1、Inven tory costs led to a crisis of survival ofthe garme nt en terprises Who will save theChin ese clothi ng brand?Every one dressed and pay more atte nti on to the details of the dress, put on the clothes is good or bad, there are clothes with reas on able and un reas on able, the apparel in dustry

2、 scholars as timeless sun rise in dustry, however, after years of rapid After theexpa nsion, wherecustomers Eslite, Semir, Sea Orchid House, most of the garme nt en terprises are in volved in a huge Inven tory war“,Chin ese cloth ingbus in essinven toriesremain high,cloth ing brand market is experie

3、 ncinga ” Choice“ Chinese University of Hong Kong freelanee researcher Lan Xiaohua said the rapid expansion of small and mediumgarmententerprises,the expansion mode andsupply chain management will be important parameters of the life and death of garment enterprises, specific performaneeis reflectedi

4、n the inventory data report.“ the high inven tories, cash flow can not keep up, the rate of capital tur no ver, it is easy to run out of cash fracture, the listed garmententerpriseswill be delisted, small andimedium en terprises will go ban krupt,“La n Xiaohua saidin the rapid expa nsion of the en t

5、erprise, Baox iniao pla ns to in crease the 180 mai n Direct stores and 100 San Jie Luo main shop building, and planningexpansionin the next3-5 years to 1200-1500 stores, the ma in purpose is to “ Direct expansion.Li Ning in the newly opened100factory stores and 100 discountThe shop, in order toeffe

6、ctively reduce inventory.Previously, in order to findout the soluti on to the problem of the retail inven tory, LiNing select a price war.Customizati on will become thefuture of cloth ing a breakthroughApparel in China aftermore than a decade of development,in a comfortable,material, style has basic

7、ally the intern ati on al lead ing level. However, to attract consumers to buy in the future, but also require more pers on alized desig n special researcher of the Chinese University of Hong Kong Lan Xiaohua, domestic apparel brands want to quickly en ter the intern ati onalmarket, it should take t

8、he in itiativetocon tact with the intern ati onal trends from intern ati onal departure, sta nd on a higher judgme nt and in terpretati on of the height of fashi on colors. additi on, the famous brand marketing expert Lan Xiaohua also believe that clothing fun cti on ality of the clothi ng can not b

9、e igno red, we mustfocus ondesig n,and stre ngthe n the apparelhousekeep ing skills, which n eed to improve the scie ntific and tech no logical content and how tech no logy brings the comfort reflected in fashi on desig n, it takes con siderable effort. During this period, the domestic clothing bran

10、d desig n of the road has already set sail in order to compete with the more comfortable fashi on, the differe nee betwee n the“cottage ” products, many brands to beg indevelop ingdesig ntale nt,try digg ing unique desig neleme nts.Cloth ing homoge ni zati on of plagiarism Whocan save serious future

11、 cloth ing brand?Cloth ing bran ds,has bee n the apparel Plagiarism in vogue.“ Deliberatelyavoided several clothi ng brand LOGO, I find it difficult to tell from the style or color out which brand goods. ” A passion for clothingconsumers said. Found in thecloth ing bus in ess practiti oners for many

12、 years, cloth ing listed compa nies in the special preside nt, said Ma Hong, with the con sumerraise for weari ng sen ses, lack ofappareldesig ndefects in creas in gly exposed, and thehomogenization of the road, the clothing brand s marketseems shri nking trend of the front from the start, put thePr

13、essuredesig n as the life of the garme nt en terprises.on en terprises to seek new cha nge in the situati onTheclothing inventory pressure at home and abroad to the orig inof a very long, the China TextileIn dustryAssociation data show that domestic the listed apparel brand inven tory total up to more tha n 300 billio nyua n inthe first half of this year. “In fact,not onlyisthechildren s clothing clothing brand,manydomesticclothi ng brand there is pressure on the stock. aslong asthe producti on of con sumerdema nd for apparel, andcon