INDUSTRIES

&

MARKETS"Bigfive"advertisingagencygroupsworldwideCHAPTER

01OverviewRevenueofadvertisingagenciesindustryworldwidefrom2019to2024(inbillionU.S.dollars)Revenueofglobaladagenciesindustry2019-2024400376.41376.79377.17377.54377.92378.33503002502001501005002019*2020*2021*2022*2023*2024**4Description:Theglobaladvertisingagencyindustry'srevenuewasforecasttoreach378.3billionU.S.dollarsin2024,markinga0.1percentincreasefromthepreviousyear'svalueof377.92billiondollars.

ReadmoreNote(s):Worldwide;2019to2023;*TheSource(s):IBISWorld;estimateisbasedonvaluesin2024andthecompoundannualgrowthratefrom2019to2024of0,1%,whichwereprovidedbythesource.Anexponentialdevelopmentofthemarketwasassumed.[...]

ReadmoreNumberofadvertisingagenciesworldwidefrom2014to2024(in1,000s)Numberofadagenciesworldwide2014-2024500433.4145040035030025020015010050426.21414.65411.63383.59380.72380.67366.78346.05343.4336.760201420152016201720182019202020212022202320245Description:AsofJanuary29,2024,thereweremorethan433.4thousandadvertisingagenciesworldwide,markinga2.6percentincreasefromthe426.21thousandagenciesregisteredin2023.Adecadeprior,in2014,therewereapproximately346thousandadagenciesworldwide.ReadmoreNote(s):Worldwide;2019to2024Source(s):IBISWorldEstimatednumberofemployeesoftheadvertisingagenciesindustryworldwidefrom2019to2024(inmillions)Numberofemployeesglobaladagenciesindustry2019-20242.52.032.022.022.01222.01.51.00.50.02019*2020*2021*2022*2023*2024**6Description:In2024,theglobaladvertisingagenciesindustrywasprojectedtohavetwomillionemployeesworldwide.Since2019,thenumberofemployeeshasbeendecreasing0.3percentannuallyinthepresentedperiod.

ReadmoreNote(s):Worldwide;2019to2023;*ValuescalculatedbySource(s):IBISWorld;basedondataprovidedbysource.Figureshavebeenrounded.**Forecast.

ReadmoreRevenuesofmediagroupsworldwidefrom2020to2022(inbillionU.S.dollars)Revenuesofmediagroupsworldwide2020-20222020202120222017.8717.331816141210816.414.29

14.2913.7713.1711.87

11.9310.24

10.249.439.069.18.22643.032.61

2.661.3620.870.430WPP*OmnicomGroupPublicisGroupe*InterpublicDentsuGroup*HavasGroup*S4Capital7Description:Amongthemajormediaholdingspresented,UK-basedWPPwasthelargest,reportingarevenueof17.9billionU.S.dollarsin2022.OmnicomGrouprankedsecondwitharevenueof14.3billionU.S.dollars.InLatinAmerica,WPPandIPGoccupiedthefirsttwoplacesoftheranking,with716and424millionU.S.dollars,respectively.ReadmoreNote(s):Worldwide;2020to2022;*ThefigureswererecalculatedfromoriginalcurrenciesatDecember31,2020/December31,2021/April21,2022(respectively)exchangeratesbasedonthissource.Datawasretrievedfromfinancialreportsof[...]

ReadmoreSource(s):VarioussourcesLeadingadvertisingagencygroupsworldwidein2022,byrevenue(inbillionU.S.dollars)Revenueoftheworld'slargestadagencygroups2022RevenueinbillionU.S.dollars0WPP,London2468101214161817.820Accenture'sAccentureSong,NewYorkPublicisGroupe,Paris161514.3Accenture'sAccentureInteractive,NewYorkInterpublicGroupofCos.,NewYorkDeloitte'sDeloitteDigital,NewYorkDentsuGroupInc.,Tokyo10.910.39.5HakuhodoDYHoldings,TokyoIBMCorp.'sIBMiX,Armonk(N.Y.)CheilWorldwide,Seoul7.46.83.38Description:Basedonrevenuegeneratedin2022,thelargestadvertisingagencygroupworldwidewasWPPwith17.8billionU.S.dollarsinrevenue.TheJapaneseagencyDentsurankedsevenththatyear,generating9.5billiondollarsinrevenue.

ReadmoreNote(s):Worldwide;2022Source(s):AdvertisingAgeNumberofacquisitionscarriedoutbyselectedmarketingcommunicationsagenciesin2022NumberofacquisitiondealsmadebyMARCOMagenciesworldwide2022Numberofacquisitiondeals024681012DeloitteHavas109PublicisGroupeTheStagwellGroupAccenture8877WPPDentsu6EY55OmnicomGroupPWC4McKinsey&CompanyHakuhodo333Capgemini9Description:Astudyfrom2023onthenumberofmergersandacquisitionscarriedoutbyselectedmarketingcommunicationsagenciesin2022foundthatDeloittewastheleaderinacquisitiondeals,havingmade10,followedbyHavaswithnineandPublicisGroupewitheight.ReadmoreNote(s):2022Source(s):COMvergenceProjectedspendingonartificialintelligence(AI)ofselectedmediaholdinggroupsworldwidein2024(inmillionU.S.dollars)ProjectedAIspendingofmediaholdingsworldwide202435031830025020015010810080500WPPPublicis*InterpublicGroup(IPG)10Description:BritishadvertisinggiantWPPexpectedtospend318millionU.S.dollarsinartificialintelligence(AI)in2024,whileitsFrenchcompetitorPubliciswasforecasttodoleout108milliononAI.InterpublicGroupwasforecasttospend80million.ReadmoreNote(s):Worldwide;asofJanuary25,2024;*FigureconvertedandroundedbySource(s):Bloomberg;IPG;MedicalMarketing&Media;Publicis;Reuters;fromeurostoU.S.dollarsbasedontheexchangeratevalidonJanuary25,2024(dateofpublicationofPublicis'sfigure).Datawasretrievedfromfollowinglinks,[...]

ReadmoreWPPCHAPTER

02WPPplcWPPplc'srevenueworldwidefrom2006to2023(inbillionGBP)WPP'srevenueworldwide2006-20231614.8914.8514.43141210813.1513.2313.0512.812.241211.5311.0210.3710.029.338.687.486.195.91642020062007200820092010201120122013201420152016201720182019202020212022202312Description:In2023,BritishagencynetworkWPPgeneratedglobalrevenueof14.85billionBritishpounds,upfrom14.43billionpoundsayearearlier–anannualgrowthof2.9percent.ReadmoreNote(s):Worldwide;2006to2023Source(s):WPPWPPplc'sprofitworldwidefrom2006to2023(inmillionGBP)WPP'sprofitworldwide2006-20233,0002,0001,0000-1,000-2,000-3,000-4,00020062007200820092010201120122013201420152016201720182019202020212022202313Description:In2023,theBritishagencynetworkWPPplcgeneratedaglobalprofitofapproximately197.2millionBritishpounds,downfrom775.4millionpoundsoneyearbefore.Meanwhile,WPP'sglobalrevenueincreasedby2.9percentto14.85billionpoundsin2023.ReadmoreNote(s):Worldwide;2006to2023Source(s):WPPWPP'sannualearningspersharefrom2009to2022(inU.S.dollars)WPP'sannualEPS2009-2022159.181057.46.636.765.385.455.634.983.743.613.793.162.750-5-10-15-20-15.582020200920102011201220132014201520162017201820192021202214/statistics/1328913/earnings-per-share-for-wppIn2022,BritishadvertisinggiantWPPreportedanearningspershareratioof3.79U.S.dollarspershare,markinganincreasefromthepreviousyear'svalueof3.61U.S.dollarspershare.Earningspershare(EPS)indicatesacompany'sprofitability.

ReadmoreNote(s):Worldwide;2009to2022;basicearningspershareSource(s):MacrotrendsWPPplc'srevenueworldwide2023,byoperatingsegment(inbillionGBP)WPP'srevenueworldwide2023,byoperatingsegment1412.61210864201.260.98GlobalintegratedagenciesPublicrelationsagenciesSpecialistagencies15Description:In2023,WPPplc'sintegratedagenciessegment–whichincludesleadingadvertisingagencynetworkssuchasAKQA,WundermanThompson,andOgilvy–generatedalmost12.6billionBritishpoundsinrevenueworldwide.Revenuesoftheholding'spublicrelations(PR)andspecialistagenciessegmentsamountedtoapproximately1.3billionand988millionpounds,respectively.WPP'sglobalrevenueincreasedby2.9percenttomorethan14.8billionpoundsin2023.

ReadmoreNote(s):Worldwide;2023Source(s):WPPRevenueofWPPinmajorgeographicregionsin2023(inbillionGBP)RegionalbreakdownofWPP'srevenue202365.5543210432.2NorthAmericaUnitedKingdomWesternContinentalEuropeAsiaPacific,LatinAmerica,AfricaandMiddleEast,CentralandEasternEurope16Description:NorthAmericacontributed5.5billionBritishpoundstoWPP'srevenuein2023,thehighestamountamongtheregionswherethecompanyoperates.WesterncontinentalEuropecontributed3billionpounds,whiletheUnitedKingdomadded2.2billiontothecompany'srevenue.ReadmoreNote(s):Worldwide;2023Source(s):WPPChangeinWPPplc'snetrevenueinselectedmarketsworldwidein4thquarter2023ChangeinWPPplc'snetrevenueinselectedmarketsworldwideQ4202325%22%20%15%10%5.1%5%0%-5%-1.2%China-4.5%-5.3%-10%IndiaUnitedKingdomUnitedStatesGermany17Description:Inthefourthquarterof2023,WPPplc'snetrevenueinIndiaincreasedby22percentcomparedtothesameperiodayearearlier.Theyear-over-year(YoY)changeintheUnitedKingdomstoodslightlyabovefivepercent.Ontheotherhand,theadvertisingholdingrecordedarevenuedecreaseof5.3percentinGermany.ReadmoreNote(s):Worldwide;Q42023;revenuelesspass-throughcostsSource(s):WPPAveragenumberofWPPemployeesfrom2006to2023in1,000s)GlobalheadcountofWPP2006-202314012010080133125121117114114114110106106106105105103101978578604020020062007200820092010201120122013201420152016

2017*

2018*

2019*

2020*

2021*

2022*

202318Description:In2023,theBritishagencynetworkWPPemployedaround114,000people,thesamenumberasthepreviousyear.In2022,thenumberofWPPemployeesworldwideincreasedfromroughly105,000in2021.

ReadmoreNote(s):Worldwide;2006to2023;averagenumberofemployeesinthegivenyear;*NumberofemployeesadjustedaftertheKantardisposal.Figurespriorto2023takenfromearlierreports.Figureswererounded.

ReadmoreSource(s):PitchBook;WPPNumberofWPPemployeesin2022,byregion(in1,000s)GlobalheadcountofWPP2022,byregion35313024252015105231513540AsiaPacificNorthAmericaWesternContinentalEuropeLatinAmericaUnitedKingdom

AfricaandMiddleEast

CentralandEasternEurope19/statistics/1328795/global-headcount-of-wppIn2022,BritishadvertisingcolossusWPPemployedroughly114,000peopleworldwide,ofwhichsome31,000wereemployedintheAsiaPacificregion.NorthAmericahad24,000WPPemployees,whilewesterncontinentalEuropefollowedwith23,000.ReadmoreNote(s):Worldwide;2022Source(s):WPPCHAPTER

03OmnicomGroupOmnicomGroupInc.'srevenuefrom2006to2023(inbillionU.S.dollars)OmnicomGroup'srevenue2006-20231815.4216141210815.3215.2715.2915.1314.9514.6914.5814.2214.2914.2913.8713.3613.1712.6912.5411.7211.38642020062007200820092010201120122013201420152016201720182019202020212022202321Description:In2023,OmnicomGroupInc.-aNewYorkCity-basedadvertisingnetwork-generatedglobalrevenueofabout14.69billionU.S.dollars.Therespectivefigurewas14.29billiondollarsayearearlier.

ReadmoreNote(s):Worldwide;2006to2023Source(s):OmnicomOmnicomGroup'snetincomefrom2006to2023(inmillionU.S.dollars)OmnicomGroup'snetincome2006-20231,6001,407.81,391.41,4001,2001,00080060040020001,339.11,326.41,316.51,148.61,1041,093.91,088.41,000.3998.3991.1975.7952.6945.4857.9827.779320062007200820092010201120122013201420152016201720182019202020212022202322/statistics/192701/omnicom-groups-annual-net-incomeIn2023,OmnicomGroup'snetincomeamountedtonearly1.4billionU.S.dollars.Therespectivefigurestoodatapproximately1.32billiondollarsayearearlier.Moreover,theannualrevenueofOmnicomGroupwas14.69billiondollarsin2023.

ReadmoreNote(s):Worldwide;2006to2023Source(s):OmnicomOmnicomGroup'sannualearningspersharefrom2006to2023(inU.S.dollars)OmnicomGroup'sannualearningspershare2006-2023876546.96.576.46.095.854.84.684.434.384.273.733.643.383.172.952.7432102.542.4720062007200820092010201120122013201420152016201720182019202020212022202323/statistics/192721/earnings-per-share-for-the-omnicom-group-since-2006In2023,theU.S.advertisingnetworkOmnicom'searningpershareratiowas6.9U.S.dollarspershareofbasiccommonstock.Thisfiguremarkedanincreasecomparedtothepreviousyear,whentheearningpersharerationwas6.4U.S.dollars.

ReadmoreNote(s):Worldwide;2006to2023Source(s):Omnicom;PRNewswireRevenuegeneratedbytheOmnicomGroupin2023,bydiscipline(inbillionU.S.dollars)OmnicomGrouprevenue2023,byoperatingsegment97.898765432101.581.471.360.880.850.65AdvertisingCRMConsumerExperienceCRMExecution&SupportPublicrelationsHealthcarePrecisionmarketing

Commerceandbrandconsulting24Description:In2023,theU.S.advertisingnetworkOmnicomGroupearned1.58billionU.S.dollarsfrompublicrelationsservices,whilehealthcareconsumerexperienceservicesgenerated1.36billionU.S.dollars.

ReadmoreNote(s):Worldwide;2023Source(s):OmnicomDistributionofOmnicomGroup'srevenuefrom2020to2023,byclient'sindustrysectorOmnicomGroup'srevenueshare2020-2023,byclient'sindustrysector202016%14%10%9%202115%14%10%11%8%202216%14%10%11%8%202316%15%12%8%PharmaceuticalsandhealthcareFoodandbeverageAutoTechnologyConsumerproductsFinancialservicesTravelandentertainmentRetail8%8%8%7%7%8%7%7%7%6%7%7%6%6%Government3%3%3%4%TelecommunicationsServices6%5%5%4%2%2%2%3%Oil,gas,andutilitiesNot-for-profit1%2%2%2%1%1%1%1%25/statistics/511762/omnicom-revenue-client-industry-sectorIn2023,approximately16percentofOmnicomGroup'srevenuecamefromclientsfromthepharmaceuticalsandhealthcaresegment.Thefoodandbeveragesectorfollowedwithashareof15percent,whiletheautosegmentaccountedfor12percent.ReadmoreNote(s):Worldwide;2020to2023Source(s):OmnicomOmnicomGroupInc.'srevenuein2023,byregion(inmillionU.S.dollars)OmnicomGroup'srevenue2023,byregion9,0007,9518,0007,0006,0005,0004,0003,0002,0001,00004,266.91,777.9386.8309.6NorthAmerica*EuropeAsia-PacificLatinAmerica*MiddleEastandAfrica26Description:In2023,OmnicomGroupInc.generatedapproximately7.95billionU.S.dollarsinrevenueintheUnitedStates,Canada,andPuertoRico.Thataccountedforabout55percentofOmnicomGroup'sglobalrevenuethatyear.

ReadmoreNote(s):Worldwide;2023;*Accordingtothesource,NorthAmericaincludestheUnitedStates,Canada,andPuertoRico,whileLatinAmericaincludesSouthAmericaandMexico.Numbershavebeenrounded.ReadmoreSource(s):OmnicomDistributionofrevenuegeneratedbyOmnicomGroupworldwidein2023,byregionDistributionofOmnicomGrouprevenue2023,byregionAsia-Pacific12.1%MiddleEastandAfrica2.1%Europe29%NorthAmerica54.2%LatinAmerica2.6%27Description:NorthAmericacontributedthelargestsharetoOmnicomGroup'sglobalrevenuein2023,with54.2percent.Europecameinsecondwith29percent,whiletheAsia-Pacificregionroundedoutthetopthree,generating12.1percentofthemediagroup'srevenue.ReadmoreNote(s):Worldwide;January1toDecember31,2023Source(s):OmnicomNumberofOmnicomGroupemployeesworldwidefrom2009to2023(in1,000s)GlobalheadcountofOmnicomGroup20239078.577.38075.974.97474.271.871.771.170.670.47070605040302010065.564.16320092010201120122013201420152016201720182019202020212022202328Description:In2023,U.S.advertisinggiantOmnicomGroupemployed75,900peopleworldwide.Thismarkedanincreasefromthepreviousyear'svalueof74.2thousand.In2021,thecompanyexperiencedareturntoheadcountgrowth,followingasignificantdecreaseinitsnumberofemployeesbetween2017and2020.ReadmoreNote(s):Worldwide;2009to2023Source(s):MacrotrendsCHAPTER

04PublicisGroupePublicisGroupe'snetrevenuefrom2008to2023(inbillioneuros)PublicisGroupe'snetrevenue2008-20231413.112.571210.499.739.89.719.61089.338.977.266.956.615.8265.424.74.52420200820092010201120122013201420152016201720182019202020212022202330Description:In2023,Paris-basedadvertisingnetworkPublicisGroupereportedanetrevenueof13.1billioneuros.Therespectivefigurewas12.57billioneurosayearearlier.

ReadmoreNote(s):Worldwide;2008to2023Source(s):PublicisPublicisGroupe'snetincomefrom2008to2023(inmillioneuros)PublicisGroupe'snetincome2008-20231,4001,2001,3121,2221,0271,0009199018628417928006004002000732720600576526527447403200820092010201120122013201420152016201720182019202020212022202331Description:In2023,theFrenchagencynetworkheadquarteredinParisPublicisGroupereportedanetincomeofapproximately1.31billioneuros,upfromroughly1.22billioneurosayearearlier.

ReadmoreNote(s):Worldwide;2008to2023Source(s):PublicisPublicisGroupe'sannualearningspersharefrom2015to2022(ineuros)PublicisGroupe'sannualEPS2015-20226.04.875.04.04.134.054.013.813.593.02.42.01.00.0-1.0-2.0-3.0-2.362016201520172018201920202021202232/statistics/1332989/earnings-per-share-for-publicis-groupeIn2022,FrenchadvertisinggiantPublicisGroupereportedanearningspershareratioof4.87eurospershare,markinganincreasefromthepreviousyear'svalueof4.13eurospershare.Earningspershare(EPS)indicatesacompany'sprofitability.

ReadmoreNote(s):Worldwide;2015to2022;basicearningspershareSource(s):TradingViewDistributionofPublicisGroupe'snetrevenuein2023,bysectorPublicisGroupe'snetrevenueshare2023,bysectorNetrevenueshare0%2%4%6%8%10%12%14%16%AutomotiveFinancial15%14%14%HealthcareFoodandbeverage13%Technology,media,andtelecommunicationsNon-foodconsumerproductsRetail12%11%10%PublicsectorandotherservicesLeisureandtravel4%4%Energyandmanufacturing3%33Description:In2023,approximately15percentofParis-basedPublicisGroupe'snetrevenueworldwidecamefromtheautomotivesector.Meanwhile,thefinancialandhealthcaresegmentseachaccountedfor14percentofPublicis'srevenue.

ReadmoreNote(s):Worldwide;2023;basedon3,641clientsthatrepresented91percentofthegroup’snetrevenueSource(s):PublicisRevenuegeneratedbyPublicisGroupein2023,byregion(inbillioneuros)PublicisGroupe'srevenue2023,byregion98.05876543.17321.1610.340.380NorthAmericaEuropeAsiaPacificLatinAmericaMiddleEast&Africa34/statistics/196531/revenue-of-the-publicis-groupe-by-regionIn2023,theFrenchagencynetworkPublicisGroupegenerated8.05billioneurosinrevenueinNorthAmerica.Accordingtotheregionalbreakdown,Europegeneratedthesecondlargestrevenue,with3.17billioneurosrecordedforthefiscalyear2023.ReadmoreNote(s):Worldwide;2023Source(s):PublicisDistributionofnetrevenuegeneratedbyPublicisGroupeworldwidein2022,byregionDistributionofPublicisGroupe'snetrevenue2022,byregionLatinAmerica2%MiddleEastandAfrica3%AsiaPacific9%Europe23%NorthAmerica63%35Description:NorthAmericacontributedthelargestsharetotheglobalrevenueofPublicisGroupein2022,with63percent.Europecameinsecondwith23percent,whiletheAsiaPacificregionroundedoutthetopthree,withaninepercentshareofPublicisGroupe'sglobalrevenue.ReadmoreNote(s):Worldwide;2022Source(s):PublicisOrganicgrowthrateofPublicisGroupein2023,byregionPublicisGroupe'sorganicgrowthrateFY2023,byregion14%12.4%12%10.3%10%8.9%8%6%4%2%0%6.3%4.9%2.9%NorthAmericaEuropeAsiaPacificMiddleEast&AfricaLatinAmericaTotal36Description:In2023,theorganicrevenueofPublicisGroupeincreasedby12.4percentintheMiddleEastandAfrica,morethaninanyotherregionwheretheagencynetworkoperates.Thecompany'srevenuefromoperationsinEuropeexpandedby10.3percent,whilerevenueinLatinAmericaregisteredanorganicgrowthof8.9percentin2023.ReadmoreNote(s):Worldwide;January1toDecember31,2023Source(s):PublicisNumberofPublicisGroupeemployeesin2022,byregionGlobalheadcountofPublicisGroupe2022,byregion120,000100,00080,00060,00040,00098,02232,19529,57424,304Europe20,00008,3923,557AsiaPacificNorthAmericaLatinAmericaAfricaandMiddleEastTotal37Description:In2022,FrenchadvertisingbehemothPublicisGroupeemployed98,022peopleworldwide,ofwhich32,195wereallocatedintheAsiaPacificregion.NorthAmericahad29,574PublicisGroupeemployees,whileEuropefollowedwith24,304.

ReadmoreNote(s):Worldwide;December31,2022Source(s):PublicisCHAPTER

05InterpublicGroupofCompanies(IPG)InterpublicGroupofCompanies,Inc.'srevenuefrom2006to2023(inbillionU.S.dollars)InterpublicGroup'srevenue2006-2023121010.9310.8910.2210.249.719.059.067.857.6187.547.127.016.966.946.546.516.196.01642020062007200820092010201120122013201420152016201720182019202020212022202339/statistics/273491/interpublic-groups-annual-revenueIn2023,NewYorkcity-basedadvertisinggiantInterpublicGroupofCompanies,Inc.'sglobalrevenueamountedtoapproximately10.89billionU.S.dollars,downfrom10.93billiondollarsayearearlier.Thatrepresentedadecreaseof0.1percent.

ReadmoreNote(s):Worldwide;2006to2023;includingbillableexpensesSource(s):IPGInterpublicGroup'snetincomefrom2007to2023(inmillionU.S.dollars)InterpublicGroup'snetincome2007-20231,2001,098.4972.81,0008006004002000956.1673.9632.5637.7570.4551.5505.4480.5464.6354.22020318288.92013281.22010184.32007143.4200920082011201220142015201620172018201920212022202340Description:In2023,InterpublicGroupreportedanetincomeof1.1billionU.S.dollars.Thismarkedanincreasefromthepreviousyear'svalueof956.1milliondollars.

ReadmoreNote(s):Worldwide;2007to2023Source(s):IPGInterpublicGroup'sannualearningspersharefrom2006to2023(inU.S.dollars)InterpublicGroup'sannualEPS2006-20233.53.02.52.01.52.852.392.371.71.611.531.421.121.141.111.010.91.00.620.570.570.50.00.290.2-0.192006-0.52007200820092010201120122013201420152016201720182019202020212022202341/statistics/192537/earnings-per-share-for-the-interpublic-group-since-2006In2023,InterpublicGroupreportedanearningspershareratioof2.85U.S.dollarspershare,markinganincreasefromthepreviousyear'svalueof2.37U.S.dollarspershare.Earningspershare(EPS)representsanindicatorofacompany'sprofitability.ReadmoreNote(s):Worldwide;2006to2023;basicearningspershareSource(s):IPGRevenueoftheInterpublicGroupfrom2020to2023,byoperatingsegment(inmillionU.S.dollars)RevenueoftheInterpublicGroupfrom2020-2023,byoperatingsegmentMD&EIA&CSC&E12,00010,0002,405.64,140.62,492.34,002.22,002.31,8168,0006,0004,0002,00004,041.83,724.64,381.620224,394.820234,196.620213,520.4202042Description:In2023,theInterpublicGroupofCompanies,Inc.(IPG)generatedalmost10.89billionU.S.dollarsinrevenue,ofwhichnearly4.4billiondollars(orapproximately40percent)camefromitsMedia,Data,andEngagementSolutionssegment,alsoknownasMD&E.Meanwhile,theIntegratedAdvertisingandCreativityLedSolutions(IA&C)divisiongeneratedslightlyoverfourbilliondollarsinrevenue.ReadmoreNote(s):Worldwide;2020to2023Source(s):IPGInterpublicGroupofCompanies,Inc.'snetrevenuefrom2008to2023(inbillionU.S.dollars),byregionInterpublicGroup'snetrevenue2008-2023,byregionU.S.International*10983.293.33.3473.242.853.2163.143.013.013.353.153.153.183.152.85432102.646.166.15.765.395.214.834.484.444.464.183.973.793.713.893.83.37200820092010201120122013201420152016201720182019202020212022202343Description:In2023,InterpublicGroupofCompanies,Inc.generatedabout9.4billionU.S.dollarsinnetrevenue,ofwhich6.1billioncamefromtheUnitedStates.Ayearearlier,IPG'sglobalnetrevenuehadamountedto9.45billiondollars,65percentofwhichwasgeneratedintheU.S.Overall,IPG'srevenueworldwidedecreasedby0.1percentin2023.ReadmoreNote(s):Worldwide;2008to2023;*IncludingtheUnitedKingdom,continentalEurope,theAsia-Pacificregion,LatinAmerica,Canada,AfricaandtheMiddleEast.Numbershavebeenrounded.Figurespriorto2022takenfromearlierreports.

ReadmoreSource(s):IPGRevenueofInterpublicGroupinmajorgeographicregions2023(inmillionU.S.dollars)RegionalbreakdownofIPG'srevenuein20237,0006,102.26,0005,0004,0003,0002,0001,000795.7729.8759.2565448.70UnitedStatesAsiaPacificContinentalEuropeUnitedKingdomLatinAmericaOther44Description:InterpublicGroup's2023revenue,brokendownbyregionalsegment,showsthatthecompanygeneratedthemajorityofitsrevenuesintheUnitedStates,at6.1billionU.Sdollars.ThesecondmostprofitableregionforInterpublicwasContinentalEurope,followedbytheUnitedKingdom.ReadmoreNote(s):Worldwide;2023Source(s):IPGOrganicchangeinnetrevenueoftheInterpublicGroupofCompanies,Inc.(IPG)in2023,byreportingsegmentOrganicchangeinnetrevenueoftheInterpublicGroup2023,byreportingsegment5.0%4.0%3.0%2.0%1.0%4.1%0.0%-0.1%-1.0%-2.0%-1.7%Media,data&engagementsolutions(MD&E)Integratedadvertising&creativityledsolutions(IA&C)Specializedcommunications&experientialsolutions(SC&E)45Description:In2023,thenetrevenueofthemedia,data,andengagementsolutions(MD&E)segmentoftheInterpublicGroupofCompanies,Inc.(IPG)reportedanorganicyear-on-year(YoY)growthrateof-0.1percent.IPG'sintegratedadvertising&creativityledsolutions(IA&C)divisionrecordedadecreaseof1.7percent,whileitsspecializedcommunications&experientialsolutions(SC&E)segmentexperiencedanexpansionof4.1percent.

ReadmoreNote(s):Worldwide;2023Sour