1、Chapter 1Overview of Electronic Commerce Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallLearning Objectives Define electronic commerce (EC) and describe its various categories.Describe and discuss the content and framework of EC.Describe the major types of EC transactions.Discuss

2、e-commerce 2.0.Understand the elements of the digital world.1-1Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallLearning Objectives Describe the drivers of EC as they relate to business pressures and organizational responses.Describe some EC business models.Describe the benefits and

3、 limitations of EC to organizations, consumers, and society.1-2Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallElectronic Commerce: Definitions and Conceptselectronic commerce (EC)The process of buying, selling, or exchanging products, services, or information via computere-busines

4、sA broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization1-3Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallElect

5、ronic Commerce: Definitions and Concepts1-4Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallElectronic Commerce: Definitions and ConceptsOTHER EC CONCEPTSPure Versus Partial ECEC Organizationsbrick-and-mortar (old economy) organizationsOld-economy organizations (corporations) that p

6、erform their primary business off-line, selling physical products by means of physical agentsvirtual (pure-play) organizationsOrganizations that conduct their business activities solely onlineclick-and-mortar (click-and-brick) organizationsOrganizations that conduct some e-commerce activities, usual

7、ly as an additional marketing channel1-5Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallElectronic Commerce: Definitions and Conceptselectronic market (e-marketplace)An online marketplace where buyers and sellers meet to exchange goods, services, money, or information1-6Copyright 2

8、010 Pearson Education, Inc. Publishing as Prentice HallElectronic Commerce: Definitions and ConceptsInterorganizational information systems (IOSs)Communications systems that allow routine transaction processing and information flow between two or more organizationsIntraorganizational information sys

9、temsCommunication systems that enable e-commerce activities to go on within individual organizations1-7Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallThe Electronic Commerce Field: Classification, Content, and HistoryintranetAn internal corporate or government network that uses In

10、ternet tools, such as Web browsers, and Internet protocolsextranetA network that uses the Internet to link multiple intranets1-8Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallThe Electronic Commerce Field: Classification, Content, and HistoryAN EC FRAMEWORKFive support areas for E

11、C applicationsPeoplePublic policyMarketing and advertisementSupport servicesBusiness partnerships1-9Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall1-10Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallThe Electronic Commerce Field: Classification, Content, and Hist

12、oryEC IS CLASSIFIED BY THE NATURE AND DIRECTION OF TRANSACTIONS AND INTERACTIONSbusiness-to-business (B2B)E-commerce model in which all of the participants are businesses or other organizationsbusiness-to-consumer (B2C)E-commerce model in which businesses sell to individual shopperse-tailingOnline r

13、etailing, usually B2C1-11Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallThe Electronic Commerce Field: Classification, Content, and Historybusiness-to-business-to-consumer (B2B2C)E-commerce model in which a business provides some product or service to a client business that mainta

14、ins its own customersconsumer-to-business (C2B)E-commerce model in which individuals use the Internet to sell products or services to organizations or individuals who seek sellers to bid on products or services they need1-12Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallThe Electr

15、onic Commerce Field: Classification, Content, and Historyintrabusiness ECE-commerce category that includes all internal organizational activities that involve the exchange of goods, services, or information among various units and individuals in an organizationbusiness-to-employees (B2E)E-commerce m

16、odel in which an organization delivers services, information, or products to its individual employees1-13Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallThe Electronic Commerce Field: Classification, Content, and Historyconsumer-to-consumer(C2C)E-commerce model in which consumers s

17、ell directly to other consumerscollaborative commerce (c-commerce)E-commerce model in which individuals or groups communicate or collaborate online1-14Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallThe Electronic Commerce Field: Classification, Content, and Historye-learningThe on

18、line delivery of information for purposes of training or educatione-governmentE-commerce model in which a government entity buys or provides goods, services, or information from or to businesses or individual citizens1-15Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallE-Commerce 2.

19、0: From Web 2.0 to Enterprise Social Networking and Virtual Worldssocial computingAn approach aimed at making the human-computer interface more natural Web 2.0The second-generation of Internet-based services that let people collaborate and share information online in new ways, such as social network

20、ing sites, wikis, communication tools, and folksonomies1-16Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallE-Commerce 2.0: From Web 2.0 to Enterprise Social Networking and Virtual Worldssocial networkA category of Internet applications that help connect friends, business partners,

21、or individuals with specific interests by providing free services such as photo presentations, e-mail, blogging, and so on using a variety of tools1-17Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallE-Commerce 2.0: From Web 2.0 to Enterprise Social Networking and Virtual Worlds1-18

22、Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallE-Commerce 2.0: From Web 2.0 to Enterprise Social Networking and Virtual Worldssocial network service (SNS)A service that builds online communities by providing an online space for people to build free homepages and that provides basi

23、c communication and support tools for conducting different activities in the social networksocial networkingThe creation or sponsoring of a social network service and any activity, such as blogging, done in a social network (external or internal)1-19Copyright 2010 Pearson Education, Inc. Publishing

24、as Prentice HallE-Commerce 2.0: From Web 2.0 to Enterprise Social Networking and Virtual Worldsenterprise-oriented networksSocial networks whose primary objective is to facilitate businessExamples of Enterprise Social Networks1-20Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallE-Co

25、mmerce 2.0: From Web 2.0 to Enterprise Social Networking and Virtual Worldsvirtual worldA user-defined world in which people can interact, play, and do business. The most publicized virtual world is Second LifeHow Students Make Money in a Virtual World1-21Copyright 2010 Pearson Education, Inc. Publi

26、shing as Prentice HallThe Digital World: Economy, Enterprises, and Societydigital economyAn economy that is based on digital technologies, including digital communication networks, computers, software, and other related information technologies; also called the Internet economy, the new economy, or

27、the Web economy1-22Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallThe Digital World: Economy, Enterprises, and Societydigital enterpriseA new business model that uses IT in a fundamental way to accomplish one or more of three basic objectives: reach and engage customers more effec

28、tively, boost employee productivity, and improve operating efficiency. It uses converged communication and computing technology in a way that improves business processes1-23Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall1-24Copyright 2010 Pearson Education, Inc. Publishing as Pren

29、tice HallThe Digital World: Economy, Enterprises, and Societycorporate portalA major gateway through which employees, business partners, and the public can enter a corporate Web site1-25Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallThe Digital World: Economy, Enterprises, and Soc

30、iety1-26Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall1-27Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallElectronic Commerce Drivers and the Changing Business EnvironmentThe Changing Business EnvironmentEconomic, legal, societal, and technological factors have

31、created a highly competitive business environment in which customers are becoming more powerful These environmental factors can change quickly, vigorously, and sometimes in an unpredictable mannerCompanies need to react quickly to both the problems and the opportunities resulting from this new busin

32、ess environment1-28Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallElectronic Commerce Drivers and the Changing Business Environment1-29Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallElectronic Commerce Drivers and the Changing Business EnvironmentThe Business En

33、vironment and Performance Impact ModelBusiness PressuresOrganizational Response Strategies1-30Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallElectronic Commerce Business Modelsbusiness modelA method of doing business by which a company can generate revenue to sustain itself1-31Cop

34、yright 2010 Pearson Education, Inc. Publishing as Prentice HallElectronic Commerce Business ModelsTHE STRUCTURE AND PROPERTIES OF BUSINESS MODELSRevenue ModelsSalesTransaction feesSubscription feesAdvertising feesAffiliate feesOther revenue sources1-32Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall1-33Copyright 2010 Pearson Education, Inc. Publishing as Prentice Hall1-34Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallElectronic Commerce Business Modelsvalue propositionThe benefits a company can derive from using ECFunctions of a Business Model1-35Copyrigh