靈蛇迎春·文創游園會

——2025蛇年新春古城文創游園會策劃案目錄01.活動前言03.活動宣傳05.活動包裝02.活動概況04.活動內容contentsACTIVITYINTRODUCTIONACTIVITYINTRODUCTIONACTIVITYINTRODUCTIONACTIVITYINTRODUCTIONACTIVITYINTRODUCTION壹活動前言ACTIVITYINTRODUCTION如何做好古城文創？深挖文化價值，賦予文創產業更高的附加值！挖掘文化

產品開發古城文創

元素借鑒HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR古城文旅X非遺文創

近年來，國潮熱不斷升溫，非遺文創與現代設計巧妙結合，一系列文化創意產品不斷涌現，成為年輕人追捧的“潮品”。這既拉近了文物和公眾的距離，又讓傳承千百年的文化遺產逐漸活起來”“火起來”,撬動了新消費的大市場。文創品牌表達兩者結合不僅有助于非遺的保護和傳承，也能為旅游產業注入新的活力。，文創品牌表達兩者結合不僅有助于非遺的保護和傳承也能為旅游產業注入新活力！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR通過深入了解非遺文化，將其精髓融入文創產品設計中，使非遺文化得以在現代社會中延續和傳承。文創產品作為非遺文化的載體，能夠直觀地展示非遺的獨特魅力和深厚底蘊，讓更多人了解和認識非遺！踐行“百千萬工程”，推動文化的傳承與創新促進鄉村經濟與文化的融合發展文創產品的銷售能夠帶動鄉村經濟的發展，通過文創產品的推廣和銷售，可以吸引更多游客前來鄉村旅游和消費，進一步推動鄉村經濟的繁榮。小鎮青年|文創新玩法以文化賦能鄉村振興，為高質量發展注入青春動能，滿足群眾多樣化文化需求，通過文創產品的設計和推廣，可以帶動更多人參與到非遺文化的傳承和創新中來，共同推動非遺文化的繁榮發展。好運連連·新春集福攻略！古城文旅X非遺文創，打造匠心文創年禮！潮玩文創

蛇來運轉HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR蛇來運轉|文創好禮承載全新年味！TheYearoftheSnakeiscoming|Creativegiftscarryanewyear'sflavor!春節即將來臨，禮品選擇又成了大家頭疼的問題，在眾多禮品中，文創產品以其獨特的和文化內涵，成為近年來備受追捧的禮品之選！將傳統文化元素與現代創意相結合定制成文創產品，在新春的喜慶氛圍中，一系列精美的文創產品，以其獨特的設計和深厚的文化象征，成為了慶祝佳節的時尚元素，每一枚承載著一個美好的祝愿。01.02.03.貳活動概況ACTIVITYINTRODUCTIONHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR活動主題：靈蛇迎春·文創游園會

——2025蛇年新春古城文創游園會活動活動時間：2025年元旦/年初一至年初四活動地點：古城活動對象：全體市民活動調性：年味、民俗、非遺、喜慶活動概括活動亮點文創游園計劃/好運上上簽活動亮點年味美陳/新春新禧過蛇年活動亮點年味大集

新春文創甄選叁活動宣傳ACTIVITYINTRODUCTION活動預熱海報定制預熱海報話題發布社交平臺宣傳HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR活動預熱視頻在活動現場拍攝預熱短視頻，通過短視頻的場景呈現，更直觀的向目標客群種草，提升活動熱度。活動宣傳春節專場蛇來運轉好事花生一起來逛蛇年古城吧！【潮玩文創】活動第一彈品牌曝光蛇年大集開運之文創模特—抖音/小紅書宣傳—規則玩法：線上抖音/小紅書宣傳，發布新春文創產品，邀請市民朋友進行互動，尋找信宜文創館模特！增加線上曝光率！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR活動宣傳春節專場蛇來運轉好事花生一起來逛蛇年古城吧！【潮玩文創】活動第二彈內容加熱蛇年大集開運新年簽—小程序定制H5—規則玩法：參與活動進行抽簽，開啟新年上上簽活動，抽取幸運小禮品到活動現場領取！增加現場人氣以及曝光率！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR活動宣傳春節專場蛇來運轉好事花生一起來逛蛇年古城吧！【潮玩文創】活動第三彈種草滲透抖音小紅書KOL達人宣傳—抖音/小紅書宣傳—規則玩法：邀請高校+社會MCN機構邀約形式，聚集大批起號階段的K0L達人進行視頻切片、圖文編輯的種草發文傳播，贈送文創產品進行宣傳打造，為主題活動積攢聲量。HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR肆活動內容ACTIVITYINTRODUCTIONHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR新春潮玩游園會活動主線任務集福點位分布輔助點位六個站點打卡，集六福印章，完成即獲得精美非遺DIY手作新春套福氣趣味投福袋財源滾滾來合成站集六張福卡，六福合成即可至兌換點，參與DIY文創產品站文創周邊、產品介紹、產品售賣趣味尋寶記好運夫子解簽新年文創好禮活動平面圖規劃新春套福氣趣味投福袋財源滾滾來趣味尋寶記好運夫子解簽新年文創好禮IP氣模易拉寶好運連連開福氣文創許愿樹迎賓墻HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR六福集章卡STEP1:現場參與活動的人可至活動入口服務臺領取活動券一張；STEP2:憑券參與現場集六福活動，通過集齊六福可至合成站抽取好禮/參與DIY手作活動！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR互動1：新春套福氣新春蛇年助陣，套圈圈也能玩出新高度。每一次出手，都可能是好運的開始，讓快樂和獎品雙雙入袋。HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR互動2：趣味投福袋游戲規則：參加者站在指定位置投擲福袋，每人五個福袋，有三個福袋投中對應的籃筐即為成功，成功可集章一枚。HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR互動3：財源滾滾來游戲規則：參加者站在指定位置滾動飲料瓶，飲料滾動停留的位置為指定位置即為成功，成功可集章一枚。HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR互動4：趣味尋寶記游戲規則：參加者站在指定位置拉動線，指定時間走出迷宮即為成功，成功可集章一枚。HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR互動5：好運夫子-新年上上簽憑券可前往好運夫子攤位進行求簽，我們邀請了積善堂夫子坐陣，為大家解答對未來一年的展望和期待，新年新意頭，快來解鎖你們新一年的福氣啦！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR互動6：畫蛇添福-新年文創好禮新年文創產品融合了豐富的傳統文化元素，我們現場準備了各式各樣的文創產品，增加了新春元素不僅具有濃厚的節日氛圍，還承載著人們對美好生活的向往和祝福。（購買文創產品獲得打卡印章1枚，即可參與DIY手作）HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR集章成功-非遺文創手作6個活動印章集郵成功的市民朋友，可憑券參與免費文創手作活動！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR福氣文創許愿樹現場購買文創隨意產品，即可獲得許愿卡一張，可寫上心愿祝福語，掛上現場許愿樹！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR福袋區-好運連連開現場設置9.9元即可抽取福袋，福袋內含各種各樣的文創好禮，新的一年，好運連連，2025年趣味玩不停！伍活動包裝ACTIVITYINTRODUCTIONHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR超大IP氣模打卡現場設置超大IP氣模吸引游客留步，拍照打卡，達到最大曝光率！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEARHAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR易拉寶展架現場路引設置易拉寶展架，宣傳活動內容，以及達到指引路線效果！HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HAPPYNEWYEAR→HA