ReturntoMenuMaintainingaSharpEyePassageIPromotionMethodsPassageII10RulesforAttendingExhibitionsinChina

NewPracticalEnglish3（SecondEdition）PassageIRelatedInformationIntensiveStudyPracticeNewPracticalEnglish3（SecondEdition）TextRelatedInformationPointofPurchase(POP)

POPisaterminalorvendingmachineinastoreorshoppingmallwhereacustomercanviewproductswiththeirpricesandselectitemstobuy.ThetermPointofPurchaseusuallyreferstotheindustryconcernedwithcustomerbehavioratthelocationofthepurchasedecision.POPisconsideredoneofthemostimportantaspectsofadvertisingandmerchandising.Itisbelievedthatthemostcriticaltimetoinfluencebuyerbehavioriswhentheyhavemoneyinhand.NewPracticalEnglish3（SecondEdition）TextRelatedInformationColeco

Coleco(1932-1989)wasacompanyfoundedin1932byMauriceGreenbergas"ConnecticutLeatherCompany".Itbecameahighlysuccessfultoycompanyinthe1980s,knownforitsmass-producedversionofCabbagePatchKids.Moreinformationavailableonhttp:///.

NewPracticalEnglish3（SecondEdition）TextRelatedInformationMarketingmixThemarketingmixisgenerallyacceptedastheuseandspecificationofthe6Psdescribingthestrategicpositionofaproductinthemarketplace.The6PsreferstoPlan,Pick,Price,Package,Promote,Proveasfollows:1.Planyourmarketingstrategy.2.Pickawaytomarket.3.Priceitright.4.Packageitprofessionally.5.Promoteyourproduct/service.6.Provethatitworks.Ifnot,makeitbetterorgobackto#1.NewPracticalEnglish3（SecondEdition）TextRelatedInformationAdvertisingThebestapproachtoadvertisingistothinkofitintermsofmediaandwhichmediawillbemosteffectiveinreachingyourtargetmarket.Thenyoucanmakedecisionsabouthowmuchofyourannualadvertisingbudgetyou'regoingtospendoneachmedium.Themostfrequently-usedadvertisingmethodsareasfollows:theInternettelevisionradionewspapersmagazinestelephonebooks/directoriesbillboardsbench/bus/subwayadsdirectmailNewPracticalEnglish3（SecondEdition）IntensiveStudyPassage1TextDifficultSentencesImportantWordsNewPracticalEnglish3（SecondEdition）PromotionMethodsAmarketingmanagercanchoosefromseveralpromotionmethods—personalselling,massselling,andsalespromotion.Personalselling—flexibilityisitsstrengthPersonalsellinginvolvesdirectface-to-facecommunicationbetweensellersandpotentialcustomers.Face-to-facesellingalsoprovidesimmediatefeedback—whichhelpssalespeopletoadapt.Salespeopleareincludedinmostmarketingmixes.Butpersonalsellingcanbeveryexpensive.Soit’softendesirabletocombinepersonalsellingwithmasssellingandsalespromotion.Massselling—reachingmillionsatapriceorevenfreeMasssellingiscommunicatingwithlargenumbersofpotentialcustomersatthesametime.It’slessflexiblethanpersonal

selling.ClickheretolistenNewPracticalEnglish3（SecondEdition）Advertisingisthemainformofmassselling.Advertisingisanypaidformofnonpersonalpresentationofideas,goods,orservicesbyanidentifiedsponsor.Itincludestheuseofsuchmediaasmagazines,newspapers,radioandTV,signs,anddirectmail.Whileadvertisingmustbepaidfor,anotherformofmassselling—publicity—is“free”.Publicityisanyunpaidformofnonpersonalpresentationofideas,goods,orservices.Ofcourse,publicitypeoplearepaid.Buttheytrytoattractattentiontothefirmanditsofferingswithouthavingtopaymediacosts.Forexample,bookpublisherstrytogetauthorsonTV“talkshows”becausethisgeneratesalotofinterest—andbooksales—atnocosttothepublisher.WhenColecointroduceditsCabbagePatchdolls,itheldpressClickheretolistenButwhenthetargetmarketislargeandscattered,masssellingcanbelessexpensive.NewPracticalEnglish3（SecondEdition）Ifafirmhasareallynewmessage,publicitymaybemoreeffectivethanadvertising.Trademagazines,forexample,maycarryarticlesfeaturingthenewsworthyproductsofregularadvertisers—inpartbecausetheyareregularadvertisers.Thefirm’spublicitypeoplewritethebasic“copy”andthentrytoconvincemagazineeditorstoprintit.Eachyear,magazinesprintphotosandstoriesaboutnewcars—andoftenthesourceoftheinformationistheautoproducers.Thispublicitymayevenraisemoreinterestthanthecompany’spaidadvertising.Aconsumermightnotpayanyattentiontoanad—butmightcarefullyreadalongmagazinestoryClickheretolistenpartiesforreportersandtheirchildren.Anumberofreporterswrote“humaninterest”storiesabouttheirkids“adopting”thecutedolls.Thosestoriespromptedmoremediaattention—andaverysuccessfulproductintroductionwithoutColecodoinganyintroductoryadvertising.NewPracticalEnglish3（SecondEdition）SomecompaniespreparevideotapesthataredesignedtogetfreepublicityfortheirproductsonTVnewsshows.Forexample,onevideo—distributedtoTVstationsatHalloween—discussedagovernmentrecommendationthatparentsusemakeupratherthanmasksforyoungchildren.ThestorywaseffectivelytiedtoanewmakeupproductforchildrenmadebyPAASProducts.Largefirmshavespecialiststohandlepublicity.Usuallythough,publicityistreatedasjustanotherkindofadvertising—anditoftenisn’tusedaseffectivelyasitcouldbe.Inmostfirms,publicitydeservesmuchmoreattentionthanitgetsnow.SalespromotiontriestosparkimmediateinterestSalespromotionreferstopromotionactivities—otherthanadvertising,publicity,andpersonalselling—thatstimulateinterest,Clickheretolistenwiththesameinformation.NewPracticalEnglish3（SecondEdition）trial,orpurchasebyfinalcustomersorothersinthechannel.Salespromotionmaybeaimedatconsumers,atmiddlemen,orevenatafirm’sownemployees.Examplesincludecoupons,samplesofconsumerproducts,specialsweepstakesandcontests,point-of-purchasematerials,anddisplaysattradeshows.It’shardtogeneralizeaboutsalespromotionbecauseitincludessuchawidevarietyofactivities.Butusuallyitsobjectiveistocomplementmasssellingandpersonalselling.ClickheretolistenNewPracticalEnglish3（SecondEdition）ImportantWordsspark

v.

--tomakesomeonefeelinterested,hopeful,etc.

引發興趣Whathesaidsparksourcuriosity.Thesebooksmainlydealwithtopicsthatsparkchildren'simaginations.ExamplesNewPracticalEnglish3（SecondEdition）ImportantWordsdeservev.

--tohaveearnedsomethingbygoodorbadactionsorbehavior應該得到

Peoplewhoaresenttoprisonfordrunk-drivinggetwhattheydeserve.Pauladeservesaspecialmentionforallthehelpshehasgivenus.ExamplesNewPracticalEnglish3（SecondEdition）ImportantWordsdistributev.

--tosharethingsamongagroupofpeople,especiallyinaplannedway;toexistindifferentpartsofanareaorgroup

分配；散布Clothesandblanketshavebeendistributedamongtherefugees.Thepopulationisdistributedinaveryunevenpattern.ExamplesNewPracticalEnglish3（SecondEdition）ImportantWordsadaptv.

--tograduallychangeinordertobesuccessfulinanewsituation使適應…

；改編Howdotheseinsectsadaptthemselvestonewenvironments?Theabilitytoadaptisadefiniteassetinthisjob.ExamplesNewPracticalEnglish3（SecondEdition）ImportantWordsadoptv.

--

totakesomeoneelse'schildintoyourhomeandlegallybecomeitsparent;tostarttodealwithorthinkaboutsomethinginaparticularway

收養；采用；接受Havingnochildrenoftheirowntheydecidedtoadoptanorphan.Thecourtswereaskedtoadoptamoreflexibleapproachtoyoungoffenders.ExamplesNewPracticalEnglish3（SecondEdition）ImportantWordsstimulatev.

--

toexcitetoactivityorgrowthortogreateractivity刺激；激勵

Theexhibitionstimulatedinterestintheartist'swork.Praisealwaysstimulateshimtofurtherefforts/tomakegreaterefforts.ExamplesNewPracticalEnglish3（SecondEdition）DifficultSentencesSalespeopleareincludedinmostmarketingmixes.Marketingmixesreferstotheuseandspecificationofthe6Psdescribingthestrategicpositionofaproductinthemarketplace.Translation大多數營銷組合都需要銷售人員。NewPracticalEnglish3（SecondEdition）DifficultSentencesExampleCreatingasuccessful

marketingmix

thatwillincreaseresultsoftentakesexperimentingandmarketresearch.Salespeopleareincludedinmostmarketingmixes.NewPracticalEnglish3（SecondEdition）DifficultSentencesButtheytrytoattractattentiontothefirmanditsofferings

withouthavingtopaymediacosts.

Itsofferingsrefersto“theproductsmanufacturedbythecompanyortheservicesprovidedbyit”.Translation但是，宣傳人員卻盡力將潛在顧客的注意力吸引到公司和其產品上而無需付媒體的費用。

Withoutisapreposition,andthat’swhy“having”isusedtofollowit.NewPracticalEnglish3（SecondEdition）DifficultSentencesExampleAcooltechniqueforstoppingthisproblemissimplytoplanwithoutcommittingyourselftodoinganything.

Buttheytrytoattractattentiontothefirmanditsofferings

withouthavingtopaymediacosts.

NewPracticalEnglish3（SecondEdition）DifficultSentencesTrademagazines,forexample,maycarryarticlesfeaturingthenewsworthyproductsofregularadvertisers—inpartbecausetheyareregularadvertisers.Featuring,servingas“whichfeatures”,means“showingaparticularthinginamagazine”.Translation例如，商業雜志可能登載廣告常客有報道價值的產品的專題報道——部分原因是因為他們是廣告常客。

Inpartmeans“partly”.Regularmeans“happeningordoingsomethingmanytimesandoftenatthesametime”.NewPracticalEnglish3（SecondEdition）DifficultSentencesExampleThosedays,shewasdeeplyinvolvedintothatexhibitionfeaturingpaintingsbycontemporaryartists.Trademagazines,forexample,maycarryarticlesfeaturingthenewsworthyproductsofregularadvertisers—inpartbecausetheyareregularadvertisers.NewPracticalEnglish3（SecondEdition）DifficultSentencesForexample,onevideo—distributedtoTVstationsatHalloween—discussedagovernmentrecommendationthatparentsusemakeupratherthanmasksforyoungchildren.Thisisasubjunctivesentence.Thatisusedtointroduceanobjectiveclause,inwhich“should”isomitted.Translation例如，一個視頻錄像——在萬圣節被分送到各電視臺——討論了政府推薦父母在萬圣節給小孩子使用化妝品而不是面具這一問題。Ratherthanmeans“insteadofsomeoneorsomethingelse”.NewPracticalEnglish3（SecondEdition）DifficultSentencesExampleThecommitteemadeanumberofrecommendationsthatsafetystandardsbeimprovedassoonaspossible.

Forexample,onevideo—distributedtoTVstationsatHalloween—discussedagovernmentrecommendationthatparentsusemakeupratherthanmasksforyoungchildren.NewPracticalEnglish3（SecondEdition）DifficultSentencesSalespromotionreferstopromotionactivities—otherthanadvertising,publicity,andpersonalselling—thatstimulateinterest,trial,orpurchasebyfinalcustomersorothersinthechannel.Otherthanmeans“apartfromaparticularpersonorthing”.Translation銷售推廣是指不包括廣告、宣傳和人員推銷在內的刺激銷售渠道中的最終顧客或者其他環節的興趣、試用或者購買的促銷活動。

Byisusedtoshowthepersonorthingthatdoessomethingormakessomethinghappen.NewPracticalEnglish3（SecondEdition）DifficultSentencesExampleHowcanyousaythatreligionisanythingotherthanawayofcontrollingpeople?

Salespromotionreferstopromotionactivities—otherthanadvertising,publicity,andpersonalselling—thatstimulateinterest,trial,orpurchasebyfinalcustomersorothersinthechannel.NewPracticalEnglish3（SecondEdition）PracticeReadandThinkReadandComplete

ReadandTranslateReadandsimulateNewPracticalEnglish3（SecondEdition）1 Comparedwithmasssellingandsalespromotion,personalsellingismore_________. aexpensive bflexible cimmediate deffective1 Comparedwithmasssellingandsalespromotion,personalsellingismore_________. aexpensive

bflexible cimmediate deffectiveEx.1 Choosethebestansweraccordingtothepassage.

NewPracticalEnglish3（SecondEdition）2 Whenthetargetmarketislargeandscattered,masssellingcanbe__________. amoreeffective bmoreimmediate cmoreflexible dlessexpensive

Ex.1 Choosethebestansweraccordingtothepassage.

2 Whenthetargetmarketislargeandscattered,masssellingcanbe__________. amoreeffective bmoreimmediate cmoreflexible

dlessexpensive

NewPracticalEnglish3（SecondEdition）3 WhichofthefollowingisNOTmentionedasaformofmediaforadvertising? aMagazines. bNewspapers. cSigns. dCoupons.Ex.1 Choosethebestansweraccordingtothepassage.

3 WhichofthefollowingisNOTmentionedasaformofmediaforadvertising? aMagazines. bNewspapers. cSigns.

dCoupons.NewPracticalEnglish3（SecondEdition）4 Ifyouaimatstimulatingcustomers’immediateinterest,thepromotionmethodsuggestedinthepassagemightbe_________. apersonalselling bmassselling csalespromotion dpublicityEx.1 Choosethebestansweraccordingtothepassage.

4 Ifyouaimatstimulatingcustomers’immediateinterest,thepromotionmethodsuggestedinthepassagemightbe_________. apersonalselling bmassselling

csalespromotion dpublicityNewPracticalEnglish3（SecondEdition）5 WhichofthefollowingpeopleareNOTthetargetofsalespromotion? aEmployers. bMiddlemen. cConsumers. dEmployees.Ex.1 Choosethebestansweraccordingtothepassage.

5 WhichofthefollowingpeopleareNOTthetargetofsalespromotion?

aEmployers. bMiddlemen. cConsumers. dEmployees.NewPracticalEnglish3（SecondEdition）Ex.2 Answerthefollowingquestionsaccordingtothepassage.

1 Intheauthor’sopinion,whyisface-to-facecommunicationbetweensellersandpotentialcustomersimportant?Becauseface-to-facesellingcanprovideimmediatefeedback—whichhelpssalespeopletoadapt.

2 Whatisthepurposeofthebookpublishers’tryingtogetauthorsonTV“talkshows”?Thepurposeistogeneratesalotofinterest—andbooksales—atnocosttothepublisher.NewPracticalEnglish3（SecondEdition）Ex.2 Answerthefollowingquestionsaccordingtothepassage.

3 WhydosomecompaniespreparevideotapesfortheTVnewsshows?Becausetheywanttogetfreepublicityfortheirproducts.4 Accordingtotheauthor,howcanpublicityraiseevenmoreinterestthanthecompany’spaidadvertising?Hebelievedthataconsumermightnotpayanyattentiontoanad—butmightcarefullyreadalongmagazinestorywiththesameinformation.

NewPracticalEnglish3（SecondEdition）Ex.2 Answerthefollowingquestionsaccordingtothepassage.

Publicityisaverycheap(evenfreeofcharge)promotionmethod,anditmightbemoreeffectivethanpaidadvertising.

5Whydoestheauthorsuggestthatpublicitydeservemuchmoreattentionthanitgetsnow?NewPracticalEnglish3（SecondEdition）Ex.3 Fillintheblankswiththewordsorexpressionsgivenbelow,changingtheformifnecessary.

1 AfteranexcitingtourtoBeijing,wecamehometofindourbelongings________abouttheroom.scattered

2 Iwasonce________Isawyouthere,butnowIbelievethatitmusthavebeensomeoneelse.convinced

feedback target convince objective generate presentation flexible identify prompt scatterNewPracticalEnglish3（SecondEdition）3 Thishatredwas________byracialprejudice,skincolordiscriminationandjudgment.generated

4 Thespeakerwasratherhesitantandhadtobe________mptedEx.3 Fillintheblankswiththewordsorexpressionsgivenbelow,changingtheformifnecessary.

feedback target convince objective generate presentation flexible identify prompt scatterNewPracticalEnglish3（SecondEdition）5 Ifoundithardto________withanyofthecharactersinthefilm.identify

6 A________workscheduleisanalternativetothetraditionalworkweek,whichallowsemployeestovarytheirarrivaland/ordeparturetime.flexible

Ex.3 Fillintheblankswiththewordsorexpressionsgivenbelow,changingtheformifnecessary.

feedback target convince objective generate presentation flexible identify prompt scatterNewPracticalEnglish3（SecondEdition）7 Weneedmore________fromthefinalconsumersinordertoimproveourgoodsandsaleservices.feedback

8 Eversinceitwaspublished,thisnewspaperhasbeenmaintainingagoodbalanceinits________ofdifferentopinions.presentation

Ex.3 Fillintheblankswiththewordsorexpressionsgivenbelow,changingtheformifnecessary.

feedback target convince objective generate presentation flexible identify prompt scatterNewPracticalEnglish3（SecondEdition）9 ________costingisasimpleprocessthatcanhavesignificantimpactontheprofitabilityofmanybusinesses.Target

10 Rightnow,theultimate________ofallpeace-lovingpeopleistheremovalofallnuclearweapons.objective

Ex.3 Fillintheblankswiththewordsorexpressionsgivenbelow,changingtheformifnecessary.

feedback target convince objective generate presentation flexible identify prompt scatterNewPracticalEnglish3（SecondEdition）Promotionsmanagerssupervisestaffofpromotionspecialists.Thesemanagers1________promotionprogramsthat2________advertisingwithpurchasepromotiontoincreasesales.Inaneffortto3________closercontactwithconsumers,promotionprogramsmayusedirectmail,televisionorradioadvertising,catalogs,exhibits,insertsinnewspapers,orwebsites,andspecial4________.Theymayencouragepeopleto5________byusingdiscounts,samples,gifts,coupons,andcontests.Awiderangeofeducational6__________issuitablefor purchase backgrounds candidate vital events establish occupations communicate combine directEx.4 Completethefollowingpassagebyfillinginthemissingwords.direct

combine

establish

events

purchase

background

NewPracticalEnglish3（SecondEdition）entry

intopromotionjobs,butmanyemployerspreferthosewithexperienceinrelated7____________plusabroadliberalartsbackground.Coursesinmanagementwhilethe8________isinschoolarehighlyrecommended.Computerskillsare9________becausemarketing,productpromotion,andadvertisingontheInternetareincreasinglycommon.Also,theabilityto10_____________inaforeignlanguagemayopenupemploymentopportunitiesinmanyrapidlygrowingareasaroundthecountry,especiallycitieswithlargeSpanish-speakingpopulations.Ex.4 Completethefollowingpassagebyfillinginthemissingwords.occupations

candidate

vital

communicate purchase backgrounds candidate vital events establish occupations communicate combine directNewPracticalEnglish3（SecondEdition）Ex.5 TranslatethefollowingsentencesintoEnglish,usingthewordsorphrasesgiveninthebrackets.

1 她一家商店一家商店地看，最后以她能付出的價格買了她所需要的東西。(ataprice)

。afford Sheshoppedaroundtillshegotwhatshewantedatapriceshecouldafford

.NewPracticalEnglish3（SecondEdition）除了向我要東西，他從不跟我說話。(otherthan) Heneverspeakstomeotherthantoaskforsomething.Ex.5 TranslatethefollowingsentencesintoEnglish,usingthewordsorphrasesgiveninthebrackets.

NewPracticalEnglish3（SecondEdition）3 你永遠應該以搞好你的工作為目的。(aimat)do…well Youshouldalwaysaimatdoingyourjobwell.Ex.5 TranslatethefollowingsentencesintoEnglish,usingthewordsorphrasesgiveninthebrackets.

NewPracticalEnglish3（SecondEdition）4 幾個星期來她一直呆在家中照顧有病的父親。(betiedto)invalid Shehasbeentiedtothehouseforweekslookingafterherinvalidfather.Ex.5 TranslatethefollowingsentencesintoEnglish,usingthewordsorphrasesgiveninthebrackets.

NewPracticalEnglish3（SecondEdition）5 修建這條路是為了緩解交通擁擠。(bedesignedto)relieveTheroutewasdesignedtorelievetrafficcongestion.Ex.5 TranslatethefollowingsentencesintoEnglish,usingthewordsorphrasesgiveninthebrackets.

NewPracticalEnglish3（SecondEdition）6 社會是由形形色色的人組成的。有些人很好，有些人很壞，也有些人介乎兩者之間。(awidevarietyof)inbetweenSocietyismadeupofavarietyofpeople;somearegood,others(are)bad,andstillothers(are)inbetween.Ex.5 TranslatethefollowingsentencesintoEnglish,usingthewordsorphrasesgiveninthebrackets.

NewPracticalEnglish3（SecondEdition）Ex.6 PayattentiontotheitalicizedpartsintheEnglishsentencesandtranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsentence.1 Whileadvertisingmustbepaidfor,anotherformofmassselling—publicity—is“free”. Wemustraiseourstudents’awarenessthatsomepeoplewastefoodwhileothershaven'tenough.

兒子在家看DVD而父母卻在田里辛勤勞作。 你喜歡體育，而我更喜歡音樂。

Reference

The

son

was

watching

DVD

at

home，while

the

parents

were

working

in

the

fields.You

like

sports,

while

I

prefer

music.NowyoutryNewPracticalEnglish3（SecondEdition）2 Amarketingmanagercanchoosefromseveralpromotionmethods—personalselling,massselling,andsalespromotion. Aftergazingatthewaterfalls,youcanchoosefromotheradventures,whichallpromiseanadrenalinerush.

在配偶的收入基礎上納稅者可以選擇下列三種方式計算應付的稅額。 可供選擇的CD版本太多了，我不知道哪一個版本更好。

Reference

Thefollowingarethreewaysataxpayermaychoosefromtocalculatethetaxdueonhis/herspouse’ssalary.TherearesomanydifferentCDversionstochoosefromandIhavenoideawhichisthebest.NowyoutryEx.6 PayattentiontotheitalicizedpartsintheEnglishsentencesandtranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsentence.NewPracticalEnglish3（SecondEdition）3 Buttheytrytoattractattentiontothefirmanditsofferingswithouthavingtopaymediacosts. Thosestoriespromptedmoremediaattention—andaverysuccessfulproductintroductionwithoutColecodoinganyintroductoryadvertising. 老人過去常常坐在寧靜的公園里的一條長椅上，看著其他的人，一坐就是數個小時，什么也不干，也不和任何人交談。 研究者在沒有檢驗任何其他因素的情況下得出結論，認為喝茶有益健康。

Reference

Theoldmanwouldsitonabenchinthequietparkandlookatothersforhourswithoutdoinganythingortalkingtoanybody.Theresearchershaveconcludedthatdrinkingteadoesgoodtothehealthofpeoplewithoutexamininganyotherfactors.

NowyoutryEx.6 PayattentiontotheitalicizedpartsintheEnglishsentencesandtranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsentence.NewPracticalEnglish3（SecondEdition）4 Forexample,onevideo—distributedtoTVstationsatHalloween—discussedagovernmentrecommendationthatparentsusemakeupratherthanmasksforyoungchildren. InChina,itisimportanttoinvestineducationratherthan(to)increasepersonalwages.

在這樣緊急的情況下，投資的重點應該是機器而不是建筑。 我做事總喜歡趕早而不愿意把事情拖到最后。

Reference

Insuchanurgentsituation,thefocusofourinvestmentshouldbeonnewmachineryratherthanbuilding.Ialwayspreferstartingearly,ratherthanleavingeverythingtothelastminute.NowyoutryEx.6 PayattentiontotheitalicizedpartsintheEnglishsentencesandtranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsentence.NewPracticalEnglish3（SecondEdition）5 Salespromotionreferstopromotionactivities—otherthanadvertising,publicity,andpersonalselling—thatstimulateinterest,trial,orpurchasebyfinalcustomersorothersinthechannel. Thereareseveralcommunicationmeansotherthanfaxinmycompany.今晚的電視沒什么看的，都是些垃圾節目。因為橋上個月坍塌了，你只能游泳過河了。

Reference

There'snothingonTVtonight,otherthanrubbish.Becausethebridgecollapsedlastmonth,youcan’tgetacrossotherthanbyswimming.NowyoutryEx.6 PayattentiontotheitalicizedpartsintheEnglishsentencesandtranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsentence.NewPracticalEnglish3（SecondEdition）PassageIIRelatedInformationIntensiveStudyPracticeNewPracticalEnglish3（SecondEdition）TextRelatedInformationChineseExportCommoditiesFair

ChineseExportCommoditiesFair,alsocalledCantonFair,isheldtwiceayearinSpringandAutumn.ItisChina'slargesttradefairofthehighestlevel,ofthemostcompletevarietieswiththelargestattendanceandbusinessturnover.Preservingitstraditions,theFairisacomprehensiveandmulti-functionaleventofinternationalimportance.NewPracticalEnglish3（SecondEdition）TextRelatedInformationChinaHI-TechFair

ChinaHI-TechFairisChina'spremierinternationalexhibitionforthehightechsectors.Supportedbyanumberofgovernmentministries,theFairwillhavehundredsofWesterncompaniesandthousandsofdomesticcompaniesexhibitingtheirproductsandhigh-techrelatedservicesinShenzhen,China'snewhubofhightechindustries，locatednexttoHongKong.Asameasureofitspastsuccessandpopularity,itsOverseasExhibitionareahasalreadybeenover-subscribed.NewPracticalEnglish3（SecondEdition）TextRelatedInformationAirShow,China

TheChinaInternationalAviation&AerospaceExhibition(AirShowChina)istheonlyinternationalaerospaceexhibitioninChinathatisapprovedbytheChinesegovernment.Theshowfeaturesfull-sizedisplays,tradediscussions,technicalexchanges,andflyingdemonstrations.TheshowislocatedinZhuhai,establishingitselfasanimportantplatformfortechnicalexchangeandcommercialcooperationbetweentheChineseandforeignaerospacecommunities.NewPracticalEnglish3（SecondEdition）IntensiveStudyPassage2TextDifficultSentencesImportantWordsNewPracticalEnglish3（SecondEdition）Chinalovesexhibitions.Exhibitionsprovidepeoplewithachancetoseewhatisavailable,andperhapsmoreimportantly,whatmaybeavailable.ThePCWorldExpositioninBeijingheldinearlySeptemberwasanexcellentexampleonhowyoucaneffectivelyuseyourtimewhenvisitinganexhibition.Theshowwa