丨may24,

2018THEFIRSTSTAGECONCEPTAL

DESIGN第一階段規劃、概念階段CHIEFDESIGNER：RICky

WONGDESIGNMANAGER：LULI

xULUNENG

HONG

BO

BAySALESOFFICE

RENOvATION

PROjECTHUzHOU,

zHEjIANG湖州

?

魯能鴻泊灣二期售樓處改造項目HUzHOULUNENGHONGBOBAySALESOFFICERENOvATION

PROjECT湖州

·

魯能鴻泊灣售樓處二期改造項目ANALySISOFGEOGRAPHICAL

ENvIRONMENT地理壞境分析項目區位PROjECT

LOCATION項目區位The

projecT

is

lhung

po

Bay

is

locaTed

aT

The

ding

an

sTreeT

Block

in

Wuxing

disTricT

of

huzhou,

no.

1158,

nanhua

road,

huzhou

(hangzhou

souTh

road

and

nanhuaroad

inTersecTion),

locaTed

in

The

old

ToWn

of

huzhou.surrounded

By

Three

rivers

and

BeauTiful

dreamland,

advocaTor

of

huzhou

life

complex

area.鴻泊灣位於湖州市吳興區定安街地塊，湖州市南華路

1158

號（杭長橋南路和南華路交叉口），位於湖州老城區。山水環繞，環境優美，

鴻泊灣湖州“生活綜合區”倡導者。HUzHOULUNENGHONGBOBAySALESOFFICERENOvATION

PROjECT湖州

·

魯能鴻泊灣售樓處二期改造項目INTHISPROjECT,THELOCALCUSTOMERSINCHONGqINGAREAAREMAINLyCONCERNEDWITHTHETARGETOFTHEMARkET,ANDSATISFyTHERESIDENTIALFUNCTIONOFSUCHGROUPS.SUCHGROUPSATTACHIMPORTANCETOTHELOCATIONANDENvIRONMENTOFTHEREGION,

ANDBELONGTOTHEHIGH-ENDCUSTOMERSINTHECITy.ONSUCHBASIS,THEINvESTMENTCLIENTSINANDOUTSIDETHEPROvINCETHATAREATTRACTEDAREIMPORTANT

CUSTOMERS;

THE

REST

OF

THE

CLIENTS

IN

THE

COUNTRy

HAvE

THEIR

CLIENTS

IN

THE

CASE.本專案中，以湖州區周邊地域客戶群體為市場主要考慮目標，滿足此類群體居住功能。此類群體重視區域位置及周邊環境，屬於城市中高端客戶群。在此類基礎上，吸引到的省內外投資客戶為重要客戶；全國其餘客戶為本案偶得客戶。corecusTomer：SUCHGROUPSTOIMPROvETHEGROUPISGIvENPRIORITyTO,INTHEUPPERCLASSSOCIETy,HAvEACERTAINSOCIALSTATUSANDECONOMICBASE,THE

GROUP

LEADING

OPERATION

SMARTFORTUNE

CLASS

OF

SOCIAL

RESOURCES.核心客戶：此類群體以改善型群體為主，處於社會中高層階級，具備一定的社會地位與經濟基礎，該群體主導社會資源運作的財智階級。imporTanTcusTomer：SUCHGROUPSAREMAINLyAIMEDATIMPROvINGTHETyPEOFCUSTOMER,SATISFyINGTHENEEDSOFSUCHGROUPS.FORINvESTORSINTHE

PROvINCE

TO

PROTECT

IMPORTANTCUSTOMERS,SUCH

GROUPS

HAvE

A

CERTAINECONOMICSTRENGTH,HASCERTAINExPERIENCEABOUTINvESTMENT,OCCUPyTHEGROUP

TO

PURCHASE

PROPERTy

INvESTMENT

RATIO

THAN

MOST.重要客戶：此類群體以改善型客戶為主，滿足此類群體居住功能需求。以省內投資客護為重要客戶，此類群體具備一定經濟實力，對投資有一定經驗，購置物業佔據該群體投資比例的較大部分。accidenTal

cusTomer：PROvINCIAL

AND

OTHER

REGIONAL

INvESTMENT

GROUPS.偶得客戶：省內及其他區域投資群體。cusTomer

Base

locaTion

-

grade

lock客群定位

-

分級鎖定CUSTOMERSTO

ANALySIS客群分析核 心 客 戶core

cusTomer重要客戶

imporTanT

cusTomer偶得客戶

accidenTal

cusTomerARCHITECTURAL

APPEARANCE建築外觀HUzHOULUNENGHONGBOBAySALESOFFICERENOvATION

PROjECT湖州

·

魯能鴻泊灣售樓處二期改造項目DESIGN

POINTS設計要點kEyPOINTSOFTHE

DESIGN設計要點HUzHOULUNENGHONGBOBAySALESOFFICERENOvATION

PROjECT湖州

·

魯能鴻泊灣售樓處二期改造項目HUzHOU

IMPRESSION湖州印象"HUzHOU"ISNAMEDAFTERTHELAkE.THENORTHERNPARTOFTHETAIHULAkEISvASTANDTHEWESTISLEANINGAGAINSTTHETIANMUCANGSHANBAMBOOSEA;THESTATEOFTHECULTURALRELICS,THESILkHOUSE,

AND

THE

LAND

OF

FISH

AND

RICE.

THE

LITERATI

SWASHBUCkLERS

ARE

SPLASHED

WITH

INk,

AND

THE

HERMITS

ARE

HEROIC

AND

SkILLED.

MILLIONS

OF

yEARS

OF

HISTORy

HAvE

COME

FROM

A

LONG

HISTORy...“湖州”因湖而得名的城市。北傍太湖浩渺煙波，西倚天目蒼山竹海；文物之邦、絲綢之府、魚米之鄉。文人墨客揮灑潑墨，隱士豪俠技藝卓絕，各領風騷。百萬年文史從此源遠流長……kEyPOINTSOFTHE

DESIGN設計要點HUzHOULUNENGHONGBOBAySALESOFFICERENOvATION

PROjECT湖州

·

魯能鴻泊灣售樓處二期改造項目【湖州萬象】山水清遠，文史富饒…qINGyUANSCENERy,RICHLITERATUREAND

HISTORy...湖山湖竹湖水氣貫長虹CULTURAL

HIGHLIGHTS運用元素：竹韻節節高升，堅韌挺拔，萬古長青。ITISRISINGSTEADILy,TOUGHANDUPRIGHTAND

EvERGREEN.行雲流水FLOWING

WATER運用元素：水色湖藍綿綿，優美高雅，一氣呵成。THELAkEISBLUE,ELEGANTAND

ELEGANT.湖

絲 絲絲入扣SILk

BUCkLE運用元素：絲質湖絲微軟，細緻入微，寸寸精巧。LAkESILkMICROSOFT,NUANCED,COMPACTAND

ExqUISITE.大開大合OPENINGAND

CLOSING運用元素：山形連綿起伏，氣勢磅礴，收放自如。ROLLING,MAGNIFICENT,

RETRACTABLE.HU破zH勞OULU洪NE餐NGHO竭NGBO判B辰AySA霧LE復SOF籠FI小CERE蚊NO刺vA濁TI你ONPR刺Oj肯EC培T湖州·魯能鴻泊催灣售巷樓處房誠二期吩改造尿項目kE剪yPO波IN缸TSOFTH掩EDE窩SI漆GN設計甜要點湖·山TH合EMO葬UN徐TA珍INISDO盾MI柏NA咳TE耗DByBA埋MB卡OOSP抄RI滴NG甲SAN睜DSM惹Ok緊EAN繼DMI易ST愉.INTH撿EBR握EE均zEAN軍DMO牌ON鑼,RE繁TU鬼RNTONA盯TU際RE箱.山以冒竹海缸流泉典、煙眨嵐云泄霧為回勝。吃清風嘗明月睛間，俗迴歸璃自然蟲；在相寸土惑一隅私間，撇見遼潔闊世習界。HU尊zH儀OULU冶NE苦NGHO瀉NGBO旗B聚AySA傍LE血SOF咐FI庫CERE支NO巴vA腿TI華ONPR心Oj駝EC民T湖州·魯能鴻泊供灣售喊樓處受二期蔽改造寶項目kE我yPO狐IN店TSOFTH磁EDE鈔SI剃GN設計傻要點湖·水TH仰EFO騾RMOFWA券TE煩RCH炎AN蜻GE賺S,AN喬DEv撇ER苦yT范HI裂NGISRA摘IS程EDTOSU薄PP惠OR鑼TAL辦LTH睜IN泄GS侍.PR簽EC波IP溉IT敢AT蝕IN城GINTH織ECU獨LT錢UR另ALCO敲NC片EP粘T,ITISPR梳EG蒜NA飯NTWI霜THPR猴OF揪OU熊NDNA泰TU資RA膛LEC押OL傷OG移IC魔ALWI伏SD貸OM態.水之焦形態風萬千幅變化，利萬糧事而坐養萬縣物。跨越刮時間資長河，在文咱化理延念中柳沉澱，孕育畏著深滅刻的構自然槽生態系智慧漂。HU船zH負OULU遙NE室NGHO逃NGBO惡B稈AySA爪LE鄭SOF勿FI遍CERE麗NO紐奉vA鋼TI哭ONPR茅Oj轎EC付T湖州·魯能鴻泊險灣售嘆樓處縣二期遲改造另項目kE怒yPO濟IN介TSOFTH腳EDE析SI傳GN設計倦要點HU吩NGPO托B燥Ay寄O殺FSL炮AEOF回FI冬CE&SH且OWFL利ATPR盤Oj礦EC水T湖州·鴻泊冤灣售蜂樓處皂改造苗及精訂裝樣銀板間數項目BA覽MB滴OO-TH切EPE咱NOFTH荒ELA尸kE窩.PL少AN柔TE冷DINTH帽ECO玻UR錦TCA京NBEEx弱EM菠PTFR患OMvU緞LG叫AR變IT方y.IN館TOTH欲EPO羊ET痛RyAN誼DPA前IN詢TI掠NG兆,CA歲NCR長EA霞TEAqU唇IE硬TEN飼vI掩RO搏NM婆EN拜T,CA耽NBEME女TA聽PH穴OR墳IC路ALCH緊AR店AC步TE晨R.IFyO很UEN語TE砍RTH兔EHO襪ME深,yO脫UWI毯LLFI憲NDACL異EA相NWO湊RL嶼DINACO冬MP忌LE場xWO竹RL銳D.竹-湖筆且之桿認。種挖于庭遲，可怕免流告俗。長染詩太畫、疼可造四幽境茶。入仁家室逢，可宜喻品搏性。湖·竹HU遇zH煩OULU脾NE織NGHO押NGBO叔B陶AySA方LE架SOF速FI懶CERE暮NO覺vA近TI嫁ONPR捕Oj廊EC統T湖州·魯能鴻泊哨灣售泉樓處盒二期判改造材項目湖·絲SI味Lk老WO糞RM看SAL筐SOSP轟IT桂.ON好ETH葬RE斤AD撥,ON堂ETH欺RE擾AD施,ON括EWE根Av鉤IN療G,MI宇NG臥LI窩NGWI暑THTH忙ESO粥FTPO禍WE宮R.絲·趁蠶所轉吐也德。一雅絲一手線，頓一繅基一織筐，以季柔軟殼之力松融與灰心中底。kE峽yPO帖IN嗎TSOFTH鏡EDE守SI摩GN設計唱要點HU礦zH隔OULU攏NE奸NGHO孔NGBO從B鏟AySA仿LE燒SOF滴FI貿CERE奏NO胸vA插TI禽ONPR禽Oj傲EC珍T湖州·魯能鴻泊糾灣售問樓處光二期智改造隆項目kE績yPO中IN留TSOFTH翠EDE末SI印GN設計穩要點湖筆王羲臨之蘭亭春序筆中檢之冠TH唉ECR慌OW浪NOFTH折EPE扛N書圣BO玻OkSA第IN嗓T天下抓第一郊行書TH殿EFI籍RS量TLI鹽NEOFTH宿EWO少RL姐DHU晶zH跨OULU吉NE呀NGHO耍NGBO冬B傅AySA舉LE謠SOF純FI鹽CERE談NO賀vA妨TI撿ONPR莊Oj樓EC禍T湖州·魯能鴻泊攤灣售笑樓處鄉豐二期溪改造幅項目HU鴉zH挖OULU腔NE異NGHO藝NGBO牽B委AySA馬LE選SOF舊FI鈴CERE喜NO掙vA瞇TI檢ONPR帝Oj旬EC允T湖州·魯能鴻泊顧灣售駛樓處鄭二期壞改造覆項目kE交yPO墓IN數TSOFTH穩EDE壯SI拜GN設計蝕要點BA竭MB俘OOFE膛ST溪Iv扔AL筆中睜之冠MA謀OyI竿NG選zH閑I’蘇STE拖CH敬NI給qU監ES-WR糕IT可IN畏GIN宗kAN虧DSq韻UA略ND踢ER談IN枯GTH瘦OU痛SA享ND額SOFyE強AR特SOFHI堂ST安OR蛛yAN箏DHU動MA抽NI昌TI留ES鳴,WI堵SD削OMISBL廣OO井MI肆NGATTH領ETI慰POFTH考EPE相N,AN鎮DPO右ET述RyISIN望HE乏RI碗TE癢DINHI細ST始OR蹈y.毛穎炕之技糕甲天譜下-執筆凈潑墨率，揮拼灑千塌年歷凍史人證文，盜智慧蜜在筆處尖下陸綻放苦，詩是文在發歷史棵中傳印承。DE攔SI脅GNSC響HE口ME設計彩方案·售樓蛙處OP趟TI朱MI扎zETH側EPL擋AN愚E優化敢平面HU辛zH棉OULU賺NE申NGHO號NGBO爪B晉AySA木LE浪SOF肢FI桑CERE里NO慕vA廊TI廈ONPR訂Oj謀EC鄙T湖州·魯能鴻泊欺灣售哲樓處怨二期被改造隊項目OP腎TI遲MI怠zE瘡T錘HEPL若AN數E一層宋優化陰平面切方案LI澆NEGR逃AP振H動線飽圖HU對zH央OULU睡NE失NGHO慘NGBO督B領AySA宮LE變SOF要FI努CERE朽NO穴vA漲TI圓ONPR忌Oj狗EC蹈T湖州·魯能鴻泊披灣售瞞樓處襲二期蜘改造挎項目LI但NEDI譜AG茶RA武M動線仿圖OP愚TI負MI砌zETH款EPL南AN宰E優化增平面HU輩zH鑰OULU紀NE壟NGHO妹NGBO源B乎AySA倘LE熟SOF鈴FI啊CERE西NO唱vA否TI躁ONPR寇Oj駛EC動T湖州·魯能鴻泊書灣售天樓處光二期刃改造寒項目OP犧TI去MI藝zE賤T址HEPL膀AN暈E二層惱優化牢平面憶方案LI頂NEGR痰AP版H動線因圖HU觸zH古OULU勺NE仇NGHO啦NGBO茫B車AySA邪LE桿SOF宵FI寫CERE局NO喝vA企TI拼ONPR吵Oj翻EC辰T湖州·魯能鴻泊遠灣售扶樓處群二期涂改造貴項目LI澡NEDI誤AG演RA蔽M動線嶺圖CO惕NC輝EP粒TOFDE間SI縮慧GN設計柜概念CO愚NC舉EP龜TOFIN夸TE飾NT意向詳概念HU嘆zH姐OULU香NE秘NGHO讓NGBO蛇B西AySA街LE左SOF票FI鑄CERE秀NO矛vA畫TI獎ONPR烈Oj瓜EC絮T湖州·魯能鴻泊灰灣售辮樓處儀二期擴改造扭項目LO湖BB伴yRE勻CE捎PT多IO勸NIN樸TE疲NT丹IO削N一層布大廳澇前臺磚意向CO降NC位EP威TOFIN雕TE嘉NT意向妨概念HU屈zH消OULU桑NE亂NGHO連NGBO秘B繭AySA暖LE病SOF調FI勾CERE段NO含vA返TI頌ONPR銹Oj欣EC突T湖州·魯能鴻泊路灣售檢樓處映二期威改造傍項目SA照ND瞎BO餡xIN甜TE釀NT血IO甜N一層毅沙盤但區意訂向CO額NC狂EP錦TOFIN寫TE咬NT意向境概念HU利zH晉OULU簡NE底NGHO眉NGBO敲B還AySA晉LE亦SOF皆FI跡CERE索NO禁vA宿TI跌ONPR渾Oj任EC持T湖州·魯能鴻泊笑灣售沾樓處提二期中改造翻項目CH麻ATAR作EAIN村TE欲NT荷IO換N一層博洽談亡區意量向CO度NC打EP咱TOFIN膀TE缸NT意向卻概念HU季zH霸OULU熄NE落NGHO礎NGBO聾B檔AySA秩LE撓SOF壤FI挑CERE基NO任vA控TI拴ONPR址Oj痛EC含T湖州·魯能鴻泊可灣售酸樓處玻二期注改造桌項目CH筐IL午DR蚊EN披'SPL野AyAR神EAIN代TE辭NT修IO垂N一層久兒童廁遊樂掠區意子向CO酒NC奮EP念TOFIN聞TE慶NT意向給概念HU武zH翻OULU趁NE頁NGHO鼻NGBO紛B狼AySA籮LE睡SOF闖FI始CERE原NO奔vA種TI那ONPR暈Oj房誠EC鏟T湖州·魯能鴻泊殘灣售姐樓處喝二期曬改造織項目vI土PAR元EAIN質TE高NT棟IO暑N一層vi削p區意形向CO胃NC棄EP括TOFIN些TE藏NT意向益概念HU孫zH參OULU疾NE顯NGHO返NGBO宜B屋AySA療LE初SOF廉FI爭CERE蘋NO氧vA院TI瓣ONPR叫Oj厚EC圓T湖州·魯能鴻泊堆灣售鑄樓處儲二期疼改造比項目BA岸TH氣RO兄OMIN早TE績NT耐IO驢N一層麗衛生恭間意焰向MA唉TE背RI考ALSC裳HE山MA改TI異C物料報示意HU挨zH取OULU選NE退NGHO始NGBO目B特AySA教LE李SOF消FI娘CERE商NO爽vA仍TI盈ONPR擇Oj欲EC家T湖州·魯能鴻泊市灣售掏樓處已二期齊改造嚇項目SP穴AC困EPR延OG繳RA兩M空間幼方案·沙盤綢區kE經yPO逼IN豆TSOFTH螺EDE染SI閥GN設計定要點HU惜zH爆OULU繪NE誦NGHO黃NGBO賊B幅AySA可LE并SOF候FI碎CERE撓NO等vA辟TI辮ONPR省Oj緞EC哥T湖州·魯能鴻泊過灣售責樓處糊二期閱改造渠項目EL釀EM情EN農TA塑LSO貧UR臣CE-"U心PH誤OL辦D"元素促來源-“阻秉承劫”TH垃ETR蒼AD綁IT信IO得NOFAD乞MI鏈RI買NGCH贏IN奶AFO差LL興OW速SHU惜MA按NI貨TI謎ESAN蹄DvI脖RT創UE療S.AL咐LTH對IN原GSINNA悉TU移RE征,LI厚vI樹NGAN絨DSy需MP慨AT勇HI蕉zI什NGWI惹THEA邀CHOT監HE樹R,TA身kEAD濟vA羅NT蠅AG紛EOFHU牙zH幸OU斑'SNA護TU辛RA拜LEN鼻vI避RO針NM催EN飯TAN豎DCU冬LT的UR萬ETOTR獄AN罵SF佛ERLI勞Nk么S,WR今IT算IN騰GNA蓋TU蹈REAN介DHI駕ST大OR熱yINSP仇AC振E,AN帥DFO動RM封UL傻AT匆IN榨GDI超FF開ER好EN壯THU徐zH嬸OUST此OR雅IE防SINDE杯SI惕GNLA擱NG哲UA按GE滑.秉中迷華之撥傳統，繼人悅文與猾美德。自然財萬物，生生俗相惜，利用捏湖州陶自然抱環境扭與文爆化之春間的宣轉載光聯繫，在空譽間中縣書寫似自然蔥與歷母史，用設杏計的秀語言嚇闡述黨