Prentice-Hall,cr2009Chapter1ConsumersRulePrentice-Hall,cr2009Consumerbehavioristhestudyoftheprocessesinvolvedwhenindividualsorgroupsselect,purchase,use,ordisposeofproducts,services,ideas,orexperiencestosatisfyneedsanddesires.TrueFalsePrentice-Hall,cr2009Consumerbehavioristhestudyoftheprocessesinvolvedwhenindividualsorgroupsselect,purchase,use,ordisposeofproducts,services,ideas,orexperiencestosatisfyneedsanddesires.TrueFalsePrentice-Hall,cr2009Theperspectiveof_____theorytakestheviewthatmuchofconsumerbehaviorresemblesactionsinaplay.IndividualSelfActRolePrentice-Hall,cr2009Theperspectiveof____theorytakestheviewthatmuchofconsumerbehaviorresemblesactionsinaplay.IndividualSelfActRole

Prentice-Hall,cr2009Anexchangeisatransactioninwhichtwoormoreorganizationsorpeoplegiveandreceivesomethingofvalue.TrueFalsePrentice-Hall,cr2009Anexchangeisatransactioninwhichtwoormoreorganizationsorpeoplegiveandreceivesomethingofvalue.TrueFalsePrentice-Hall,cr2009Whichofthefollowingisnotanexampleofsegmentingconsumers?AgeIndexedGenderSocialclassPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofsegmentingconsumers?AgeIndexedGenderSocialclassPrentice-Hall,cr2009Whichofthefollowingdoesnotreflectsocialclass?EthnicbackgroundWealthOccupationIncomePrentice-Hall,cr2009Whichofthefollowingdoesnotreflectsocialclass?EthnicbackgroundWealthOccupationIncomePrentice-Hall,cr2009Databasemarketinginvolvestrackingspecificconsumers’buyinghabitsandcraftingproductsandmessagestailoredpreciselytopeople’swantsandhabitsbasedonrandominformation.TrueFalse

Prentice-Hall,cr2009Databasemarketinginvolvestrackingspecificconsumers’buyinghabitsandcraftingproductsandmessagestailoredpreciselytopeople’swantsandhabitsbasedonrandominformation.TrueFalsePrentice-Hall,cr2009Popularcultureconsistsofeachofthefollowingexceptwhichone?MusicMoviesSportsTraditionPrentice-Hall,cr2009Popularcultureconsistsofeachofthefollowingexceptwhichone?MusicMoviesSportsTraditionPrentice-Hall,cr2009Globalconsumergoodsunitesconsumersaroundtheworldbytheircommondevotiontobrandnameconsumergoods.TrueFalsePrentice-Hall,cr2009Globalconsumergoodsunitesconsumersaroundtheworldbytheircommondevotiontobrandnameconsumergoods.TrueFalsePrentice-Hall,cr2009Theproductservesasalinkwiththepastselfiswhichtypeofattainment?Self-conceptHistoricalNostalgicInterdependentPrentice-Hall,cr2009Theproductservesasalinkwiththepastselfiswhichtypeofattainment?Self-conceptHistoricalNostalgicInterdependentPrentice-Hall,cr2009______aretherulesofconductthatguideactionsinthemarketplace—thestandardsagainstwhichmostpeopleinaculturejudgewhatisright,whatiswrong,whatisgoodorbad.BusinesslawBusinessethicsModernethicsModernlawPrentice-Hall,cr2009______aretherulesofconductthatguideactionsinthemarketplace—thestandardsagainstwhichmostpeopleinaculturejudgewhatisright,whatiswrong,whatisgoodorbad.BusinesslawBusinessethicsModernethicsModernlawPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofcoordinatedconsumerprotestmovements?TheAmericanLegacyFoundationSavetheRedwoods/BoycotttheGAP(SRBG)TheOrganicConsumersAssociation(OCA)OrganDonor’sAssociationPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofcoordinatedconsumerprotestmovements?TheAmericanLegacyFoundationSavetheRedwoods/BoycotttheGAP(SRBG)TheOrganicConsumersAssociation(OCA)OrganDonor’sAssociation

Prentice-Hall,cr2009_____marketingusesthemarketingtechniquesnormallyusedtosellproductstoencouragepositivebehaviorssuchasincreasingliteracyandtodiscouragenegativebehaviorssuchasdrunkdriving.SocialInterestCorporateIntegratedPrentice-Hall,cr2009_____marketingusesthemarketingtechniquesnormallyusedtosellproductstoencouragepositivebehaviorssuchasincreasingliteracyandtodiscouragenegativebehaviorssuchasdrunkdriving.SocialInterestCorporateIntegratedPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofgreenmarketing?RefillablecontainersRecycledpackagingBio-degradablecontainersSingleuseplasticsPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofgreenmarketing?RefillablecontainersRecycledpackagingBio-degradablecontainersSingleuseplasticsPrentice-Hall,cr2009Bio-terroristsattacknaturalareassuchasfoodandwatersupplies.TrueFalsePrentice-Hall,cr2009Bio-terroristsattacknaturalareassuchasfoodandwatersupplies.TrueFalsePrentice-Hall,cr2009_____addictionisaphysiologicalorpsychologicaldependencyonproductsorservices.ProductServiceConsumerSupplierPrentice-Hall,cr2009_____addictionisaphysiologicalorpsychologicaldependencyonproductsorservices.ProductServiceConsumerSupplierPrentice-Hall,cr2009_____consumptionreferstorepetitiveshopping,oftenexcessive,asanantidotetotension,anxiety,depression,orboredom.IntuitiveCompulsiveReflexiveResponsivePrentice-Hall,cr2009_____consumptionreferstorepetitiveshopping,oftenexcessive,asanantidotetotension,anxiety,depression,orboredom.IntuitiveCompulsiveReflexiveResponsivePrentice-Hall,cr2009Consumedconsumersarepeoplewhoareusedorexploited,willinglyornot,forcommercialgaininthemarketplace.

TrueFalse

Prentice-Hall,cr2009Consumedconsumersarepeoplewhoareusedorexploited,willinglyornot,forcommercialgaininthemarketplace.TrueFalsePrentice-Hall,cr2009_____istheindustrytermforinventoryandcashlossesfromshopliftingandemployeetheft.ShrinkageConsumptionWasteIncidentalsPrentice-Hall,cr2009_____istheindustrytermforinventoryandcashlossesfromshopliftingandemployeetheft.ShrinkageConsumptionWasteIncidentalsPrentice-Hall,cr2009Anti-consumptionareeventsinwhichproductsandservicesaredeliberatelydefacedormutilated.TrueFalse

Prentice-Hall,cr2009Anti-consumptionareeventsinwhichproductsandservicesaredeliberatelydefacedormutilated.TrueFalsePrentice-Hall,cr2009Manydifferentperspectivesshapetheyoungfieldofconsumerbehavior.

TrueFalse

Prentice-Hall,cr2009Manydifferentperspectivesshapetheyoungfieldofconsumerbehavior.TrueFalsePrentice-Hall,cr2009Chapter2PerceptionPrentice-Hall,cr2009______istheprocessbywhichpeopleselect,organize,andinterpretsensations.AttitudePerceptionConsumerbehaviorInterpretationPrentice-Hall,cr2009______istheprocessbywhichpeopleselect,organize,andinterpretsensations.AttitudePerceptionConsumerbehaviorInterpretationPrentice-Hall,cr2009Whichofthefollowingisnotasourceofsensoryreception?TheInternetSightSoundTastePrentice-Hall,cr2009Whichofthefollowingisnotasourceofsensoryreception?TheInternetSightSoundTastePrentice-Hall,cr2009Hedonisticconsumptionistheuni-sensory,fantasy,andemotionalaspectsofconsumers’interactionwithproducts.TrueFalse

Prentice-Hall,cr2009Hedonisticconsumptionistheuni-sensory,fantasy,andemotionalaspectsofconsumers’interactionswithproducts.TrueFalsePrentice-Hall,cr2009Whichofthefollowingisnotanexampleofvisualelementsusedbymarketers?StoredesignPackagingAdvertisingRadiocommercialsPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofvisualelementsusedbymarketers?StoredesignPackagingAdvertisingRadiocommercialsPrentice-Hall,cr2009

Sensorymarketingisbecomingpopularwherecompaniespayextraattentiontotheimpactofsensationsonourproductexperiences.

TrueFalse

Prentice-Hall,cr2009

Sensorymarketingisbecomingpopularwherecompaniespayextraattentiontotheimpactofsensationsonourproductexperiences.

TrueFalsePrentice-Hall,cr2009InWesternculturethecolororangeisoftenassociatedwithsophistication.TrueFalse

Prentice-Hall,cr2009InWesternculturethecolororangeisoftenassociatedwithsophistication.TrueFalsePrentice-Hall,cr2009Whencolorsbecomeassociatedwithacorporation,theybecomeknownasthecompany’swhat?TradesuiteTradeinferenceTradedressTradeschemePrentice-Hall,cr2009Whencolorsbecomeassociatedwithacorporation,theybecomeknownasthecompany’swhat?TradesuiteTradeinferenceTradedressTradeschemePrentice-Hall,cr2009Odorscancreateeachofthefollowingexceptwhichone?EmotionsAuditoryfunctionCalmingfeelingMemoriesPrentice-Hall,cr2009Odorscancreateeachofthefollowingexceptwhichone?EmotionsAuditoryfunctionCalmingfeelingMemoriesPrentice-Hall,cr2009Kanseiengineeringisaphilosophythattranslatescustomers’feelingsintodesignelements.a.

Trueb.FalsePrentice-Hall,cr2009Kanseiengineeringisaphilosophythattranslatescustomers’feelingsintodesignelements.a.

Trueb.FalsePrentice-Hall,cr2009Peopleneverassociatethetexturesoffabricsandothersurfaceswithproductqualities.TrueFalse

Prentice-Hall,cr2009Peopleneverassociatethetexturesoffabricsandothersurfaceswithproductqualities.TrueFalsePrentice-Hall,cr2009_____occurswhenastimuluscomeswithinrangeofsomeone’ssensoryreceptors.AttitudeExposurePerceptionSelectivityPrentice-Hall,cr2009_____occurswhenastimuluscomeswithinrangeofsomeone’ssensoryreceptors.AttitudeExposurePerceptionSelectivityPrentice-Hall,cr2009Psychophysicsisthesciencethatfocusesonhowthephysicalenvironmentisintegratedintoourpersonal,subjectiveworld.TrueFalsePrentice-Hall,cr2009Psychophysicsisthesciencethatfocusesonhowthephysicalenvironmentisintegratedintoourpersonal,subjectiveworld.TrueFalsePrentice-Hall,cr2009_____istheminimumamountofstimulusthatcanbedetectedonagivensensorychannel.AbsolutethresholdAbsoluteminimumMinimumthresholdLowestthresholdPrentice-Hall,cr2009_____istheminimumamountofstimulusthatcanbedetectedonagivensensorychannel.AbsolutethresholdAbsoluteminimumMinimumthresholdLowestthresholdPrentice-Hall,cr2009Indifferentialthresholdreferstotheability

ofasensorysystemtodetectchangesordifferencesbetweentwostimuli.TrueFalse

Prentice-Hall,cr2009Indifferentialthresholdreferstotheability

ofasensorysystemtodetectchangesordifferencesbetweentwostimuli.TrueFalsePrentice-Hall,cr2009_____perceptionoccurswhenthestimulusisbelowtheleveloftheconsumer’sawareness.Counter-cultureInvisibleCounter-subliminalSubliminalPrentice-Hall,cr2009_____perceptionoccurswhenthestimulusisbelowtheleveloftheconsumer’sawareness.Counter-cultureInvisibleCounter-subliminalSubliminalPrentice-Hall,cr2009Embedsaretinyfiguresthatareinsertedintomagazineadvertisingbyusinghigh-speedphotographyorairbrushing.TrueFalse

Prentice-Hall,cr2009Embedsaretinyfiguresthatareinsertedintomagazineadvertisingbyusinghigh-speedphotographyorairbrushing.TrueFalsePrentice-Hall,cr2009_____referstotheextenttowhichprocessingisdevotedtoaparticularstimulus.ExposureSelectionAttentionSubliminalperceptionPrentice-Hall,cr2009_____referstotheextenttowhichprocessingisdevotedtoaparticularstimulus.ExposureSelectionAttentionSubliminalperceptionPrentice-Hall,cr2009

Sensoryoverloadisastatewhereconsumersareexposedtofarmoreinformationthantheycanprocess.TrueFalse

Prentice-Hall,cr2009

Sensoryoverloadisastatewhereconsumersareexposedtofarmoreinformationthantheycanprocess.TrueFalsePrentice-Hall,cr2009Experienceistheresultofacquiringandprocessinginformationatthepointofexposure.TrueFalse

Prentice-Hall,cr2009Experienceistheresultofacquiringandprocessinginformationatthepointofexposure.a.Trueb.FalsePrentice-Hall,cr2009Aperceptualmapisavividwaytopaintapictureofwhereproductsorbrandsare“l(fā)ocated”inconsumers’minds.a.

Trueb.False

Prentice-Hall,cr2009Aperceptualmapisavividwaytopaintapictureofwhereproductsorbrandsare“l(fā)ocated”inconsumers’minds.a.Trueb.False

Prentice-Hall,cr2009Chapter3LearningandMemoryPrentice-Hall,cr2009_____isarelativelypermanentchangeinbehaviorcausedbyexperience.PerceptionTeachingLearningMemoryPrentice-Hall,cr2009_____isarelativelypermanentchangeinbehaviorcausedbyexperience.PerceptionTeachingLearningMemoryPrentice-Hall,cr2009Behaviorallearningtheoriesassumethatlearningtakesplaceastheresultofresponsesto_____events.ExternalInternalCurrentPositivePrentice-Hall,cr2009Behaviorallearningtheoriesassumethatlearningtakesplaceastheresultofresponsesto_____events.ExternalInternalCurrentPositivePrentice-Hall,cr2009

Casualandunintentionalacquisition

ofknowledgeisincidentallearning.

TrueFalse

Prentice-Hall,cr2009Casualandunintentionalacquisition

ofknowledgeisincidentallearning.TrueFalsePrentice-Hall,cr2009_____occurswhentheeffectsofpriorconditioningarereducedandfinallydisappear.RepetitionAvoidancePunishmentExtinctionPrentice-Hall,cr2009_____occurswhentheeffectsofpriorconditioningarereducedandfinallydisappear.RepetitionAvoidancePunishmentExtinctionPrentice-Hall,cr2009Whenpeoplereacttoother,similarstimuliinmuchthesamewayastheyrespondedtotheoriginalstimuli,itiscalledthe“haloeffect.”TrueFalsePrentice-Hall,cr2009Whenpeoplereacttoother,similarstimuliinmuchthesamewayastheyrespondedtotheoriginalstimuli,itiscalledthe“haloeffect.”TrueFalsePrentice-Hall,cr2009_____brandingiswhenacompanydeliberatelyhidesaproduct’strueorigin.

DisguisedUnveiledUnmaskedMaskedPrentice-Hall,cr2009_____brandingiswhenacompanydeliberatelyhidesaproduct’strueorigin.DisguisedUnveiledUnmaskedMaskedPrentice-Hall,cr2009Brandequityiswhenabrandhasstrongpositiveassociationinaconsumer’smemoryandcommandsalotofloyaltyasaresult.TrueFalsePrentice-Hall,cr2009Brandequityiswhenabrandhasstrongpositiveassociationinaconsumer’smemoryandcommandsalotofloyaltyasaresult.TrueFalsePrentice-Hall,cr2009Varyingthewayinwhichabasicmessageispresentedcaneliminateadvertisingwear-out.TrueFalsePrentice-Hall,cr2009Varyingthewayinwhichabasicmessageispresentedcaneliminateadvertisingwear-out.TrueFalsePrentice-Hall,cr2009Whichofthefollowingisnotamarketingapplicationofstimulusgeneralization?FamilybrandingIndividualbrandingProductlineextensionsLicensingPrentice-Hall,cr2009Whichofthefollowingisnotamarketingapplicationofstimulusgeneralization?FamilybrandingIndividualbrandingProductlineextensionsLicensingPrentice-Hall,cr2009Adesiredbehaviorcanbelearnedovertime

byrewardingintermediateactionsthroughaprocesscalledshaping.TrueFalsePrentice-Hall,cr2009Adesiredbehaviorcanbelearnedovertime

byrewardingintermediateactionsthroughaprocesscalledshaping.TrueFalsePrentice-Hall,cr2009Throughnegativereinforcement,aresponserewardisstrengthenedandappropriatebehaviorislearned.TrueFalse

Prentice-Hall,cr2009Throughnegativereinforcement,aresponserewardisstrengthenedandappropriatebehaviorislearned.TrueFalsePrentice-Hall,cr2009Punishmentoccurswhenaresponseisfollowedbyunpleasantevents.TrueFalse

Prentice-Hall,cr2009Punishmentoccurswhenaresponseisfollowedbyunpleasantevents.TrueFalsePrentice-Hall,cr2009_____reinforcementiswhenthetimebetweenreinforcementsisvariedaroundsomeaverage.Fixed-intervalFlex-intervalVariable-intervalRelated-intervalPrentice-Hall,cr2009_____reinforcementiswhenthetimebetweenreinforcementsisvariedaroundsomeaverage.Fixed-intervalFlex-intervalVariable-intervalRelated-intervalPrentice-Hall,cr2009Frequencymarketingrewardsregularpurchasesbygivingprizeswithvaluesthatincreasealongwiththeamountpurchased.TrueFalsePrentice-Hall,cr2009Frequencymarketingrewardsregularpurchasesbygivingprizeswithvaluesthatincreasealongwiththeamountpurchased.TrueFalse

Prentice-Hall,cr2009Cognitivelearningtheoryapproachesstresstheimportanceofinternalmentalprocesses.TrueFalse

Prentice-Hall,cr2009Cognitivelearningtheoryapproachesstresstheimportanceofinternalmentalprocesses.TrueFalsePrentice-Hall,cr2009Cognitivelearningoccurswhenpeople

watchtheactionsofothersandnotethereinforcementstheyreceivefortheirbehaviors.TrueFalse

Prentice-Hall,cr2009Cognitivelearningoccurswhenpeople

watchtheactionsofothersandnotethereinforcementstheyreceivefortheirbehaviors.TrueFalsePrentice-Hall,cr2009Whichofthefollowingisnotapartofthememoryprocess?EncodingEmbeddingStorageRetrievalPrentice-Hall,cr2009Whichofthefollowingisnotapartofthememoryprocess?EncodingEmbeddingStorageRetrievalPrentice-Hall,cr2009Whenaconsumerrecallsallofthebrandshecaninacertaincategory,thelistishisevokedsetofbrands.TrueFalsePrentice-Hall,cr2009Whenaconsumerrecallsallofthebrandshecaninacertaincategory,thelistishisevokedsetofbrands.TrueFalsePrentice-Hall,cr2009Retrievalistheprocesswherebyinformationisplacedinlong-termmemory.TrueFalse

Prentice-Hall,cr2009Retrievalistheprocesswherebyinformationisplacedinlong-termmemory.TrueFalsePrentice-Hall,cr2009Thesalienceofabrandreferstoitsprominenceorlevelofactivationinmemory.TrueFalsePrentice-Hall,cr2009Thesalienceofabrandreferstoitsprominenceorlevelofactivationinmemory.TrueFalsePrentice-Hall,cr2009Chapter4MotivationandValuesPrentice-Hall,cr2009Motivationreferstotheprocessesthatleadpeopletobehaveastheydo.TrueFalsePrentice-Hall,cr2009Motivationreferstotheprocessesthatleadpeopletobehaveastheydo.TrueFalsePrentice-Hall,cr2009Instinctistheinnatepatternsofbehaviorthatareuniversalinaspecies.TrueFalse

Prentice-Hall,cr2009Instinctistheinnatepatternsofbehaviorthatareuniversalinaspecies.TrueFalsePrentice-Hall,cr2009Expectancytheorysuggeststhatbehaviorislargelypulledbyexpectationsofachievingdesirable—positiveincentives—ratherthanpushedfromwithin.TrueFalsePrentice-Hall,cr2009Expectancytheorysuggeststhatbehaviorislargelypulledbyexpectationsofachievingdesirable—positiveincentives—ratherthanpushedfromwithin.TrueFalsePrentice-Hall,cr2009Whichofthefollowingisnotanexampleofapsychogenicneed?FoodStatusPowerAffiliationPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofapsychogenicneed?FoodStatusPowerAffiliationPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofautilitarianneed?FantasyAmountoffatinahotdogMilespergallonDurabilityofjeansPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofautilitarianneed?FantasyAmountoffatinahotdogMilespergallonDurabilityofjeansPrentice-Hall,cr2009InanApproach-AvoidanceConflict,a

personmustchoosebetweentwodesirablealternatives.TrueFalse

Prentice-Hall,cr2009InanApproach-AvoidanceConflict,a

personmustchoosebetweentwodesirablealternatives.TrueFalsePrentice-Hall,cr2009AnApproach-AvoidanceConflictexistswhenwedesireagoalbutwishtoavoiditatthesametime.TrueFalsePrentice-Hall,cr2009AnApproach-AvoidanceConflictexistswhenwedesireagoalbutwishtoavoiditatthesametime.TrueFalsePrentice-Hall,cr2009TochoosebetweentwoundesirablealternativesiscalledanAvoidance-AvoidanceConflict.TrueFalse

Prentice-Hall,cr2009TochoosebetweentwoundesirablealternativesiscalledanAvoidance-AvoidanceConflict.TrueFalsePrentice-Hall,cr2009Aneedfor_____iswhenapersonstronglyvaluespersonalaccomplishment.GrowthPowerAchievementAffiliationPrentice-Hall,cr2009Aneedfor_____iswhenapersonstronglyvaluespersonalaccomplishment.GrowthPowerAchievementAffiliationPrentice-Hall,cr2009Theneedforuniquenessistoassertone’sindividualidentity.TrueFalse

Prentice-Hall,cr2009Theneedforuniquenessistoassertone’sindividualidentity.TrueFalse

Prentice-Hall,cr2009WhichofthefollowingisnotoneofthelevelsofneedintheMaslowHierarchy?PhysiologicalEgoneedsBelongingnessPowerPrentice-Hall,cr2009WhichofthefollowingisnotoneofthelevelsofneedintheMaslowHierarchy?PhysiologicalEgoneedsBelongingnessPowerPrentice-Hall,cr2009ThebasiclessonofMaslow’sHierarchyis

thatoneshouldnotfirstsatisfybasicneedsbeforeprogressinguptheladder.TrueFalse

Prentice-Hall,cr2009ThebasiclessonofMaslow’sHierarchyis

thatoneshouldnotfirstsatisfybasicneedsbeforeprogressinguptheladder.TrueFalsePrentice-Hall,cr2009_____isa“person’sperceivedrelevanceoftheobjectbasedonherinherentneeds,values,andinterests.”InvolvementAttitudePerceptionMemoryPrentice-Hall,cr2009_____isa“person’sperceivedrelevanceoftheobjectbasedonherinherentneeds,values,andinterests.”InvolvementAttitudePerceptionMemoryPrentice-Hall,cr2009Cultproductsrepelfierceconsumerloyaltyanddevotionbyconsumerswhoareveryhighlyinvolvedwithabrand.TrueFalse

Prentice-Hall,cr2009Cultproductsrepelfierceconsumerloyaltyanddevotionbyconsumerswhoareveryhighlyinvolvedwithabrand.TrueFalsePrentice-Hall,cr2009_____involvementreferstoaconsumer’slevelofinterestinaparticularproduct.

ServiceProductConsumerMentalPrentice-Hall,cr2009_____involvementreferstoaconsumer’slevelofinterestinaparticularproduct.ServiceProductConsumerMentalPrentice-Hall,cr2009Whenconsumersaretrulyinvolvedwithaproduct,anad,oraWebsite,they

enteraflowstate.TrueFalsePrentice-Hall,cr2009Whenconsumersaretrulyinvolvedwithaproduct,anad,oraWebsite,they

enteraflowstate.TrueFalsePrentice-Hall,cr2009_____marketingiswhenfreelancersandfansfilmtheirowncommercialsforfavoriteproductsandpostthemonWebsites.FreesiteHardcoreVigilanteFlexiblePrentice-Hall,cr2009_____marketingiswhenfreelancersandfansfilmtheirowncommercialsforfavoriteproductsandpostthemonWebsites.FreesiteHardcoreVigilanteFlexiblePrentice-Hall,cr2009Consumer-generatedcontent,

whereeverydaypeoplevoicetheiropinionsaboutproducts,brands,andcompaniesonblogs,podcasts,andsocialnetworkingsites.

TrueFalse

Prentice-Hall,cr2009Consumer-generatedcontent,

whereeverydaypeoplevoicetheiropinionsaboutproducts,brands,andcompaniesonblogs,podcasts,andsocialnetworkingsites.True

FalsePrentice-Hall,cr2009Thetermacculturationreferstotheprocessoflearningthebeliefsandbehaviorsendorsedbyone’sownculture.TrueFalsePrentice-Hall,cr2009Thetermacculturationreferstotheprocessoflearningthebeliefsandbehaviorsendorsedbyone’sownculture.TrueFalsePrentice-Hall,cr2009Materialismreferstothelowvaluespeopleattachtoworldlypossessions.TrueFalse

Prentice-Hall,cr2009Materialismreferstothelowvaluespeopleattachtoworldlypossessions.TrueFalseChapter5TheSelfThe_____conceptreferstothebeliefsapersonholdsabouthisownattributesand

howheevaluatesthesequalities.SelfIndividualFamilyNostalgicThe_____conceptreferstothebeliefsapersonholdsabouthisownattributesand

howheevaluatesthesequalities.SelfIndividualFamilyNostalgicThe_____isaperson’sconceptionofhowshewouldliketobe.IdealothersRealothersRealselfIdealselfThe_____isaperson’sconceptionofhowshewouldliketobe.IdealothersRealothersRealselfIdealselfTheprocessofmanagingwhatothersthinkofusbychoosingclothingandothercuesthatputusinagoodlightisknownastheimpressionmanagement.

TrueFalseTheprocessofmanagingwhatothersthinkofusbychoosingclothingandothercuesthatputusinagoodlightisknownastheimpressionmanagement.

TrueFalseSymbolicinteractionism

stressesthatrelationshipswithotherpeopleplayalargepartinformingtheself.

TrueFalseSymbolicinteractionism

stressesthatrelationshipswithotherpeopleplayalargepartinformingtheself.

TrueFalseThoseexternalobjectsthatweconsiderapartofuscomprisetheextendedself.TrueFalseThoseexternalobjectsthatweconsiderapartofuscomprisetheextendedself.TrueFalseWhichofthefollowingisnotoneofthefourlevelsoftheextendedself?IndividualFamilyTeamGroupWhichofthefollowingisnotoneofthefourlevelsoftheextendedself?IndividualFamilyTeamGroupSex-typedtraitsarecharacteristicswestereotypicallyassociatewithonegender

ortheother.TrueFalseSex-typedtraitsarecharacteristicswestereotypicallyassociatewithonegender

ortheother.TrueFalseAndrogynyreferstothepossessionofbothmasculineandfemininetraits.TrueFalseAndrogynyreferstothepossessionofbothmasculineandfemininetraits.TrueFalseMasculinismisafieldofstudydevotedtothestudyofthefemaleimageandthecomplexculturalmeaningsoffeminism.TrueFalse

Masculinismisafieldofstudydevotedtothestudyofthefemaleimageandthecomplexculturalmeaningsoffeminism.TrueFalseA_____isastraight,urbanmalewhoexhibitsstronginterestandknowledgeregardingproductcategoriessuchashomedesignandfashion.MetrosexualIntrosexualIntersexualUrbansexualA_____isastraight,urbanmalewhoexhibitsstronginterestandknowledgeregardingproductcategoriessuchashomedesignandfashion.MetrosexualIntrosexualIntersexualUrbansexual_____referstoaconsumer’ssubjectiveevaluationofherphysicalself.BodyimageS