1、 Alibaba in Singles Day sales clashChinas two largest internet retailers have clashed in the run-up to Singles Day, the worlds biggest online sales day, on 11 November.中國兩大互聯網經銷商雙十一正式開戰，雙十一又稱光棍節，是全球最大網上銷售日。Alibaba has been accused by its smaller rival JD.com of forcing retailers to promote their sal

2、es exclusively with its own outlet, Tmall.京東指控阿里巴巴脅迫商家只能在天貓平臺上活動。JD.com has lodged a complaint with the Chinese industry and commerce watchdog but Alibaba denies the allegation.The retail giant claims its rival is panicking because theyre losing.京東向國家工商總局檢舉天貓，但阿里巴巴否認了此控訴。這個經銷巨頭稱他的對手慌了，因為他們在輸了這場戰爭。lo

3、dge:ld vt. 提出；寄存；借住；嵌入watchdog: wtdg n. 看門狗；監察人；忠實的看守人 監視器They simply cant match our customer and merchant experience and logistical scale because Alibaba wins with customers and merchants as we provide a superior experience for users on our platforms, said Jim Wilkinson, Alibabas senior vice presid

4、ent of international corporate affairs.阿里巴巴國際事務副主席Jim稱：“他們沒法和我們的顧客面、批發經驗還有物流市場比，因為阿里巴巴為我們的用戶提供了一個更好的平臺，并通過此平臺贏得了賣家和買家。”logistical :ldstkl adj. 物流的The Wall Street Journal reported that a shoe retailer called Mulinsen had declined to promote JDs Singles Day event.華爾街日報稱木林森已經拒絕雙十一在京東主場活動。The Chinese St

5、ate Administration for Industry and Commerce (SAIC) has accepted the complaint and warned retailers not to use malicious marketing methods to engage in competition ahead of the event, according to the Xinhua news agency.根據新華社消息，國家工商總局已接收了這次控訴，并警告經銷商不要不正當影響市場競爭。malicious: mls adj. 惡意的；蓄意的Singles Day

6、is a big day for the darling of the Chinese entrepreneurial scene, Jack Ma - his retail giant Alibaba is busily smashing records on the biggest shopping day of the Chinese calendar.對于馬云來說，這是個大日子，他的阿里巴巴帝國在這個最大的購物日中不斷打破著銷售記錄。 smashing: sm v. 粉碎；打破In the biggest commerce day of the year - and as shoppe

7、rs prepare to spend, Alibaba (owner of Tmall and Taobao) is preparing to beat all previous years records.在全年最大的營銷日，買家們準備著花錢，阿里巴巴準備著打破過去的銷售記錄。Alibaba uses this event to reward consumers and reinforce its e-commerce influence in China market, Vanessa Zeng said. The Singles Day event has become the mos

8、t influential e-commerce campaign in China. 阿里巴巴用這個活動回報消費者，并且增強其在中國市場的電子商務影響，Vanessa稱：“雙十一已成為中國最具影響力的電子商務活動。”Almost all e-tailers and even offline retailers join this event. Alibaba tries to demonstrate its leading position and gather as many merchants as possible to its platform through this event,

9、 and hit its competitors.幾乎所有的線上賣家甚至有的線下賣家都參加了這個活動。阿里巴巴試圖展示其領導地位，通過這個活動吸引更多的商家，打敗競爭者。Its worth reading up on tricks and tips to make the most of the shopping carnival.為了樂享這場購物嘉年華，有必要補習一下網購技巧與小貼士。carnival:k:nivl n. 狂歡節，嘉年華會；飲宴狂歡Select goods early and rationally提前下手，合理選擇Put everything you want in the

10、“shopping cart” to make a list of potential purchases. Then go through it carefully, removing anything you selected on impulse.把你喜歡的貨品統統放到“購物車”中，生成一個購物清單，然后再仔細篩選一遍，刪除那些因一時沖動而拍下的貨品。Seal a deal in advance提前下單Talk to service staff as early as possible. They may have already decided on a discount policy

11、 for Nov 11 and may even ship the product to you in advance, which is a good way to avoid the heavy online traffic on the special day.盡早詢問網店客服。他們可能已經定下了雙十一的打折政策，甚至還有可能提前發貨給你，這就很好地避免了雙十一當天的網絡擁堵。Manage your budget 精打細算Popular items will be in strong demand, so make sure youre ready to pay with the lea

12、st number of procedures. Its best to deposit a reasonable amount of money in your Alipay account so that you can pay without going through any lengthy verifications. 熱銷產品需求量大，因此要確保支付流程越簡單越好。最好預先給支付寶充值，這樣你不必通過繁瑣的驗證程序便可輕松付款了。lengthy : lei adj. 漫長的，冗長的；啰唆的verification verifikein n. 確認，查證；核實Look at the

13、real items查看實物With many products, such as shoes and clothes, its better to look at them first to check their quality, size and appearance and ensure youre buying the right one.對于包括服裝和鞋在內的很多商品而言，最好先查看一下實物的質量、大小和外觀，以確保拍下的寶貝適合你。Its all about timing時間選擇是關鍵According to Alipay, there are several peak hour

14、s when online traffic is heavy and there is a higher risk of failed transactions. Try to avoid the following time spans: 12 pm-1:30 am, 10-11 am, 3-5 pm, and 8-10 pm.支付寶方面稱，在幾個上網高峰期中，你很有可能遭遇網絡擁堵，最終導致交易失敗。因此，盡量避免以下幾個時段：晚12點-凌晨1點30分、上午10點-11點、下午3點-5點、晚8點-10點。Track and open your package跟蹤物流，開箱驗貨Because of the huge demand, delivery mistakes are inevitable, so try to track the package. If the product is perishable, keep the tracking record in case of a dispute. When the package arrives, check t