Unit11TheMedia

Lesson3

TheAdvertisingGame(PeriodOne)Lead-inWatchavideoandthink:Whatproductisitfor?Doyouthinktheadissuccessful?why?Findthesewordsandmatchthemwiththeirdefinitions.a)traditional,typicalb)companyc)rightforsomethingd)containe)planofhowmoneyshouldbespentf)rapidincreaseg)ideah)methodi)belongingtothepresenttimej)areaaroundwhereyouliveapproach,boom,budget,classic,concept,consistof,contemporary,corporation,neighborhood,suitablea)traditional,typical_________b)company_________c)rightforsomething_________d)contain_________e)planofhowmoneyshouldbespent_________budgetclassicconsistofcorporationsuitableapproachconceptneighbourhoodcontemporaryboomf)rapidincrease___________g)idea___________h)method___________belongingtothepresenttime______________j)areaaroundwhereyoulive______________Readingandthinking:ReadPara1&2tofillintheblanks.(onewordonly)ClassicAdvertisementsdefinitionTheytellusthe_________ofacompanyorageneral___________.examples_____________SewingMachineTsingTao__________CorporationdisadvantagesTheydon’t__________theneedswhen__________witheachother.solutionsTheyusepicturesorthewordsofexpertsand______moderntechniquesofdesign.locationnameShanghaiBeerMeet/suitcompetingapply1.Howcantheadstandoutinaworldfullofcompetition?

ReadPara3&4andanswerthefollowingquestions.Theymustcombinethehigheststandardsofdesignwithideaslinkedtotheproducts.2.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?newandunusualideashumour1.Whatmakespublicaddifferentfromothers?

ReadPara5anddiscuss:TheiraimB.theirdesignC.TheirbudgetD.theirpopularity2.Whatisthepurposeofpublicad?Howdoyoufeelaboutit?Andhowcantheadvertisersusethepublicadtoeducatepeople?Summarizingandchecking:Therearemanydifferentkindsofadvertisements.Somemaygive_______informationabouttheproduct;somearemade__________attractivetoholdpeople’sattention;othersuse__________likesuccessandwealth.Nowadaystopadvertisersprefertouse_________aswellasnewand___________ideastosurprisepeople.Publicadvertisements,however,focusonincreasingpublic____________.directvisuallyconceptshumourunusualknowledgeEnjoysomeslogans.

BeCreativeImpossiblemadepossible.使不可能變?yōu)榭赡堋＃?/p>