1、The cats castle in the skyThe cats castle in the sky 2009年7月4日，在江南古城蘇州，在千年歷史街區(qū)-平江路上，誕生了一家小小的書店，名字叫貓的天空之城概念書店，書店很小，只有小小的四張桌子，500本銷售圖書，但那份對原創(chuàng)的執(zhí)著，對插畫的熱愛，漸漸感染到了大家，書店逐漸被大家熟知。 On July 4, 2009, in the southern city of Su Zhou, the historic blocks in one thousand - the way at Ping Jiang, gave birth to a sma

2、ll bookstore, name is The cats castle in the sky. This bookstore is very small, it can lay down four tables and 500 sales book, but that of the original dedication, love of illustrations, gradually affected by everybody, bookstore was gradually known.室內(nèi)設(shè)計(jì)The cats sky city concept store floor plan 這家

3、店的家具主要是木制家具為主，存放書籍及明信片的架子是由木板與玻璃組成的。The furniture of the bookstore is mainly based on wooden furniture. And shelves of deposit books and postcards are made up of board and glass.這里的裝飾都是店主人自己的原創(chuàng)The design of the checkout counter in this bookstore is to put some books as a base and put on a plate on t

4、hem. 小店收銀臺的臺面的設(shè)計(jì)是把一些書作為底面，然后在其上面放上一塊板。在店中的座椅都為木制座椅，與整個(gè)小店的風(fēng)格相符，圓桌與方椅，再加上桌面上的裝飾物，給人一種溫馨的感覺。Chairs are made of wood which adapt to The cats castle in the sky. There are many shapes of the table. The customers will feel sweet and harmonious when they see round and square table as well as decorations abo

5、ve them. The store is a pleasing communication space in which customers could chat with each other.貓空是貓空是一個(gè)人一個(gè)人與人交與人交流的溫流的溫暖舒適暖舒適的空間。的空間。貓空是一個(gè)書店，更是一個(gè)明信片主題店，貓空主要經(jīng)營明信片，手繪地圖，某些特定的書籍和雜志，和一些小雜物。 貓空經(jīng)營的東西，都是貓空內(nèi)心喜歡的，或者說深深愛著的東西，小到一張卡片，一個(gè)本子，大到一個(gè)包包，一本書籍，都有著貓空對生活的理解和感悟。 貓空賣很小眾的雜志，比如氧氣生活，戀物志，還有明日風(fēng)尚。The cats cast

6、le in the sky is a bookstore, shop is a postcard themes, it main manage postcard, hand-drawn map, certain books and magazines, and a few little clutter.Something like the empty heart, or deeply in love with, small to a card, a notebook, big enough to a bag, a book, have a cat to empty the understand

7、ing and comprehension of life. Also sell small magazines, such as oxygen, fetish, and fashion tomorrow.書店當(dāng)然賣書，貓空經(jīng)營著四類書籍：旅行、藝術(shù)、繪本、文學(xué)。每一本都是貓空看過，值得推薦給您的。 貓空主要賣自己設(shè)計(jì)的明信片，在很多朋友的幫助下，貓空自己出版了將近1000種明信片，基本上都是關(guān)于蘇州的。The store sells books, of course, it main managed four books: travel, art, painting, literature.

8、 Every book is seen ,then to recommend to you. It mainly sell their design of postcards, with the help of a lot of friends, and published nearly 1000 kinds of postcards, is essentially about SuZhou.貓空還有一面明信片墻，名字叫“寄給未來”，你可以在這里寫了明信片，然后放在你選定的日期格內(nèi)，到那一天，貓空會幫你寄出去，也許是給你的朋友，也許是僅僅給你自己。這面墻，也是全國唯一的一面，是貓空店的鎮(zhèn)店之寶

9、：The cats castle in the sky have a wall with a postcard, named sent to the future, you can write the postcard here, then on your selected date, to that day, the store will help you send it out, may be to your friends, perhaps only yourself. This wall, and the only one side, and also the unique treas

10、ure of store.因?yàn)榭梢詭湍慵拿餍牌栽谧雷由隙挤庞胁噬P，方便人買完后可以在店里填完，然后寄出去。Because they can help you send a postcard, so put on the table all have colour pens, after convenient for people to buy, we can fill out in the shop, and then send it out.當(dāng)然貓空還有一樣更值得推薦的，就是做手工奶茶，品種不多，但卻是不添加任何添加劑，全部用進(jìn)口食材做的奶茶，從香港的絲襪奶茶，到英國的伯爵奶茶。 T

11、he store have more worthy of recommendation, of course, to do the manual milk tea, and variety is not much, but it is not add any additives, all made with imported ingredients milk tea, from Hong Kong pantyhose milk tea, earl tea to Britain.優(yōu)勢分析優(yōu)勢分析 1.貓的天空之城概念書店不同于一般的書店，當(dāng)然它沒有一般書店數(shù)量龐多的書籍種類，但是對于一些旅行、藝

12、術(shù)、繪本、文學(xué)的書籍還是種類繁多的，每一本都是貓空看過覺得不錯(cuò)的書籍。并且店內(nèi)書的擺放造型也是各異的，很有創(chuàng)意。 The cats sky city concept is different from general bookstore, of course, it cant and general bookstore books than large type. But for some travel, art, painting, or a wide variety of literature books. And the store put modelling also is diffe

13、rent, very creative. 2.店內(nèi)設(shè)有專門的桌椅可供顧客使用，在哪里，你可以暫時(shí)放下都市快速的生活節(jié)奏，點(diǎn)一杯自己喜歡的飲品，拿一本自己喜愛的書籍，靜靜享受午后閑適的時(shí)光，享受生活的美好。 The store there is no specific tables and chairs for customers to use. At this point, you can temporarily put down the city fast rhythm of life. And take a cup of your favorite drink and book. Quie

14、tly enjoy afternoon leisure time and beautiful life. 3.店內(nèi)擁有品種繁多的明信片，都是有貓空獨(dú)有設(shè)計(jì)的，價(jià)格實(shí)惠。在21世紀(jì)這個(gè)信息化的時(shí)代下，我們似乎已經(jīng)習(xí)慣了用短信，郵件來傳遞我們的祝福。但還是有很多人懷念那寫在紙上的通過郵遞員傳達(dá)的思念祝福之情。你可以在貓空選好自己喜歡的明信片直接填寫完以后由貓空統(tǒng)一寄送，方便快捷。 The store has a wide variety of postcards, this is its unique design and the price preferential benefit. In in

15、formation age in the 21st century, we seem to have become accustomed to using text messages and E-mail to send our best wishes. But many people still miss this way of writing on the paper up to convey themselves thoughts of blessing. More important, you can choose the right fill after unified send p

16、ostcard that oneself like, convenient and quick. 4.“寄給未來”是貓空的一大特色，可以寄給未來的自己，也可以寄給你指定的某個(gè)人。在未來的某一天，從郵遞員手中接過這張明信片的你或他應(yīng)該都會有著一種不一樣的內(nèi)心獨(dú)白。 “Send it to the future” is its the one big characteristic of The cats sky city. Can send it to your future self and also send to someone you pointed. One day in the fut

17、ure, took this postcard from the postman that has a different inner monologue. 劣勢分析劣勢分析 1.應(yīng)用不足，客戶群體不足。這并不是一家非常大型的連鎖店，沒有辦法照顧到全國各地?zé)釔圬埧盏奈乃嚽嗄陚儭?2.店內(nèi)的奶茶等飲品由于成本的關(guān)系，價(jià)格都有些偏高，沒辦法使廣大消費(fèi)者接受這一價(jià)格。Disadvantages1. The application is insufficient, lack of customers. This is not a very large chain stores, all over th

18、e country, there is no way to take care of loving literary youth.2. To the milk tea and other drinks because of the cost, the price all are a little on the high side, cant make the broad masses of consumers to accept this price.每一個(gè)店鋪都有其針對的目標(biāo)客戶群體，貓空所針對的主要是80.90后的青年。這些客戶群體是我們這個(gè)小店所要服務(wù)的主要群體，但是根據(jù)發(fā)展戰(zhàn)略規(guī)劃，在每個(gè)階段我們所針對的主要客戶群體也是不同的；而這里所說的各個(gè)發(fā)展階段，則是和我們小店的盈利模式及贏利實(shí)現(xiàn)所對應(yīng)的。Every store has its on the target customer group, after the cat shown in the main air is 80.90 youth. These customers is what we are tryi