1、Psychology and Physiologyof Colour色彩心理學和生理學The human body responds to colour psychologically and physiologically. Colour affects an individuals feeling in regard to space. Light and cool colours visually expand space淺、冷色放大空間 Dark and warm colours visually reduce space深、暖色縮小空間 Generally people are qu

2、ieter in darker coloured rooms深顏色空間：安靜 Dark colours make us feel more intimate then light colours深顏色比淺顏色：感覺更親密Colour affects the eyes perception of weight and size Dark and bright colours appear heavier and larger than light and cool colours深顏色比淺顏色：看起來更沉重Colour affects a persons perception of temper

3、ature Warm colours (RED - ORANGE YELLOW) can psychologically raise the room temperature from five to seven degrees暖色提高溫度感覺：5-7度 Cool colours (BLUE - GREEN - VIOLET) have the opposite reaction冷色相反Colour can cause feelings of boredom, calmness, stimulation or liveliness Colour can cause the nervous sy

4、stem to become agitated or relaxed影響神經系統：不安/放松 Warm colors are stimulating; cool colours are relaxing暖色令人興奮，冷色令人放松Colour can affect the bodys reaction to sound, taste and time perception Emotional reactions associated with colours are spontaneous, positive or negative, inherent or learned依據顏色的情緒反應是自

5、發的、積極的或消極的、先天的或后天的 People react differently to the same color. The reaction is often due to the perception of a color rather than to the color itself.同個顏色不同人反應不同，由對色彩的感知引起 Red the SuperstarRed- (the Superstar)(extrovert, noisy and passionate 外向/顯眼/激情)Associations:The first colour that a child sees 嬰

6、兒看到的第一個顏色The colour of knowledge, courage, passion, excitement, fire, anger, embarrassment, strength, dangerThe most dramatic, emotional, active and stimulating of the three primary coloursIt creates an atmosphere of excitement, warmth and eleganceThe people that like red are often good natured, ope

7、n minded and love to party脾氣好、開放、喜歡參加聚會When worn, red suggests a bold confident attitude大膽自信的態度Red stimulates appetite and conversation used in dining rooms刺激食欲和談話 餐廳If you are feeling lonely, red makes you feel more secureIf you are feeling short of energy, red will perk you up, beware that it also

8、 can raise blood pressureIt is both a negative (violence) and a positive (ripeness and health) colourRed The first color that child sees嬰兒看到的第一個顏色PASSIONATEPeople that like red are often good nature, open minded and love to party.脾氣好、開放、喜歡參加聚會Warmth and eleganceRed stimulates appetite and conversati

9、on Used in dinning room刺激食欲和談話 餐廳Red ApplicationsWhen decorating, red should be used with care. If used in quantity, it can make a room feel claustrophobic使用紅色需小心，大面積應用容易使空間產生幽閉恐怖感When tinted, red becomes feminine and delicate (pink)Red mixes well with other colours, it is enhanced when trimmed with

10、 whiteRed and Taupe look great together和灰褐色搭配Red is a great accent colour in a neutral colour scheme中性色調配色方案中，紅色是非常漂亮的背景色More appropriate in the city than in the countryThe complement of red is green. At the same value and intensity, these two colours are equal in visual weight.Pink Inhibits the sec

11、retion of adrenalin, it calms and soothes, reducing stress. It stimulates the desire for sugar. Pink is flattering to most skin tones粉紅色 抑制腎上腺素分泌，鎮靜、舒緩、減輕壓力 促進對糖的渴望 襯托大多數膚色RED (the superstar)Red is the second most common favourite colour but is the first for outgoing animated, excitement seekers bec

12、ause red likes to be notices.第二個人們最喜歡的常見顏色，外向、求刺激者第一喜歡顏色How do you answer this questions?What are three primary colors?What are the colours of traffic lights? Your answerWhat are the colours of the rainbow?Chances are your answer start with REDRed excites and activates us. People tend to move more q

13、uickly in a red room.刺激人們行動Red increases our pulse rate and our brainwaves and stimulates the metabolism. It makes a excellent dinning room color.增加脈率和腦電波，刺激新陳代謝Red is an advancing color, brings wall in and makes room smaller.前進色，使空間集中，房間變小All good rooms have a little red in then.Red When tinted, re

14、d becomes feminine and delicate (Pink)調淺后，紅色變得女性和精美（粉紅）SweetPink is calming and soothes.平靜緩和Stimulates the desire for sugar促進對糖的渴望Is flattering to most skin tones襯托大多數膚色Fun in the living roomFun in the bedroomGreen, a good colour for relaxation and concentrationGreen (natures #1 colour)Associations:

15、Nature, life, growth, serenity, hope, envy, safety, peace, pride, spiritual, wealth and prestige自然、生活、成長、寧靜、希望、羨慕、安全、和平、驕傲、精神、財富和聲望Traditional colour for relaxation and healing放松和治療的傳統顏色Soothing environment for someone who has or is experiencing stress舒緩環境Green (laid back, quiet and restful)Applicat

16、ion:Natures number one colour and the easiest pigmented colour to look atIs often used as the dominant colour經常作為主色Makes a good monochromatic color scheme很好的單色配色方案Always in harmony with itselfGoes with any other color and all wood stainsWhite brings out greens best qualitiesAll values and intensitie

17、s are good for background coveringsWhen tinted (white) and tone (gray), green becomes more restfulDeep green suggests elegance and securityA good colour for concentration and relaxation集中和放松The complement of green is red. At the same value and intensity, these two colours are equal in weight and wil

18、l cancel out each others personalityGREEN (Relaxing to the eye)Our eyes can relax when they look at green because the green wavelength is the perfect length to fit our eyeball. It lands perfectly on the retina without any focusingeffort or adjustment.Red light waves are too long so the color advance

19、sBlue are too short so blue recedesGreen are neither warm nor cool but poised between the two. Green is often classed as a cool colour for the sake of keeping the colour wheel symmetrical.School and hospitals have used green over the years because of its calming qualities.Green is the colour against

20、 which more interesting things catches our eye.Green loves the company of other greens. No greens clash. Acid green-yellow or citrus Yellow-green will replace red as the punch accent.Loves the company of other GreensNo Greens clash.無綠色沖突Acid green-yellow or Citrus-yellow green will replace red as th

21、e punch accent colour亮綠黃色或柑橘黃綠色替代紅色凸顯背景墻GreenGoes with any other colour and all wood stains與其他顏色和木色等百搭 Natural freshness 自然清新Yellow Associations:Cowardice, deceit, communication, enlightenment, optimism, warmthStimulates memory刺激記憶Evokes a sense of energy and excitement喚起能量和興奮感Gold is elegant, luxur

22、ious, and appropriate for traditional stylesBeneficial in kitchens where it nourishes the digestive system增強消化系統 廚房Yellow Evokes a sense of excitement and energy喚起能量和興奮感Yellow(the color of happinessonly if you are happy)Application:Yellow (pigment) makes it the hardest color for the eye to processYe

23、llow can appear too sharp, too acidic, or too coldPowerful and demanding at full intensity, most visibleIncreases irritability and hostility增加不安和敵意Babies tend to cry more in a yellow room嬰兒在黃色的房間哭得多Good colour for hallways and rooms where little time is spentGreat accent colourGold (Gilt) finishes c

24、an be overpowering, use sparinglyDramatic with black furnishings and accessories與黑色家具和配飾搭配Good in northern exposureIn south and west facing rooms, it becomes brighter than the color chipIn combination with: Green yellow suggests a natural freshness Blue cleanliness / Red richness and happiness / Vio

25、let reassurance 綠色 - 自然清新；藍色 清潔；紅色 富裕和幸福；紫色 放心The complement of yellow is violetyellowPowerful and demanding at full intensity強大、嚴格Violet/PurpleAssociations:Royalty, nobility, snobbery, power, drama, opulence, mystery, worship, dignity, passion, creativity, innovative, irresponsibility, mourning, se

26、dating and soothing皇族、貴族、勢利、權力、戲劇、富裕、神秘、崇拜、尊嚴、激情、創意、創新、不負責任、悲慟、鎮靜和舒緩Violet/PurpleApplications:Color of emotional contrasts:Pale purple: Romantic, delicate, fragile, feminine, shynessDeep purple: Strength, power, royalty, honour , tragedyVivid purple: Excitement, sophisticationLavender is a very popu

27、lar pastel colorPurple is a dramatic accent color強大的背景顏色Purple makes a good monochromatic color schemeUsed in a bedroom, will help you sleep幫助睡眠 睡房Used on a large surface, it can be dramatic or disturbing用于大的空間，強/不安Unlike red, violet suppresses appetite and helps to lower blood pressure抑制食欲，降低血壓The

28、complement of purple is yellowPurple/VioletPurple/VioletPurple makes a good Monochromatic color scheme很好的單色配色方案Purple/VioletLavender is a very popular pastel colour淡紫色（薰衣草色）非常流行的柔和色Purple/VioletPurple is a dramatic accent color強大的背景色Lavender/Pale PurpleRomanticFragileDelicateFeminine浪漫、精細、微妙、女性Blue

29、Associations:Sea and skyThe most popular color among both women and menHonesty, truth, sincerity, responsibility, loyalty, formality, sobrietySelf confidence, meditation, calming, sophisticatedDepending on the value and intensity, blue has the capacity to express clarity, mystery, joyfulness or sadn

30、essWill enhance learning, self-cultivation and clear-thinking增強學習、修身養性、思維清晰Purity and cleanliness純凈、清潔To feel blue is to feel emptiness, lonely Purity and cleanliness Blue(is relaxing , if not particularly friendly)Applications:By itself, blue can seem too cool and non-stimulatingVaries greatly unde

31、r different lightingLight blue is not the most flattering room colour for people with pale skin 淺藍：不適合房間或膚色的顏色Interior space can appear larger when walls are painted blue, even dark blue涂刷成藍色，內部空間感覺較大A ceiling painted pale blue will appear higher Caution: if not used effectively, blue may be depress

32、ingIn combination with: red, it creates a strong bold effect yellow, it creates a feeling of freshness peach, it suggests luxury and elegance紅色： 強大的大膽效果；黃色：清新感覺；桃紅：奢華高雅The complement of blue is orangeThe complement of Blue is OrangeThe complement of Blue is OrangeBLUE - ( the favourite )In western c

33、ountries blue is the most common favourite colour.It is associated with good things such a s intelligence, logic, efficiency, trust, loyalty.But it is also associated with sadness, loneliness and melancholia.So why is Blue such a favourite?Perhaps because we always want what we can not have.The less

34、 of something there is, the more we want it.Blue is the scarcest pigment.Lapis lazuli is natures bluest blue.Pale blue rooms seems more spacious. 淡藍色的房間看起來更寬敞Pale blue ceiling seems higher 淡藍色的天花看起來更高Most health care facilities use Pale Aqua blues to calm patients but they usually balance it with Ap

35、ricot/Peach, especially in maternity wards.Light Blue is not the most flattering color for people with pale skinInterior space can appear larger when painted Blue, even Dark BlueOrange Association:Cheerful, exciting, stimulating, bold, sunset歡樂、興奮、刺激、大膽、夕陽Good nature and knowledge脾氣好、有學問Comfort and

36、security舒適和安全Orange(a comfort colour and the most welcoming of all hues)Application:Remarkably versatileSimilar properties of, but less demanding than redLightened and muted, it becomes peachMakes some people feel uneasy 讓人感到不安Is an adult colorAs an earth tone, orange evokes warmth and reassuranceAs

37、 a pale tint, orange is most flattering to human skin tones 襯托皮膚色調Mixes well with cool coloursThe mother of beigeThe complement of orange is blueNote: do not use equal parts of the same value and intensity of orange and yellow in the same room 同個房間里不能使用相同值和色度的橙色和黃色Orange Similar properties of, but l

38、ess demanding than Red特性與紅色相似，沒紅色表現強Orange The complement of orange is BlueOrange CheerfulStimulating Exciting Bold歡樂、刺激、興奮、大膽Orange As an earthy tone, orange evokes warmth and reassurance樸實色調、喚起溫暖和安慰Black (hot) White (cold)Associations:Black :Mourning, sorrow, depression, sophistication, magic, pow

39、er, wealth, responsibility, mysterious哀悼、悲傷、抑郁、老練、奇妙、權力、財富、責任、神秘Can also make us feel protected and secure (an enclosing color)感到保護和安全（封閉的顏色）White:Purity, sterility, cleanliness, freshness, innocence, indecision, mentally reserved純潔、貧瘠、潔凈、新鮮、純真、優柔寡斷、精神上保留Back - WhiteApplications:Black: should be use

40、d in moderation. When used in large amounts, black can be extremely dramatic or oppressive.適量使用。大量使用黑色可以非常戲劇性，也可以非常壓迫An elegant accent colour, it is always warm and adds valueWhite:Is cold and can give a mood of sterility and emptinessDo not mix white with off-white, the off-whites will look dirty. Mixing off- white is difficult. They not mix well with each other or with creams不能將純白色與非純白色混合，非純白色將顯得非常臟。與米白色也很難搭配。Changes o