AsCBAentersits19thseason,eachteamsgrowstronger.FiveCBArecordswererewritteninonenight,BobbyBrownscored74pointsinasinglegame,Shanghaistartedwithitsbestperformancein12years,TianjinqualifiedforPlayoffsforthefirsttimeinhistory…regularseasonwasfullofThe8teamsqualifiedforQuarter-finalenteredintofiercecompetition.InRoundOne,thetotalwinningsof4gameswereonly10points,whichweretheclosestinCBAhistory.Thefinalscoreswereveryhigh,13outof15gamesscored100ormore.Atlast,Guangdong,Xinjiang,Dongguan,andBeijingmovedontotheSemi-final.AnumberofcounterattacksintheSemi-finalschangedtheoutcomeandprovedthatinbasketballeverythingis Once20pointsbehind,Xinjiangwonbya3-pointbuzzerbeateratthe0.9second.Beijingcarriedoutthreecounterattacks.Finally,GuangdongwasunexpectedlydefeatedinSemi-finalforthefirsttimein12years,makingroomsforBeijingandXinjiangtoentertheFinals.Performanceinthefinalsembodiedperseverance,animportantvirtueinChineseculture.BeijingwonthefirsttwogamesandendedXinjiang’s20-gamewinningstreak.Xinjiangfoughtback.Totalgamepointsbecame1-3.Xinjiangwonthenextgamedespitethebigdisadvantage.However,Beijing’sdesireforsuccesswasstrongerandperseveredinthesixthgame.BeijingwasthefirstteamwithaNo.4rankinginregularseasontowonCBAChampionship.AsCBAentersits19thseason,anewgenerationofyoungplayersstartstoshineandisgraduallytakingoverthecenterstage.RepresentedbyWong,Zhelin，Guo,Ailun，Liu,Xiaoyu，Li,Muhao，Zhai,Xiaochuan，andXirelijiang,theseyoungplayersarejustover19andareattheirprimes.FromCBAtotheNationalTeam,theyrepresentthefutureofChinesebasketball.ItishardtomeasureupintheCBALeagueasanewteam.Itisevenhardertodeliverarecognizableperformance.However,thisseason’snew-joinerSichuandidnotletitshometownfolksdown.Despiteadifficultstart,theteamnevergaveupandfoughtbackastheseasonprogressed.WithafinalrankingofNo.12,SichuanscoredthehighestamongnewCBAteamsinthelast8“Whowillbemywinningpartner?”-withoutadoubt,theloyalanddevotedCBAAttendanceratesforallSemi-finalandFinalsgameswereall100%or DemandforticketstheWukesongFinalswasextremelyGameSeasonSeason13-14CBALeagueTeam123456789Morris,Randolph(BeijingYi,Jianlian(GuangdongMediaNo.ofGames 3595hr.31 1689hr.36Airtime 159hr.54Airtime 1745hr.59 PrintNo.ofPrintMedia PrintMedia SohuOfficial TVTVBroadcastNumberNumberofBroadcastedGamesby北京新聞/BeijingNews北京青年/BeijingYouth杭州五套/HangzhouTV5北京體育/BeijingSports福建體育/FujianSports山西公共/ShanxiPublic遼寧體育/LiaoningSports Note:BroadcastedGamedefinedasindividualCBAgamebroadcastedforfifteenminutesandDurationDurationofBroadcastedGamesby北京新聞/BeijingNews北京青年/BeijingYouth杭州五套/HangzhouTV5山西公共/ShanxiPublic廣東體育/GuangdongSports 直播直播 錄播 重播寧波5套/NingboTV5北京體育/BeijingSports吉林公共新聞/JilinPublicNews山西公共/ShanxiPublic福建體育/FujianSports新疆體育健康/XinjiangSports&江蘇體育休閑/JiangsuSports& 直播直播 錄播 重播CCTV5CCTV5TargetTargetviewers：4+Market：China0%%Beijingvs.FujianBeijingvs.Jilinvs.JilinZhejiangvs.JiangsuLiaoningvs.Qingdaovs.Qingdaovs.ShanxiLiaoningvs.HighestHighestAverageRatingforCity,Satellite,andCCTV%%Beijingvs.BeijingBeijingvs.Beijingvs.BeijingFoshanvs.FoshanZhejiangvs.Jiangsuvs.Foshanvs.QingdaoShanghaivs.Guangdongvs.ShenzhenShandongvs.Sichuanvs.Beijingvs.NewNewMediaNewNewMediaPrintPrintArticlesbyMedia No.of

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PrintMarketNewNewCBACBACBAPromotionalNewSeasonStadiumStadiumNewNewMediaNewNewMedia2013-2014CBAStanleyBlack&RightsHighlight2013-2014season,StanleyBlack&Decker(“SBD”hereinafter)becameofficialpartnerofCBALeague.InfrontprovidedanexceptiontoallowtheexposureofmultiplebrandsonLEDboards,STANLEY,DEWALT,andGQ,inasinglegameduringthewholeseason.SBDwastheonlysponsorgrantedsuchrightamongall25sponsors.SBD’sextremelycreativeanddynamicdesignforLEDboardsobtainedoutstandingdisplayInfrontprovidedacustomizedSohurightspackageforSBD,inwhichInfrontpaidRMB300,000YuaninordertomovetheSBDtitled“Survey”columntothefrontpage.Besides,itobtaineda15-daytitleright,withonedayextensionthantheoriginalagreement.Thetitleeffectwasquitesatisfying.Sohucarriedoutabout15surveysduringthetitleperiodwiththetotalvotesreaching273,000.HighlightInfrontinvitedShanghaiClub’skeyplayersLiuWei,ZhangZhaoxu,andMengLingyuantoattendtheSBDDistributorConferenceinShanghaionMarch12th2014.InfronthadtoovercamevariousobstaclessinceitwastheoffseasonofShanghaiclub.ZhangZhaoxuspeciallyflewinfromoutoftowntoattendtheconference.TheplayerspositivecooperationandparticipationobtainedSBD’srecognition.TheycommenteditwasdelightfultoparticipateintheeventandspokehighlyofSBD’sSBDSBDRightsDeliverySummery1of1Righttousethedesignations,e.g.OfficialPartnerofChineseMen’sBasketballProfessionalLeague,OfficialHand/PowerToolsPartneroftheCBALeague,etc.2RighttodisplaysignageonLEDboardsforadurationofsix(6)minutesper3IncorporateStanleylogointoallprintmaterialsincludingtickets,pressbackdrop,officialprogram(plustwocolourpagesforadvertisements,credential,signage,poster,etc.4Righttouseplayerstoshootone(1)TVorprintornetwork5Stageon-courtone(1)promotionalactivityatthehomesiteofeachclubinregularseasoneventsandplay-offseason,andone(1)duringthefinals.6RighttorequesttheplayersofaclubtoattendpublicrelationfunctionsorothercommercialactivitiesorganizedbyStanleyinthehometownoftheclubtwo(2)times.7Righttodisplaytheproductsandconductrelatedpromotionsoutsideofthe8Righttoreceivebrandingatallleaguerelatedofficialeventsandfunctionsorganizedby9Haveaceremonyforthesigning/launchofthesponsorshipRighttoindicateasponsorshiprelationshipwithCBASBDSBDRightsDeliverySummery2ofRighttomanufactureanddistributepremiumsforthepromotionalDistributenomorethanonehundred(100)plasticcheeringbarsineachofsix(6)Righttoreceivefive(5)pictures(sizeof1024mmx1024mmperpiece)andfive(5)gamefootagevideosinDVDformat.Righttoreceivetwenty(20)ticketspercompetitioninregulareventsandtwenty(22)ticketspercompetitioninplay-offseasonandtheBeinvitedasaspecialguestforallofficialRighttohaveexposureviatheofficialwebsiteandFeatureintegration“presentedbyB&D”atonecolumnontheforatwo-weekperiod.Righttoreceiveone(1)teamsignedjerseyperteamandone(1)teamsignedballperteam,annuallyStanleylogowillbeexposedontwo(2)basketpostswithaspaceofaquarter(1/4)ofeachHoopPadding12thMAR,2014,Shanghai,StanleyBlack&DeckerDistributorTheAttendanceofShanghaiClubKeyPlayers:LiuWie,ZhangZhaoxu,MengOn-siteOn-siteActivity:RegularQuarterHalfBreakStanleyfancybasketball√Stanleyfancybasketball√Stanleyfancybasketball√Stanleyfancybasketball√Stanleyfancybasketball√Stanleyfancybasketball√Stanleyfancybasketball√Stanleyfancybasketball√Stanleyfancybasketball√Stanleyfancybasketball√StanleyfancybasketballStanleyfancybasketball√Stanleyfancybasketball√Stanleyfancybasketball√On-siteOn-siteActivity:Play-offQuarterStanleyfancybasketball√StanleyfancybasketballStanleyfancybasketballSTANLEYSTANLEYLogoonHoopPadding,WithaHighSTANLEYLogoExposures–PrintUpperleft:CBAOfficialProgram;Uppermiddle&right:2colourpagesLowerleft:Officialeventbackdrop;Lowerright:Tickets.STANLEYLogoonPressConferencePressConferenceSTANLEYLogoonCBAOfficialSTANLEYSTANLEYMedia(RMBYuan)ClearSTANLEYSTANLEYExposureP-AP-AP-BP-CSTANLEYSTANLEYExposure&MediaP-AP-BP-CMv(RMB:Mv(RMB:0PercentagePercentageofSTANLEYExposure&Media

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(RMBYuan)ClearP-AP-BP-CP-CDEWALTDEWALTExposure&MediaP-AP-BP