1、實用商務英語全套教案目錄第一版塊：介紹自己、他人、公司及產品第1知識點：正確使用稱呼和常見的英文名 25第2知識點：常見的國家和城市 67第3知識點：介紹公司部門和職務 8第4知識點：介紹自己以及詢問他人的基本信息 912第5知識點：介紹他人及請求他人介紹自己 1314第6知識點：簡單的寒暄語15第7知識點：如何交換信息 16第8知識點：介紹美的微波爐制造有限公司 1719第9知識點：介紹產品 2022第10知識點：產品咨詢 2324第11知識點：訂貨與接單 25第12知識點：討價還價 2627第13知識點：支付期限和方式 28第14知識點：交貨期 2930第15知識點：sales revie

2、w and forecasts 3133第16知識點：客服（complaining & apologizing） 3435第二板塊：電話英語第1知識點：接聽電話 3637第2知識點：撥打電話 3839第3知識點：約客戶及變更見面事宜 4045第三板塊：簡單的商務信函和英文簡歷 第1知識點：商務信函的一般要素 4647第2知識點：商務信函或e-mail三部曲 4849第3知識點：英文簡歷 5051第四板塊：日常交往常用英語（根據授課進度靈活安排）第1知識點：共同話題 5253第2知識點：情景英語 54-55第3知識點：接待英語 5658附：英文歌曲歌詞 5961a communication s

3、kills course for business english實用商務英語教程第一版塊：介紹自己、他人、公司及產品第1知識點：正確使用稱呼和常見的英文名英語姓名介紹英語名字( first name )在前，姓( last name/ family name/ surname)在后for example：john smith peter brown alice green (名 姓) (名 姓) (名 姓)which is his first name/last name/family name/surname？ 正確稱呼的4條原則（1）正式、表示尊敬的稱呼男：mr.+ family nam

4、e王先生女：mrs./ms+ family name李太太/李小姐mrs. 和 ms. 的區別（2）熟人之間非正式的稱呼直呼其名john, peter, alice（3）不知對方姓名時用sir或madam稱呼表示尊敬for example：excuse me, sir, can you tell me how to get to the closest post office?（4）對于一些有學術頭銜或職務的人，通常稱作dr. brown, professor black, president bush注意：一切以英語習慣為主，不能死套原則較常見的英文名字英語姓名（男）職場常勝軍誠懇負責積極樂

5、觀alvin, edgar, gavinpaul, toryharry, lee, stephenrichard, steven, jackalexander, joe, jimgalvin, samuel, lewis隨和開朗領導總裁愛家顧家adam, jonathan,woods, vinsonabraham, bruceedward, scottjohn, matthewmichael眾人焦點愛現敢秀創意十足addison, tonyjefferson, rogerken, leo, polofrank, hamletlaurence, tom聰明有膽識享受人生熱情慷慨sam, shel

6、lybrook, fred, robinsonbill, robert細心體貼熱愛學習成熟內斂jamesrooseveltkim, robin英語姓名（女）氣質出眾創意十足愛現敢秀dianne, florencepamela, zaraalice, christinerosachristina, kari, lara獨立負責熱情大方聰明智慧angie, emilyjane, jean, lilyisabella, 成熟內斂戀家愛家享受人生daisy, graciecarrie, honeylucy, merry熱愛學習善良體貼積極樂觀linda, pearlannalaurie領導女王甜美親切

7、職場女強人adoraphyllispolly部分男性英文名字詳細介紹一、alexander在英國，最常用的男性名字中排名第十八。此名的性格特質：樂觀積極，有豁達的人生觀，表達能力強，擅長通過幽默的方式激勵別人。屬英格蘭姓氏，昵稱是alec。此名的原意是，helper of men，很多著名的人物，如古馬其頓國王亞歷山大大帝曾用此名。二、christopher在英國，最常用的男性名字中排名第四；在美國，最常用的男性名字中排名第十一。此名的性格特質：多才多藝，創意十足，做事有系統性，思想集中，朋友眾多，喜歡追求新鮮和刺激。屬英格蘭姓氏，昵稱是chris意大利探險家，美洲大陸的發現者，哥倫布曾用此名

8、。三、daniel在英國，最常用的男性名字中排名第一；在美國，最常用的男性名字中排名第十二。此名的性格特質：理想主義者，樂于助人，熱心公益，希望家庭穩定和睦，懂得照顧所愛的人。屬英格蘭姓氏，昵稱是dan圣經中的四大先知之一、魯賓遜漂流記的作者，daniel defoe，用此名。四、jonathan在英國，最常用的男性名字中排名第十七；在美國，最常用的男性名字中排名第五十五。此名的性格特質：爽朗，率直，極為活潑，善于交際，易結識朋友，注重高品位的生活。源自希伯來語，昵稱是jon圣經中的一個正面人物曾用此名。五、leo原意是獅子，形容男子勇如雄獅。此名的性格特質是：性格活潑，表現力強，口才極佳，善

9、于表達，能給人留下良好的第一印象，易于適應環境。源自拉丁語。托爾斯泰，leo tolstory曾用此名。六、samuel在英國，最常用的男性名字中排名第十二；在美國，最常用的男性名字中排名第六十。此名的性格特質：樂觀開朗，坦誠，做事效率高，有責任感，為人熱心。源自希伯來語，屬英格蘭姓氏，昵稱是sam西方諸多詩人、文學家用此名。七、vinson此名的性格特質：為人友善，可親，隨和，能言善辯，有藝術天份，情感豐富，意志力強。源自古英語，屬英格蘭姓氏。基本語言點（1）hello/hi（2）very+ nice/ glad/ pleased to meet ( see ) you（3）let me i

10、ntroduce myself. / may i introduce myself？my names_. you can call me _.（4）i dont think weve met.（從功能上理解）示范練習john：hello. nice to see you.( i dont think weve met.) let me introduce myself. my names john smith.peter：hello. i m peter brown. you can call me peter. glad to meet you, mr. smith.role playing

11、（練習20遍）第2知識點：常見的國家和城市countrylanguagecityaustraliaenglishsydneycanadaenglish/frenchchinachineseguangzhoufrancefrenchparisgermanygermanindiaenglishnew delhi japanjapanesetokyorussiarussianmoscowthe u.s.a./americaenglishnew yorkthe u.k./englandenglishlondon基本語言點（1）come fromsb + come from + placewhere +

12、do/does + sb + come from?（2）be + fromsb + be + fromwhere + be + sb + from?（3）speak englishsb + speak + languagedo/does sb speak + language?示范練習a：where do you come from, mr._? i am from_.b：do you speak english?a：no, i speak french.role playing（練習20遍）綜合1、2知識點示范練習alice：hello, i dont think weve met. my

13、names alice green.bob：and i m bob brown. pleased to meet you, ms. alice.alice：pleased to meet you. where are you from, mr. brown?bob：austria, sydney, to be exact. alice：can you speak russian?bob：oh, sorry. im afraid i cant. i speak english.role playing（練習10遍）第3知識點：介紹公司部門和職務company structurechief exe

14、cutive officer (ceo)production department accounts department sales/marketing department personnel departmentproduction finance sales/marketing human resourcesplant manger chief accountant sales manager personnel manager 基本語言點what do you do, mr._/_?tell me something about your work, mr._/_.示范練習inter

15、viewer：what do you do, frank?frank：i work in human resources department. our personnel manager is john smith/ mr. smith.延伸john smith 和mr. smith 的交際功能區別role playing（練習20遍）第4知識點：介紹自己以及詢問他人的基本信息基本信息：商務用途/求職用途（在商務信函專題中的求職簡歷里講）名字：回顧第1知識點職務：一般企業的機構設置chief executive officer (ceo)production department accou

16、nts department sales/marketing department personnel departmentproduction finance sales/marketing human resourcesplant manger chief accountant sales manager personnel manager technician accounts clerk sales representative recruitment officermaintenance officer credit controller export clerk training

17、officerquality controller purchasing officer after-sales clerk pay clerk業務范疇：（這里只講述通常的業務，具體到美的微波爐制造有限公司，還需要提供各主管的職務英譯，以及負責哪些業務的英譯，等背景資料齊全后進一步展開）基本語言點：（1）what do you do, _? what about you?/ and you?（2）sb work for_.for example：i work for midea.（3）sb work in_.for example：i work in human resources/ the

18、human resources department.i work in sales/ marketing.（4）sb be responsible for doing sth/ be in charge of sth for example：i am responsible for invoicing our customers. i am responsible for buying everything the company needs.i am in charge of software development and maintenance.i am in charge of th

19、e training program.（5）we/ our company/ our department deal with sth（處理）for example：i work in technical services. we deal with customer problems. （6）聽到他人介紹工作后簡單的答語not a bad job.thats interesting.what about you?/ and you?（7）what are you doing at the moment?right now im planning the training program fo

20、r the next year. （死記住）示范練習interviewer：tell me something about your work, frank. / could you tell me something about your work, frank? / what do you do, frank?frank：i work in the purchasing department. i am responsible for buying everything the company needsfrom ball-point pens to the raw materials a

21、nd components we need to make our products.interviewer：and what are you doing at the moment?frank：well, people in accounts have asked for some new chairs, so im looking for a supplier of office furniture.role playing（用基本語言點詢問職務以及業務內容） 重點融合第1、2、3、4知識點示范練習（尤其多用于朋友互留聯系方式）chang：im afraid your fax isnt v

22、ery clear, so id like to check some of the details.pamela thomas：of course.chang：right. your first names pamela, isnt it?pamela thomas：thats right.chang：and you work for midea, dont you?pamela thomas：yes.chang：now, i m afraid i cant read your job title at all. what do you do, ms. thomas?pamela thoma

23、s：i am an accountant.chang：right. and i cant read the name of the street either.pamela thomas：thats jiefang street. thats j-i-e-f-a-n-g.chang：and thats in guangzhou, isnt it?pamela thomas：yes, thats right.role playing表達同客戶進一步交往的愿望（1）its been nice doing sthfor example：its been nice talking with you/

24、being friends with you. （2）i hope to see you again sometime.（3）please keep in touch.要求：讀10遍雙方互致問候語很正式how do you do?how do you do?雖然是問號，但經常用平調較隨便how are you?fine, thanks. how are you?hello!/hi!hello!/hi!其它nice to see you.nice to see you.范文欣賞now today ill start off by telling you something about the s

25、tructure of midea. the head of the company here in sydney is the ceo or chief executive officer, and thats mr brown.now, as you know, midea is divided into four divisions: production, finance, sales and human resources. the first division here is production and that is headed by the plant manager, t

26、om smith. the technicians, maintenance officers and quality controllers all report to him, as do the packing and dispatch clerks.the next division is finance and this department is headed by the chief accountant, alice green. the accountants clerks and credit controllers, who check that customers ha

27、ve settled their invoices, report to him as does the purchasing officer.then we come to the marketing division which is both sales and marketing. the head of marketing is martin king. hes responsible for the export clerks, the sales representatives who are on the road, and after-sales clerks who dea

28、l with any problems that arise with our products.finally, we have the human resources department, headed by john smith. you met the recruitment officer pamela thomas at your interviews. then theres myself, the training officer and finally the pay clerk, frank yang. so if you have any queries about s

29、alaries and so on you should go and see him.第5知識點：介紹他人及請求他人介紹自己介紹他人的開場白jane, this is peter.mr. jones, id like to introduce my friendlet me introduce you to （可以和this is 聯合使用）allow me to introduce my college（非常正式的場合，主要面向群體）聽力訓練:3.2-2, page 8(track 6) 融合第4、5知識點如何請求他人介紹自己could you introduce me toi haven

30、t met your managing director yet.i dont know anyone here. youll have to introduce me. (亦可用could you introduce me to.，注意適用場合)答應介紹他人of course. let me introduce you to.oh, i am sorry. _, this is.(選擇合適的場合)示范練習lily green：i dont know anyone here. youll have to introduce me.pamela thomas：of course. ill int

31、roduce you to tom. hes an old friend of mine. tom, let me introduce pamela to you. shes just joined our company.tom smith：nice to meet you, pamela. let me introduce myself. my names tom smith. you can call me tom. i work in marketing. what about you?pamela thomas：i work in accounts. very nice to mee

32、t you. my names pamela thomas. i am from canada. where are you from? it seems to me that you are from america, for you speak a standard american english.tom smith：you are right. i am from america, new york, to be exact.pamela thomas：what a modern city! i am always looking forward to visiting new yor

33、k.tom smith：really? youll have the chance. in our company, there are many opportunities to go to new york.pamela thomas：thats great.pamela thomas：its been nice talking with you. i hope to see you again.tom smith：i enjoyed talking with you, too. keep in touch.pamela thomas：keep in touch!role playing

34、（介紹他人） 重點對話欣賞dialogue one：woman 1：wendy, do you know dirk dressler? dirk, this is wendy james from united finance.man 1：i dont think weve met before. nice to meet you, ms. james.woman 2：how do you do? please call me wendy.man 1：and im dirk. woman 2：what exactly do you do, dirk?man 1：i am responsible

35、 for quality control. idialogue two：woman 1：hello. i dont think weve met. my names gina lee.man 1：and im paolo smith. pleased to meet you, ms. lee.woman 1：where are you from, mr. smith?man 1：the usa, new york, to be exact. i work for ark. perhaps youve heard of them. i am a software engineer there.

36、and what about you? what do you do?woman 1：im in hardware development with cor.man 1：thats interesting. perhaps you can tell me something about.第6知識點：簡單的寒暄語教學目的：通過欣賞對話了解如何沒話找話基本語言點：is this your first trip to?have you ever been to?how long are you staying in?and what do you think of?dialogue：man：are

37、you ms. novak? woman：yes, thats right.man：im bruno soares, the sales manager of abc company. how do you do?woman：how do you do? its nice to finally meet you.man：yes, it is, isnt it? now, come this way and well go up to my office. is this your first trip to guangzhou?woman：yes, it is. ive been to bei

38、jing a couple of times before, but this is the first time i come to guangzhou.man：and what do you think of it?woman：guangzhou is a city of robustness. do you live in guangzhou itself?man：no, i dont. i live to the north. its about twenty minutes from here, depending on the traffic. and what about you

39、rself? which province are you from?woman：from hebei province, baoding, to be exact. have you ever been there?man：no, i havent, unfortunately. how long are you staying in guangzhou?woman：until friday. and then im heading south. to hainan province.man：right, here we are. now can i get you a drink befo

40、re we start. role playing （把dialogue表演出來）聽力訓練:1.1-3,1.2-3(track 1-3)第7知識點：如何交換信息想要了解某方面信息could you tell me whether/ when/ how much(many)/ why/ where/ what? 注：whether后跟主謂語序，when/ how much(many)/ why/ where/ what 后是：謂語+主語could you tell me something about想了解更多信息could you tell me something more about st

41、h?can you give me more details abou sth?如果有人向你了解信息，你可以回答知道：as far as i know, 不知道：im afraid i dont know. / ive no idea, im afraid.不確定：im not sure. / oh, im afraid i cant tell you exactly for the moment. + maybe i can tell you tomorrow. 不想講：im afraid i cant tell you that. its confidential.預向某人提供信息，可以說

42、did you know that ?他人向你提供信息后，你可以評論oh, thats interesting.thanks for letting me know./ thanks for your information.oh, really?第8知識點：介紹美的微波爐制造有限公司宏觀介紹midea microwave oven manufacturing co., ltd (midea microwave oven) is a professional microwave oven manufacturer, which is one of the key subsidiaries of

43、 md holding co. ltd, a leading manufacturer of home appliances in china.地點和規模：located in the third industrial area of midea industrial city, shunde district, foshan city, it occupies an area of 100 thousand squire meters, has more than 2000 employees and 10 automatic assemblies, with annual output r

44、eaching 10 million sets.設問：could you give me a brief introduction about your company?could you tell me something about your company?what are your companys leading/ major products?（主打產品：major/ leading products）部門設置 organizational structure of companymidea microwave oven manufacturing co., ltd has eig

45、ht functional departments, i.e. production & manufacturing department, quality department, market department, domestic sales department, overseas sales department, research & development department, finance management department and operation management department, 35 sales branch centers, 3000 reta

46、il network points, and nearly 1000 maintenance network points around the country. 設問：could you tell me how many departments does your company have?銷售市場midea microwave oven has overseas distributors in more than sixty countries and regions all over the five continents.our products are mainly sold to

47、europe and secondly to north america, asia, south america, oceania and africa. 設問：could you tell me where are your companys products mainly sold?歷史our company was established on june 20, 2002. 設問：could you tell me when was your company established?目標objectives for the future: endeavoring to become t

48、he most excellent microwave oven supplier in the world. 設問：what is your companys objective for the present/ the future/ the next five years?成績achievements midea microwave oven has obtained recognition from vast numbers of consumers. in terms of chinese market share, it ranks the first two places amo

49、ng the same industry in 2001, 2002 and 2003 respectively. it is one of the three largest production bases of microwave ovens in the world.設問：could you tell me what achievements midea microwave oven has made during these years?合作伙伴midea microwave oven has business cooperation with many domestic and f

50、oreign counterparts. in 1999 and 2001, it successfully signed agreements of technical introduction with japanese toshiba and sanyo respectively.設問：does your company have foreign partners?人才midea microwave oven has a powerful, professional team of research and development. all the development engineers have university records of formal schooling.設問：could you tell me something about mideas staff?產品優勢our companys market shares are