跨境電子商務英語試卷第3頁共4頁《跨境電子商務英語》期末試題（第二套）試卷成績（占課程考核成績的60%）平時成績占40%課程考核成績專業(yè)：班級：題號IIIIIIIVV小計學號：得分姓名：得分I.Decidewhethereachofthefollowingstatementsistrueorfalse.Use“T”forTrueand“F”forFalse.(2'x10)Storepromotionandmarketingisjustaboutcreatingamessageforconsumerstosee,ortospendyourbudget.()Cross-borderB2Ce-commercereferstotheinternationalbusinessactivitiesbetweencompaniesindifferentcustomsareas.()SNSisSocialNetworkingSitesandisalsoknownassocialmedia.()Supplychainandlogisticaltechnologieshavegreateffectsoncross-bordere-commercefulfillment.()Therulesofthemajorcross-bordere-commerceplatformsareallthesame.()B2Cfirmssellingtoindividualcustomersdonotneedtobargainoverpriceswiththem.()Foranindustrytohaveabenigndevelopment,theremustbestandardizedpolicies.()Categoryselectingreferstothechoiceofcategoriesunderacertainbusiness,suchascategoriesofadultshoes,babyshoes,andothershoesundershoesindustry.()Electronicpaymentscanlowerthecostsofthemerchants.()Ingeneral,therearethreemaintypesofelectronicpaymentsystems:electroniccheck,paymentbasedondifferentprotocolsandpaymentcard,electronicmoney.()得分II.MatchingthefollowingChinesetermswiththecorrespondingEnglish.(2'x10)11.業(yè)務范圍 () 16.保稅倉庫 ()12.創(chuàng)造紀錄 () 17.交貨期 ()13.客戶體驗 () 18.網(wǎng)上書店 ()14.保證金 () 19.制造成本 ()15.結(jié)賬按鈕 () 20.國際物流 ()A) dateofdelivery F) businessscopeB) checkoutbutton G) manufacturingcostC) securitydeposit H) setarecordD) internationallogistics I) onlinebookstoreE) customerexperience J) bondedwarehouse得分III.Fillintheblankswiththewordsfromthebox.(2'x10)advantageoperatedevelopincreaseamateurmeasurefranchiseactuallyinstrumentarrival21. Talkingtoexistingclientswhoalreadyboughtmightseemlikeawasteoftime,butitis_________thekeytofuturesales.22. AsfarasIamconcerned,itishightimetotake_________toaddressthisphenomenon.23. Largeenterpriseshave_________whichsmallandmediumsizedenterprisescan’tprovide.24. Electroniccommerceusesvariousprocessesor_________thatareenabledbyinformationandcommunicationstechnologies(ICTs).25. Giventhatheisonlya/an_________runner,hehasdoneareallygoodjob.26. eBayistakingstepstomakeitsplatformlookand_________morelikeAmazon.27. Thisprincipleshouldstandinthefrontwhenyouwritealogisticsletter,forthereshouldalwaysbecertainpurposetowrite—demandtotransport,orinformthe_________ofthegoods,orurgetheshipment.28. Wecanalsoorganizerafflesorcompetitionstobetterinteractwithfansand_________customerstickiness.29. OrdermessageandInMailarealsocommunicationtools_________bytheplatform.30. Thatfastfoodrestauranthasbeen__________byaUScompanytoselloneoftheworld-famousbrands.得分IV.Answerthefollowingquestions.(5'x4)31.WhatisSNS?32.Pleaseillustratethedefinitionofcross-bordere-commerce.33.Whatarethethreebasicobjectivesofpromotion?34.Giveatleastthreecommonskillsandtricksoftheproductdescriptiononmajorplatforms?得分V.Translatethefollowingcontentsintotheoppositelanguage.(2'x5,10'x1)(Chinese-English)35.Thenewproductsare_____________________________(適合1～18歲年齡段使用).36._____________________________(提升客戶忠誠度)andsatisfactionisourgoal.37.Ourbusinessphilosophyofresponsibility_____________________________(保證了我們的產(chǎn)品質(zhì)量).38.Asanexporter,we_____________________________(愿意與您做生意).39.Ourfocusison_____________________________(可持續(xù)發(fā)展).(English-Chinese)40.Developingasuccessfule-marketingstrategyisanessentialpartofe-commercesuccess.Inordertosucceed,afirmmustdevelopandimplementastrategicplanthatincludessuchelementsasgreatproductsorservices,awebsitespeciallydesignedtosellandaneffectivemarketingstrategy.Eachfactorplaysanimportantroleintheoverallstrategyandmustbedevelopedtoitsfullestpotential.Ifonefails,thechancesofsuccesswillbeminimal.(10'x1)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________