1、物流英語2015年8月授課方式課堂講授課堂討論、PPT分組展示考核與成績平時成績40；期末考試60考核方式：平時表現、作業+期末閉卷考試Chapter one Introduction of Logistics Text 1: Logistics : what it is Text 2: Activities in the logistical SystemSupplementary reading: Career in Logistics Learning objectiveTo understand the definition of logistics To Understand a s

2、imple logistics contractTo learn the activities in logistics systemTo know about logistics career Text One: Logistics : what it is Key terms Logistics 物流 definition of logistics 物流的定義Council of Logistics Management (CLM) 物流管理flow and storage of goods 物品的流動和存儲plan, implement and control 計劃，實行和控制custo

3、mer requirements 客戶需求what is logistics?Definition provided by CSCM (Council of Supply Chain Management Professionals )logistics is the process of planning, implementing and controlling the efficient, effective flow and storage of goods, services and related information from point of origin to point

4、of consumption for the purpose of meeting customer requirements. Analysis of logistics definition logistics is a process of “plan, implement, and control.”That meanslogistics should be involved in all three activities, planning, implementing ,controllingnot just one or two Analysis of logistics defi

5、nition (cont)Definition also refers to “efficient and effective flow and storage”. Question: what is the differences between these two words “efficient” and “effective”? Analysis of logistics definition (cont)The definition also indicates that logistics involves the flow and storage of “goods, servi

6、ces, and related information.” That means- logistics is as much about the flow and storage of information as it is about the flow and storage of goods. Advances in information technology make it increasingly easyand less costlyfor companies to obtain important information to make logistical decision

7、. Analysis of logistics definition (cont)Finally, the definition indicates that the purpose of logistics is to meet customer requirements. This implies that logistics strategies and plans should be based upon customer wants and needs. Notes:1. Logistics is a hot topic in China and the whole world. A

8、lthough it is anything but a newborn baby, lots of people still have limited awareness of, and knowledge about logistics. 物流是一個中國乃至全世界的熱門話題。雖然它已經不是一個新生事物了，但是不少人對物流的認識仍然有限。be aware of something：意識到Example: John has been aware of having done something wrong. 約翰已意識到自己做錯了事情。2. To avoid potential misunde

9、rstanding about the meaning of logistics, this book adopts the current definition provided by the Council of Supply Chain Management Professionals (CSCMP) one of the worlds most prominent organizations for logistics professionals. 為了避免可能發生的對物流含義的誤解，本書采用美國供應鏈管理專業協會（前身為美國物流管理協會）目前的定義，該協會是全世界物流專業領域中最著名

10、的組織。to avoid something (doing something) 避免，避開Example: She tried to avoid answering my questions. 她試圖避而不答我的問題。3. Logistics is the process of planning, implementing and controlling the efficient, effective flow and storage of goods, services and related information from point of origin to point of co

11、nsumption for the purpose of meeting customer requirements. 物流是計劃實施和控制商品的快速、高效流動和儲存，以及從源頭到消費的服務和信息的全過程，以滿足客戶的需求。這里我們要注意efficient and effective這兩個詞的區別：Efficient指的是效率高的,有能力的，而effective 強調的是有效的，有影響的。4. First, logistics is a process of “plan, implement, and control.” Of particular importance is the word

12、 “and”, which suggests that logistics should be involved in all three activities, planning, implementing, controllingnot just one or two. 首先，物流是“計劃，執行與控制”。特別重要的是這個“與”字，它指出物流應該包括所有這三方面計劃，執行和控制而不僅僅是其中一個或兩個方面。Topic for Discussion: 討論話題1. Is logistics a new concept? If it is not, do you know anything ab

13、out the origin and history of logistics? Please share the information you have with your group member. 2. How much do you know about the literal meaning of logistics? Text Two: Activities in the logistical SystemKey Terms:demand forecasting 需求預測transportation 運輸 warehousing 倉儲inventory management 庫存

14、管理 material handling 物料搬運packaging 包裝 information processing 信息處理procurement 采購 production planning 生產計劃customer service 客戶服務Logistical activities:Activities include: demand forecasting, transportation, warehousing, inventory control, material handling, packaging, information processing, procurement

15、, production planning, customer service Demand forecastingDemand forecasting refers to efforts to estimate product demand in a future time period. Question: Why demand forecasting is important for a company? Look up the answer from your textbookTransportation:Transportation refer to the physical mov

16、ement of goods from point of origin to point of consumptionit involves selection of the transport mode, routing of the shipment, compliance with regulation in the region of the country, and selection of carriers. Transportation is often the most costly logistics activityInventory Management Inventor

17、y refers to stocks of good that are maintained for a variety of purposes, such as for resale to others, as well as to support manufacturing or assembling processes. Warehousing Warehousing refers to places where inventory can be stored for a particular period of time. In the past decades, important

18、changes have occurred with respect to the role of warehousing in contemporary logistics system PackagingPackaging can have both a marketing (consumer packaging) and logistical (industrial packaging) dimension. Industrial packaging focus on protecting the product while it is being shipped and stored.

19、 Too much packaging increases costs while inadequate protection can result in merchandise damage and, ultimately, customer dissatisfaction. Materials handling Materials handling refers to the short-distance movement of products within the confines of a facility (e.g., plant, warehouse).Question : wh

20、y managers tends to to minimize the number of handling whenever possible. Look up the answer from your textbookInformation managementInformation is what links all areas of the logistics system together. firms are linking their internal logistics information systems with those of their suppliers, cus

21、tomers and other partner. Such an open exchange of information can result in faster order placement, quicker delivery, and greater accountability throughout the logistics process.ProcurementProcurement refers to the raw materials, component parts, and supplies bought from outside organizations to su

22、pport a companys operation.Production planning It can be concluded under logistics because manufacturing need component and raw materials in order to mike finished goods that are, in turn, demanded by a customer. Customer serviceCustomer service involves making sure that the right person receive the

23、 right product with the right quantity at the right place at the right time in the right condition at the right cost. Note1. Inventory refers to stocks of good that are maintained for a variety of purposes, such as for resale to others, as well as to support manufacturing or assembling processes. 存貨

24、指的是為不同目的而保留的儲存貨物，例如要轉賣給他人的貨物，用于支持生產或組裝過程的貨物。A variety of 種種，若干。2. Warehousing refers to places where inventory can be stored for a particular period of time. In the past decades, important changes have occurred with respect to the role of warehousing in contemporary logistics system. 倉庫指的是一段時間內用來存儲存

25、貨的地方。在過去的十年中，倉儲在現代物流系統中的角色發生了重要的變化。With respect to 關于，至于。3. Packaging can have both a marketing (consumer packaging) and logistical (industrial packaging) dimension. 包裝包括營銷包裝（消費包裝）和物流包裝（工業包裝）兩種類型。4. Materials handling refers to the short-distance movement of products within the confines of a facilit

26、y (e.g., plant, warehouse). 物資搬運指的是產品在同一設施（如工廠，倉庫）內的短距離移動。5. Procurement refers to the raw materials, component parts, and supplies bought from outside organizations to support a companys operation. 采購是指從公司外部購買原材料，零部件以支持公司的運作。6. Customer service involves making sure that the right person receive the

27、 right product with the right quantity at the right place at the right time in the right condition at the right cost. 客戶服務包括要以恰當的成本使恰當的客戶在恰當的時間，恰當的地點以恰當的狀況和恰當的價格收到他想要的（恰當的）產品。這7個恰當“rights”就是物流服務的核心理念，他和CSCMP所定義的物流的目的，任務是吻合的，只是關注的角度不同，因此也有學者用這7個“恰當”來定義“物流”這個概念。Exercises:Please translate the following

28、 English sentences into Chinese1) For example, if a company promises that all orders will be shipped within 24 hours of receipt, what percentage of orders are actually shipped within 24 hours of receipt?2) Transportation refer to the physical movement of goods from point of origin to point of consum

29、ption, it involves selection of the transport mode, routing of the shipment, compliance with regulation in the region of the country, and selection of carriers. 3)To achieve good inventory management, logisticians need to balance the cost of maintaining additional products on hand against the risk o

30、f not having those items when the customer wants them. 4) Such an open exchange of information can result in faster order placement, quicker delivery, and greater accountability throughout the logistics process.5) We should keep in mind that one logistics system does not fit all companies. The numbe

31、r of activities in a logistics system can vary from company to company.Debate Propositions:1. According to the definition given by CSCMP, the purpose of logistics is to meet customer requirements. But how about the companys need and benefit? If we always focus on making the customers happy, the comp

32、anys profit might drop. What is your idea about this dilemma (進退兩難的局面, 困難的選擇)?2. Some people think logistical professionals should get higher salary, do you agree? 方式課堂講授課堂討論考核與成績平時成績20；期末考試80考核方式：平時作業+期末閉卷考試Chapter one Overview of Logistics Text 1: Logistics : what it is Text 2: Activities in the l

33、ogistical SystemSupplementary reading: Career in Logistics Learning objectiveTo understand the definition of logistics To learn the activities in logistics systemTo know about logistics career Text One: Logistics : what it is Key terms Logistics 物流 definition of logistics 物流的定義Council of Logistics M

34、anagement (CLM) 物流管理flow and storage of goods 物品的流動和存儲plan, implement and control 計劃，實行和控制customer requirements 客戶需求what is logistics?Definition provided by CSCM (Council of Supply Chain Management Professionals )logistics is the process of planning, implementing and controlling the efficient, effec

35、tive flow and storage of goods, services and related information from point of origin to point of consumption for the purpose of meeting customer requirements. Analysis of logistics definition logistics is a process of “plan, implement, and control.”That meanslogistics should be involved in all thre

36、e activities, planning, implementing ,controllingnot just one or two Analysis of logistics definition (cont)Definition also refers to “efficient and effective flow and storage”. Question: what is the differences between these two words “efficient” and “effective”? Analysis of logistics definition (c

37、ont)The definition also indicates that logistics involves the flow and storage of “goods, services, and related information.” That means- logistics is as much about the flow and storage of information as it is about the flow and storage of goods. Advances in information technology make it increasing

38、ly easyand less costlyfor companies to obtain important information to make logistical decision. Analysis of logistics definition (cont)Finally, the definition indicates that the purpose of logistics is to meet customer requirements. This implies that logistics strategies and plans should be based u

39、pon customer wants and needs. Notes:1. Logistics is a hot topic in China and the whole world. Although it is anything but a newborn baby, lots of people still have limited awareness of, and knowledge about logistics. 物流是一個中國乃至全世界的熱門話題。雖然它已經不是一個新生事物了，但是不少人對物流的認識仍然有限。be aware of something：意識到Example:

40、John has been aware of having done something wrong. 約翰已意識到自己做錯了事情。2. To avoid potential misunderstanding about the meaning of logistics, this book adopts the current definition provided by the Council of Supply Chain Management Professionals (CSCMP) one of the worlds most prominent organizations for

41、 logistics professionals. 為了避免可能發生的對物流含義的誤解，本書采用美國供應鏈管理專業協會（前身為美國物流管理協會）目前的定義，該協會是全世界物流專業領域中最著名的組織。to avoid something (doing something) 避免，避開Example: She tried to avoid answering my questions. 她試圖避而不答我的問題。3. Logistics is the process of planning, implementing and controlling the efficient, effective

42、flow and storage of goods, services and related information from point of origin to point of consumption for the purpose of meeting customer requirements. 物流是計劃實施和控制商品的快速、高效流動和儲存，以及從源頭到消費的服務和信息的全過程，以滿足客戶的需求。這里我們要注意efficient and effective這兩個詞的區別：Efficient指的是效率高的,有能力的，而effective 強調的是有效的，有影響的。4. First,

43、 logistics is a process of “plan, implement, and control.” Of particular importance is the word “and”, which suggests that logistics should be involved in all three activities, planning, implementing, controllingnot just one or two. 首先，物流是“計劃，執行與控制”。特別重要的是這個“與”字，它指出物流應該包括所有這三方面計劃，執行和控制而不僅僅是其中一個或兩個方面

44、。Topic for Discussion: 討論話題1. Is logistics a new concept? If it is not, do you know anything about the origin and history of logistics? Please share the information you have with your group member. 2. How much do you know about the literal meaning of logistics? Text Two: Activities in the logistical

45、 SystemKey Terms:demand forecasting 需求預測transportation 運輸 warehousing 倉儲inventory management 庫存管理 material handling 物料搬運packaging 包裝 information processing 信息處理procurement 采購 production planning 生產計劃customer service 客戶服務Logistical activities:Activities include: demand forecasting, transportation, wa

46、rehousing, inventory control, material handling, packaging, information processing, procurement, production planning, customer service Demand forecastingDemand forecasting refers to efforts to estimate product demand in a future time period. Question: Why demand forecasting is important for a compan

47、y? Look up the answer from your textbookTransportation:Transportation refer to the physical movement of goods from point of origin to point of consumptionit involves selection of the transport mode, routing of the shipment, compliance with regulation in the region of the country, and selection of ca

48、rriers. Transportation is often the most costly logistics activityInventory Management Inventory refers to stocks of good that are maintained for a variety of purposes, such as for resale to others, as well as to support manufacturing or assembling processes. Warehousing Warehousing refers to places

49、 where inventory can be stored for a particular period of time. In the past decades, important changes have occurred with respect to the role of warehousing in contemporary logistics system PackagingPackaging can have both a marketing (consumer packaging) and logistical (industrial packaging) dimens

50、ion. Industrial packaging focus on protecting the product while it is being shipped and stored. Too much packaging increases costs while inadequate protection can result in merchandise damage and, ultimately, customer dissatisfaction. Materials handling Materials handling refers to the short-distanc

51、e movement of products within the confines of a facility (e.g., plant, warehouse).Question : why managers tends to to minimize the number of handling whenever possible. Look up the answer from your textbookInformation managementInformation is what links all areas of the logistics system together. fi

52、rms are linking their internal logistics information systems with those of their suppliers, customers and other partner. Such an open exchange of information can result in faster order placement, quicker delivery, and greater accountability throughout the logistics process.ProcurementProcurement ref

53、ers to the raw materials, component parts, and supplies bought from outside organizations to support a companys operation.Production planning It can be concluded under logistics because manufacturing need component and raw materials in order to mike finished goods that are, in turn, demanded by a cu

54、stomer. Customer serviceCustomer service involves making sure that the right person receive the right product with the right quantity at the right place at the right time in the right condition at the right cost. Note1. Inventory refers to stocks of good that are maintained for a variety of purposes

55、, such as for resale to others, as well as to support manufacturing or assembling processes. 存貨指的是為不同目的而保留的儲存貨物，例如要轉賣給他人的貨物，用于支持生產或組裝過程的貨物。A variety of 種種，若干。2. Warehousing refers to places where inventory can be stored for a particular period of time. In the past decades, important changes have occ

56、urred with respect to the role of warehousing in contemporary logistics system. 倉庫指的是一段時間內用來存儲存貨的地方。在過去的十年中，倉儲在現代物流系統中的角色發生了重要的變化。With respect to 關于，至于。3. Packaging can have both a marketing (consumer packaging) and logistical (industrial packaging) dimension. 包裝包括營銷包裝（消費包裝）和物流包裝（工業包裝）兩種類型。4. Materi

57、als handling refers to the short-distance movement of products within the confines of a facility (e.g., plant, warehouse). 物資搬運指的是產品在同一設施（如工廠，倉庫）內的短距離移動。5. Procurement refers to the raw materials, component parts, and supplies bought from outside organizations to support a companys operation. 采購是指從公

58、司外部購買原材料，零部件以支持公司的運作。6. Customer service involves making sure that the right person receive the right product with the right quantity at the right place at the right time in the right condition at the right cost. 客戶服務包括要以恰當的成本使恰當的客戶在恰當的時間，恰當的地點以恰當的狀況和恰當的價格收到他想要的（恰當的）產品。這7個恰當“rights”就是物流服務的核心理念，他和CSC

59、MP所定義的物流的目的，任務是吻合的，只是關注的角度不同，因此也有學者用這7個“恰當”來定義“物流”這個概念。Exercises:Please translate the following English sentences into Chinese1) For example, if a company promises that all orders will be shipped within 24 hours of receipt, what percentage of orders are actually shipped within 24 hours of receipt?2)

60、 Transportation refer to the physical movement of goods from point of origin to point of consumption, it involves selection of the transport mode, routing of the shipment, compliance with regulation in the region of the country, and selection of carriers. 3)To achieve good inventory management, logi