INDUSTRIES

&

MARKETSNewspapersinItalyCHAPTER

01OverviewRevenueintheNewspapers&MagazinesmarketfordifferentsegmentsItalyfrom2019to2029(inmillionU.S.dollars)RevenueintheNewspapers&MagazinesmarketItaly2019-2029PrintNewspapers&MagazinesDigitalNewspapers&Magazines3,5003,0002,5002,0001,5001,0005003,010.232,481.882,410.742,331.272,297.082,268.72,236.442,174.852,110.852,110.842,110.83741.96746.69752.44757.92763.4719.1733.76703.84679.55667.49632.260201920202021202220232024202520262027202820293Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortherevenue.OnlyinthesegmentDigitalNewspapers&Magazines,asignificantincreasecanbeobservedovertheforecastperiod.Inthissegment,theindicatorexhibitsadifferenceof83.85millionU.S.dollarsbetween2019and2029.ReadmoreNote(s):ItalySource(s):MarketInsightsYearlypercentagechangeinsalesofnewspapersinItalyfromJanuarytoSeptember2023,bypublishinggroupPercentagechangeinsalesofnewspaperinItaly20230.4%0.3%0.2%0.2%0.2%0.2%0.0%-0.2%-0.4%-0.6%-0.8%-0.3%-0.7%GEDICairo/RcsMediagroupCaltagironeEditoreAmodeiMonrifOthers4Description:InItalyintheperiodbetweenJanuaryandSeptember2023,GEDIregisteredthehighestnegativepercentagechangeinnewspapersalescomparedtothecorrespondingperiodinthepreviousyear,withadecreaseof0.7percent.Bycontrast,Cairo/RcsMediagroup,CaltagironeEditore,andAmodeiallsawgrowthof0.2percentinthesametimeperiod.ReadmoreNote(s):Italy;JanuarytoSeptember2023Source(s):AccertamentiDiffusioneStampa;AGCOMChangeinnetadvertisingrevenueofdailynewspapersinItalyfrom2021to2022ChangeindailynewspaperadrevenueinItaly2021-20220.0%-2.0%-4.0%-6.0%-3.5%-3.6%-6.5%-8.0%-10.0%-12.0%-10.4%-11.2%FinancialadvertisingNationalcommercialadvertisingClassifiedadvertisingLocalcommercialadvertisingLegaladvertising5Description:ThenetadvertisingrevenueoffinancialnewspapersinItalydecreasedby6.5percentbetween2021and2022.Revenuesfromlegaladvertisingdecreasedby10.4percent,whileclassifiedadvertisingrevenuesdecreasedby11.2percent.

ReadmoreNote(s):Italy;JanuarytoNovember2022Source(s):FederazioneConcessionariePubblicità;Mediakey.tvRevenuesofdailynewspapersfromadvertisingsalesinItalyfromJanuarytoAugust2023,bytype(in1,000euros)DailynewspapersadvertisingrevenuesinItaly2023bytypeRevenueinthousandeuros60,000020,00040,00080,000100,000120,000NationalLocal104,38472,383ClassifiedLegal22,44832,049Financial7,6916Description:Duringthefirsteightmonthsof2023,thehighestrevenuesofdailynewspapersfromadvertisingsalesinItalyweregeneratedfromnationalandlocaladvertisement.Revenuesgeneratedfromnationaladsamountedto104thousandeuros,whilerevenuesfromadvertisingoflocalgoodsandproductsreached72thousandeuros.ReadmoreNote(s):Italy;JanuarytoAugust2023Source(s):engage.it;FederazioneConcessionariePubblicitàCHAPTER

02ConsumptionLeadingnewswebsitesinItalyinJanuary2024,bynumberofdailyusers(inthousands)LeadingnewswebsitesinItaly2024,bynumberofdailyusersNumberofuniquedailyusersinthousands05001,0001,5002,0002,5003,0003,5004,000CorrieredellaSeraLaRepubblicaLibero3,407.713,151.42,324.37IlMessaggeroTGCOM241,839.391,791.1Fanpage.it1,774.81LaGazettadelloSportQuotidianoNazionaleIlFattoQuotidianoANSA1,686.041,541.441,332.041,042.78Description:ThewebsiteofCorrieredellaSerawasthemostpopularItaliannewswebsiteinItalyinJanuary2024,countingjustover3.4millionaveragedailyuniqueusers.LaRepubblicarankedsecondwithover3.15million,followedbyLiberowitharound2.3millionuniquedailyusers.ReadmoreNote(s):Italy;January2024Source(s):Audiweb;Nielsen;PrimaOnlineMostusedonlinenewssourcesonaweeklybasisinItalyasofFebruary2023ToponlinenewssourcesinItaly2023Shareofrespondents10%0%5%15%20%25%TgCom24online(Mediaset)Fanpage21%20%20%ANSAonlineSkyTg24online16%LaRepubblicaonline13%RAINewsonline(publicbroadcaster)IlCorrieredellaSeraonlineCommercialradionewsonlineNotizieLiberoonline12%11%11%10%IlFattoQuotidianoonlineTgLa7onlineRegionalorlocalnewspaperonlineIlSole24Oreonline9%8%8%7%9Description:A2023pollconductedinItalyshowedthat21percentofusersbrowsedthewebsiteofTgCom24onaweeklybasistoreadthenews,whileLaRepubblicaonline,thewebversionofthenationalnewspaper,wasusedasanewssourcebyjust13percentofrespondents.ThewebsiteofnewsagencyAnsawasaccessedregularlyby20percentofItalianinternetusersparticipatinginthesurvey.ReadmoreNote(s):Italy;JanuaryandFebruary2023;2,106respondents;18yearsandolderSource(s):ReutersInstitutefortheStudyofJournalism;YouGovePaper/onlinenewswebsitepurchasesbybrandinItalyasofDecember2023ePaper/onlinenewswebsitepurchasesbybrandinItaly2023Shareofrespondents15%

20%0%5%10%25%30%35%40%Corriere.itGazzetta.it38%30%Repubblica.itIlfattoquotidiano.itIlgiornale.it26%25%22%22%Ilmessaggero.itIIlmattino.it21%17%Lastampa.it16%TLiberoquotidiano.itQIlpost.it15%11%10%9%10Description:WeaskedItalianconsumersabout"ePaper/onlinenewswebsitepurchasesbybrand"andfoundthat"Corriere.it"takesthetopspot,while"L"isattheotherendoftheranking.ReadmoreNote(s):Italy;JanuarytoDecember2023;273respondents;18-64years;respondentswhospentmoneyonePaper/onlinenewspapers(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsMagazine/weeklynewspaperpurchasesbytypeinItalyasofDecember2023Magazine/weeklynewspaperpurchasesbytypeinItaly2023Shareofrespondents30%

40%0%10%20%50%60%70%80%AspartofasubscriptionAssingleissues25%76%Don'tknow4%11Description:Whenaskedabout"Magazine/weeklynewspaperpurchasesbytype",76percentofItalianrespondentsanswer"Assingleissues".Thisonlinesurveywasconductedin2023,among758consumers.

ReadmoreNote(s):Italy;JanuarytoDecember2023;758respondents;18-64years;respondentswhospentmoneyonmagazinesorweeklynewsletters(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsWeeklyreadershipofnewspapersinItalyin2022,byagegroupNewspaperreadershipinItaly2022,byagegroup100%90%80%70%60%50%40%30%20%10%0%6-1011-1415-1718-1920-2425-3435-4445-5455-5960-6465-7475+12Description:In2022,36.4percentofItaliansagedbetween65and74yearsoldreadanewspaperatleastonceperweek,makingadultsinthisgroupthemostlikelytoengagewithweeklynewspublications.Incomparison,justunder13percentofadultsaged18to19yearsreadnewspapers.ReadmoreNote(s):2022;6yearsandolderSource(s):IstatSourcesusedtostayinformedaboutItalianpoliticsinItalyin2022SourcesofinformationaboutItalianpoliticsinItaly2022Shareofpeople0%10%20%30%40%50%60%70%80%90%85.4%TelevisionRadio32%Newspapers27.6%Relatives20.4%22.6%FriendsColleagues11.4%10.9%AcquaintancesWeeklymagazinesOthernon-weeklypublicationsPoliticalorganizationsTradeunions5.4%3.1%0.9%0.7%Other6.4%13Description:Asof2022,themajorityofpeopleinItalykeptinformedaboutpoliticsviatelevision,with85.4percentofthoseaged14yearsoroldersayingtheyusedTVasasourceofpoliticalnews.PoliticalorganizationsrankedamongtheleastusedsourceswithunderonepercentofItaliansgettingpoliticalupdatesthere,withrelatives,friends,colleagues,andacquaintancesallmorepopularchoices.ReadmoreNote(s):Italy;2022;14yearsandolderSource(s):IstatCHAPTER

03ReaderdemographicsNumberofnewspaperreadersinItalyfrom2006to2022,byreadingfrequency(in1,000readers)NewspaperreadershipinItaly2006-2022,byreadingfrequencyFivetimesaweekormoreAtleastonceaweek35,00030,00025,00020,00015,00010,0005,000032,100

32,18431,591

31,58331,06430,43829,44728,12626,939

26,96725,14223,23321,74320,23718,52915,55615,04412,910

13,09612,787

12,69612,220201011,874201110,815201210,18520139,81720149,78920158,90720167,37920177,21520186,68920195,65420205,00520214,9132022200620072008200915Description:From2006to2022,bothprintanddigitalnewspaperreadershipdecreasedinItaly.Whilein2006almost13millionpeoplereadnewspapersonaregularbasis(atleastfivetimesperweek),in2022,only4.9millionpeopleweredoingso.Thedecreaseisevensharperwhereoccasionalreadersareconcerned-i.e.thosewhoreadnewspapersatleastonceaweek,withthenumberfallingfromover33millionin2006tojustover15millionin2022.

ReadmoreNote(s):Italy;2006to2022;6yearsandolderSource(s):IstatNumberofnewspaperreadersinItalyin2022,byagegroup(in1,000readers)NewspaperreadershipinItaly2022,byagegroupAtleastonceaweekFivetimesandoveraweek5,4696,0005,0004,0003,0002,0005,0593,3292,0251,8021,1878431,00024406-24years25-44years45-64years65yearsandover16Description:InItaly,in2022,thegreatestnumberofindividualsreadingnewspapersatleastonceaweekwereagedbetween45and64yearsold(about5.5millionreaders).Moreover,around2.02millionpeopleaged65yearsoldandoverwerereadingnewspaperfivetimesormoreperweek.ReadmoreNote(s):Italy;2022;6yearsandolderSource(s):IstatNumberofnewspaperreadersinItalyin2022,bylevelofeducation(in1,000readers)NewspaperreadershipinItaly2022,byeducationallevelAtleastonceaweekFivetimesandoveraweek5,8727,0006,0005,0004,0003,7383,5233,0001,9121,8832,0001,00001,3401,102589Primaryschoolcertificate,noeducationaldegreeLowersecondaryschoolcertificateUpperandpostsecondaryTertiary(university,doctoralandspecializationcouorses)17Description:InItaly,in2022,theindividualsmostlikelytoreadnewspapersatleastonceaweek(accordingtoeducationallevel)werethosewithupperandpost-secondaryeducation(5.87millionreaders).Bycontrastthoseholdingaprimaryschoolcertificatewithoutanykindofeducationaldegreeweretheleastlikelytoreadnewspapersonaweeklybasis.ReadmoreNote(s):Italy;2022;6yearsandolderSource(s):IstatNumberofnewspaperreadersinItalyin2022,bymacro-region(in1,000readers)NewspaperreadershipinItaly2022,bymacro-regionReadersinthousandsFivetimesandoveraweek

Atleastonceaweek1,500

2,000

2,500

3,00005001,0003,5004,0004,5004,3725,0001,454NorthWestNorthEastCenter1,3853,7349212,805723South2,793430Islands1,33918Description:In2022,themacro-regionwiththemostengagednewspaperreadersinItalywastheNorthWest,withover4.3millionpeoplereadingpapersatleastonceperweekandmorethan1.45milliondoingsofivetimesaweekormore.Bycontrast,residentslivingintheIslandsmacro-regionweretheleastlikelytoreadnewspapersregularly.ReadmoreNote(s):Italy;2022;6yearsandolderSource(s):IstatNumberofnewspaperreadersinItalyin2022,byoccupationalstatus(in1,000value)NewspaperreadersinItaly2022,byoccupationalstatusAt

least

once

a

weekFive

times

and

over

a

weekRetired429830831724139669598311704991419416220822924712446Middlemanagement,whitecollarBluecollar,apprenticeHousewifeExecutive,employer,professionalUnemployedpersonwithworkexperienceSelf-employed,familyworkerStudent798707UnemployedpersonwithoutworkexperienceOthercondition2252758319Description:LookingatnewspaperreadershipinItalyin2022,individualsclassedasexecutives,employers,andprofessionalswerethemostlikelytoreadnewspapersonaregularorsemi-regularbasis,withjustundersevenmillionreadingnewspapersatleastonceaweekand2.2milliondoingsofivetimesperweekormore.Students,self-employedpersons,andunemployedpersonswerelessengagedwithnewspapers,whereasretiredItaliansrankedsecondintermsofthemostengageddemographic[...]

ReadmoreNote(s):Italy;2022;15yearsandolderSource(s):IstatCHAPTER

04DailynewspapersLeadingdailynewspapersinItalyasofDecember2023,bynumberofcopiessoldLeadingdailynewspapersinItaly2023,bynumberofcopiessoldNumberofcopiessold*100,000050,000150,000200,000250,000CorrieredellaSeraLaRepubblica217,007107,435IlSole24OreLaGazzettaSport(monday'sedition)LaGazzettaSport89,93394,50384,662LaStampa69,714QN-IlRestodelCarlinoIlMessaggeroIlFattoQuotidianoCorriereSport-Stadio(moday'sedition)QN-LaNazione54,92647,81549,57440,31135,482IlGazzettinoCorriereSport-Stadio36,87034,72221Description:InItaly,inDecember2023,themostpopulardailynewspaperswasCorrieredellaSera,whichsoldover217,000copies.ItwasfollowedbyLaRepubblica,whichinthatmonthsoldover107,000copies.Thenumberofcopiessoldtendstofalleachyearwhilstdigitaltrafficgrows.ReadmoreNote(s):Italy;December2023;*Printedanddigitalcopies.Thepublicationdateisthedateofaccess.Source(s):AccertamentiDiffusioneStampaMostpurchaseddailynewspapersbytypeinItalyasofDecember2023MostpurchaseddailynewspapersbytypeinItaly2023Shareofrespondents0%10%20%30%40%50%60%70%80%AspartofasubscriptionAssingleissues23%78%Don'tknow3%22Description:Whenaskedabout"Mostpurchaseddailynewspapersbytype",78percentofItalianrespondentsanswer"Assingleissues".Thisonlinesurveywasconductedin2023,among585consumers.

ReadmoreNote(s):Italy;JanuarytoDecember2023;585respondents;18-64years;respondentswhospentmoneyondailynewspapers(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsDailynewspaperconsumptionbybrandinItalyasofDecember2023DailynewspaperconsumptionbybrandinItaly2023Shareofrespondents0%5%10%15%20%25%30%35%40%CorrieredellaSeraCorrieredelloSportLaGazzettadelloSportLaRepubblicaIlSole24OreIlFattoQuotidianoLaStampa39%22%22%22%19%15%14%IlGiornaleIlMessaggeroIlGazzettino12%12%10%IlMattinoTuttosport10%10%Avvenire7%23Description:WeaskedItalianconsumersabout"Dailynewspaperconsumptionbybrand"andfoundthat"CorrieredellaSera"takesthetopspot,while"LaNazione"isattheotherendoftheranking.ReadmoreNote(s):Italy;JanuarytoDecember2023;541respondents;18-64years;respondentswhoused/readdailynewspapers(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsTotaldigitalaudienceofdailynewspaperCorrieredellaSerainItalyfromDecember2021toJanuary2024(in1,000s)OnlinereachofdailynewspaperCorrieredellaSerainItaly2021-2024Dec'21Dec'22Jan'2412,00010,0008,0006,0004,0002,000010,4549,8439,3353,419.033,407.712,954.63UniqueusersPagevisits24Description:InthemonthofJanuary2024,dailyItaliannewspaperCorrieredellaSerrahadatotalof3.4millionuniqueusers,outpacingdailynewspaperLaRepubblica'suniqueuserswhichstoodat3.15millioninthesamemonth.CorrieredellaSerraalsohadover10pagevisitsinJanuary2024.ReadmoreNote(s):Italy;December2021toJanuary2024;2yearsandolder*;excludingvideo;dataforDecember2023notavailable;*Dataforindividualsagedtwoyearsandabovereferstothoseaccessingthepublicationviacomputer.Dataforindividual[...]

ReadmoreSource(s):Audiweb;Nielsen;PrimaOnlineCopiesincirculationofthedailyCorrieredellaSerainItalyfrom2014to2023CorrieredellaSeranewspapercopiesincirculationinItaly2014-20236,000,0005,053,9985,000,0004,545,2464,087,4374,000,0003,000,0002,000,0001,000,00003,567,6023,148,096272,7972019262,6592020255,1292021239,58120232014201520162017201825Description:Overtheperiodfrom2014to2023,thenumberofcopiesincirculationofCorrieredellaSeradropped.Infact,theprintanddigitalreadershipdecreasedfromfivemillioncopiesin2014tojustunder240,000thousandcopiesin2023.Atleastbetween2013and2016,itseemsthatthesharpdrophasaffectedmoreprintedcopiesthandigitalones.ReadmoreNote(s):Italy;2014to2023Source(s):AccertamentiDiffusioneStampaTotaldigitalaudienceofdailynewspaperLaRepubblicainItalyfromDecember2021toJanuary2024(in1,000s)OnlinereachofdailynewspaperLaRepubblicainItaly2021-2024Dec'21Dec'22Jan'2435,00030,00025,00020,00015,00010,0005,000012,27110,9683,151.49,0043,242.432,491.94UniqueusersPagevisits26Description:ItaliandailynewspaperLaRepubblicahad3.15millionuniqueusersinJanuary2024,placingthepaperasoneofthemostvisitedinthecountryviacomputer,smartphone,ortablet.LaRepubblicaalsosurpassed12millionpagevisitsforthefirsttimeinJanuary2024.ReadmoreNote(s):Italy;December2021toJanuary2024;2yearsandolder*;excludingvideo;dataforDecember2023notavailable;*Dataforindividualsagedtwoyearsandabovereferstothoseaccessingthepublicationviacomputer.Dataforindividual[...]

ReadmoreSource(s):Audiweb;Nielsen;PrimaOnlineAveragenumb