商務(wù)英語聽說4學(xué)習(xí)通超星期末考試章節(jié)答案2024年TrueorFalse1Listentothepassageanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).Youwilllistentothepassagetwiceandaresupposedtocompletethissectionwithin10minutes.[音頻]

(1)Equityinvestorscan'treduceyourpersonalriskinthebusiness.(2)Ifyourbusinessfails,youwouldreorganizethedebtpaymentunderbankruptcyprotectionandnotberequiredtopaybackthebankloansyoutake.(3)Equityinvestmentshouldnotberegardedasashot-termsolutionbutalong-termsolutionandameanstoinjectbothcashandexperienceintoyourstart-up.(4)Shareholdersusuallyhaveaplantogetareturnontheirinvestmentbyofferingpublicstocksinsteadofgettinginvolvedinmergingandacquisition.(5)Ifyouofferstocktoinvestors,youwillhavetocedesomecontroloveryourcompany'soperations.

答案:F;F;T;F;TListentothepassageandputthefollowingsubtitlesintherightorder.Thefirstonehasbeendoneforyou.[音頻]

答案:A、Avoidfraud;B、Becarefulwheninvestinginstocks;C、Findasuitablecombinationofinvestments;D、Takeinvestmentadvice;E、Usefreemoney;F、Analyzeyourcurrentfinancialsituation;G、Considerdollarcostaveraging;H、Maintainanemergencyfund

;I、Getoutofhigh-interestcreditcardliability;J、AnalyzeriskfactorsListentothepassageagainandanswerthequestions(1-6)bymatchingtheanswers(A-F).[音頻]

答案:A、Maintainanemergencyfund.;B、Becarefulwheninvestinginstocks.;C、Analyzeyourcurrentfinancialsituation.;D、Getoutofhigh-interestcreditcardliability.;E、Findasuitablecombinationofinvestments.;F、Avoidfraud.ListentothedialoguebetweenDiana(A)andBob(B)andmatchwhotalksabouttheinformation(1-10).[音頻]

答案:A、Diana;B、Bob/star3/origin/b9b2e247634ac6e3e32bcc3c92860afe.png

答案:Music;control;rockband;inthetopten;Makeafatprofit;Global;goodreputation;Returnsarehigh.Listentosixshortdialoguesandselectthecorrectanswers.

[音頻]1.Toinvestistocommitmoneyorcapitalinorderto________.A.winlotteryB.gainafinancialreturnC.takeariskD.buystocks

2.Returnisa(n)________fromaninvestment.A.interestB.dividendC.profitD.rent

3.ROIisusedtoevaluatethe________ofaninvestment.A.profitB.amountC.effectD.efficiency

4.Compoundinterestisbasedon________.A.theprincipalB.thetimeinvolvedC.interestrateD.alloftheabove

5.Johnbelieves________,thehigheryourreturnshouldbe.A.themoreriskyouputintoyourinvestmentsB.themoreworkyouputintoyourinvestmentsC.thelessworkyouputintoyourinvestmentsD.thelessriskyouputintoyourinvestments

6.John’sgoalisto________worth$1for$0.50ifhewantstoinvest.A.sellassetsB.transferassetsC.buyassetsD.formassets

答案:B;C;D;D;B;C/star3/origin/b1bd4481fb535c3a08669fb6963d5968.png

答案:thelonghaul;swingsandroundabouts;profitable;AsianConnectivity;collaborativemanner;ourcustomers;AsianService;humanity;confidence;(10)AsianInnovation;(11)newwaysofbanking;(12)AsianInsights;(13)bespoke/star3/origin/027024d0f0b24fc9e41c360bc6790d4f.png

答案:DBS;GF;China,SoutheastAsiaandSouthAsia;18;18markets;Over280;

Over280branches;SafestBankinAsia;Briefintroduction;The

briefintroduction;Wayofbanking;The

wayofbanking;Productsandservices;The

productsandservices;(10)Futureplan;Thefuture;Theplanforthefuture;ThefutureplanListentothepassageandcompletethefollowingsummary.(每空不超過3個(gè)單詞)

[音頻]HowdoesSouthwestAirlinesmakeitsinnercustomer—employeessatisfied?Byhaving(1)______

itsemployees,SouthwestAirlineshasrisentobe(2)______

airlineintheUSA.Onceonhearingthat(3)______

onthegraveyardshiftwerenotavailableto(4)______

thecompanypicnic,theCEOarrangedfora(5)______

barbecue.Personalnotesaresenttoemployeesfor(6)______,deaths,(7)______.

答案:pleased;thefourthlargest;mechanicsonthegraveyardshift;attend;latenight;birth;marriageandpromotionListentothepassageagainandcompletethefollowingsummaryandtable.Writenomorethanthreewordsforeachblank.[音頻]Itisnecessarytohaveaplanofcrisismanagementas(1)_______isspreadingfaster.Anorganizationwhocan’t(2)_______

inacrisiswill(3)_______

initsfinanceand(4)_______.Manyorganizationswillconsidertheir(5)_______

asmostimportant.

答案:newsandinfomation;doright;seealoss;stockprices;reputation/star3/origin/4a3534048bf27b488a8dc6fcf215d058.png

答案:people;places;subjects;Stars;Victims;reflect;don'tgo;photosListentothedialogueandselectthecorrectanswertocompletethesentence.

[音頻]

1.Togetalongwiththemedia,onemust________.A.beabletocommunicateastoryproperlyB.beabletocreateaninterestingstorythatisworthtellingC.inviteaspokesmanD.bothAandB

2.Starscandrawpressattention,but________.A.sometimesitisdifficulttoinvitethemB.sometimestheywillbevictimsC.sometimesitismoredifficulttogetalongwiththemthanwiththemediaD.sometimesitisaseasytohandlethemastodealwiththemedia

3.Thepersonwhocanstandforthecompanymustbe________.A.interestingB.sympatheticC.talkativeD.humorous

4.WhichofthefollowingcanNOTbeamediaevent?A.Interestingplaces.B.Interestingpeople.C.Pictures.D.Financialreports.

5.“Apicturereallycanbeworthathousandwords”means“________.”A.ApictureisthesameaswhatyoucansayB.ApictureismorevaluablethanwhateveryousayC.ApictureisnomoreworthwhilethanathousandwordsD.Athousandwordsareasvaluableasapicture

答案:D;C;B;D;BListentothedialogueagainandcompletethefollowingsentences.

[音頻]

1.ThereasontohaveapersonalPRplanisto(1)____________________.2.Strategiesto(2)____________________

mustbecreativesothat(3)____________________.3.Weshouldmeasureourprogressinorderto(4)____________________.

答案:positionourselvesasexpertsinourparticularareas;achieveourobjectives;wecandowhatnobodyelseisdoing;makeadjustmentsListentothedialogueandcompletethefollowingflowchart.(每空2個(gè)單詞)[音頻]

HowtomakeapersonalPRplanStep1:

Setup(1)_______

foryourpersonalPRplan.Step2:

Apply(2)_______

toachieveyourgoals.Step3:

Evaluate(3)_______

bymeasuringit.

答案:specificobjectives;creativestrategies;yourprogresspositionourselvesasexpertsinourparticularareasListentothepassageandcompletethefollowingnotesapplyingtheCornellnote-takingmethod.[音頻]

WhyisPRveryimportant?Maintaintheorganization’simage(1)________Whatispublicimagestrategy?Focusontheright

messageDecideon(2)________

todisseminatethatmessageWhateventsdoPRprofessionalsarrange?Lendbrand/nameto(3)________E.g.acorporationsponsoring

a(4)________

orahospitalorganizinga(5)________WhatdoPRprofessionalsdowithmedia?AnswerQs(6)________(7)________(8)________BuildimageofanorganizationConnectwithpossiblenewcustomersor(9)_______WhatwillPRprofessionalsdoin

handlingemergencies?Decidehowtheorganizationwill(10)________

toits

(11)________Communicatehowitis(12)________

答案:Communicatemessage;outlinesofacampaign;acampaign;SpecialOlympicsevent;healthoutreachday;Arrangeforinterviews;Writepressrelease;Whatarethefunctionsofsocialmedia?;stakeholders;(10)repairthedamage;(11)image;(12)dealingwiththeproblemListentothepassageabouttheCornellnote-takingmethodandcompletethefollowingnotes.(注意單詞首字母大小寫、單詞形式，學(xué)習(xí)模仿，每空不超過3個(gè)單詞)[音頻]

Cues(5Rs)NotesRecord(1)_________

factsandideas(2)__________ASAP,summarizethe(3)__________(4)

__________(5)

__________

=cues→

helpto(6)

__________Saythenotes

in

(7)

__________

withappreciation(8)

__________

and(9)

__________

whatyouhavesaid(10)

__________Labelandindex(11)

__________Puttheminto(12)

__________,

(13)

__________,(14)

______

and(15)

__________(16)

__________,(17)

__________

andputthemin(18)

________(19)

__________Spend(20)

________

everyweekorsoreviewingthesenotes→(21)

__________

and(22)

__________

theknowledge

答案:Meaningful;Reduce;factsandideas;Recite;Jottings;recall;inyourownwordswithappreciation;Uncovernotes;verify;(10)Reflect;(11)experiencesandideas;(12)structures;(13)outlines;(14)summaries;(15)framesofreference;(16)Rearangce;(17)file;(18)categories;(19)Review;(20)10minutes;(21)retain;(22)useListentothepassageagainandchoosethedetails(A–F)tomatchthestepsofreverselogistics(1-4).[音頻]

答案:A、

Theconditionorqualityofgoodsisveryimportant.

;C、After-salessupportorannualmaintenancecontractisneeded.;E、Goodswillbemailedtoorputatdesignatedsites.;F、Thereverselogisticscentercanbemadeintoaprofitcenterifcostiscarefullyconsidered.Listentothepassageandcompletethefollowingnotes.Writenomorethantwowordsforeachblank.[音頻]Whatisreverselogistics?Itreferstotheprocessof(1)______

aproductfromthe(2)______

tothe(3)______.Thepurposeofitisto(4)

______

valueorensureproper(5)______.Returnedgoodshavetobe(6)______

beforebeing(7)______

orsoldsecond-hand.

答案:moving;consumer;provider;recapture;disposal;processed;sentbackListentothesecondpartofthepassageandchoosefromthelistwhatmoderncustomerswanttodowhiletheirgoodsarebeingdelivered(YforYES;NforNOT).

[音頻]1.Totracktheirorderassoonastheyplaceituntilthepackagearrives(

)2.Tohandlecustomerinquiries(

)3.Tobreakuptheirordersformultipleship—toaddresses(

)4.Tocustomizeanindividualorder(

)5.Todeterminedeliverycostsandtime-in-transit(

)6.Toshipitdirectlytothebuyeranywhereintheworld(

)7.Totrackwheretheitemisatanygiventimeinthesupplychain(

)8.Toreroutepackages(

)

答案:Y;N;Y;N;Y;N;N;YListentothefirstpartofthepassageandcompletethefollowingstatements.Writenomorethanthreewordsforeachblank.

[音頻]1.E-commercelogisticsappliestheconceptsoflogisticstothebusiness(1)_______.2.Thedifferencebetweendeliveryandfulfillmentisthatdeliveryisto(2)_______

ataspecificlocationwhilefulfillmentistomeet(3)_______.

答案:ontheInternet;unloadphysicalgoods;customer’sexpectationsListentothedialogueagainandcompletethefollowingtable.[音頻]

DeliveryofthegoodsTo(1)________

ontime.CoordinationTocoordinatewith(2)________;Tocommunicatewith(3)________.PhysicaldistributionToensureendproducts(4)________;Tochoose(5)

________.

答案:meetthecustomers’

requirements;thirdpartylogistics;vendors,serviceprovidersandtransportcarriers;reachthepointofdestination;thebestmodeoftransportation?ListentothedialogueandfindoutTWOthingsthatthelogisticsdepartmentdoesNOTdo(NforNOT)andthethingsthatthelogisticsdepartmentdoesdo(YforYES).[音頻]1.Toensurethedeliveryofgoods(

)2.Tobeagoodcoordinator

(

)3.Todistinguishcheating

(

)4.Tobealerttotheft

(

)5.Toensuresupplyandpaymentontime

(

)6.Tokeepgoodrelationshipwithcustomers

(

)7.Toresearchfreshproduct

(

)8.Tochoosethebesttransportationmode

(

)

答案:Y;Y;Y;N;Y;Y;N;YListentotheinterviewandmatchthefollowingnames(A-D)withtheirroles(1-4).[音頻]

答案:A、AndrewWhitehead;B、AngelaBeale;C、RobSteward;D、GrahamEggersListentothedialoguesagainandcompletethefollowingsummaries.

[音頻]1.Thedefinitionoflogistics:apartof(1)_______2.Theworkingprincipleoflogistics:toplan,controlandimplementa(2)_______

tostoreandtransport(3)_______3.Theaimoflogistics:to(4)_______

therequirementsofallthecustomers4.Theactivitiesoflogistics:relatedtothe(5)_______

inthewholeprocess5.Thevitalpointinlogistics:todelivertherightproduct(6)_______

and(7)_______6.Partsoflogistics:(8)_______

and(9)_______

答案:supplychain;flow;goodsandservices;satisfy;movementofgoodsandservices;attherightplace;attherighttime;transportation;warehousingListentothepassageandcompletethefollowingtable.Writenomorethanfourwordsforeachblank.

[音頻]AdvantagesandDisadvantagesofOnlineAdvertisingAdvantagesDisadvantages1.

Itcanreach(1)________

thantraditionaladvertising

mediaat(2)________

thecost.2.

Itisidealforbusinesseswitha(3)________

target

marketand(4)________

capabilities.3.

Itofferssome(5)________

meansofmarketing,suchaspayper

clickadvertising,free(6)________

andonline

businessdirectories.4.

Itcanaffordopportunitiesfordeveloping(7)________

withyourcurrentandpotentialcustomers.1.

Itispossibleforanyoneintheworldtocopyyourmarketingmaterialssuch

as(8)________,

(9)________

and(10)________

andusethemforcommercialpurposes.2.

Themarketingmaterialsmayevenbeusedto(11)________

your

company.3.

TheInternet-advertisinggoldrushhasbeguntointroduce(12)________

?to

theWeb.

答案:significantlymorepeople;afractionof;nationalorintemational;large-scaledistribution;freeorlow-cost;onlineclassifiedadvertisingsites;morepersonalrelationship;logos;images;(10)trademarks;(11)slanderormock;(12)adclutterListentothepassageandmatchthecharacteristicsofTVandradioadvertising(1-6)withTVadvertising(A)andradioadvertising(B).[音頻]

答案:A、TVadvertising;B、RadioadvertisingListentothedialogueagainandcorrectthefollowingstatements.

[音頻]

1.

A.Helpbuildonconfidenceintheproduct.

B.Helpbuildontheirdesirefortheproduct.

C.Helpquestiontheirdesirefortheproduct.

D.Helpmaketheirfriendsinterested.A.Howmuchyoucansavebypurchasingtheproduct.

B.Howaparticularfeatureoftheproductcouldpossiblybenefititsconsumers.

C.Howmanytimesyoucanusetheproducts.

D.Howmuchyouneedtopayfortheproduct.A.Aclearinstructiontolearnmoreabouttheproduct.

B.Astrongcalltoaction.

C.Adetaileddescriptionofspecifications.

D.Aclearinstructiontousetheproduct.A.Exact,detailed,showingasenseofcare.

B.Powerful,confident,showingasenseofurgency.

C.Clear,helpful,easytounderstand.

D.Short,simple,easytofollow.A.WanttoBuy?

B.Buy!

C.BuyNow!

D.YouShouldBuy!

答案:B;B;B;B;CListentothedialogueandselectthecorrectanswertoeachquestionyouhear.

[音頻]A.Shehasbeenworkinghereforsometime.B.Sheisnewtothisjobandhaslittleideaofadvertisingterminology.C.Shehasbeentransferredfromanotherdepartment.D.Shemajoredinadvertisinginhercollege.A.Componentsofalladvertisements.

B.Objectivesofalladvertisements.

C.Prerequisitesofalladvertisements.

D.Appealsofalladvertisements.A.Newspaperandmagazinereaders.

B.TVaudiences.

C.Webvisitors.

D.Publictransportcommuters.A.Theyarelikelytolistentomusicatthesametime.

B.Theyarelikelytobrowseinabookatthesametime.

C.Theyarelikelytodootherthingsatthesametime.

D.Theyarelikelytofocusononlineinformation.A.Provokedesire.

B.Showinterest.

C.Grabattention.

D.Promoteaction.A.Bybeinguniqueandcreativetograbtheirattention.

B.Byprovidingfurtherinformationabouttheirproductsorservices.

C.Bypreventingconsumersfromlisteningtomusic.

D.Byshowingadvertisingepisodesrepetitivelyonline.

答案:B;B;C;C;C;BListentothedialoguesagainandcompletethefollowingstatements,soastounderstandmoreindetailbrandingandadvertising.

[音頻]1.Thebrandis(1)_______

withapersonality.Abrandhas(2)_______.Itcompeteswith(3)_______

on(4)_______,(5)_______

and(6)_______.Italsohas(7)_______.Whenadvertisinganewproduct,itisimportantto(8)_______

tomakeit(9)_______.2.Advertisingisoneof(10)_______

bywhichthebrand(11)_______.Itisto(12)_______

aproductand(13)_______

fromothers.Itincludesthe(14)_______,(15)_______,

(16)_______,

(17)_______,etc.Itsmostimportantfunctionis(18)_______.

答案:aproductorservice;functions;otherbrands;price;quality;service;emotionalcharacteristics;branditwell;standoutinthemarket;(10)themeans;(11)bringsitselftotheconsumer'snotice;(12)identify;(13)differentiate;(14)logo;(15)design;(16)colorscheme;(17)slogans;(18)persuasionListentothepassageandcompletethefollowinginstructions.[音頻]HowtoWriteaRadioAdvertisingScript

Step

1.Beginwithanattention-grabbing

(1)_______.Step

2.(2)_______

theemotionalwith(3)_______.Step

3.Leavethead

(4)_______.Step

4.(5)_______

agreatoffer.Step

5.Includetheanswerto(6)"_______?"

答案:statement;Couple;thelogical;sparse;Make;“What'sinitforme？”Listentothepassageandcompletethefollowingnotes.(注意句首單詞首字母大寫)

[音頻]Viewpoints1.Onlinesaleswill(1)_____.2.Advertiserswillbeginto(2)_____

theironline(3)_____.3.Thereisadramatic(4)_____

intheB2Bworld.4.(5)_____

willbecomethemajorbackboneto(6)_____.5.Inthefuturemostbusinesseswillnotbelikelyto(7)_____

without(8)_____.6.(9)_____

willfindawaytoget(10)_____.

答案:increase;increase;marketingbudgets;economicincrease;TheInternet;almostallmedia;succeed;aWebstrategy;Governments;(10)ashareofthemoneyListentothepassageanddecidewhethertheadvantagesofApplePayarementioned(Yforyes)ornotmentioned(Nforno)inthepassage.

[音頻]

ByusingApplePay,NFCsoftwarewillbeinstalled.(

)Itisasaferwayofpaymentthantraditionalcreditcards.(

)ItisrathercheaptoinstallApplePay.(

)ApplePayisequippedwithamobilewallet.(

)ATouchIDfingerprintscannerensuresthesecurityofApple

Pay.(

)Itisusedaseasyasacreditcard.(

)

答案:N;Y;N;N;Y;NListentothedialogueandchoosemethods(onefromA-H)tomatchthemainpoints(onefrom1-4).[音頻]

答案:A、Quickenthepageloadtimes;C、Updateyourblogandkeepcontactwithyourcustomers;G、Sendemailsandnewsletterstocustomerswithyourlatestinformation;H、ShareinformationwithyourcustomersListentotwoshortdialoguesanddecidewhetherthestatementsaretrue(T)orfalse(F).

[音頻]

(

)1.Onehastobefamiliarwithsomelegislationifheisbuyingsomethingonline.(

)2.Customers’personaldatashouldbekeptsecure.(

)3.Qualityofgoodsandservicesshouldmeetcertainstandards.(

)4.Customersarenotlikelytofindonlineshopseasilyiftheshopsarenoteffective.(

)5.Searchenginecanimprovewebdirectoriesinitsresults.

答案:F;T;T;T;FListentothreeshortdialoguesandcompletethefollowingnotes.Writenomorethanthreewordsforeachblank.

[音頻]AdvantagesofE-commerce1.Sellerscan(1)______

tocustomersdirectly.2.E-commercecanprovidecustomerswith(2)______.3.(3)______

withbusinesspartnerscan(4)______

bye-commerce.4.Theefficiencyofthebusinesseswithtradingpartnerscan

(5)______.5.Set-upandoperationalcostscan(6)______.6.E-commercecanreduce(7)______.7.Reachingaglobalaudienceleadsto(8)______.8.E-commercecan(9)______

laborcostsandquicken(10)______

oftransactions.

答案:marketandsell;after-salessupport;Relationships;bestrengthened;beimproved;besaved;orderprocessingcosts;moresalesopportunities;reduce;(10)thepaymentListentothelectureandcompletethefollowingtable.Writenomorethanthreewordsforeachblank.[音頻]CoursesforTypesofcourse:durationandlevelEntryrequirementsphysicalfitnessinstructorssix-monthcertificatecourse(1)_____sportsadministrators(2)_____(3)_____

relatedtosports

administration(4)_____(5)_____degreeinpsychology(6)_____four-yeardegreecourse(7)_____recreationofficers(8)_____none/noprerequisites

答案:none;four-monthcertificatecourse;currentemployment;sportspsychologists;one-yeardiplomacourse;physicaleducationteachers;none;six-monthcertificatecourseListentothepassageandcompletethefollowingtable.[音頻]TimeMobilebuyersGMV(grossmerchandisevolume,in

dollars)Deliveryorderswithinthefirsteightminutesmorethan(1)_____inthefirsthourmorethan(2)_____(3)_____morethan5billionby2p.m.(4)_____7billion(5)_____

答案:1billion;27milion;inthefirst90morethan5billionminutes;70million;310millionListentothepassageanddecidewhichofthefollowingareNOTmentionedasthecharacteristicsofawomanfranchisee.

[音頻]

答案:imaginative;ambitious;money-minded;organized

;hardworking

Listentothepassageandcompletethefollowingtable.Writenomorethanthreewordsforeachblank.[音頻]BenefitsforKFCFranchiseesRichoperationsexperienceinAustraliafor(1)_____(2)_____

ofworldclassHighimpactTVadof

(3)

_____

peryearGlobal(4)

_____Great(5)_____

alloverAustralia,NewZealandandAsiaInformationaboutApplyingfortheFranchiseinAustraliaTheaveragetenure:

(6)_____Preparationforapplyingforthefranchise:talkwithatleast(7)_____

ofthe

franchiseesQualitiesneededforsuccessfulapplicants:beingtalented,

optimistic,(8)_____having(9)

_____

experienceor(10)_____

experiencehavingbeen

responsibleforgrowth,therecruitment,(11)_____

ofothers

答案:40years;Newproductdevelopment;52weeks;trainingsystems;purchasingpower;14years;3;business-minded;businessownership;(10)middlemanagement;(11)traininganddevelopmentListentothedialogueanddecidewhetherthefollowingstatementsagreewiththeinformationgiven.WriteT(true)ifthestatementagreeswiththeinformation,F(false)ifthestatementcontradictstheinformation,orNG(notgiven)ifthereisnoinformationonthisinthedialogue.

[音頻](

)1.Themanlikeshisjobverymuch,buthewantstodoapart-timejobformoremoney.(

)2.Therearefranchisesinalmosteveryindustry.(

)3.Ifyouwanttobeyourownboss,youcanthinkoffranchising.(

)4.Interferencebyfamilyandfriendsisthemostimportantreasonforfailureinstartingafranchise.(

)5.Thefailureratefornewfranchisebusinessesis90percent.(

)6.Beforemakingadecision,itisnecessarytoassesswhetheroneissuitableforfranchising.

答案:F;T;T;NG;F;TListentothedialogueagainandanswerthefollowinganswerbyselecting5fromA-I.

Q:

Whichofthefollowing,accordingtothedialogue,arethecharacteristicsoffranchisefailure?[音頻]

答案:Thefranchiseeisofteninterferedbyhis/herfriendsandfamily;Thefranchiseedoesn’tfollowthesystem;Thefranchiseehasn’tgotthenerve;Thefranchiseehasgottoomuchself-satisfaction;ThefranchiseeexpectstoomuchfromthefranchisorListentothedialogueandcompletethefollowingtable.[音頻]TipsEnjoy

thebusinessResults:Gather(1)______

andlearn(2)______

rapidly.(3)______

bythework.Theenthusiasmwillbe

conveyedto(4)______.Do

someresearchMethods:Ask(5)______,customers,and(6)

______.Readthefranchise

trademagazines,(7)______.Make

achoiceFamous(8)______

withgood(9)______

tendtohavestrongerfinancialmodels.Thesecompaniescanmakegood

choices.

答案:information;skills;Beenthused;customersandeveryoneyoumeet;existingfranchisees;bankmanagers;newspapersandwebsites;brandnames;reputationListentothedialogueagainandchoosethethree(3)itemsthatarediscussedinthedialogue.[音頻]

答案:Ifyouwanttorunyourownbusiness,franchisingisnotabadchoice;Whenyouhaveboughtafranchise,itisnoteasytoturnback;CustomersprefertopayahigherpriceforatrustedproductorserviceListentothreeshortdialoguesanddecidewhetherthestatementsaretrue(T)orfalse(F).[音頻]

Dialogue1Franchisefees1.

Franchisefeesarepaidbyfranchisors.

(1)____2.

Whoeverpaysfranchisefeeswillobtaintherightsoffranchise.(2)____Dialogue2Thetermoffranchisecontracts3.

Franchisecontractswilllastatleastthreeyears.(3)____4.

Whetherthefranchisecontractwillbereneweddependsonthefranchisor.

(4)____Dialogue3Chainstores5.

Chainstoressharethesamemanagementmethodsasretailingstores.

(5)____6.

Servicebusinessescan’tfollowtherulesofchainstores.

(6)____

答案:F;T;T;F;T;FListentotwoshortdialoguesandchoosetherightanswers(ThereareMoreThanOnerightanswers).Q:Afranchiseeshouldhave____________.

答案:anestablishedeconomicorganization;fundsListentotwoshortdialoguesandchoosetherightanswers(ThereareMoreThanOnerightanswers).[音頻]Q:Afranchisorshouldhave____________.

答案:therighttoauthorizetheuseofbusinessresources;anestablishedeconomicorganization;businessresourcessuchastrademarkandtradenameListentothepassageandcompletethefollowingoutlineforit.(注意模仿格式與形式、單詞大小寫)

[音頻]

Topic:

(1)________Thesis:

Desperatetoconformtotheirfriends’values,(2)________.1.Teenagersloseorhidetheirinterestinschooltobeliketheirfriends.A.(3)________B.(4)________

C.Notjoinafter-schoolactivities2.(5)________

tobeoneofthecrowd.A.GiveupcertainpastimesB.(6)________C.Loseinterestin(7)________

答案:Peerpressure;teensmaygiveuptheirinterestinschool,inhobbies,andevenincertainpeople;Adoptanegativeattitude;Stopparticipatinginclass;Teenagersalsogiveupprivatepleasuresandhobbies;Giveuptheirownvaluesandmockothers;theirprivatepleasuresforeverListentothepassageagainandcompletethefollowingtable.Writenomorethanthreewordsforeachblank.

[音頻]

Ifyouchoosetolocateyour

retailstoreinacityorstate,youshould(1)

______

thecityorstate;getinformationonthearea’s

(2)______,(3)______

and(4)______.Whenstudyingotherarea

businessesinyourprospectivelocation,decidewhether(5)______businessesaroundare(6)______yours.

答案:researchthoroughly;population;income;age;thetypesof;compatiblewithyoursListentothepassageanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).

[音頻](

)1.Whetheryoucanchoosetherightlocationforyourretailbusinessisvitaltobusinesssuccess.(

)2.Trytofindalocationwhereyourtargetcustomerslive,workandshop.(

)3.It’sagoodchoicetolocateahigh-endfashionboutiquenearadiscountstore.(

)4.Otherareabusinessesinyourfuturelocationcan’thaveanyimpactonyourretailshop.(

)5.Inordernottopushbackyourstore’sopeningdate,youshouldgraspthefirstplacethatcomesalong.(

)6.Yourbusinesswillfailifyouchooseawronglocation.

答案:T;T;F;F;F;TListentothedialogueagainandcompletethefollowingsummary.Writenomorethanthreewordsoranumberforeachblank.

[音頻]JulianRicher,the(1)_______

ofRicherSounds,is(2)

_______

andholds(3)_______

percentofitsshares.Heopenedhisshopin(4)

_______

in1979whenhewasonly(5)

_______.Becauseofthecompany’ssmallness,itcanmakethebestuseofits(6)_______.Itputsouttotally(7)

_______

copiesofabooklettopromoteitssalesevery(8)

_______.Ontheotherhand,employeesreceive(9)_______

eachyearandaretrainednotto(10)_______.

答案:founder;themanagingdirector;98;London;19;flexibility;350;month;twotrainingseminars;(10)bepushyListentothedialogueandcompletethefollowingnotes.Writenomorethantwowordsoranumberforeachblank.

[音頻]

Richer

SoundsFeatures:little-known(1)______(2)

______

Goods

sold:(3)

______Number

ofshopsinUK:(4)

______Opening

time:1979Causes

forsuccessSmallsizeSuccessfulmarketing(5)______

答案:privately-owned;cut-price;equipment;28;goodserviceListentothedialogueagainandcompletethefollowingtable.

[音頻]

Importance

ofRetainingExistingCustomersReasonsItiseasiertoidentifythese

customers’(1)_______.(2)_______

hasalreadybeenestablished.Youcangainmoreprofitbecause

oflesscosts.Lowercostof(3)_______;Lowercostof(4)_______;Lesspressureonthe(5)_______;Less(6)_______than

youhavetooffertoattractnewcustomers.Yourbusinessoperationwill

becomemore(7)_______.Youknowhowto(8)_______thesecustomers.Itiseasiertogetthese

customerstotry(9)_______.Theytrustyou.Youcanusetheirloyaltyto(10)

_______.Theywillbehappytorecommend

yourstore.

答案:realneeds;Trustandconfidence;marketing;customerresearch;pricesyoucharge;discounts;efficientandeffective;dealwith;newproductsorservices;(10)attractnewcustomersListentotwoshortdialoguesandcompletethefollowinganswersbyfillingineachblankwithnomorethanthreewords.

[音頻][音頻]Dialogue1:Whatbenefitsdoretailersoffer?Dialogue2:

What

arethecharacteristicsofMom-and-Popandmassdiscounters?1.

Toconsumers:possible

tobuy(1)________

ofgoodsat(2)________.

Tosuppliers:opportunities

toreachthe(3)________;buildproductdemandthrough(4)________;get(5)________

tohelptheproductmarketer.

2.

Mom-and-Pops:

individually

(6)________

retailoutlets;(7)

________;providingahighlevelofservice;relatively(8)________.

Massdiscounters:generalorspecialtymerchandisers;offering(9)________;offeringfewerservices;offering(10)________.

答案:smallquantities;areasonableprice;targetmarket;retailpromotions;feedback;ownedandoperated;family-runbusinesses;smallproductselection;discountpricing;(10)lower-qualityproductsListentothreeshortdialoguesandcompletethefollowingtable.(注意單詞首字母大寫、名詞單復(fù)數(shù)、單詞形式)[音頻]

CanalsobecalledHowitworksDialogue1Retailing(1)

________It

caneither(2)________

productsor(3)________

them,thensellthemdirectlytoconsumers.Dialogue1Retailer(4)

________It

(5)________

productsfromonepartyand(6)________

to

another.Dialogue2CustomersatisfactionRetailers

can(7)________

toletthecustomers(8)_______.Dialogue3Consumers(9)

________They

buysomethingfrom(10)________

or(11)________.

答案:Adistributionchannelfunction;buy;manufacture;Reseller;obtains;sells;developstrategies;makemorepurchases;Retailer'sbuyers;(10)retailers;(11)otherconsumersListentothepassageagainandcompletethefollowingtable.[音頻]Starbucks’MarketResearchandStrategiesMarketresearchenables(1)

______.Adeepunderstand