AmazonOperationSkillsAmazonBuyBox

1PricingStrategies2點(diǎn)此輸入目錄標(biāo)題3點(diǎn)此輸入目錄標(biāo)題4點(diǎn)此輸入目錄標(biāo)題5目錄Contents目錄1IntroductionofBuyBox

requirementsfor

BuyBox

BuyBoxAlternativesBuyBoxMobileBuyBoxPricingStrategiesBuyBox

AmazonBuyBox

TheBuyBoxreferstothewhiteboxontherightsideoftheAmazonproductdetailpage,wherecustomerscanadditemsforpurchasetotheircart.onlybusinesseswithexcellentsellermetricsstandachancetowinashareofthisvaluablerealestate.82%ofAmazon’ssalesgothroughtheBuyBox,andthepercentageisevenhigherformobilepurchases.requirementsfor

BuyBox

requirementsProfessionalselleraccount.OnlysellerswithaProfessionalSelleraccountareeligible.BuyBoxeligibilitystatus.YourstatuscanbecheckedinAmazonSellerCentral

.Newitems.Youritemmustbenew

Availability.Thereneedstobeinventoryofyourlisteditem..BuyBoxAlternativesOtherSellersonAmazonRightundertheBuyBoxisalistingofuptothreeselectlistings.TheselistingsmuststillmeetalltheaboveBuyBoxrequirements.WhilenotasvisibleastheBuyBox,thesedohaveagreaterchanceofconversionthanthosepricesorbrandsnotshowingupatall.BuyBoxAlternativesTheOfferListingPageThispagelistsallthesellerswhosellaparticularproduct,regardlessofwhetherthey’reBuyBoxeligible.OfferingsaredisplayedinorderofLandedPrice(price+shipping).Customerscanalsoseeothersellervariables,includingbuyerfeedbackandrebatepolicies.BuyBoxMorecustomersthaneverareshoppingonAmazonviamobile.TheAmazonappisfreeformostmobiledevicesanditslookandfeelissimilartotheirmainsites.BuyBoxAmazonPricingStrategies:

010203ManualManualrepricinginvolvesmanuallyupdatingyourpricesforeachASIN.Rule-basedRule-basedrepricingexaminesthepricesofthecompetitionandrepricesaccordingtopredefinedrules.AlgorithmicAlgorithmicrepricing

isconsideredthemostsophisticatedandrevolutionaryrepricingoption.BuyBoxdownsides:?Byonlylookingintocompetitors’pricing,itislimitedinitscapabilities.?Settinguptherulesisatime-consumingtask,andrulescancomeintoconflictwitheachother,requiringexcessivemanagement.Finally,rule-basedrepricersoftenleavemoneyonthetablebecausesellerswhocouldaffordtopricehigher(duetohighsellermetrics)andstillmaintaintheirshareoftheBuyBox,don’t.Rule-BasedRepricing.Sellerrating2SellerratingHowcalculated

ScoringscaleScoringscaleToqualifyforbonuspoints,anordermustmeetallofthefollowingcriteria:NoeventslistedfortheOrderQualityScoreOrdershippedwithavalidtrackingnumberOrderdeliveredwithinthreeworkingdaysafteritisplacedOrderdeliveredbytheminimumpromisedarrivaldateOrderdoesnotresultinrefundsorconcessionsSellerratingTheratingisscoredonascaleof0to100(Example:95.00/100).Howcalculated?Eachofyourordersinthelast365daysisassignedascore,calledanOrderQualityScore.Ifanorderisfulfilledwithoutanyproblems,itreceives100points.Orderswithassociatedproblemslosepoints.YourOrderQualityScoretakesthefollowingeventsintoconsideration:Order-relatedbuyermessagesthatdonotreceivearesponsewithin24hoursOrderswheretheactualshipdateislaterthanthepromisedshipdateCancelledorders(doesnotincludebuyer-requestedordercancellations)Ordersthatarenotco