1、關于電子商務網站的方案策劃書.目錄 TOC o h z HYPERLINK l _Toc77491520 一、電子商務的背景分析 PAGEREF _Toc77491520 h 1 HYPERLINK l _Toc77491521 二、電子商務的行業分析 PAGEREF _Toc77491521 h 1 HYPERLINK l _Toc77491522 A、現有網站排名 PAGEREF _Toc77491522 h 1 HYPERLINK l _Toc77491523 B、現有網站宗旨分析 PAGEREF _Toc77491523 h 1 HYPERLINK l _Toc77491524 C、現

2、有網站在A上的參數分析 PAGEREF _Toc77491524 h 3 HYPERLINK l _Toc77491525 三、C2C模式電子商務的流程分析 PAGEREF _Toc77491525 h 16 HYPERLINK l _Toc77491526 四、C2C模式電子商務的框架設計 PAGEREF _Toc77491526 h 16 HYPERLINK l _Toc77491527 五、C2C模式電子商務的數據庫設計 PAGEREF _Toc77491527 h 16 HYPERLINK l _Toc77491528 六、C2C模式電子商務的開發打算 PAGEREF _Toc7749

3、1528 h 16電子商務的背景分析電子商務的行業分析2、易趣網（）3、阿里巴巴（）4、卓越網（）5、當當網（） 6、 七彩谷(/ )7、搜易得( HYPERLINK )8、攜程網（/）9、e龍網（/）10、新浪商城（/）B、現有網站宗旨分析淘寶網運作模式：網站描述：淘寶,掏寶,論壇,聯盟,買,賣,1元,一元,電腦,視聽,MP3,MD,CD,VCD,DV,耗材,化妝,相機,數碼,配件,珠寶,手表,藝術,寵物,求購,出租,出售,二手,汽車,音響,保健,討價換價,一口價,拍賣,auction,sell,buy,price,bid,女性,性感關鍵字：淘寶,掏寶,論壇,聯盟,買,賣,1元,一元,電腦,

4、視聽,MP3,MD,CD,VCD,DV,耗材,化妝,相機,數碼,配件,珠寶,手表,藝術,寵物,求購,出租,出售,二手,汽車,音響,保健,討價換價,一口價,拍賣,auction,sell,buy,price,bid,女性,性感易趣網運作模式：網站描述：中國最大拍賣網站！樂趣無限,價格優惠,1000多種商品分類無奇不有,供您自由買,歡樂賣！“每15秒就有一個新登商品,每5秒就有一個人出價競拍,每30秒就有一個商品成功賣出！關鍵字：易趣,易趣網,Eachnet,E,拍賣,競拍,競買,買賣,交易,電腦,二手,服飾,衣服,手機,諾基亞,Nokia,運動,體育,網球,籃球,足球,球拍,房,租房,買房,打印

5、機,掃描儀,硬盤,顯卡,聲卡,CPU,整機電腦,筆記本,筆記本電腦,化妝品,香水,郵票,鈔票幣,數碼,數碼相機,CD,MD,MP3,PDA,Notebook,PC,Computer,隨身聽,Walkman,珠寶,首飾,玩具,家具,手表,古董,車,汽車 3、阿里巴巴運作模式：網站描述：供求信息/ 商業公告板/商業貿易機會/進出口貿易機會/電子商務/關鍵字：供求信息，商業公告板，商業機會，進出口，商情公告板，商業BBS，進出口BBS，貿易機會，電子商務，免費貿易機會，求購，出售，貿易 4、卓越網運作模式：網站描述：中國最大的網上商城,書店,音像店,禮品店,廉價,電子商務,網上購物,軟件,it,購物

6、,卓越網,卓越,收藏夾,經典,btob,btoc,b2b,b2c,book,music,vcd,video,dvd,game,software,shop,store,joyo關鍵字：電子商務,網上購物,網上書店,網上商城,圖書,音像,軟件,購買,流行文化,明星,mp3,音樂,時尚,小資,治理,禮品,經典,電視劇,連續劇,卓越網,卓越,b2c,c2c,joyo,六一,兒童節 5、當當網運作模式：網站描述：當當網,全球最大的中文網上商城關鍵字：當當,當當網,圖書,音像,百貨,book,music,vcd,video,dvd,game,software,shop,store,dangdang,web

7、color,bobocoo6、七彩谷運作模式：網站描述：sex,love,health,shopping,性，愛，健康，購物關鍵字：成人用品,性,保健,化妝,內衣,護理,vcd,音像,sexy,sexual,venereal,sex health,sex toys,love 7、搜易得運作模式：網站描述：搜易得IT數碼商城是您可信賴的IT數碼平臺關鍵字： 8、攜程網運作模式：網站描述：酒店預訂酒店預定酒店機票預定機票預訂機票關鍵字：酒店預訂酒店預定酒店機票預定機票預訂機票 9、e龍網運作模式：網站描述：（無）關鍵字：（無） 10、新浪商城運作模式：網站描述：（無）關鍵字：（無）C、現有網站在A

8、上的參數分析淘寶網（）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change19193037Where do people go on ? HYPERLINK /prod_serv/traffic_learn_more.html l web_hosts (whats this) 33% 25% 10% 7% 3% 3% 3% 2% 2% 2% 2% 2% 1% 21 1% 1% Other websites 3% Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change4

9、3,65051,00024,74569%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change12112316Page Views for : HYPERLINK /prod_serv/traffic_learn_more.html l page_views (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change2.82.63.050%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change31276

10、788易趣網（）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change2021207Where do people go on ? HYPERLINK /prod_serv/traffic_learn_more.html l web_hosts (whats this) 40% 23% 14% 7% 5% 4% 4% 3% 1% Reach for : HYPERLINK /prod_serv/traffic_learn_more.html l reach (whats this) Reach per million users: Today

11、1 wk. Avg.3 mos. Avg.3 mos. Change25,70022,85024,29067%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change24262515Page Views for : HYPERLINK /prod_serv/traffic_learn_more.html l page_views (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change8.08.98.65%Page Views rank: Today1 wk.

12、 Avg.3 mos. Avg.3 mos. Change2121218阿里巴巴（）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change52374028Where do people go on ? HYPERLINK /prod_serv/traffic_learn_more.html l web_hosts (whats this) 72% 10% 8% 3% 3% 1% 1% 1% Other websites 1% Reach for : HYPERLINK /prod_serv/traffic_learn_more.html l

13、reach (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change11,30012,20011,88055%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change58484935Page Views for : HYPERLINK /prod_serv/traffic_learn_more.html l page_views (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3

14、mos. Change6.98.68.315%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change59333628卓越網（）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change41224822331Where do people go on ? HYPERLINK /prod_serv/traffic_learn_more.html l web_hosts (whats this) 82% 10% 3% 2% 1% 1% Other websites 1% Reach for :

15、HYPERLINK /prod_serv/traffic_learn_more.html l reach (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change3,0503,7004,0959%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change35726121111Page Views for : HYPERLINK /prod_serv/traffic_learn_more.html l page_views (whats this) Pag

16、e Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change3.34.54.513%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change60629927792當當網（） Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change466283281274 HYPERLINK /prod_serv/traffic_learn_more.html Learn more about Traffic. Where do people go on

17、 ? HYPERLINK /prod_serv/traffic_learn_more.html l web_hosts (whats this) 97% 2% 1% 1% Reach for : HYPERLINK /prod_serv/traffic_learn_more.html l reach (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change3,0503,3403,55084%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change360

18、287250247Page Views for : HYPERLINK /prod_serv/traffic_learn_more.html l page_views (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change3.04.24.02%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change671391397324七彩谷(/ )Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change3703

19、7240699 HYPERLINK /prod_serv/traffic_learn_more.html Learn more about Traffic. Where do people go on 7? HYPERLINK /prod_serv/traffic_learn_more.html l web_hosts (whats this) 48% 17% 7 9% 7% 5% 263.7 4% 2% 2% 2% 1% 1% Other websites 2% Reach for 7 : HYPERLINK /prod_serv/traffic_learn_more.html l reac

20、h (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change2,9502,8802,27035%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change373357437158Page Views for 7: HYPERLINK /prod_serv/traffic_learn_more.html l page_views (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mo

21、s. Change4.13.85.413%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change51050345072搜易得( HYPERLINK )Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,056719485144 HYPERLINK /prod_serv/traffic_learn_more.html Learn more about Traffic. Where do people go on ? HYPERLINK /prod_serv/traffic_lear

22、n_more.html l web_hosts (whats this) 78% 6% 5% 4% 1% 1% 1% 1% 1% Other websites 2% Reach for : HYPERLINK /prod_serv/traffic_learn_more.html l reach (whats this) Reach per million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,0651,1951,72033%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,0909

23、26599200Page Views for : HYPERLINK /prod_serv/traffic_learn_more.html l page_views (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change5.17.16.62%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,203666481120攜程網（/）Traffic rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change9166

24、83701488 HYPERLINK /prod_serv/traffic_learn_more.html Learn more about Traffic. Where do people go on ? HYPERLINK /prod_serv/traffic_learn_more.html l web_hosts (whats this) 76% 12% 4% 2% 2% 1% 1% Other websites 2% Reach for : HYPERLINK /prod_serv/traffic_learn_more.html l reach (whats this) Reach p

25、er million users: Today1 wk. Avg.3 mos. Avg.3 mos. Change8501,1651,11560%Reach rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change1,411951983693Page Views for : HYPERLINK /prod_serv/traffic_learn_more.html l page_views (whats this) Page Views per user: Today1 wk. Avg.3 mos. Avg.3 mos. Change9.98.58.58%Page Views rank: Today1 wk. Avg.3 mos. Avg.3 mos. Change724576585439e龍網（/）Traffic rank: Today1 wk. Avg.