經(jīng)貿(mào)英語文章選讀Unit11Tradefairs經(jīng)貿(mào)英語文章選讀Unit11Tradefairs1CONTENTS

introduction

TextA12TextB3SupplementingReading41CONTENTSintroductionT2TextAChinaopensbiannuallargetradefairwithhopedespitefinancialcrisisTextA3導(dǎo)讀：展銷會是為了展示產(chǎn)品和技術(shù)、拓展渠道、促進銷售、傳播品牌而進行的一種宣傳活動。商品交易會,全稱：中國進出口商品交易會。中國進出口商品交易會由48個交易團組成，有數(shù)千家資信良好、實力雄厚的外貿(mào)公司、生產(chǎn)企業(yè)、科研院所、外商投資/獨資企業(yè)、私營企業(yè)參展。中國進出口商品交易會貿(mào)易方式靈活多樣，除傳統(tǒng)的看樣成交外，還舉辦網(wǎng)上交易會。廣交會以出口貿(mào)易為主，也做進口生意，還可以開展多種形式的經(jīng)濟技術(shù)合作與交流，以及商檢、保險、運輸、廣告、咨詢等業(yè)務(wù)活動。來自世界各地的客商云集廣州，互通商情，增進友誼導(dǎo)讀：展銷會是為了展示產(chǎn)品和技術(shù)、拓展渠道、促進銷售、傳播品4經(jīng)貿(mào)英語文章選讀Unit-11-Trade-fairs課件5經(jīng)貿(mào)英語文章選讀Unit-11-Trade-fairs課件6Words＆Expressions:biannual[bai'?nju?l]

adj.一年兩次的2.backdrop['b?k,dr?p]

n.背景；背景幕；交流聲3.

barometer[b?'r?mit?]

n.氣壓計；睛雨表；顯示變化的事物4.turmoil['t?:m?il]

n.混亂，騷動5.downturn['daunt?:n]

n.衰退（經(jīng)濟方面）；低迷時期6.pump[p?mp]

vt.打氣；用抽水機抽…n.泵，抽水機；打氣筒vi.抽水7.offset[,?f'set,,?:-,'?fset,'?:-]

n.抵消，補償；平版印刷；支管vt.抵消；彌補；用平版印刷術(shù)印刷vi.裝支管Words＆Expressions:78.toughness['t?fnis]

n.韌性；強健；有粘性9.display[,dis'plei]

n.顯示；炫耀vt.顯示；表現(xiàn)；陳列vi.作炫耀行為adj.展覽的；陳列用的10.exertion[iɡ'z?:??n]

n.發(fā)揮；運用；努力11.garner['ɡɑ:n?]

vt.獲得；儲存；把…儲入谷倉n.谷倉12.rebate['ri:beit,ri'beit]

vt.減少；打折扣vi.退還部分付款，打折扣n.折扣13.surmount[s?:'maunt]

vt.克服，越過；戰(zhàn)勝14.boost[bu:st]

vt.促進；增加；支援vi.宣揚；偷竊n.推動；幫助；宣揚8.toughness['t?fnis]n.韌性815.domestic[d?u'mestik]

adj.國內(nèi)的；家庭的；馴養(yǎng)的；一心只管家務(wù)的16.foodstuff['fudst?f]

n.食品，食物；糧食，食料15.domestic[d?u'mestik]ad9Notes:Tradefair:Atradefair(tradeshoworexpo)isanexhibitionorganizedsothatcompaniesinaspecificindustrycanshowcaseanddemonstratetheirlatestproducts,service,studyactivitiesofrivalsandexaminerecentmarkettrendsandopportunities.Incontrasttoconsumerfairs,onlysometradefairsareopentothepublic,whileotherscanonlybeattendedbycompanyrepresentatives(membersofthetrade,fessionals)andmembersofthepress,thereforetradeshowsareclassifiedaseither"Public"or"TradeOnly".Notes:10ASEAN:TheAssociationofSoutheastAsianNations,commonlyabbreviatedASEANinEnglish,theofficiallanguageofthebloc),isageo-politicalandeconomicorganizationof10countrieslocatedinSoutheastAsia,whichwasformedon8August1967byIndonesia,Malaysia,thePhilippines,SingaporeandThailand.ASEAN:TheAssociationofSout11Exercises:Ⅰ.VocabularyFillintheblankswiththemostsuitablewords.Changetheformwhennecessary.

biannual,domestic,boost,exertion,display,surmount,rebate,average,exhibite,offsetExercises:121.First,implementingamoreactivefinancialpolicytofurtherexpand_____demand.2.Hemust______thesepropositions;thenheseestheworldrightly.3.Skinmaybehotanddry,althoughinheatstrokecausedby______,theskinisusuallymoist.4.Inbasketball,he______hissmallsizebyhisclevernessandspeed.5.ThesetwoexhibitionswiththecooperationofChinaInternational_______Center.1.First,implementingamore136.Departmentstores______theirgoodsinthewindows.7.Theaidpackagewillincludesupportfortradefinancing,helpforbanks,anda______forinfrastructureprojects.8.On______,Ispend100onbookseachmonth.9.Hemust______thesepropositions;thenheseestheworldrightly.10.Officialslastmonthdownplayedhischancesofmakingthe______trackandfieldworldchampionshipsinAugust.6.Departmentstores______the14KeysUnit11TextAⅠ.1.domestic2.surmount3.exertion4.offsets5.Exhibition6.display7.boost8.average9.surmount10.biannualKeys15Ⅱ.TranslatethefollowingsentencesintoChinese.1.Inthisregardfromthemanagementcompany,isthepressureonthedomesticmarket.2.ThesetwoexhibitionswiththecooperationofChinaInternationalExhibitionCenter.3.Energyisthepowerthatdriveseveryhumanbeing.Itisnotlostbyexertionbutmaintainedbyit,foritisafacultyofthepsyche.Ⅱ.Translatethefollowingsen164.You'llneedthecreativityandingenuityyoudevelopinallyourclassestobuildnewcompaniesthatwillcreatenewjobsandboostoureconomy.5.Aftersevenyearsofnegotiations,theministershopetoconcludeanagreement,whichwillmaketradefairerandboosteconomicgⅢ.Exploringquestions:Pleasefindmoreinformationabout“tradefairs”fromTV，newspapersandtheinternet.4.You'llneedthecreativity17Ⅱ.1.這一方面來自管理公司的壓力，一方面則是國內(nèi)市場上的壓力。2.這兩個展覽都是和中國國際展覽中心合作的。3.每個人都是被能量所驅(qū)動的。運用能量不會使它衰竭，反而能讓它保持，因為它是一種精神的力量。4.你們需要從各類課程中所發(fā)展出來的創(chuàng)造力和獨創(chuàng)性，來創(chuàng)建可以增加就業(yè)機會和推動經(jīng)濟成長的新公司。5.經(jīng)過長達七年的艱苦談判，這些部長們都希望最后達成協(xié)議，促進公平貿(mào)易，推動經(jīng)濟增長。Ⅱ.18TextBGuangzhouTradeFair導(dǎo)讀：廣交會，創(chuàng)辦于1957年春季，每年春秋兩季在廣州舉辦，迄今已有五十余年歷史，是中國目前歷史最長、層次最高、規(guī)模最大、商品種類最全、到會客商最多、成交效果最好的綜合性國際貿(mào)易盛會。自2007年4月第101屆起，廣交會更名為“中國進出口商品交易會”。TextB19Initiatedinthe1950s,theChinaExportFair,asitwasformerlycalled,isalsoknownastheGuangzhouFair,orCantonFair.Sinceitsfounding,theeventhasbeenheldinGuangzhoutwiceayearinspringandautumn.Itisreputedtobethenumber-onetradefairinChinabecauseitisthelargestandhighest-gradeeventwiththelongesthistoryandthemostcommoditiestradedamongallsucheventsheldinthecountry.

Initiatedinthe1950s,theCh20Words＆Expressions:1.accelerate[?k'sel?reit]

vt.使……加快；使……增速vi.加速；促進；增加2.commodity[k?'m?diti]

n.商品，貨物；日用品3.repute[ri'pju:t]

n.名譽；聲望vt.名譽；認為；把…稱為4.despite[di'spait]

prep.盡管，不管n.輕視；憎恨；侮辱5.launch[l?:nt?,lɑ:nt?]

vt.發(fā)射（導(dǎo)彈、火箭等）；發(fā)起，發(fā)動；使…下水vi.開始；下水；起飛n.發(fā)射；發(fā)行，投放市場；下水；汽艇Words＆Expressions:216.enormously[i'n?:m?sli]

adv.巨大地，龐大地；非常地，在極大程度上7.preferential[,pref?'ren??l]

adj.優(yōu)先的；選擇的；特惠的；先取的8.enterprise['ent?praiz]

n.企業(yè)；事業(yè)；進取心；事業(yè)心9.intensify[in'tensifai]

vi.增強，強化；變激烈vt.使加強，使強化；使變激烈10.negotiation[ni,ɡ?u?i'ei??n,-si-]

n.談判；轉(zhuǎn)讓；[口語]順利的通過11.competitiveness[k?m'petitivnis]

n.競爭力，好競爭12.registration[,red?i'strei??n]

n.登記；注冊；掛號6.enormously[i'n?:m?sli]a2213.innovation[,in?u'vei??n]

n.創(chuàng)新，革新；新方法14.sponsor['sp?ns?]

n.贊助者；主辦者；保證人vt.贊助；發(fā)起15.municipal[mju:'nisip?l]

adj.市政的，市的；地方自治的16.gear[ɡi?]

n.齒輪；裝置，工具；傳動裝置vi.適合；搭上齒輪；開始工作vt.開動；搭上齒輪；使……適合；使……準備好adj.好極了17.cooperative[k?u'?p?r?tiv]

adj.合作的；合作社的n.合作社18.intellectual[,int?'lektju?l,-t?u?l]

adj.智力的；聰明的；理智的n.知識分子；憑理智做事者13.innovation[,in?u'vei??n23ExercisesⅠ.Matchthewordsontheleftwiththeirmeaningsontheright.AcceleratelackofrespectaccompaniedbyafeelingofintensedislikeDespiteajointlyownedcommercialenterpriseCooperativeextremelyIntellectualmovefaster

EnormouslyoforrelatingtotheintellectExercises24Ⅲ.OmittedUnit11TextBⅠ.AcceleratelackofrespectaccompaniedbyafeelingofintensedislikeDespiteajointlyownedcommercialenterpriseCooperativeextremelyIntellectualmovefasterEnormouslyoforrelatingtotheintellectⅢ.Omitted25Ⅱ.TranslatethefollowingsentencesintoChinese.1.Forthispurpose,Chinawillencourageinnovationtoacceleratetheprocessofcommercialization,industrializationandinternationalization.2.Officialssaytheywillintensifyhealthscreeningmeasuresatairportsandports.Ⅱ.Translatethefollowingsen263.Ifthecooperativeprogramsunderoperationarefinished,anypartyshallnotifytheotherparty30daysinadvancewithoutanyreasontoterminatethecooperation.4.HeindicatedthatMicrosoftalreadyenormouslyenhancedthesearchresultdegreeofcorrelation,butMicrosoftalsohasmanyworktodo.5.Theworldeconomy,politics,cultureandsocietywillchangegreatlyafterthefinancialcrisis.3.Ifthecooperativeprograms27Ⅱ.1.為此，中國將鼓勵創(chuàng)新，加快商業(yè)化、工業(yè)化和國際化的進程。2.官員說，他們將加強在機場和港口的健康檢查措施。3.如雙方?jīng)]有未完成的合作項目正在操作，則合作的任何一方如需終止合作，需提前30天通知對方，而不需要任何理由。4.他表示，微軟已經(jīng)極大地提高了搜索結(jié)果的相關(guān)度，但微軟還有許多工作要做。5.金融危機之后，世界經(jīng)濟、政治、文化、社會都將發(fā)生重大的變化。Ⅱ.28SupplementaryReadingChinaupgradesUrumqitradefair,eyesbroaderEurasiaprosperitySupplementaryReading29

Thankyou！Thankyou！30經(jīng)貿(mào)英語文章選讀Unit11Tradefairs經(jīng)貿(mào)英語文章選讀Unit11Tradefairs31CONTENTS

introduction

TextA12TextB3SupplementingReading41CONTENTSintroductionT32TextAChinaopensbiannuallargetradefairwithhopedespitefinancialcrisisTextA33導(dǎo)讀：展銷會是為了展示產(chǎn)品和技術(shù)、拓展渠道、促進銷售、傳播品牌而進行的一種宣傳活動。商品交易會,全稱：中國進出口商品交易會。中國進出口商品交易會由48個交易團組成，有數(shù)千家資信良好、實力雄厚的外貿(mào)公司、生產(chǎn)企業(yè)、科研院所、外商投資/獨資企業(yè)、私營企業(yè)參展。中國進出口商品交易會貿(mào)易方式靈活多樣，除傳統(tǒng)的看樣成交外，還舉辦網(wǎng)上交易會。廣交會以出口貿(mào)易為主，也做進口生意，還可以開展多種形式的經(jīng)濟技術(shù)合作與交流，以及商檢、保險、運輸、廣告、咨詢等業(yè)務(wù)活動。來自世界各地的客商云集廣州，互通商情，增進友誼導(dǎo)讀：展銷會是為了展示產(chǎn)品和技術(shù)、拓展渠道、促進銷售、傳播品34經(jīng)貿(mào)英語文章選讀Unit-11-Trade-fairs課件35經(jīng)貿(mào)英語文章選讀Unit-11-Trade-fairs課件36Words＆Expressions:biannual[bai'?nju?l]

adj.一年兩次的2.backdrop['b?k,dr?p]

n.背景；背景幕；交流聲3.

barometer[b?'r?mit?]

n.氣壓計；睛雨表；顯示變化的事物4.turmoil['t?:m?il]

n.混亂，騷動5.downturn['daunt?:n]

n.衰退（經(jīng)濟方面）；低迷時期6.pump[p?mp]

vt.打氣；用抽水機抽…n.泵，抽水機；打氣筒vi.抽水7.offset[,?f'set,,?:-,'?fset,'?:-]

n.抵消，補償；平版印刷；支管vt.抵消；彌補；用平版印刷術(shù)印刷vi.裝支管Words＆Expressions:378.toughness['t?fnis]

n.韌性；強??；有粘性9.display[,dis'plei]

n.顯示；炫耀vt.顯示；表現(xiàn)；陳列vi.作炫耀行為adj.展覽的；陳列用的10.exertion[iɡ'z?:??n]

n.發(fā)揮；運用；努力11.garner['ɡɑ:n?]

vt.獲得；儲存；把…儲入谷倉n.谷倉12.rebate['ri:beit,ri'beit]

vt.減少；打折扣vi.退還部分付款，打折扣n.折扣13.surmount[s?:'maunt]

vt.克服，越過；戰(zhàn)勝14.boost[bu:st]

vt.促進；增加；支援vi.宣揚；偷竊n.推動；幫助；宣揚8.toughness['t?fnis]n.韌性3815.domestic[d?u'mestik]

adj.國內(nèi)的；家庭的；馴養(yǎng)的；一心只管家務(wù)的16.foodstuff['fudst?f]

n.食品，食物；糧食，食料15.domestic[d?u'mestik]ad39Notes:Tradefair:Atradefair(tradeshoworexpo)isanexhibitionorganizedsothatcompaniesinaspecificindustrycanshowcaseanddemonstratetheirlatestproducts,service,studyactivitiesofrivalsandexaminerecentmarkettrendsandopportunities.Incontrasttoconsumerfairs,onlysometradefairsareopentothepublic,whileotherscanonlybeattendedbycompanyrepresentatives(membersofthetrade,fessionals)andmembersofthepress,thereforetradeshowsareclassifiedaseither"Public"or"TradeOnly".Notes:40ASEAN:TheAssociationofSoutheastAsianNations,commonlyabbreviatedASEANinEnglish,theofficiallanguageofthebloc),isageo-politicalandeconomicorganizationof10countrieslocatedinSoutheastAsia,whichwasformedon8August1967byIndonesia,Malaysia,thePhilippines,SingaporeandThailand.ASEAN:TheAssociationofSout41Exercises:Ⅰ.VocabularyFillintheblankswiththemostsuitablewords.Changetheformwhennecessary.

biannual,domestic,boost,exertion,display,surmount,rebate,average,exhibite,offsetExercises:421.First,implementingamoreactivefinancialpolicytofurtherexpand_____demand.2.Hemust______thesepropositions;thenheseestheworldrightly.3.Skinmaybehotanddry,althoughinheatstrokecausedby______,theskinisusuallymoist.4.Inbasketball,he______hissmallsizebyhisclevernessandspeed.5.ThesetwoexhibitionswiththecooperationofChinaInternational_______Center.1.First,implementingamore436.Departmentstores______theirgoodsinthewindows.7.Theaidpackagewillincludesupportfortradefinancing,helpforbanks,anda______forinfrastructureprojects.8.On______,Ispend100onbookseachmonth.9.Hemust______thesepropositions;thenheseestheworldrightly.10.Officialslastmonthdownplayedhischancesofmakingthe______trackandfieldworldchampionshipsinAugust.6.Departmentstores______the44KeysUnit11TextAⅠ.1.domestic2.surmount3.exertion4.offsets5.Exhibition6.display7.boost8.average9.surmount10.biannualKeys45Ⅱ.TranslatethefollowingsentencesintoChinese.1.Inthisregardfromthemanagementcompany,isthepressureonthedomesticmarket.2.ThesetwoexhibitionswiththecooperationofChinaInternationalExhibitionCenter.3.Energyisthepowerthatdriveseveryhumanbeing.Itisnotlostbyexertionbutmaintainedbyit,foritisafacultyofthepsyche.Ⅱ.Translatethefollowingsen464.You'llneedthecreativityandingenuityyoudevelopinallyourclassestobuildnewcompaniesthatwillcreatenewjobsandboostoureconomy.5.Aftersevenyearsofnegotiations,theministershopetoconcludeanagreement,whichwillmaketradefairerandboosteconomicgⅢ.Exploringquestions:Pleasefindmoreinformationabout“tradefairs”fromTV，newspapersandtheinternet.4.You'llneedthecreativity47Ⅱ.1.這一方面來自管理公司的壓力，一方面則是國內(nèi)市場上的壓力。2.這兩個展覽都是和中國國際展覽中心合作的。3.每個人都是被能量所驅(qū)動的。運用能量不會使它衰竭，反而能讓它保持，因為它是一種精神的力量。4.你們需要從各類課程中所發(fā)展出來的創(chuàng)造力和獨創(chuàng)性，來創(chuàng)建可以增加就業(yè)機會和推動經(jīng)濟成長的新公司。5.經(jīng)過長達七年的艱苦談判，這些部長們都希望最后達成協(xié)議，促進公平貿(mào)易，推動經(jīng)濟增長。Ⅱ.48TextBGuangzhouTradeFair導(dǎo)讀：廣交會，創(chuàng)辦于1957年春季，每年春秋兩季在廣州舉辦，迄今已有五十余年歷史，是中國目前歷史最長、層次最高、規(guī)模最大、商品種類最全、到會客商最多、成交效果最好的綜合性國際貿(mào)易盛會。自2007年4月第101屆起，廣交會更名為“中國進出口商品交易會”。TextB49Initiatedinthe1950s,theChinaExportFair,asitwasformerlycalled,isalsoknownastheGuangzhouFair,orCantonFair.Sinceitsfounding,theeventhasbeenheldinGuangzhoutwiceayearinspringandautumn.Itisreputedtobethenumber-onetradefairinChinabecauseitisthelargestandhighest-gradeeventwiththelongesthistoryandthemostcommoditiestradedamongallsucheventsheldinthecountry.

Initiatedinthe1950s,theCh50Words＆Expressions:1.accelerate[?k'sel?reit]

vt.使……加快；使……增速vi.加速；促進；增加2.commodity[k?'m?diti]

n.商品，貨物；日用品3.repute[ri'pju:t]

n.名譽；聲望vt.名譽；認為；把…稱為4.despite[di'spait]

prep.盡管，不管n.輕視；憎恨；侮辱5.launch[l?:nt?,lɑ:nt?]

vt.發(fā)射（導(dǎo)彈、火箭等）；發(fā)起，發(fā)動；使…下水vi.開始；下水；起飛n.發(fā)射；發(fā)行，投放市場；下水；汽艇Words＆Expressions:516.enormously[i'n?:m?sli]

adv.巨大地，龐大地；非常地，在極大程度上7.preferential[,pref?'ren??l]

adj.優(yōu)先的；選擇的；特惠的；先取的8.enterprise['ent?praiz]

n.企業(yè)；事業(yè)；進取心；事業(yè)心9.intensify[in'tensifai]

vi.增強，強化；變激烈vt.使加強，使強化；使變激烈10.negotiation[ni,ɡ?u?i'ei??n,-si-]

n.談判；轉(zhuǎn)讓；[口語]順利的通過11.competitiveness[k?m'petitivnis]

n.競爭力，好競爭12.registration[,red?i'strei??n]

n.登記；注冊；掛號6.enormously[i'n?:m?sli]a5213.innovation[,in?u'vei??n]

n.創(chuàng)新，革新；新方法14.sponsor['sp?ns?]

n.贊助者；主辦者；保證人vt.贊助；發(fā)起15.municipal[mju:'nisip?l]

adj.市政的，市的；地方自治的16.gear[ɡi?]

n.齒輪；裝置，工具；傳動裝置vi.適合；搭上齒輪；開始工作vt.開動；搭上齒輪；使……適合；使……準備好adj.好極了17.cooperative[k?u'?p?r?tiv]

adj.合作的；合作社的n.合作社18.intellectual[,int?'lektju?l,-t?u?l]

adj.智力的；聰明的；理智的n.知識分子；憑理智做事者13.innovation[,in?u'vei??n53ExercisesⅠ.Matchthewordsontheleftwiththeirmeaningsontheright.Acceleratelackofres