsthegirlgoingtobuyBrian’scookies?_______________________________________________5.DoesJennyhaveanyideas?_____________________________________Simonsaysthatheworkshardinschool.SimonsaysthatthegirlisgoingtobuyBrian’scookies.SimonsaysthatJennyhassomeideas.HomeworkAproductissomethingthatyousell.Insmallgroup,thinkofanewproduct.Itcanbeafunnyproductoraproductthathelpspeople.Thinkhardandhavefun!Createanadvertisementforyourproduct.YoucangetusefulinformationfromTV,newspapersortheInternet.Herearesomeideas:Whatdoesyourproductdo?Whowouldwanttobuyit?Whatkindofadwouldsellyourproductbest?ATVad?Aradioad?Anewspaperad?Howmuchmoneywouldpeoplepayforyourproduct?

Asagroup,presentyouradtotheclass.How'stheweather

Unit1SpringIsComingLearningaims:Tousethefowllingwordscorrectly:rise/showerTolearntotalkabouttheweatherwiththesentences:1.Howistheweather?/What'stheweatherliketoday?2.What'sthetemperature?/It'swarm/suny......Tolearntotalkaboutlocalweatherchange.

Thinkaboutit!

Whatkindofweathercanyouhear?sunny/rainy/cloudy/snowy......

What'stheweatherliketoday?It's......Howdosethisweathermakeyoufeel?Ifeel......Newwords：

shower['?a??r]n.陣雨；沐浴

thunderstorm['θ?nd?st?:m]n.雷雨，暴雨thunder['θ?nd?]n.雷（聲）sunrise['s?nra?z]n.日出sunset['s?nset]n.日落rise[ra?z]v.&n.升起；上升；增加set[set]v.（日、月）落沉；放置；制定storm[st?rm]n.暴風雨

Listening

Listentothetapeandfindtheanswerstothequestions:1.What'sthedatetoday?It'sFriday,February28.2.What'sthetemperaturetoday?Itwillreach10℃duringtheday.3.Howwilltheweatherbethisafternoon?Therewillbeashowerthisafternoon.4.Whatwastheexacttimeofsunsetandsunrise?Thesunroseat7:25thismornigandsetat6:09thisevening.

Reading

Readthetextanddecidewhetherthestatementsaretrueorfalse.

1.Itiswarmtoday.()2.Dannyisn'tscaredofthunder.()3.Thesunroseat7:15thismoroning.()TFF1~3句型轉換,4~5根據漢語意思完成句子.1.Whatwilltheweatherbeliketomorrow?(改為同義句)theweatherbetomorrow?2.Thetemperaturewillbe10℃thisafternoon.(向劃線部分提問)

thetemperaturebethisafternoon?

（注意：問“溫度的多少”時，不用howmany或howmuch，要用what。）How

willWhatwill3.Therewillbeashowerthisafternoon.

Therebeashowerthisafternoon?(同義句轉換)(注意：therewillbe...相當于thereis/aregoingtobe...意為“將有.......,”該結構中,will或begoingto后不可以用have表示“有”，而要用be)isgoingto4.我害怕野生動物。Iwildanimals.5.她不害怕在公共場合說英語。SheEnglishinpublic.注意：bescared/afr