Unit10

lesson4Advertisements英語廣告常用詞匯廣告商業廣告公益廣告廣告口號商標，牌子代言人商品advertise/advertisement/advertising/ad

commercialad

goods/product/commodity

publicservicead

slogan

brand

spokesman英語廣告常用詞匯好處，優點壞處，缺點廣告牌渴望提高銷售欺騙顧客

advantage

disadvantage

billboard

thirst/longfor

promoteselling

cheatcustomersomefamousslogans!Goodtothelastdrop．Welead．Otherscopy．Justdoit.Thetasteisgreat.Taketimetoindulge．Impossibleisnothing.TakeTOSHIBA,taketheworld.

1.我們領先,他人仿效（理光復印機）2.盡情享受吧!（雀巢冰激凌）3.滴滴香濃,意猶未盡（麥斯威爾咖啡）

4.味道好極了（雀巢咖啡）5.只管去做（耐克運動鞋）6.擁有東芝,擁有世界（東芝電子）7.沒有不可能(阿迪達斯運動服)AdvertisingMedia（廣告媒體）MediaarethemeansofthedisseminationofadvertisingNewspaperInternetMagazineTVprogramMailBillboard1-4arecalledthefourmainmediaofadvertising.WatchsomeTVcommercialadvertisements（電視廣告）andmakeaguess“what’retheproductstalkingabout?”Video2Video1Q1:What’sadvertisement?KEYWORDS:activityintroducesellproductbusiness馬桶，如此堅硬

closestoolObeyyourthirst．服從你的渴望。（雪碧）

Spokeswoman

鉆石恒久遠，一顆永流傳。（第比爾斯）Adiamondlastsforever.(DeBierres)Q2:What’stheroleofadvertisement?KEYWORDS:namepriceadvantagesattractpeople’sattentionto

Whilereading:Step1:Listentothetape,andanswerthequestionbelow.Q:Whichproductsaretalkingfromthetape?A:CDplayerB:remoteheadphonesC:computerD:earplugearringsE:minicameraF:felinefloorcleanersAnswer:B,D,E,FStep2:Skimthetextandfindoutthepriceofeachproduct.(fillinthetable)(1)(2)(3)(4)nameoftheproductpriceoftheproductmicrocameraearplugearringsfelinefloorcleaners￡199.99￡80.45￡19.50￡5.99remoteheadphonesStep3:scanthetextandnotedowntheadvantagesofeachproduct.(Fillinthetableinyourlearningsheet.)RemoteHeadphones:(1)now_______;(2)canlistento______/TVupto___metresaway;(3)gothroughglass,_____________and_______;(4)__________sound;(5)__________value.radio60doorswallsexcellenttopqualitywiresMiniCamera:(1)no______thanacreditcard;(2)c________;(3)r_________;(4)easyto_____;(5)hasanautomatic_____and_____;(6)madefrom________;(7)not__________.biggeronvenienteliableusefocus

flashattractiveandstrongmaterialexpensiveEarplugEarrings:(1)a________;(2)u______;(3)useinmany_________________;(4)ab_______ttractivesefulnoisysituationsargainFelineFloorCleaners:(1)madefromgood____________;(2)p_______;(3)easyto______;(4)c_______qualitymaterialracticalwashheapStepfour

Readingstrategies:FactsandopinionsTofindopinions,lookforadjectives(e.g.amazing/attractive).Factsgiveinformationwhichis,intheory,true.(e.g.hasanautomaticfocus)Nowreadtheadagainandfind“opinions”and“facts”ineachad.ProductFactsOpinionsremoteHeadphonesfantastic,exciting,new,Excellent,1.havenowires2.signalsgothroughglassordoorsandwallsMiniCameraamazing,new,convenient,reliable,attractive,strong1.nobiggerthanacreditcard2.hasanautomaticfocusandflashProductFactsOpinionsFelineFloorCleanersperfect,practical,easy,cheap1.

pletesetforonly?5.99SpecialEarringsattractive,useful,1.goldearrings2.usedinmanydifferentsituationsGroupworkSupposeyouareasalesman/salesgirl,doyouknowhowtopromoteyourproduct?Pleaseworkingroups.Chooseoneobjectthatyouaremostfamiliarwithandwriteanadvertisementforyourproduct.Thenchooseonerepresentativetoshowyourproducttothewholeclass.NecessaryinformationNameofyourproductTheusageofyourproductTheadvantagesofyourproductThepriceofyourproductTrytouseattractivewordstomakeyourproductmoreattractive.Somekeywordsmayhelpyou:cheap,compact,convenient,easy(touse),expensive,practical,reliable,usefuldoyoufindboring/tiring?itisgoodforitcanbeusedinmanyways.excellentvalueat.../abargainatQ:Doalltheadsareusedforpromotingproducts?Ifnot,whatelsecanweusethemfor?KEYWORDS:publicservice,charityTheendtothisjourneymightbetheenditself.Q:What’sthedifferencebetweencommercialandcharityadvertisements?KEYWORDS:attractmorepeopletoproductsbusinessmanbenefitfromuncommercialpayattention