1《服裝類網(wǎng)站關(guān)鍵詞的分析報(bào)告》網(wǎng)絡(luò)營銷小組

1《服裝類網(wǎng)站關(guān)鍵詞的分析報(bào)告》網(wǎng)絡(luò)營銷小組2目錄1關(guān)鍵詞分析.....................................................................................32調(diào)查問卷分析.................................................................................43競爭對手關(guān)鍵字分析....................................................................52目錄1關(guān)鍵詞分析.....................................................................................32調(diào)查問卷分析.................................................................................43競爭對手關(guān)鍵字分析....................................................................54關(guān)鍵詞效能的科學(xué)計(jì)算.................................................................65選出最優(yōu)關(guān)鍵詞和相關(guān)關(guān)鍵詞.....................................................731關(guān)鍵詞分析第一步：自定義關(guān)鍵詞（小組全體成員討論）第二步：調(diào)研周圍的朋友，同學(xué)，收集關(guān)鍵詞樣本。第三步：調(diào)查同行業(yè)競爭者的淘客網(wǎng)站，進(jìn)行關(guān)鍵詞的分析。第四步：根據(jù)以上三步收集的資料，通用谷歌關(guān)鍵詞工具進(jìn)行綜合整理與分析。進(jìn)行關(guān)鍵詞效能計(jì)算，選出最優(yōu)關(guān)鍵詞。運(yùn)用公式如下：搜索次數(shù)/競爭程度（競爭程度=0.4*規(guī)格化搜索結(jié)果數(shù)+0.6*ppc價(jià)格）注：ppc：payperclick點(diǎn)擊付費(fèi)廣告小組成員自定義關(guān)鍵字：根據(jù)淘客網(wǎng)站和jimdo自建站的內(nèi)容和特點(diǎn)找到關(guān)鍵字如下：淘客遠(yuǎn)山淘客店鋪店鋪推廣31關(guān)鍵詞分析第一步：自定義關(guān)鍵詞（小組全體成員討論）第二步：調(diào)研周圍的朋友，同學(xué)，收集關(guān)鍵詞樣本。第三步：調(diào)查同行業(yè)競爭者的淘客網(wǎng)站，進(jìn)行關(guān)鍵詞的分析。第四步：根據(jù)以上三步收集的資料，通用谷歌關(guān)鍵詞工具進(jìn)行綜合整理與分析。進(jìn)行關(guān)鍵詞效能計(jì)算，選出最優(yōu)關(guān)鍵詞。運(yùn)用公式如下：搜索次數(shù)/競爭程度（競爭程度=0.4*規(guī)格化搜索結(jié)果數(shù)+0.6*ppc價(jià)格）注：ppc：payperclick點(diǎn)擊付費(fèi)廣告小組成員自定義關(guān)鍵字：根據(jù)淘客網(wǎng)站和jimdo自建站的內(nèi)容和特點(diǎn)找到關(guān)鍵字如下：淘客遠(yuǎn)山淘客店鋪店鋪推廣jimdo最新秋冬新款服裝服飾調(diào)研周圍的朋友，同學(xué)，收集關(guān)鍵詞樣本與信息如下：42調(diào)查問卷分析顏色正品經(jīng)典女裝--------------女年齡22韓式韓流-----------------42調(diào)查問卷分析顏色正品經(jīng)典女裝--------------女年齡22韓式韓流-----------------女年齡22價(jià)格信譽(yù)質(zhì)量-----------------女年齡22顏色款式---------------------女年齡22雪紡蕾絲樣式--------------------女年齡22韓式風(fēng)衣小衫短褲--------------男年齡22襯衫格子-------------------------男年齡22韓版性感流行--------------------男年齡22好看修身日單------------------女年齡22韓版經(jīng)典--------------------------女年齡2253競爭對手關(guān)鍵字分析調(diào)查同行業(yè)競爭者的服飾淘客網(wǎng)站關(guān)鍵字：

53競爭對手關(guān)鍵字分析調(diào)查同行業(yè)競爭者的服飾淘客網(wǎng)站關(guān)鍵字：64關(guān)鍵詞效能的科學(xué)計(jì)算關(guān)鍵字效能科學(xué)計(jì)算運(yùn)用公式計(jì)算結(jié)果如下：關(guān)鍵詞搜索結(jié)果總量規(guī)格化搜索結(jié)果數(shù)Adwords價(jià)搜索次數(shù)格關(guān)鍵字效能主流55,900,0000.0103903350.345,000,00024020430.76價(jià)格335,000,0000.0622676582.6816,600,00010165918.42095,380,000,00016.0430,400,0007554671.968最新799,000,0000.1485130114.4920,400,0007409007.569特價(jià)70,200,0000.0130483273.7711,100,0004895865.102個(gè)性120,000,0000.0223048331.33,350,0004246301.008服裝97,100,0000.0180483272.576,120,0003950376.734時(shí)尚182,000,0000.0338289961.593,350,0003462419.217only2,210,000,0000.4107806697.9716,600,0003356035.588服飾76,800,0000.0142750931.572,740,0002891179.678性感75,400,0000.014014872.323,350,0002396956.027新款32,600,0000.006059480.34450,0002179981.271流行129,000,0000.0239776952.002,240,0001851865.511休閑164,000,0000.0304832711.931,830,0001563844.184優(yōu)惠123,000,0000.0228624541.81,500,0001377227.114外貿(mào)31,100,0000.0057806692.011,500,0001241400.953女裝30,600,0000.0056877322.571,830,0001185022.026韓版19,200,0000.0035687731.52823,000901001.9861搭配48,400,0000.0089962831.59823,000859441.6019精品111,000,0000.020631972.011,000,000823551.7429折扣39,800,0000.007397772.13823,000642487.3323春秋19,400,0000.0036059481.77673,000632850.4611代購15,500,0000.0028810411.21450,000618852.3752時(shí)裝24,000,0000.0044609672.42823,000566108.7074促銷86,400,0000.016059483.411,000,000487228.8092韓式10,900,0000.0020260220.3490,500441872.0732風(fēng)格119,000,0000.0221189592.88673,000387483.6263修身6,870,0000.0012769520.91201,000367787.8042高仿2,060,0000.00038290.3460,500296346.1356正品28,000,0000.0052044611.92301,000260813.4051達(dá)人29,100,0000.0054089223.73550,000245517.7861專柜16,800,0000.0031226772.11301,000237522.3679樣式15,200,0000.0028252792.82301,000177777.2411潮流42,000,0000.0078066912.02201,000165415.397秋冬64關(guān)鍵詞效能的科學(xué)計(jì)算關(guān)鍵字效能科學(xué)計(jì)算運(yùn)用公式計(jì)算結(jié)果如下：關(guān)鍵詞搜索結(jié)果總量規(guī)格化搜索結(jié)果數(shù)Adwords價(jià)搜索次數(shù)格關(guān)鍵字效能主流55,900,0000.0103903350.345,000,00024020430.76價(jià)格335,000,0000.0622676582.6816,600,00010165918.42095,380,000,00016.0430,400,0007554671.968最新799,000,0000.1485130114.4920,400,0007409007.569特價(jià)70,200,0000.0130483273.7711,100,0004895865.102個(gè)性120,000,0000.0223048331.33,350,0004246301.008服裝97,100,0000.0180483272.576,120,0003950376.734時(shí)尚182,000,0000.0338289961.593,350,0003462419.217only2,210,000,0000.4107806697.9716,600,0003356035.588服飾76,800,0000.0142750931.572,740,0002891179.678性感75,400,0000.014014872.323,350,0002396956.027新款32,600,0000.006059480.34450,0002179981.271流行129,000,0000.0239776952.002,240,0001851865.511休閑164,000,0000.0304832711.931,830,0001563844.184優(yōu)惠123,000,0000.0228624541.81,500,0001377227.114外貿(mào)31,100,0000.0057806692.011,500,0001241400.953女裝30,600,0000.0056877322.571,830,0001185022.026韓版19,200,0000.0035687731.52823,000901001.9861搭配48,400,0000.0089962831.59823,000859441.6019精品111,000,0000.020631972.011,000,000823551.7429折扣39,800,0000.007397772.13823,000642487.3323春秋19,400,0000.0036059481.77673,000632850.4611代購15,500,0000.0028810411.21450,000618852.3752時(shí)裝24,000,0000.0044609672.42823,000566108.7074促銷86,400,0000.016059483.411,000,000487228.8092韓式10,900,0000.0020260220.3490,500441872.0732風(fēng)格119,000,0000.0221189592.88673,000387483.6263修身6,870,0000.0012769520.91201,000367787.8042高仿2,060,0000.00038290.3460,500296346.1356正品28,000,0000.0052044611.92301,000260813.4051達(dá)人29,100,0000.0054089223.73550,000245517.7861專柜16,800,0000.0031226772.11301,000237522.3679樣式15,200,0000.0028252792.82301,000177777.2411潮流42,000,0000.0078066912.02201,000165415.397秋冬43,400,0000.0080669142.67246,000153249.3759風(fēng)衣5,940,0000.0011040892.22201,000150850.885襯衫15,500,0000.0028810414.26368,000143910.07667長款15,600,0000.0028996280.9860,500102688.5995雪紡6,940,0000.0012899630.9040,50074928.40381遠(yuǎn)山13,600,0000.0025278810.3412,10059021.17937贈品13,100,0000.0024349442.6549,50031113.01674板式3,420,0000.0006356886.6874,00018461.90259男士服飾14,100,0000.00