1、雀巢飲用水 新春年會 Nestle Water Annual Dinner第二輪提案簡報回顧挑戰與思考Budget & Others2nd roundBriefing Recap Our Challenge& Approach0102Performance &Event Rundown04表演與流程預算及其他032nd round Briefing Recap 01雀巢飲用水 新春年會 Event OutlineNestle water annual dinner2017日期 Date：時間 Time： 場地 Venue:來賓 Attendee ：2017年1月20日 ， 20th Jan.

2、2017 17:30 共52桌 520 pax 17:30 20:30 浦東外高橋喜來登宴會廳Sheraton Shanghai Waigaoqiao HotelPreviously在第一輪的提案中，我們達成共識 , 以 “雀巢水世界之旅”為概念進行主題設計Further to 1st round discussion， we aligned Event Theme “a vacation in the nestle water kingdom”雀巢水世界之旅Nestle water is the water kingdom of with infinite possible 世界 的雀巢水：

3、 健康 補水專家優活 品牌理念擁有無限可能的水王國a vacation in the nestle water kingdom 2017 annual dinner Event themeResearch & Insightsto showcase what kind of high quality water and good life nestle can bring us.PreviouslyNewRequirement氛圍與新年年會相契合，中英文年會標語再斟酌“水世界之旅” 除了沙灘海洋，可以有更廣義的衍生。年會布置結合雀巢水旗下產品呈現。（主推巴黎水、 圣培露，其他用產品組合的形式呈

4、現）外場以產品展示與拍照為主，避免來賓在外場做長時間停留。內場舞臺位置調整方向 Amend the tagline in line with the Chinese New Year atmosphere. Broaderunderstanding of “ the nestle water kingdom” not only tropical island but also city and people .Nestle water product Perrier, SANPELLEGRIN, nestle water should be incorporatedinto theme dis

5、play area.To avoid congestion , foyer area are for photo and display only.Place the stage into new direction.Our Challenge & Approach02如何在保留現有“水世界之旅”主題的同時，更多融合中國年的節日氛圍？Our ChallengeHow to maintain the current theme and meanwhile mix it with Chinese New Year atmosphere?Our Approach在此次的設計中我們保留水紋元素，但改變

6、主色調以迎合中國新年主題營造熱鬧的節日氛圍We keep water wave as the key design element as identity for water kingdom ,but change the main colour from cold blue to red and purple to increasethe festivalatmosphere Design Element beforeAfterOur Approach雀 躍 2017水有界 心無限從員工的角度而非品牌角度出發調整年會標語.作為雀巢水世界的締造者，增加員工的參與度和自豪感。We explore

7、 something deep from the nestle culture. Change the Event tagline to indulge participants with sense of participation, belonging and commitment. From the view of brand & productFrom the view of Nestle staff Bottled water，un-bottled lifeEmbrace Nestle，embrace the worldEvent tagline beforeAfterKey Vis

8、ualKey VisualKey Visual入口處活動簽到,領取漂流瓶All participants sign in and get a bottle message with raffle ticketbeforeAfter波浪元素，串聯所有場地布Fully utilization of wave element to view all the event space as a wholeFoyer：Check-in AreaFoyer：Display Option A （City）Photo Area波浪元素，串聯所有場地布Fully utilization of wave eleme

9、nt to view all the event space as a whole.Foyer：Display Option B（Tropical island）與展示模特一同在合影區內拍照，照片將在大屏幕滾動Guest can take photo hereFoyer：Display Option C（Outdoor activity）Foyer - Interview Area采訪大屏實時直播Live InterviewBallroom: StageBallroom: StageBallroom: StageBallroom: Stage舞臺設計采用波浪元素The stage also t

10、ake design inspiration from water wave 通過 燈光色彩的改變調整整個氛圍滿足不同的表演需要By changing the light color we change the whole atmospheres of the ballroom to meet the different needs of performance. Check in AreaNestle Water Kingdom （display area）OP AOP BOP CMain StageFloor planPerformance & Event Rundown03Time Co

11、ntent-17:30員工大巴抵達酒店 Guest Arrival 17:30-18:30年會簽到 - 許愿瓶 Check-in外場： 參觀 互動（Foyer） Guest visit display area and take photo來賓隨機采訪直播 Live interview來賓入場 Access to the ballroom18:30-18:40安全官演講 Speech 18:40-18:45開場秀 Opening Show18:45-18:55高層祝酒開席 Toast18:55-19:25員工節目+ 抽獎+頒獎 1 Performance &Awarding &Luckydra

12、w119:25-19:55員工節目+抽獎+頒獎 2 Performance &Awarding &Luckydraw219:55-20:25員工節目+抽獎+頒獎 3 Performance &Awarding &Luckydraw320:25-20:30EndingEvent RundownCheck - in抽獎聯兌獎聯 NO.00001NO.00001兌獎聯 NO.00001帶走抽獎聯NO.00001Participants take the vice coupon with them and throw back the message bottle to “the ocean” for

13、 lucky draw.All participants check in and get a message bottle with raffle ticket, tear off the vice coupon and put ticket back to the bottlePhoto Taking假裝在度假 Inviting the guest taking photo to celebrate the first vacation of the new year來賓可到和合影處， 選取各種活動道具與場景模特一同合影，照片將在內行大屏幕滾動。采訪來賓隨機在外場接受采訪，大屏現場直播Gu

14、est will be live interviewed at random.外場 - 采訪 (Foyer) onsite intiview內場 - 大屏直播 (Ballroom) live on LEDOn-site InterviewWAVE DANCE 人浪舞Open Show表演推薦1 Hawaii Live band performance 夏威夷風情樂隊表演Performance表演推薦2 HULA DANCE 夏威夷呼啦舞PerformancePerformance表演推薦3 Flame cocktail Performance 火焰雞尾酒比表演表演推薦4 African dru

15、m performances非洲鼓表演Performance表演推薦5 belly dance 肚皮舞演奏PerformancePerformance表演推薦6 Special Medly 音樂串燒PerformanceLets PPAP表演推薦7 PPAP dance and sing performance I have a bottle I Have a nestleBang!I have a nestle bottle Performance表演推薦8 (mixdance) I have a date with spring舞蹈串燒 我和春天有個約會Performance表演推薦9 P

16、eking Opera Princess現代京劇王妃PerformanceEnding Show： Staff Fashion show “My vacation is coming. ”SHOW FORMATSHOW FORMATLucky Draw漂流瓶抽獎 PPT抽獎環節中，抽獎嘉賓可在在抽獎箱中抽取漂流瓶，取出副聯the Presenter can draw the bottle at random. Each bottle has a vice coupon of raffle ticket 。抽獎聯NO.00001Budget & Others04Gift Idea雙人機票Figh

17、t ticket for 2 person 潛水體驗套餐Diving Package 小飾品浮潛裝備Decorative itemsBudget項目價格備注前期項目5,000 項目前期策劃，衍生物設計，前期踩點，通訊費等外場道具25,000 迎賓區布置，兩個拍照墻設置及采訪墻，其它道具等內場布置35,000 主背景異形搭建，圓形T臺，桌面布置等燈光AV設備25,000 舞臺效果燈，搖頭燈，光束燈，TRUSS架，運輸等音響系統15,000 全頻音響，返聽音響，效果器攝影攝像18,000 攝影攝像后期制作，祝詞視頻上海拍攝及異地剪輯演出及人員18,000 開場節目，Ending秀，拍照區外籍模特服務費10%14,100 現場把控、監督、搭建，以及所有配合流程執行人員稅點10%15,510 增值稅發票活動費用小計170,610 此費用為預估費用，按照實際確定情況調整項目價格備注禮品費用150,000 墊資稅點10%15,000 增值稅發票禮品