1、.關于全國廣播電視大學英語關于全國廣播電視大學英語專業學生優秀項目設計（商務專業學生優秀項目設計（商務方向）評選的幾個問題方向）評選的幾個問題對外經濟貿易大學黃震華2006年10月于福建邵武.關于全國廣播電視大學英語關于全國廣播電視大學英語專業學生優秀項目設計（商務專業學生優秀項目設計（商務方向）評選的幾個問題方向）評選的幾個問題評選的總體情況回顧課程的性質和目的要求回顧對商務項目設計書的要求推薦設計書的優點存在的問題幾點建議.評選的總體情況評選的總體情況一等獎一名，二等獎三名，三等獎六名，優秀獎十六名。比上次抽查的情況有明顯進步。各有所長，綜合評比，相對平衡。重點看最后的定稿，由于教師修改的

2、度有所不同，因此排在前面的學生實際水平不一定比后面的高。.回顧課程的性質和目的要求回顧課程的性質和目的要求電大英語專業（ 商務方向專科起點本科）的實踐和論文環節對商務項目設計有較全面的認識學會進行調查研究和材料匯總了解項目設計書的格式用流暢正確的英語撰寫設計書最后文稿.回顧成績評定標準回顧成績評定標準核心小組座談：5%顧客狀況分析： 5%SWOT分析：10%項目實施流程圖：5%項目框架圖：10%風險分析：5%項目計劃書：60%.回顧對最后文本的要求回顧對最后文本的要求l 它大體應包括：附信、封面、摘要、介紹、正文、預算、申請人資歷與經驗、附錄等部分。正文是其中的重點。但附信和摘要也很重要。 附

3、錄可包括項目涉及過程中的階段成果和素材，如調查會記錄等。.推薦設計書的優點推薦設計書的優點選題新穎與本職工作相關摘要清晰圖表設計吸引人語言得當、正確教師輔導和修改認真檔案材料齊全.選題選題Shrimp feed production lineTraining center (4)Railway department expansionRenting centerService promotionTranslation servicesShop expansion10 out of the other 16 on shops and training centers.與本職工作相關與本職工作相關

4、蝦飼料水產飼料公司單證制作培訓中心銀行港口鐵路擴展集裝箱碼頭漢語培訓中心培訓中心南方電大普遍在商務方向的項目設計比較好。.摘要清晰摘要清晰Example One：Duck feed：high cost and low selling price Shrimp feed: low cost and high selling priceWhen the production line is completed, it can produce 3 tons of shrimp feed per hour. The annual production capacity is 12,000 tons.T

5、he investment is 4 million RMB yuan, All the funds will be borrowed from C&B Group Co. Ltd., taking the shrimp feed equipment as the collateral. Repayment of capital and interest will be 272,000 yuan per year. The repayment period will be fifteen years.摘要清晰摘要清晰Example Two:On We Go English Traini

6、ng Center will be set up in Chenghai District and Chaoyang District, Shantou, to offer flexible styles of teaching by a team of native-speaking and non-native speaking English language teaching professionals.It will occupy 1,000 square meters in downtown Chenghai District and Chaoyang District respe

7、ctively.The project will allow us to gain a revenue of 1,440,000 yuan and a profit of 180,000 yuan in the first year after the plan is accomplished. These figures will be raised by 15% in the next two years.The total investment of the project is 600,000 yuan. .圖表設計吸引人圖表設計吸引人進程圖清晰；彩色線形圖表示價格、收益走向；彩色條形

8、圖表示市場需求與生產能力對比；彩色餅形圖表示市場份額、顧客構成等；利潤預測表包括：銷售量；銷售收入；銷售折扣；凈銷售收入；生產成本（原料，包裝，制造費用）；毛利；銷售費用（管理成本，借貸支出）；稅前利潤。有的還附了地圖。. 語言得當正確語言得當正確Example：We plan to set up On We Go English Training Center in Chenghai District and Chaoyang District, Shantou within three months, offering flexible styles of teaching by Engl

9、ish language teaching professionals, both Chinese and English native speakers. The business goal of the center is to provide training in communicative English. There are four reasons to launch this training center. First, as the world is becoming a global village, English, as an international langua

10、ge, is increasingly important. In addition, Chinas accession to the WTO and Beijings success in bidding for the 2008 Olympics have also boosted the enthusiasm of leaning English in the country. . 語言得當正確語言得當正確Example (contd)Second, there are so many industrial companies and household workshops export

11、ing their products to foreign countries in Chenghai District and Chaoyang District. According to the Shantou Human Resources Website, the demand for foreign trade professionals with good English proficiency in these two districts is over 20,000, much more than the supply. Third, there is only one la

12、nguage training center in Chenghai District, while in Chaoyang District, there is none. Last but not the least, vocational English training is a newly emerging market offering the potential for a good return of the capital.教師輔導和修改認真教師輔導和修改認真內容，文字，建議。Your outline looks great! You have already done a

13、lot of work. It is important to be very clear as to what your project is. I know from your “Discussion” sheet that you are expanding the feed line, but in your summary you will have to make it clear whether you are adding another line in this old building or you are shutting down and doing a renovat

14、ion. If you are using an old building and equipment, did you have to buy it or did it belong to your company? If you have to shut down to renovate the existing plant, this is also a financial cost that must be considered.檔案材料齊全檔案材料齊全畢業設計冊的使用各階段的原始材料調查表的設計和反饋電子文本有的還附了調查會的照片和錄音有的還附上參考文獻目錄.存在問題存在問題程序不夠

15、規范“借用”較多語言質量問題內容方面的問題教師指導力度.程序不夠規范程序不夠規范Covering letter 不齊全；教師評語和輔導記錄有的有后補的跡象；報送材料的項目不一致；各校對答辯要求不一致，一般都很簡單；有的答辯記錄只記錄了問題，沒有記錄學生的回答。.“借用借用”較多較多不少選題與教材比較接近；因此文字也與教材比較接近；SMART （specific, measurable, agreed, realistic, time-bound)分析“借用”課文。.語言質量問題語言質量問題文體問題 （hereinafter, 省略形式等）This project will seemingly qualify .Therefore 的用法不完整句主謂語不一致非謂語動詞時態語態介詞詞性名詞單復數.內容方面的問題內容方面的問題 缺cove