Unit5Gettingthemessage編輯pptWarmingup+listening+speaking:1periodsIntensivereading:2periodsExtensivereading&writing:1periodVocabulary&grammar:1period教學建議：編輯pptconvey,advertise,consideration,blame,react,annoy,accuse,associate,appeal,frequent,figure,profit,campaign,spokesman,illegal,target,attach,discount,bonus重點詞匯：編輯pptGrammar:Reviewtheobjectcomplement可充當賓語補足語的有名詞副詞形容詞介詞短語不定式ing形式過去分詞編輯ppt利用單元話題使學生開拓思路，提高運用語言的能力。編輯pptTopic:advertising&advertisementSub-topics:FormsofadsTechniquesinadvertisingImpactsofadsAttitudes:sense&sensibility編輯pptHowmanytypesofadsarethere?Whatarethepurposesoftheseads?Warmingup編輯ppt編輯ppt編輯ppt編輯ppt編輯ppt編輯ppt()Brand()Price()Colorandshape()Features()Comparisonwithotherproductofthesamekind()Placewhereyoucanbuytheproduct()ReasonswhyyoushouldbytheproductPre-listening:Whatinformationdoyouthinkadscangiveyou?Ticktheitemsyouthinkmaybeincludedinadsandlisttheminorderofimportance.編輯pptListening

Youarethinkingofbuyalaptop.Listentothefollowingadsandtakesomenotesabouttheirproducts.編輯pptAd1:FX435Features:Screen:Function:Sellingpoint:14.1inchAllyouneedforbasicworkandplayAreasonablepriceof4,000yuan(Theadimpliesthatit’scheaperthanothercomputers.)編輯pptAd1:Star5000Features:Theperfectlaptopfor_______________________________.Thechoiceofmany________________________.Otherswill________and______youifyouhaveit.Sellingpoint:today’ssuccessfulbusinessmenmostpowerfulcompaniesrespectenvyThestatusitbrings編輯pptAd1:E-BrainFeatures:Look:Price:Function:Sellingpoint:CoolAffordableAllthebasicsoftware;abrand-newmusicsystemCool,individualizedlook(It’aanexpressionofwhoyouare.)編輯pptTheexpert’sadvice:

_____________beforeyoubuyacomputermakealistof___________________lookatdifferent_______compare______and_________________________askthestoreabout____________usetheInternettoseeifthereare__________________considerbuyaseparate_________,a________anda______.thinkcarefullythefeaturesyouneedmodelspriceswhatyougetforyourmoneyspecialofferscheaperalternativeskeyboardmonitormouse編輯ppt2.Telltheclasswhichtypeofcomputeryoudecidetobuyaftercomparisonandconsideringtheexpert’sadvice.Post-listening:Whatapproachesdoadsusetopersuadepeopletobuy?Rationalapproach(1stad)Emotionalapproach(2nd&3rdads)編輯pptReading

編輯pptPre-readingdiscussionWherecanweusuallyfindads?2.What’syourattitudetowardsads?3.Whatdoyouthinkaresomepositiveandnegativeimpactsofads?編輯pptFastReadingRearrangethefollowingstatementsaccordingtotheirsequenceinthetext.People’sreactiontowardsads2.Positiveeffectsofads3.Howadsarepresented4.Distinguishinggoodsadsfrombadones5.Thebasicprincipleofadvertising6.TricksinbadadsKey:3-1-5-2-6-4編輯pptWhichofthefollowingisthebasicprinciplebehindads?Toprovideaccurateinformationandhelpconsumerstofindrightproductatthebestprice.B.Tointroduceabrandnametocustomersandmeettheirrealneeds.C.Tocreateadesireincustomers’mindbyappealingtotheiremotions.D.Togiveconsumersloveand,happinessandsuccess.編輯pptWhatarethepositiveeffectsofadsaccordingtothepassage?1.Spreadknowledgeandpublicizesocialproblems5.4.3.2.IncreaseproductsalesReducethecostofproductsHelpconsumerschooseamongtheproductsIntroducenewproducts編輯pptWhattricksinadsaredescribedinthetext?Canyouthinkofsomeexamplesinwhichthesetricksareused?HiddeninformationExaggerationBaitandswitch編輯pptPost-readingdiscussionHowcanweberationalconsumers?編輯ppt

Advertisingtochildren:Isitethical?

編輯pptIcouldputupwithalltheadultgiftsuggestions,becauseweareallgrown-upsandifwearefoolishenoughtobelievethem,that’sourproblem.Butwhatreallyannoyedmewasthechildren’sgiftads.Everychildundertheageofteniseasilytakeninbythem.Theyhavenosenseofmoney,buttheycouldholdtheirparents’feelingseasily.Thentheirparentswouldhavetopayalotofextramoneyforsomesmalltoys.Ireallyhatethis.Ithinkitistimethatsomethingwastobedonetostopit!Samplewriting編輯ppt編輯ppt編輯ppt9、靜夜四無鄰，荒居舊業貧。。2022/12/122022/12/12Monday,December12,202210、雨中黃葉樹，燈下白頭人。。2022/12/122022/12/122022/12/1212/12/20228:58:42PM11、以我獨沈久，愧君相見頻。。2022/12/122022/12/122022/12/12Dec-2212-Dec-2212、故人江海別，幾度隔山川。。2022/12/122022/12/122022/12/12Monday,December12,202213、乍見翻疑夢，相悲各問年。。2022/12/122022/12/122022/12/122022/12/1212/12/202214、他鄉生白發，舊國見青山。。12十二月20222022/12/122022/12/122022/12/1215、比不了得就不比，得不到的就不要。。。十二月222022/12/122022/12/122022/12/1212/12/202216、行動出成果，工作出財富。。2022/12/122022/12/1212December202217、做前，能夠環視四周；做時，你只能或者最好沿著以腳為起點的射線向前。。2022/12/122022/12/122022/12/122022/12/129、沒有失敗，只有暫時停止成功！。2022/12/122022/12/12Monday,December12,202210、很多事情努力了未必有結果，但是不努力卻什么改變也沒有。。2022/12/122022/12/122022/12/1212/12/20228:58:42PM11、成功就是日復一日那一點點小小努力的積累。。2022/12/122022/12/122022/12/12Dec-2212-Dec-2212、世間成事，不求其絕對圓滿，留一份不足，可得無限完美。。2022/12/122022/12/122022/12/12Monday,December12,202213、不知香積寺，數里入云峰。。2022/12/122022/12/122022/12/122022/12/1212/12/202214、意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。12十二月20222022/12/122022/12/122022/12/1215、楚塞三湘接，荊門九派通。。。十二月222022/12/122022/12/122022/12/1212/12/202216、少年十五二十時，步行奪得胡馬騎。。2022/12/122022/12/1212December202217、空山新雨后，天氣晚來秋。。2022/12/122022/12/122022/12/122022/12/129、楊柳散和風，青山澹吾慮。。2022/12/122022/12/12Monday,December12,202210、閱讀一切好書如同和過去最杰出的人談話。2022/12/122022/12/122022/12/1212/12/20228:58:42PM11、越是沒有本領的就越