INDUSTRIES

&

MARKETSBread&

Cereal

Products-market

data

&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2728MarketDefinitionKeyTakeawaysMarket

NumbersRevenue9121518212425AverageRevenue

per

CapitaVolumeAverageVolumeper

CapitaPriceper

UnitMobile/DesktopSplitOnlineRevenueShare2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

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Market

Insightscom/outlook/3CHAPTER

1OverviewIncreasing

emphasis

on

clean

label

products

and

high-fiber,

high-protein

dietsshapes

consumer

preferences

in

the

Bread

and

Cereal

Products

marketOverview:

SummarySummaryThe

Bread

and

Cereal

Products

market

has

been

relatively

stable

for

a

long

timebut

has

recently

become

more

volatile.

This

change

can

be

attributed

to

supplychain

disruptions

and

reduced

harvesting

in

some

major

production

areas.Furthermore,

unforeseen

events

have

also

impacted

the

market,

e.g.,

the

COVID-19

pandemic

and

the

Russia-Ukraine

war,

given

that

Russia

and

the

Ukraine

arekey

producers

of

wheat,

barley,

oats,

as

well

as

other

related

products.Additionally,

the

increase

in

importation

and

demand

from

China

has

alsoaffected

the

market.

As

a

result

of

these

influencing

factors,

cereal

prices

haveseen

asignificantincrease.Three

key

trends

that

can

be

observed

in

the

Bread

and

Cereal

Products

market.Firstly,consumers

are

increasingly

trying

to

reduce

their

intakeofsugar

andotheringredients

that

have

a

negative

impact

on

both

the

immune

system

andsustainability.

Thus,

they

are

turning

to

“clean

label”

products.Secondly,

breakfastcereals

with

high-fiber

content

and

high-protein

diets

are

becoming

morepopular.

Thirdly,

when

purchasing

products,

consumers

are

valuing

theconvenience

and

snackabilityof

foods

within

thismarket

alotmore.When

it

comes

to

the

Bread

and

Cereal

Products

market,

it

is

important

toconsider

some

ofitsmainchallengesanduncertainties.Someofthemarenature-related,

such

as

crop

diseases,

crop

pests,

and

climate

change.

Moreover,macroeconomic

developments,

such

as

inflationary

pressure

and

real

exchangeratemovements,

canalsoaffect

the

Cereal

&Breakfast

market.5Sources:Market

Insights

2023The

Bread

&

Cereal

Products

segment

includes

a

variety

of

staple

foods

derivedfrom

grainsOverview:

Market

DefinitionMarket

definitionThe

Bread

&

Cereal

Products

segment

covers

baked

goods

made

from

dough.Dough

consists

of

flour,

water,

a

leavening

agent,

and

other

optional

ingredients.Cereal

products

aremade

fromavariety

of

grains,suchaswheat,

oats,and

rice.products

suchascorn

flakes

and

oats.The

Other

Cereal

Products

segment

covers

other

products

that

are

made

fromcereals,

suchasflour,bakingflour,semolina,

couscous,

and

bulgur.Structure:Thesegment

consistsof

fivedifferent

subsegments:AdditionalInformation:The

Bread

segment

covers

baked

goods

made

from

dough

which

consist

of

flour,water,

aleavening

agent,and

other

optionalingredients.The

market

comprises

revenue

and

average

revenue

per

capita,

volume

andaverage

volume

per

capita,

price

per

unit

(unit

refers

to

kilogram),

sales

channels.The

market

encompasses

retail

sales

through

both

online

and

offline

saleschannels

to

private

end

customers

(B2C).

The

market

only

covers

at-homeconsumption;

out-of-home

consumption

isnotincluded.The

Pasta

segment

covers

fresh

and

dried

pasta

and

noodles

made

from

cerealsthatare

usuallyusedaspartofamain

meal.The

Rice

segment

covers

several

rice

varieties,

such

as

long-grain

rice,

medium-grain

rice,

short-grain

rice,

white

rice,

brown

rice,

and

wild

rice,

as

well

as

stickyrice

and

parboiled

rice.The

Breakfast

Cereals

segment

covers

muesli

and

other

grain-based

breakfast6Sources:Market

Insights

2023Bread

&

Cereal

Products

accounted

for

13.51%

of

the

Food

market

revenue

in2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheBread

&Bakery

Products

market

amountsto

US$1.3tn

in2023.

Themarket

isexpected

to

grow

annuallyby7.11%

(CAGR2023-2028).Thissegment

includes:Thissegment

excludes:Inglobalcomparison,

most

revenue

isgenerated

inChina

(US$252bn

in2023).?Fresh

bread

andbread

rolls?Pasta?Biscuits?Cookies?Crackers?CakesInrelation

to

totalpopulation

figures,per

person

revenues

of

US$165.40

aregenerated

in

2023.?RiceIntheBread

&Bakery

Products

market,volume

isexpected

to

amount

to

789.5bnkgby2028.

TheBread

&Bakery

Products

market

isexpected

to

show

avolumegrowth

of

4.7%

in2024.?Breakfast

cereals?Othercereal

products(e.g.

Flour,couscous,

bulgur)?Babyrice

cereals

andotherbabycerealsTheaverage

volume

perperson

intheBread

&Bakery

Products

market

is

expectedtoamountto85.5kg

in2023.?Ready-to-eat

meal

basedon

cereals7Sources:Market

Insights

2023CHAPTER

2Market

NumbersBread

&

Cereal

Products

revenues

are

estimated

to

increase

at

a

CAGR(1)

of6.4%from2018

to

2028Market

Size:

GlobalRevenue

inbillionUS$1,791.3102.5184.01,688.31,594.097.6+6.4%(1)1,477.493.1173.31,372.587.6164.2249.61,270.4281.0583.382.2152.5230.9265.6546.61,180.077.0141.8215.71,121.272.01,041.6131.4201.4991.569.2959.7122.3187.865.0118.1181.263.262.2109.9170.8105.0166.5102.1163.7513.4473.0436.5496.4399.7369.4340.4313.5288.7273.7640.52028605.22027573.72026533.42025460.92023412.22021428.62022382.52020358.12018368.020192024BreadRiceOtherCereal

ProductsPastaBreakfast

Cereals9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

688.9

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+7.5%(1)1,060.5688.9+5.9%(1)+5.0%(1)219.5+11.1%(1)203.0293.9208.3+4.0%(1)163.3108.111.414.420222028202220282022

2028Americas2022202820222028EuropeAfricaAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

231.9

billion,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+8.4%(1)376.0231.9+3.3%(1)+2.8%(1)+2.5%(1)+4.2%(1)82.267.537.932.232.027.618.914.72022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Bread

&

Cereal

Products

average

revenue

per

capita

is

estimated

to

increase

ata

CAGR(1)

of

5.5%

from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$223.612.823.0212.412.321.8202.211.820.8+5.5%(1)189.0177.111.2165.410.635.119.529.5155.010.033.4148.718.327.831.7139.59.417.126.2134.19.2131.116.124.78.715.724.08.68.514.722.914.222.514.022.472.868.865.160.556.364.152.048.545.142.039.137.479.976.172.868.260.054.756.348.949.851.220182019202020212022202320242025202620272028BreadRiceOtherCereal

ProductsPastaBreakfast

Cereals12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

276.8,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+5.9%(1)+2.8%(1)326.4346.6+6.8%(1)227.1+4.4%(1)209.9276.8245.3+8.6%(1)144.4162.5153.588.020222028202220282022

2028Americas202220282022Australia&Oceania2028EuropeAfricaAsia13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

420.6,

France

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+2.3%(1)481.7+2.9%(1)455.5420.6384.1+3.9%(1)269.9+8.2%(1)255.6+2.8%(1)237.5215.0201.7159.32022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Bread

&

Cereal

Products

volume

are

estimated

to

increase

at

a

CAGR(1)

of

2.8%from

2018

to

2028Market

Size:

GlobalVolume

inbillionkilograms789.5+2.8%(1)767.2748.6717.014.514.814.363.576.8687.961.875.213.960.573.8656.913.4632.758.271.3626.1611.012.956.069.4599.7598.712.612.953.767.612.812.812.752.066.352.868.451.868.750.870.250.868.7216.7211.4207.3199.7192.4356.8185.0179.0182.3179.1177.0176.2417.62028404.32027392.72026374.12025337.72023322.92022309.82021288.92018290.42019298.620202024RiceBreadOtherCereal

ProductsPastaBreakfast

Cereals15

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

459.5

billion

kilograms,

Asia

is

the

biggest

market

amongselected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inbillionkilograms+4.2%(1)588.1459.5+2.0%(1)+3.6%(1)+2.3%(1)+2.1%(1)78.269.657.852.860.646.84.14.72022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

81.7

billion

kilograms,

China

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

inbillionkilograms+6.3%(1)117.781.7+1.1%(1)+0.5%(1)+0.8%(1)+1.4%(1)18.116.98.89.18.28.63.23.52022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Bread

&

Cereal

Products

volume

per

capita

are

estimated

to

increase

from

2018to

2028Market

Size:

GlobalVolume

percapita

inkilograms52.155504540353025201510550.949.847.946.044.042.441.140.039.539.327.19.626.39.426.69.525.59.124.89.024.29.624.09.224.29.124.18.823.89.323.58.77.97.47.77.86.91.76.91.76.91.77.01.76.87.07.21.81.81.71.71.71.81.902018201920202021Bread2022202320242025Breakfast

Cereals202620272028RiceOtherCereal

ProductsPasta18Sources:Market

Insights

2023Asia

has

the

biggest

market

in

Bread

&

Cereal

Products

volume

per

capita

in2028Market

Size:

Regional

Comparison

(1/2)Volume

percapita

inkilograms140115.5126.0106.2111.2122.8105.5120.3

105.6106.3102.2105.495.8101.8104.995.4102.4102.4100.7120100100.099.9100.197.280

91.690.857.192.358.090.354.490.189.589.256.487.085.083.152.981.952.555.955.454.253.754.2604020042.640.640.539.841.140.941.239.639.038.138.320182019202020212022Americas202320242025202620272028AfricaAsiaAustralia&OceaniaEurope19Sources:Market

Insights

2023With

volume

per

capita

of

125.4

kilograms,

France

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

inkilograms140

130.9120131.7106.8131.9106.4130.5106.2129.9108.8128.9108.0129.5108.3127.0105.8127.7106.9125.4104.6126.0105.3107.51008080.076.473.668.750.764.347.550.550.4

59.747.256.146.949.953.2

51.048.860

51.44051.245.851.449.551.049.051.449.352.349.851.549.350.648.243.720020182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates20Sources:Market

Insights

2023Bread

&

Cereal

Products

price

per

kilogram

are

estimated

to

increase

from2018

to

2028Market

Size:

GlobalPrice

perkilogram

inUS$6.96.7765432106.56.36.16.05.75.45.15.04.92.33.72.93.52.83.03.42.72.93.22.62.83.12.52.73.02.52.62.82.42.72.22.52.12.32.42.12.01.01.41.31.41.31.21.21.11.11.11.020182019202020212022202320242025202620272028Breakfast

CerealsOtherCereal

ProductsBreadPastaRice21Sources:Market

Insights

2023Europe

has

the

highest

price

per

kilogram

in

2028

for

Bread

&

Cereal

ProductsmarketMarket

Size:

Regional

Comparison

(1/2)Price

perkilogram

inUS$3.53.63.83.63.54.03.53.02.52.01.51.00.50.03.43.33.43.53.23.43.33.33.13.13.12.82.52.93.02.83.02.92.72.92.82.82.52.51.42.72.12.32.43.11.83.03.01.72.91.72.52.72.32.41.72.01.91.81.61.61.51.51.31.32018201920202021Africa2022Americas202320242025202620272028AsiaAustralia&OceaniaEurope22Sources:Market

Insights

2023With

price

per

kilogram

of

US$

4.6,

the

United

Kingdom

has

the

highest

priceamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perkilogram

inUS$5.44.65.35.55.04.54.03.53.02.52.01.51.00.50.05.25.14.34.35.04.24.82.94.14.03.83.74.2

4.53.82.73.73.74.1

4.53.73.94.0

4.43.63.63.03.53.53.03.93.23.6

3.73.23.63.13.53.13.03.43.0

3.52.82.8

3.23.42.6

2.93.02.5

3.12018201920202021China202220232024UnitedKingdom2025202620272028FranceGermanyUnitedStates23Sources:Market

Insights

2023Inthe

Bread

&

Cereal

Products

market,

mobile

online

revenue

share

reached32.0%

in

2022FurtherMarket

AnalysisMobile/desktop

split100.0%100.0%100.0%32.0%100.0%28.0%100.0%32.0%100.0%35.0%100.0%39.0%100.0%43.0%100.0%44.0%100.0%46.0%31.0%31.0%72.0%202169.0%201869.0%201968.0%202068.0%202265.0%61.0%202457.0%202556.0%202654.0%202720