第一章單元測試第二章單元測試第三章單元測試第四章單元測試第五章單元測試第六章單元測試第七章單元測試第八章單元測試第九章單元測試第十章單元測試第十一章單元測試第一章單元測試1【判斷題】ConsumerbehaviorisanongoingprocessA.對B.錯2【單選題】(2分)whichoccurswhenacompanymakesanefforttointeractwithcustomersinaregularbasis,givingthemreasonstomaintainabondwiththecompanyovertime.A.RelationshipmarketingB.consumermarketingC.onlinemarketingD.datamarketing3【單選題】(2分)Whichoneisnotbelongtodarksideofconsumerbehavior?A.difficulttomakeadecisionB.ConsumedconsumerC.additiveconsumptionD.Compulsiveconsumption4【單選題】(2分)Consumerscanbesegmentedalongmanydimensions.Onesuchdimensionis（），whichisthestatisticsthatmeasuretheobservableaspectsofapopulation.A.popularcultureB.demographicC.regionD.country5【判斷題】(1分Addictiveconsumptionreferstorepetitiveandoftenexcessiveshoppingperformedasanantidotetotension,anxiety,depression,orboredom.A.對B.錯第二章單元測試1【單選題】(2分)TheabilityofasensorysystemtodetectchangesordifferencesbetweentwostimulibelongtoA.SubliminalperceptionB.AbsolutethresholdC.Differentialthreshold2【判斷題】PerceptualdefensemeansconsumersaremorelikelytobeawareofstimulithatrelatetotheircurrentneedsA.對B.錯3.【多選題】正確答案：ABDMarketingmessagealwayshasthreebasiccomponents:A.ansignB.aninterpretantC.animageD.anobject4【判斷題】Mostmarketerswantstocreatemessagesbelowconsumers’thresholdssopeoplewillnoticethem.A.錯B.對5【判斷題】Perceptionisathree-stageprocessthattranslatesrawstimuliintomeaning.A.錯B.對第三章單元測試1.【多選題】正確答案：BCTwomajorapproachestobehaviorallearningincludingA.cognationlearningB.instrumentalconditioningC.ClassicalconditioningD.observationlearning2【判斷題】Repetitionaapplicationofclassicalconditioning.A.對B.錯3.【多選題】正確答案：ABDMarketingapplicationsofclassicalconditioningincludeA.repetitionB.stimulusgeneralizationC.lookalikeD.conditionedproductassociation4【判斷題】reinforcementalwaysleadtoapositiveoutcomeA.對B.錯5【單選題】(2分)Whichkindisnotbelongtomemory?A.longtermmemoryB.shorttermmemoryC.durablememoryD.sensorymemroy第四章單元測試1【單選題】(2分)Wearmasksbelongstowhichhierarchyofneeds?A.EsteemneedsB.SecurityneedsC.SocialneedsD.Physiologicalneeds2【判斷題】Wesatisfyphysiologicalneedswhenweusewebtoresearchtopics.A.對B.錯3【判斷題】Themotivationthatconsumeriswillingorabletoexpressiscalledrecessivemotivation.A.對B.錯4【單選題】(2分)ApersonmustchoosebetweentwodesirablealternativesbelongstoA.ApproachapproachconflictB.AvoidanceavoidanceconflictC.multipleconflictD.Approachavoidanceconflict5.【多選題】正確答案：BCDConsumerinvolvementincludesA.MessageinvolvementB.Message-responseinvolvementC.ProductinvolvementD.Purchasesituationinvolvement第五章單元測試1.【多選題】正確答案：BCDFreudiantheoryiscarriedoutinthemindamongthreesystemsA.UnderegoB.SuperegoC.EgoD.ID2【判斷題】Motivationalresearchismoreexpensivetoconductthanlarge-scale,quantitativesurveydatacollectiong.A.對B.錯3【判斷題】Establishingasuccessfulbrandpersonalityofteniskeytobuildingbrandloyalty.A.錯B.對4.【多選題】正確答案：ABCWhichwecallAIOsA.InterestsB.ActivitiesC.OpinonsD.Affect5【單選題】(2分)WhichgroupisthetopgroupintheVALSsystemA.InnovatorsB.BelieversC.StriversD.Makers第六章單元測試1【單選題】(2分)AttitudesweformtoprotectourselveseitherfromexternalthreatsorinternalfeelingperformA.knowledgefunctionB.ego-defensivefunctionC.D.utilitarianfunction2【單選題】(2分)Think-Feel-DobelongstoA.Low-involvementhierarchyB.StandardlearninghierarchyC.High-involvementhierarchyD.Experientialhierarchy3【判斷題】CompliancehelpsustogainrewardsoravoidpunishmentA.錯B.對4【單選題】(2分)WhichpartreflecttherelativepriorityofanattributetotheconsumerA.ImportantweightsB.AlternativesC.BeliefsD.Attributes5【單選題】(2分)WhichelementisnotbelongtocommunicaitonmodelA.MessageB.SourceC.MediumD.Marketers6【判斷題】Attractivenesssourceismoreeffectiveforreceiverswhotendtobesensitiveaboutsocialacceptanceandother'sopinions.A.錯B.對7.【多選題】正確答案：ABCDWhichkindofmessagecanbeusedinthecommunicationmodel?A.FearappealsB.HumorousappealsC.EmotionalappealsD.Sexualappeals第七章單元測試1【單選題】(2分)Whichkindofdecisionmakinghastocollectasmuchinformationaspossible?A.ExtendedproblemsolvingB.LimitedproblemsolvingC.Habitualdecisionmaking2【判斷題】Needrecognitionoccurswhenwecomeintocontactwithdifferentorbetterqualityproducts.A.對B.錯3【判斷題】Deliberatesearchbelongtoactivesearch.A.錯B.對4【判斷題】Lossaversionmeansweemphasizeourlossesmorethanwegains.A.錯B.對5.【多選題】正確答案：ABCWhichrulesarebelongtononcompensatorydecisionrules?A.LexicographicruleB.Limination-by-aspectsruleC.ConjunctiveruleD.Simpleadditverule第八章單元測試1【判斷題】Crowdingisequaltodensity.A.對B.錯2【判斷題】Unplannedbuyingexperiencesasuddenurgewesimplycan'tresist.A.對B.錯3【判斷題】RepeatbuyersarealsotheloyalcustomersA.錯B.對4【判斷題】Recycleisagoodwaytoreducewasteandincreaseenvironmentallyresponsiblebehavior.A.對B.錯5【單選題】(2分)"Youcanappealdirectlytotheretailerforredress"belongstoA.privateresponseB.publicresponseC.voiceresponseD.third-partyresponse第九章單元測試1【單選題】(2分)Whoconductstheinformationsearchandcontrolstheflowofinformation?A.GatekeeperB.InfluencerC.InitiatorD.Buyer2【判斷題】Organizationalpurchasedecisionsdotendtohaveahighereconomicorfunctionalcomponentcomparedtoindividualconsumerchoices.A.錯B.對3【判斷題】Membersagreeonthedesiredpurchase,theydisagreeonlyintermsofhowtheywillmakeithappen.A.錯B.對4.【多選題】正確答案：BCDChildrenmakeupthreedistinctmarkets:A.CurrentmarketB.FuturemarketC.PrimarymarketD.Influencemarket5【判斷題】Business-to-customer(B2C)e-commercereferstoInternetinteractionsbetweentwoormorebusinessesororganizations.A.錯B.對第十章單元測試1【單選題】(2分)ThepurchaseofuseaparticularbrandwillenhancetheimageothershaveofhimorherbelongstoA.BrandinfluenceB.Value-expressiveinfluenceC.UtilitarianinfluenceD.Informationinfluence2【判斷題】GroupcohesivenessmeansthedegreetowhichmembersofagroupareattractedtoeachotherandhowmucheachA.錯B.對3【判斷題】OpinionleadermustbeacelebrateA.錯B.對4.【多選題】正確答案：ABDThreebasicthemesofdissatifiedconsumptionincludeA.IdentityB.Injus